Crafting Web Design & Sales Funnels for Creators | Turning your traffic into leads | Sharing insights for a better digital journey.

Hey there 👋

I appreciate you made it here!

Me any my team help small and medium teams build better products, launch faster & scale with peace in mind.

Working with me, my clients were able to:

- re-design and align their brand with their mission
- improve user experiences on their websites & in product
- reduce the stress of their website management due to poor build quality

We work with teams that are looking to:

🎨 Re-brand their company and align their brand strategically to the company's mission
Whether it's a brand sprint or constant output of design assets, we do it all.

You get: 
1. High-quality brand assets suited for your company
2. Professional & transparent communication process
3. Scalability based on your current need

🖥️ (Re)Build their websites and create improved experience
We design web experiences so your team can easily manage and scale your websites

You get:
1. Professional website with added ✨ pzazz ✨ to create that wow effect
2. Lightweight code to avoid long loading times and bad performance
3. Freedom to build on your website with clear systems

⚙️ Build apps and launch products fast
With our team's engineering background combined with No-Code, we build fast.

You get:
1. A team of designers & software engineers that use no-code to build in no time
2. Custom solution ready to fit whatever you need
3. Dedicated project manager to keep things smooth

Hey, I'm Peter and I'm the founder of Farover Digital, a no-code studio that helps small marketing teams with big requests.

I know that the best way to create successful collab is to have a great relationship with every client. And that is what I strive for in Farover.

Here is what clients say about us:

"We worked with Farover on two projects, the website for TEDAI in Europe and for a TEDxVienna Salon. Both times, Farover managed to bring our creative input to life, delivering visually compelling sites that are also highly functional and user-friendly. Communication was always fast and reliable. They definitely have a strong commitment to meeting deadlines!" -Alina Nikolau, Director of TEDAI Vienna

"Guys at Farover are next level designers and developers. They already helped us bring our website to the next level and create tons of content that didn't exist before they started working with us on a regular basis. We've since expanded their scope to help us refine the design of our digital product. Their work is quick, collaborative, and extremely high quality." - Yan Oczkowicz, Head of Product at BetterBrain

Let's build ⚒️
Drop me a DM.

Peter Tomanka

Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

taplio

The Battle

Peter Tomanka

Mat Lehnhoff

Followers

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Performance ScoreMat Lehnhoff's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Peter Tomanka

Mat Lehnhoff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance