paisdesign

Creating brands, designing websites and building them to scale.

Agency Owner

TEDxVienna

So TEDxVienna is fun.

In 2024 I'm going to help organize 2 events and everyone is saying it's fun.
So I believe them.

I am designing the identity and  developing websites for both events.
On top of that I clean up the code of the old website.

Come to Vienna for TEDx, it's gonna be epic. 😎

Lead Web Designer

involve.me 

They call me intern here. 

So I basically do whatever the full time guys don't want to do. 

But that's okay because it's stuff like:
- Designing assets for website & socials
- Forming partnerships with influencers and newsletters
- Designing involve.me templates
- Building an inline community
- Managing social media

Marketing Intern

AdsThatSell

My first experience at an agency was a like rollercoaster. 
Tried to learn Facebook ads, failed, tried to gain customers as a BDR, failed. 
At the end, I helped to scale AdsThatSell (formerly Adstopus) to 15 retaining customers. 
What a ride.

Sales And Marketing Specialist

Suitsupply

Sales Assistant

Crafting Web Design & Sales Funnels for Creators | Turning your traffic into leads | Sharing insights for a better digital journey.

You don't have to wait months for your new website. 

I'll help you design and build websites and products that will:
- Make people coming back for more
- Increase your conversions 
- Align with your brand 

I started my journey in web development as an aspiring entrepreneur, struggling to find the right niche. I tried multiple businesses, and while some fell short of expectations, others were just not fulfilling enough. It was not until I stumbled upon designing websites for businesses that I realized just how much fun I was having. I was hooked.

As I delved deeper into the web development world, I realized that it was not just about designing websites, but more importantly creating a great user experience for the customer. I aspire to make a name for myself in the industry, to travel the world and help businesses create a better experience for their customers.

Along the way, I faced multiple challenges, such as struggling to find consistency in my work and often putting immense pressure on myself. However, these challenges only made me stronger and allowed me to gain a valuable perspective on what really mattered to me.

Peter Tomanka

Beatrice Gutknecht 🦘

BADASSERY by B

Providing badass brand strategy services for service-based SMBs that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules and when to break them.

Founder, Brand Strategy Consultant

The Art of Branding Podcast

What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star?

Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.

The Art of Positioning podcast teaches you how to rewire operations around new positioning.

The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.

Rebrands, fluffy words, and pictures can take a walk.

Check your brand health today: www.badasserybyb.com/brand-health-audit

Let’s freakin’ gooooo!

Podcast Host

Cloud Focus

About Cloud Focus: We design, operate, and build cloud-based solutions such as e-Commence, Chat Box bot, Digital Marketing, ERP, Logistic Management, and many other cloud-based solutions. 

•	Developed a two-week integrated marketing campaign with 160K reach, 11K engagements, and a sales growth of $41K at a cost per link click $0.01 - $0.004. 
•	Adapt operations according to the political climate (military coup) to maintain the safety of the team and the changing consumer requirements.
•	Create and implement business and marketing strategies and plans.
•	Establish the brand and set goals for marketing and business growth.
•	Setting goals for marketing and business performance and growth.
•	Develop various online and offline revenue streams to maximize the turnover.
•	Manage relationships with partners, vendors, and customers using HubSpot CRM.
•	Strengthening team members’ capabilities with mentorship and training.
•	Evaluate performance by analyzing financial, marketing, and operational data.
•	Drive financial decision-making and risk management.
•	Work closely with directors to evaluate and develop areas of expansion.

Chief Operating Officer

GCP Hospitality (Gaw Capital Group)

•	Develop marketing, strategy, and communications strategies resonating with key markets to deliver brand awareness campaigns, tactical campaigns, brand amplification, and loyalty program support.
•	Managing PR and influencer agencies and communicating with the media resulted in over 33 million readership circulation. 
•	Oversee the marketing communications plan, database management, content creation, and management across platforms and channels.
•	Execute integrated marketing campaigns attributing to over US$500K in total revenue, over 750K combined social media engagement, and 1 million reactions. 
•	Execute email marketing and membership programme resulting in an additional US$4K monthly average of attributed revenue. 
•	Coordinating campaign execution from research into best-performing projects and campaigns, delivery, final review, and optimization.
•	Improving structure, design, SEO and content of the brand websites.
•	Measuring digital performance, using insights for improvements to strategy.
•	Developing existing and identifying new traffic and revenue-generating initiatives, including partnerships with Thai Airways, Bulgari, Franck Muller, Moët & Chandon, local banks, and guest bartenders attributing to over US$35K in revenue.

Director of Marketing - Strand Hotel and Cruise

Bagan Star Hotel

•	Establishing strong branding and visibility at the hotel, online through social media platforms, website, and offline media from pre-opening.
•	Implement and guide the marketing and website strategy and framework.
•	Create and collaborate for marketing designs using Adobe Suite. 
•	Work with outsourced paid media team to optimize paid search and social campaigns. Recommend and prioritize budget allocations for the marketing plan.
•	Deliver and set short and long-term budgets and strategic goals.
•	Using financial statements to execute strategies to maximize room yield and hotel revenue via innovative sales practices and yield management programs.

General Manager

Branding and Marketing Consultant

Your Property Finder

•	Handling international property listings marketing and sales of multi-family, other residential, commercial, and office spaces with multi-million dollar valuations 
•	Training, mentoring and leading a team of 3 to 6 real estate agents.
•	Design coordination of new marketing material using Adobe Suite.
•	Manage roadshows, property launches, print media designs, and social media. 
•	Advise on market conditions and legal requirements, including contracts. 
•	Inspecting properties and liaising with owners about points of improvement, maintenance, and pricing.

