Program Design Coach | Geeking out blending learning design with entrepreneurship to scale impact

I work with consultants, coaches and facilitators to design programs that are easier to market, pitch and deliver. Helping you go from inconsistent referrals to a sustainable business using relationship-based business development habits (without the ick of being sales-y)

I bring together 26 years as a learning designer and facilitator with 15 years of entrepreneurship.

My clients already get results for their clients, but might still:

❌ Find it hard to stand out despite being better than their competitors
❌ Overwhelmed by packaging their expertise into proposals
❌ Frustrated by reinventing the wheel every time 
❌ Annoyed they're not paid what they're worth
❌ Experience imposter syndrome
❌ Feel stretched over-delivering

And they want to:

✅ Feel confident charging more for premium service
✅ Build a more sustainable six-figure business
✅ Have more impact doing work they love

I've gone through frustrations myself.

Since 2011, I've run my own Learning & Development consultancy. And for years, I struggled to package, market and sell the value of what I did.

This is despite being an expert. I had:

• Invested tens of thousands in my professional development. 
• A track record of getting client results on leadership development, team development, organisation change, and service design projects in the tech, finance, public, charity, and education sectors. 
• Designed & delivered thousands of learning experiences, workshops and training as a volunteer, educator, employee, and freelancer since 2001

Turns out: I was an expert at my craft, but not at creating consistent sales opportunities

No one had shown me how to 'commercialise' my learning design expertise. And when I did sell my services, I either subcontracted at lower rates than I knew I was worth. Or I wasted time reinventing my process, making my services less profitable. So there were times I had no work OR burned out because I was saying "yes" to everything that came my way. 

I wanted to put myself 'out there', but I felt stuck 😵‍💫

The turning point was when I started consulting with other L&D companies. I overhauled their learning production processes using my streamlined methods. And during the pandemic, I adapted the process to support 30+ charities through the digital transformation of their learning programmes.

More focus allowed me to market, sell, and deliver my services more easily 📈

Since 2023, I've been working with over 100 self-employed experts to avoid my mistakes.

Join our newsletter: https://www.leverageaccelerator.co/

Pedram Parasmand

You’re not exhausted because you work too much.
You’re exhausted because you rebuild your business from scratch every time a new client signs on.

The real enemy isn’t overwork.
It’s originality.

I learnt that, every time I reinvented a new proposal, I lost:

⚡Energy
🕒 Time
🧠 Focus
🌍 Impact
💸 Revenue

Originality might feel impressive.
But repeatability is what creates freedom.

That’s why I built a 10-step playbook to help you go from overwhelm of ideas to one clear, repeatable program.

I broke it down in a carousel here 👇

Program Design Coach & Facilitator | Geeking out blending learning design with entrepreneurship to have more impact | Sharing lessons on my path to go from 6-figure freelancer to 7-figure business owner

10 Steps Playbook for Packaging  Your Brilliance

If you hear “we don’t have the budget” and your first instinct is to cut your fee, pause.

There are better options that protect your value and keep the conversation alive.

So what’s going on?

A real finance objection isn’t a signal that your work isn’t worth it. It’s a signal that something needs to change. Timing, scope, structure, or expectations.

So take a moment!

What gets people into trouble is treating price as the only lever they have.

Budget options happen ALL the time.

After 15 years of negotiating work across large organisations, charities, and individuals, one pattern shows up again and again:

Budget pushback is normal.
Discounting as a reflex is optional.

You don’t have to:

• Over-justify your value.
• Give away full scope at a reduced price.
• Choose between “say yes cheaply” or “walk away awkwardly”.

This carousel walks through 8 ways to handle genuine budget constraints without shrinking yourself in the process.

Some protect margin.
Some protect relationships.

All protect your integrity.

Because how you handle these moments quietly trains clients how to treat your work.
And that compounds over time.

~~

💬 Which option do you find hardest to hold your ground on?

📩 If you want weekly stories, tips, and resources on holding your value while you grow, join 750 others and subscribe to our newsletter leverageaccelerator.co

8 Ways to Handle Real Budget Objection

You’re not an advanced facilitator if you only design for one type of brain.

Most facilitators call their spaces “inclusive.”
Very few design them that way.

The next level of facilitation isn’t more energy.

