SaaS Company? I’ll rewrite your vague landing page into a clear, conversion-focused page in 7 business days.

There’s only one reason your page is not converting as well as it should…

Visitors only get to the “aha moment” AFTER they sign up or book a demo

They DON’T understand how your product can make or save them $$$

They DON’T understand why is 10x better than what they are using right now

They DON’T understand it’s actually super easy to get started and set up

So if all of this is unclear, why would they convert?

They won’t.

All of this needs to be clearly explained on your landing pages.

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👉 WHAT I DO:

We will rewrite your ENTIRE page from scratch into a clear, conversion-focused page.

We will do the research for you.

We will advise you on the positioning problems you’re having.

We will provide clear suggestions for the layout and images to ensure the best result.

All of this within 7 business days.

The best part? You pay per page (no-commitment).

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👉 WHY ME?

✅ Worked with 140+ SaaS companies over the last 6-7 years

✅ Only work with B2B SaaS - never changed niche

✅ High capacity - I have a team to help me fulfill the work you need

✅ Pay per page - Unlike any other agency you can test things one page at a time.

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👉 NEXT STEPS:

DM me for examples, pricing, or any other detail you’d like to know.

Or email me: pedro@cortes.design

Pedro Cortés

This SaaS hero is SO CREATIVE

The entire page is near flawless 👇

The hero headline is already strong…
But the visual is what takes it to the next level.

It literally swaps the face in the hero to show what a “personalized sales room” looks like.

That makes it 10x easier to understand.

💡 Pro tip: Use visuals to support the promise in your headline. Not just stock graphics or abstract illustrations.

Here’s what else makes this page great:

✅ The demo GIF shows exactly how the tool works
✅ The problem section nails the pain points
✅ The CTA after the demo is insanely strong:

“You nailed the demo, now what?” → Boom, friction removed.

✅ Visual social proof (with actual faces!)
✅ Integrations are shown clearly — no fluff, just practical use cases

👉 What I'd tweak:

That problem section? I'd show an actual messy sales email vs the clean sales room page.

The integration section? I’d show the top 3-5 examples of what automations can be created with the main integrations.

It would make the visitor picture themselves using it instead of understanding it on a high level.

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Overall, Arrows is a textbook example of a landing page that sells every section.

Let us know what you think in the comments!

AI SaaS always make this copy mistake

This page could have been AMAZING 😭

👉 Examples, Examples, Examples

Robin AI is basically “ChatGPT for legal teams.”
But here’s the problem with the landing page:
It doesn’t answer the real objections lawyers have.

Let’s break it down 👇

✅ The headline is fine

❌ But there’s no clear visual showing a real legal question
 (Lawyers don’t ask basic stuff — they ask complex, high-stakes questions.)

❌ It doesn’t say where the data comes from (what jurisdiction it’s trained on for example)

❌ It doesn’t mention hallucination prevention

❌ It doesn’t show that answers are sourced + linked back to the law

❌ It doesn’t promise data security — like not training LLMs on your private documents

❌ It doesn’t explain how internal contracts are protected

And the examples?
Way too simple.

If you want to impress lawyers, don’t show “What laws govern this contract?”

Show the kind of question they’d normally ask a senior partner or post in a legal forum.

💡 This page could have been 3x longer — and lawyers would have read every word.

All it needed was more realism, more trust, and way more proof.

Best SaaS social proof I’ve ever seen. 😍

No fluff. Nothing I’d change.

And I never say that. 😎

Here’s why it’s PERFECT 👇

✅ Video testimonials — with faces, names, logos
Each one is super personal. The person is clearly the one using the product.

✅ Short & clickable
They’re not 30-minute monologues. Just 1–2 minutes each — and the thumbnails are actually clickable.

✅ Tabs you can scroll through
You’re not forced to watch just one testimonial. You get a scrollable library of stories, instantly visible.

✅ Specific metrics & concrete results
No vague “it helped us a lot” type quotes.

It’s all like:
“Increased qualified demos by 32%”
“Saved us 8 hours per rep every week”

✅ Big, known companies
The logos build instant trust — and the quotes make the results believable.

✅ Every single objection is answered
Setup time, internal buy-in, ramp-up speed, usage — all of it is covered in just one or two videos.

This is how social proof should be done.

Most SaaS pages just throw a bunch of random logos or a single quote below the fold and call it a day.

This section does the complete opposite.

It’s structured.

It’s high-converting.

It’s hard to ignore.

Example from Arrows

What do you think about this section?