Senior International Properties Leasing

Wa Minn

Wa Minn’s diverse business operations cover; property development, earth works, construction, mining, gold refinery, garment making, and enamelware.
• Management of websites, SEO, and social media platforms
• Use marketing strategies and sales plans for each business sector to secure international investment in multi-million dollar developments and projects.
• Organizing significant events, including ground-breaking ceremonies and launches, with 500+ attendance with fit-outs, marketing material, and placement.

Sales and Marketing Executive Manager

Redlink Myanmar

•	Evaluate employee conduct and customer service gaps and establish policies and processes to eliminate these gaps.
•	Creation of training packages for service personnel, sales, and marketing team.

Customer Service Consultant

Serco Sodexo Defence Services

•	Oversee and train a team of 6-7 in front and back of house roles.  
•	Management of reports, profit and loss statements, budget, and sales targets.

Accommodation Manager

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Ask yourself: “Is my brand all it could be?” 
How about: "Are my marketing dollars working?"

When businesses have been around for decades, I've seen that despite an active sales team and referrals, there are fewer customers and growth plateaus.

And that's when different marketing tools are tested, from SEO, a fresh website, to ads. 

But nothing works. 

And that's because marketing is guided by a direction AKA your brand. 

Most brand ‘specialists’ give you a template-based strategy…and claim they will craft your business a personality with a guidebook. Focus mainly on graphics or copy-based 'rebrand'. Give you ‘life-changing’ advice before you’ve had the opportunity to tell them about your business and goals. 🤦‍♀️

Except that 56-page guidebook is going to end up in a folder somewhere. 

And that rebrand, well, it's going to shoot the perception that you've built up so far in the leg, hitting trust, loyalty, market share, and value. 

The alternative? 

Repositioning your brand to create distinction around your brand and then strategically implementing that throughout your whole business, not just marketing. 

Or what I like to call creating a seductive lifestyle around your business.

One that works internally and externally. 

And that's the Badassery by B approach that's doubled down with a blueprint.

The B.A.D.A.S.S.E.R.Y. Blueprint:

🦘 Brand analysis
🦘 Articulate internal brand
🦘 Deep dive market landscape
🦘 Assess positioning & differentiation
🦘 Structure voice
🦘 Shape brand story
🦘 Establish visual element pivots
🦘 Rollout implementation throughout the business
🦘 Yearly audit material

The results:

• Lower churn rates
• Quicker sales cycle
• Increased referrals 
• Building brand loyalty
• Increased inbound leads
• Increased word of mouth
• Higher client lifetime value
• Customers willing to spend more
• A distinct and memorable identity


If you have an established service-based SMB and: 

• Want to level up your clients 
• Want to shake things up in your industry 
• And want to be considered as the obvious choice

This is for you. 


If your business is:

 • In its first 3 years
 • An agency, consultancy, or coaching
 • Run in a corporate hierarchical manner

This is NOT for you. 


Ready to experience what your Badass Brand Potential could look like?

• Shoot me a DM to chat situation 📩 (no pitches incoming)
• Email me directly: beatrice@badasserybyb.com

Limited spaces each year.

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

Before you plan your exit strategy, close your eyes.

Business owners skip this step. 

They go straight to "maximize sale price" without knowing what they actually want their life to look like post-exit.

Can you picture your life 5 years out?

The house? 
The location?
The daily routine? 

Because that vision informs everything: 

- The type of buyers you want.
- How you care about legacy or employees?
- How much you actually need to be able to walk away happy?

Yeah, the numbers matter. 

But if you're only focused on metrics, you're missing the point. 

Money doesn't create fulfillment; you have to know what fulfillment actually looks like.

Want the full breakdown on exit readiness that actually works? 

In this episode of The Art of Positioning Alexandria Seydel and Allie Beckmann cover:

→ The mindset work that prevents post-sale regret
→ Reducing owner dependence before you have to
→ Deal killer categories that make buyers walk away
→ How to build cohesive exit strategy from values up
→ Attracting buyers instead of hunting them

This one's for founders ready to exit on their own terms 👇

https://lnkd.in/gp6B6Ave

🦘 Do you know what your Tuesday morning would look like in three years?

*uck rebranding. Repositioning service businesses to push past plateaus without changing your logo. | Operational-focused strategy for ROI growth. Made in 🇦🇺. 📍 Valencia, ES.

“I'll clean things up when I’m ready to sell.”

Yeah. Sadly, bud, that's not how it works.

And it’s seen in the stats that this is the common way of thinking, with 75% of businesses that go to market never actually selling.

Financial advisor Allie Beckmann puts it simply: "Buyers want 2-3 years of clean data, not last-minute fixes."

Look, you don't have to want to sell tomorrow. But building toward exit makes everything stronger right now - operations, team independence, profit margins.

M&A attorney Alexandria Seydel sees this constantly: "When buyers look under the hood and find deal killers, they walk away."

The deal killers hiding in your business:

- Books so messy you can't calculate profit margins
- "Sticky" recurring revenue with zero contracts
- Partnership agreements that don't exist

It gets hellaciously clear if you’re not able to take three weeks off without things breaking.

If a buyer looked under your hood today, what would make them walk away?

Full The Art of Positioning episode with Alex and Allie 👇

https://lnkd.in/gD7_N2AY

taplio

The Battle

Peter Tomanka

Beatrice Gutknecht 🦘

Followers

Posts

Engagements

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Performance ScoreBeatrice Gutknecht 🦘's LinkedIn Performance

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taplio

The Battle

Peter Tomanka

Beatrice Gutknecht 🦘

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Beatrice Gutknecht 🦘's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBeatrice Gutknecht 🦘's LinkedIn Performance