It’s better design.

• Different sensory thresholds.
• Design that accounts for different processing speeds.
• Different comfort levels with ambiguity, eye contact, and speaking on the spot.

Most of us were trained to reward 

• Fast thinkers.
• Confident speakers.
• People who can process out loud in real time.

That’s not neutral.
It’s just familiar.

So if you’re serious about maturing your practice, this is the work.

That’s why I’m excited to be back at the Inclusive Facilitation Exchange for coaches, consultants, and facilitators who want to design sessions that work for different brains, not just the dominant ones.

And the line-up of speakers is fan-f*cking-tastic.

See you there!

| The Collaboration Coach | Creator of OOPSI | Jenny With the Blocks |

So it’s just over a month to go until the second-ever Inclusive Facilitation Exchange, and preparations are definitely ramping up…

Jane Livesey and I are entering what can only be described as the slightly hysterical but very excited phase 😅💥

IFE is a not-for-profit gathering dedicated to advancing inclusive facilitation and learning design, championing neuroinclusion and designing for difference, not around it.

It’s for facilitators, trainers and coaches who want the tools, insight and confidence to create spaces where diverse voices are heard, connections flourish, and challenges are met with curiosity and care 🫶

If you’re on the fence, I thought I’d share this little montage from last year. 📹 

Every time I watch it, I feel this huge sense of joy and pride. My cheeks actually ache by the end because I’m grinning so much 😊 ❤️.  I could use a dose every day as part of my well-being routine. 

It really was something special. And the feedback still blows me away:

“Today was the first time I've woken up after a conference and just felt warm and snuggly and happy and fulfilled. I don't think you quite yet realise what a beautiful thing you created, but it was absolutely magnificent!”

“Oh my goodness, what an absolutely fabulous event you created! 5 stars feels too little, you deserve all the stars.”

“A beneficial and insightful day. Fantastic setting, wonderful people and very informative and engaging content.”

“Inclusive, carefully organised, great space for people to inhabit.”

“The calibre of speakers was incredible!”

Huge thanks to our incredible speakers from last year, Jan Keck, Ceri Newton-Sargunar Nathy Ravez Ollie Yates Daniel. Susser Matthew Bellringer Dennie Declercq, Mohsin Memon Tumi Sotire Kate (Catherine) Isichei and our awesome helpers Audrey Thouvenin Pedram Parasmand and of course our incredibly talented graphic recorder Sam Carpenter and event photographer Kate Hollingsworth

and yes, some of them are coming back this year just to mingle, which makes us ridiculously happy 🎉

We would absolutely love you to join us.

For the best possible discount, hop onto our mailing list (link in comments).
Find out more here 👉 https://lnkd.in/gB2iZfnM

Every consultant has lived this moment: 
Sudden urgency. Confused stakeholders. “This wasn’t what we agreed.”

The project didn’t go off the rails.

You just never asked the questions that would have kept it on track.

I started asking 5 uncomfortable kickoff questions so I’d stop mediating messes I didn’t create.

💬 Which of these questions do you wish you’d asked earlier on your last project?

~~

📬If you run projects inside organisations and want fewer surprises, my newsletter covers exactly this kind of work. Join 750+ subscribers at leveverageaccelerator.co

5 Kick-off Questions to Prevent Mid-project Emergencies

What happens when amazing facilitation training meets robust business development habits?

We’re collaborating with Voltage Control for a practical session on building consistent sales opportunities as a facilitator.

Why am I excited about this?

Voltage Control has been on my radar for years as a beacon of high-quality facilitation training. A bunch of our clients have come through their programs and consistently speak highly of the depth, rigour, and care in their work.

And this is where it connects.

The relational skills that make someone a strong facilitator are often the same ones needed to build a thriving business. We’ve now helped 100+ coaches and facilitators translate those strengths into clear offers and consistent opportunities. 

So what will we focus on?

In this session, we use our Clarity-to-Clients roadmap to help you decide which opportunity to focus on next and turn that decision into confident, non-salesy client conversations. Without relying on referrals or constant content creation.

Is this for you?

If you’re experienced, capable, and surrounded by options. But unsure what matters when launching a new offering or strengthening one that isn’t selling as well. Then, you’ll leave with clearer priorities and a more reliable path forward.