I use AI to write like an industry insider.

SaaS copywriting isn’t just about writing well.
It’s about using their words, not yours.

Here’s how I make sure every page I write sounds like it came from inside the company 👇

Step 1:
On every onboarding call, I dig for real language, not just product info.

I want to hear how they talk about their product.

Not just the features, but the acronyms, phrases, nicknames, even the stuff they say by accident.

Step 2:
I drop the transcript into ChatGPT.

It pulls out every industry term, technical word, insider phrase, and weirdly specific jargon.

Step 3:
I run a custom GPT that takes my draft copy and replaces generic phrases with exact terms their users expect to hear.

It’s like layering on the voice of someone who’s been in the industry for 10 years.

✅ The result?
 – The copy feels 10x more credible
 – Every section sounds natural
 – And conversion rates go up because it feels real

POV: You hired me to rewrite your landing page.

Before vs After: Magai

Magai Before vs After

Awesome sign up page CRO 😍

(This something I haven’t seen before) 

Suggests a higher plan BEFORE you start the trial

It tells me what I’m missing out…

And it reminds me I can try it for free during the trial.

Why not try it? What a great offer!

If you’re confident people will get addicted to that feature, then this will work great for you.

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Have you seen any other company do something similar?

Let us know in the comments 👇

SaaS Landing Page Teardown: Granola

This page is so good that even a “vitamine” type product feels like a painkiller.

Checkout their “old way vs new way” comparisons…

They're on point!

I’m a copywriter.

But I DESIGNED this element, just to prove a point!

Here’s why 👇

The client needed a long homepage.

We’re talking about a full breakdown of every feature…

But without breaking it into separate pages (yet).

So I had two choices:
❌ Let the page feel overwhelming
✅ Or fix the navigation to make it feel smooth and intentional

I went with the second.

I rebuilt the layout from scratch — just to show the team what a fixed nav bar could do.

📌 You land in the hero
📌 Click a tab
📌 It scrolls straight to the section you care about
📌 No one feels like they’re drowning in info

It’s something most SaaS companies never do.
And it’s impossible to explain in a static doc or wireframe.

But now?
There’s zero back and forth.
The design team knows exactly what to build.
And the client gets a better-performing page from day one.

This is why I don’t just write words.

I build flows, fix structure, and design with the copy in mind.

Want a landing page that feels short, even if it’s long?
Send me a DM.

This SaaS landing page is aggressive AF.

But it works. Mostly.

Let’s break down what Distribute did right (and what could make it 10x better) 👇

The page opens with a bold promise:

👉 “Your 3-hour follow-ups done in 30 seconds.”

It’s punchy. It’s direct-response style. It’s specific.

But… the visual explanation below doesn’t justify the claim well enough.

✅ A looping GIF that shows:

Call ending

AI creating the deck, email & page

The rep hitting “Send”

Would have been WAY more effective than a bunch of tabs.

There’s also a huge focus on the result:

➡ “Our deal velocity increased by 40%”
➡ “Used to take hours, now it takes minutes”

Love how tangible these are. Every testimonial is specific. No fluff.

But here’s where things fall apart…

❌ 3 sections repeat the same benefit
❌ Overly aggressive copy can backfire (“you’re sending boring decks”)
❌ The proof section feels like a ClickFunnels sales letter
❌ The problem section is at the END — why!?

—

⚠ Reminder: What you say is more important than how you say it.

Distribute.so knows how to say it. But they miss on what to say and where to say it.

Somewhere between this style and a traditional SaaS page… is the sweet spot.

What do you think of this kind of copy?

This is a GOLD MINE for your SaaS landing pages

👉 Checking out competitor reviews

This is just as important (if not more) than analyzing your own reviews.

Usually, what’s bad about a competitor's product can help you find USPs…

And problems that people are complaining about.

Objections around searching for alternatives (like your product)...

Use this for all your landing pages!

What’s the biggest problem with writing a copy with AI?

I’m working on a way to fix it (launching early 2026)

I want to make sure I won’t miss a single issue.

What do you think sucks so much about copywriting with AI?

Founders + Marketers, let us know in the comments I’ll share a few tips too :)

Want better conversions? Start with your testimonials.

This simple rewrite trick works fast — and 95% of SaaS teams aren’t using it.

Most pages say things like:
 💬 “Great product”
 💬 “Support is amazing”
 💬 “Way faster than before”

None of that means anything.