When is this happening?

10 March 12pm EST, 4pm GMT

What to join us?

Sign up link in the first comment

Trying to help everyone is why most people don’t know what you do.

Broad feels generous.
It also makes you forgettable.

Most self-employed coaches, consultants, and facilitators stay wide because it feels helpful.

More people served.
More doors open.

In reality, it does the opposite.

Serving fewer people on purpose is how you end up helping more people in practice.

That’s the paradox most self-employed experts learn too late.

Check the slides to find out why

I break down 5 reasons niching creates more demand, not less. And why staying broad makes it harder to be known, trusted, and referred.

~~

💭 Which one hit closest to home for you?

📩 If you want more stories, tips, and practical resources on building demand through clarity, you can join 750 other newsletter subscribers here: leverageaccelerator.co

5 Reasons Niching Creates More Demand

Before: Talk to prove you know your stuff
After: Use silence to prove you know theirs.

Experts don’t dominate the conversation. They direct it.

I see this pattern show up in two very different moments.

First is when you’re just starting out.

You want to look credible. I felt this hard when I started my business in my early 30s and still looked fresh faced. Talking felt like proof that I knew my sh*t.

The second happens with experience.

You now know a lot. I caught myself here trying to explain how I’d integrated learning design, facilitation, design thinking, systems thinking, and Theory U. All true. All too much.

In others, I see the same two drivers.

Early on, it’s imposter syndrome.
Later, it’s the curse of knowledge.

Both lead to the same outcome.

You talk more to convince someone you know your stuff. And that gets in the way of them realising your stuff can help solve their problems.

I learned this later than expected.

In 2021, ten years in business, I finally did proper sales training. What stood out wasn’t a clever script. It was how little the best sales people spoke.

They asked better questions.
They left space.
They let the other person hear themselves think.

And when I tried this

I came across as more expert. As it turns out, the better the questions you ask, the more people believe you understand their problems.

And once they feel understood, your expertise no longer needs explaining.

~~

💬 Where do you notice yourself talking too much?

🎯Want more on asking better questions, building trust, and sounding like an expert without over-explaining? Join 750 newsletter subscribers at leveverageaccelerator.co

The biggest misconception I had about self-employment?
Less structure meant more freedom

You know...

Leisurely mornings.
Doing whatever I felt like each day.
“Seeing how things unfolds” energy.

I went fully solo in 2015, chasing that.

A couple of years in, I realised something important. No boss didn’t mean no pressure.

It meant I became the boss.

And HR.
And operations.
And the person panicking at 10pm, wondering why nothing felt finished.

With no structure...

Every day felt busy and oddly unproductive. Lots of motion. Very little traction.

The fix was structure all along

One clear target market.
One clear core offer.
One way to deliver.

And the days that I design around that

The irony still makes me laugh.

I'd left employment to remove structure and be free. But freedom came from choosing structure

~~

👀 What’s one rule or boundary that actually gave you more freedom?

📬 Join 750+ coaches, consultants, and facilitators getting stories, tips, and resources on building real freedom through structure: leverageaccelerator.co

The more “bespoke” your service is, the harder your business is to grow.

I used to think that was a sign of quality.
It’s usually a business model design flaw.

I just got off a call with someone who emphatically said, "I'm done being a freelancer. I'm a founder", and it made me reflect on two types of coaches.

Coach A: 3 clients.

Digging through old folders to “tweak something similar.”
Switching between designing, delivering, firefighting.
Calendar dictated by ad hoc meetings.
No space for business development.
Underestimating timelines.
Feast or famine on repeat.

Coach B: 3 clients.

Knows the inputs that create the outputs.
Clear client-serving system.
Clear client-getting system.
Can predict capacity.
Can predict time off.

For 9 years, I was Coach A.

Everything was bespoke. I wore it like a badge of honour.

Then, during the pandemic.

While doing digital transformation work for charities, I accidentally started systemising. Not because I was clever. Because I had to.

Now around 95% of what I do is standardised.

And the best bit. Creating something that compounds is still as creative act. AND I get to choose my bespoke work. I just don’t have to build my entire business around it anymore.

~~

👀 If you looked at your calendar for the next two weeks, what would it say about your business model?

Spent time this week with one of the most forward-thinking coaching communities.

The quality of people was obvious.

But what really stood out was how honestly the same challenges came up.

Lucie Coudret, ACC has built something special with Coaching Innovators and is delighted to be a supporting partners.

So we shared our Clarity Roadmap

We ran a workshop on how to design and price offers that actually sell. Shared the approach we’ve used with 100+ coaches and consultants in the last 2.5 years to package up their expertise and create more sales opportunities.

Things got interesting in the reflections.
Two things kept coming up:

1️⃣ Focusing challenge

A lot of these coaches have worked across industries, roles, and contexts. They know they can help a wide range of people. So narrowing in on one market feels like leaving impact on the table.

But in practice, the opposite happens.

When your message is broad, it’s easy to miss.
When it’s focused, it cuts through.

2️⃣ Pricing for value (not time) challenge

Not as simple as it sounds when the outcomes are intangible. Confidence. Clarity. Better decisions. Which makes things harder to measure. And why so many end up charging for time?

Easy to underprice. But not impossible.

When you map the transformation.
You can identify the milestones.

We’ve seen both of these patterns play

This workshop was just another reminder. And it’s exactly why partnerships like this matter. Different perspectives. Shared thinking. Better outcomes for the people in the room.

And more great coaches having an impact!

Grateful to Lucie for bringing together a group like this and trusting us to contribute.

Most partnerships don’t fail because of strategy. 
They fail because nobody talked about the awkward stuff.

People think they can skip the values conversation and “figure it out later.”

This clip shows what to cover early so the relationship survives pressure, money, and emotion.

I don’t think you can skip sales and still call it a business.

And I don’t think you can skip the values conversation and expect a long-term, fulfilling partnership.

The part most people avoid is the part that protects you later:

Exit clause
Remuneration
How money gets managed
What each of you needs to live

Have those conversations early, when emotion is low and honesty is easy.

It saves the relationship when things get stressful.

If you’re building a partnership, what’s the one conversation you’ve been avoiding? 👇Subscribe: https://lnkd.in/ehnd4_Tv

The fastest way to lose trust in a sales conversation is to stay at the surface.

Most people ask about goals, metrics, and strategy.

Almost no one asks what it actually means to the person.

In this clip, I talk about the question that changes everything:

Not “What problems are you facing?”
But “How is that affecting you personally?”

When you ask that, the dynamic shifts.

You stop being the problem-solver trying to impress.
You become the thought partner in their corner.

And especially at senior levels, where business and identity are tightly intertwined, that’s where the real conversation happens.

If you want clients to open up, stop staying safe.

Ask the question that actually matters.

What’s one question you’ve asked that changed a conversation completely? 👇

Subscribe for the full episode: https://lnkd.in/ehnd4_Tv

Just updated the exact 9-step flow we use to keep goodwill in a sales conversations even when someone doesn’t buy. Want it?

Comment FLOW and I’ll DM you the pdf

Refined over 15 years in business and hundreds of sales calls. Perfect for coaches, consultants and facilitators that value relationships rather than sleazy sales tactic.

I didn’t need more strategy. 
I needed someone to notice when I vanished.

Accountability wasn’t about pressure for me.

I used to tell myself I just needed more discipline. Then I got an accountability buddy. Not because I didn’t know what to do. I did.

I just wasn’t doing it consistently.

The value wasn’t pressure or guilt.

It was having someone outside my own head. Someone who’d calmly ask, “Did you do the thing you said you’d do?”

It worked. We’re still mates.

But the bigger shift came when I started building alongside someone else.

There’s a different standard when your decisions affect another person’s livelihood too. You stop negotiating with yourself.

If you’re stuck, it might not be motivation you’re missing. It might be stakes.

What’s one thing you keep dodging right now?

~~

👉 Subscribe to full episode: https://lnkd.in/ehnd4_Tv

Many professionals believe going independent means finally getting paid for their expertise.

But expertise alone rarely builds a sustainable practice.

The real shift is harder:

Learning to create demand for what you know, not just deliver it.

Because you're NOT going from:
↳ 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 → 𝗦𝗲𝗹𝗳-𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗱 𝗼𝗿 𝗙𝗼𝘂𝗻𝗱𝗲𝗿.