If you want testimonials that actually drive signups, they need to be:
 ✅ Specific
 ✅ Tied to results
 ✅ Aligned with your USP

Here’s how we rewrote one for an email finder SaaS:
❌ “Easy to use, found lots of emails”
✅ “We found 113 verified emails in 12 minutes and hit our campaign goal by day 3”

Now it hits on:

• Verified leads
• Faster outreach
• No wasted credits
• Clear ROI

The trick? You write the testimonial yourself.
Then send it to the customer for approval.

95% of the time, they say yes — and now you control the message.

No fluff. No vague praise.

Just social proof that actually converts.

💬 Fixing testimonials is one of the easiest landing page wins.

DM me if you want help rewriting yours.

This is the ultimate formula for writing copy for SaaS features.

Easier ➡️ Better ➡️ Less risk

I’ve used this formula for 100s of features so far.

Why does it work so well?

It tells you about the product, even if you skim through the page quickly.

(only 5% of your visitors actually read the page in detail so you need to present info in a way that’s super understandable)

Here’s an example 👇

Easier -> You get 11 pre-built campaigns

Better -> The email & SMS templates have been optimized for conversions

Less risk -> The templates have collected $1.2B in payments just last year

—
P.S. only use it for the most important features so that every section doesn’t look the same!

Cart Basel

Cart Basel (CartBasel.com) is the #1 growth-led Ecommerce event for 7-8-9 figure founders & executives in Miami.

We have hosted 10 Ecomerce events across 4 cities (New York, Miami, Austin & LA) for 100s of brand founders and executives. 

Our events have been featured in Business Insider.

Some of our past partners: Triple Whale, Zendrop, Upstack Data, Alia, Future Commerce, Convertflow, Replo, izigift, SpurIT, Ratz Pack Media & DigiCom

Co-Founder

TxtCart 💬

Hired to build TxtCart's Growth infrastructure, resulting in growing TxtCart from 50-55k MRR (Spring 2024) to 166k MRR (as of December 2024).

Served as an advisor to Founder & CEO, covering GTM, demand gen strategy, ads, HubSpot, internal processes, partnerships, messaging, deck building, product roadmap and key differentiation in the highly competitive SMS space.

Tweet from CEO hitting 2 million in ARR in December 2024: https://x.com/kylebigley/status/1870132608358547732

GTM & Growth

Stealth Startup

We built two products: 1. Identity Resolution 2. In-market audiences

Spectrum

•Managed $XXmm online paid media budget across Facebook, Google & YouTube to generate leads and improve brand awareness

Online Marketing Manager

DIRECTV

•Managed the $Xmm online marketing plan to generate qualified leads to sell the DIRECTV for BUSINESS product to small businesses and enterprises
•Executed organic and paid acquisition strategies including SEM, SEO, email, paid social, display, and website optimizations

Product Marketing Manager

Grabr

I was an international courier going to Argentina, Brazil, Peru & Egypt. After my first trip, I convinced a lot of my friends to do it. We successfully created organic demand in Argentina. But the company pivoted its primary business model to financial services (GrabrFi). The free traveling was a ton of fun while it lasted.

International Growth Hacker - Travel Squad

Pfizer

•Supported senior marketing leadership by providing monthly reporting and analysis to provide actionable recommendations 

Brands: Advil, Robitussin, ThermaCare, Chapstick, Emergen-C, Advil Congestion Relief, Advil PM, Preparation-H, Dimetapp, and Nexium

Digital Marketing Consultant

Magnet Media, Inc.

•Assisted Magnet Media’s Vice President in the execution of market research, go-to-market strategy, and content strategy projects

Brands: Microsoft, TIAA-CREF, Norton, Sundance Channel, Snagfilms, Socialcast

Strategy Associate

Infinity Technologies, LLC

In hindsight, we were building Instacart but I didn't realize it until a decade later.

Marketing Consultant

Ben Hirsch

How this blurry selfie with William got us acquihired by Ecom North  

I was talking to Will about events in general in USA and then Toronto and he brought up how solid of a person Nicasio Co III is.

In the USA eCommerce ecosystem, unfortunately, there’s a lot of sh*t talking so I actually doubled down and kind of grilled him when asking him “Really?”

Will continued to genuinely praise Nic and the Ecom North team.

Nic and I had been chopping it up in the LinkedIn DMs earlier, but sending Nic this one-take blurry selfie got the first “hello” call on the books that somehow got Ari and I acquihired.

Ecom North Miami Summit fka Cart Basel is happening Thursday December 4 in Miami.

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