You're going from:
↳ 𝗘𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿 → 𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿 𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

I've seen it time and time again.

A highly respected professional leaves the corporate world to build an independent practice. Six months later, they say some version of:

“𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘐 𝘸𝘢𝘴 𝘨𝘰𝘰𝘥 𝘢𝘵 𝘵𝘩𝘪𝘴. 𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘪𝘵 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘐’𝘮 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘻𝘦𝘳𝘰?”

Because in some ways, you are.

When I first went fully solo in 2015, I landed a few early clients through my network. £850/day rate. A couple of referrals came in. It felt like I was on a roll

But it was a mirage.

Because the pipeline slows. And a new set of questions appears.

• How do I generate demand for what I do?
• How do I create a flow of opportunities?
• How do I sell without feeling icky?

These are not questions most professionals have ever had to answer inside an organisation.

• The brand carried the credibility.
• The company created the demand.
• The system produced the opportunities.

Independence removes that infrastructure.

Which means growing a practice requires something many experts find confronting.

Being a beginner again.

And that can feel brutal.

• Being sh*t as business development.
• Being sh*t at selling.
• And just feeling a bit sh*t

Even when you pivot, it's the same

That transition is something I've navigated multiple times. And it's what I now help my clients with.

because I've learnt that

Most independent experts don’t fail because they lack expertise. They struggle because they underestimate the shift from expert to business builder.

~~

What surprised you most when you first went independent?

After 6+ years of building content brands and helping others do the same, I noticed the same 2 bottlenecks over and over 👇

1. Booking in unqualified prospects
2. Not enough high-intent prospects ready to buy

Which leads to the same outcome → inconsistent revenue.

I know this problem well, because I started there too.

Since then, I've:
• Generated $1.1M+ selling digital products online
• Built an audience of 1M+ followers across Instagram, YouTube & TikTok
• Helped dozens of founders & creators reach consistent 5–6 figures

And now I take my clients through this EXACT system to scale them to $10K/mo with content:

1. Build the foundations: Landing pages, offers, automations & a clear content strategy.
2. Optimize your profiles: So it attracts your ideal client (ICP).
3. Create content with effective hooks: Reach prospects who didn’t know they had a problem.
4. Automate your nurturing system: Turn interested leads → booked calls.

Results speak louder than theory:
• Nikos Marko: $2.5K/mo → $30K/mo
• Usman Kayani: Grew his YouTube audience & launched his high-ticket offer
• Noah Boa: Built a 1.8M TikTok following & monetised his personal brand
• Amazon brands: Scaled 3 products to $4M/year using content alone (240K orders)
• My own journey: $0 → $1.1M in sales via Instagram, YouTube & TikTok

If you’re a founder or content creator looking to:
• Attract better leads
• Book more high-intent calls
• And 2X your MRR through content

👉 Click “Book an Appointment” at the top of my profile.

Ben Alistor

This is Cloud, my Head of Operations. 

In 35 years, Cloud never left the Philippines.

I hired Cloud as a VA over half a year ago, but seeing how much experience she had, I quickly promoted her to Operations.

I’ve had bad hires I had to fire, too many to count, but she was my best bet.

She helped me scale my business and has proved her loyalty to me time and time again.

And for that, I invested in her.

I paid for her visa and bought her international flights to Dubai. 

Last week, she passed immigration and landed at DXB airport, where I picked her up and showed her a whole new country for the first time.

I don’t care about flashy cars, or Rolexes - to be able to change someone’s life like that...

That is the most rewarding feeling I could ever have as a business owner.

I’ve seen my clients go from working for $8ph to making a life-changing 6-figures a month. And hire strong team members themselves.

This is what I do this for. Info business changed my life. 

And I started with nothing but a laptop...

Now I help others do the same.


In case we haven’t met yet, my name is Ben Alistor and I help coaches scale their info business to 6-figure months without a big following. DM me COACH.

Ben  Alistor

Built a 7-figure info business from social media, now I help coaches do the same. See how ↓ | Coached 500+ people | $8m+ in online sales | 1.1m+ followers | Featured on Business Insider and Reuters

DUBAI UPDATE 02/03:

Thank you for the "stay safe" messages. Here are a few points:

1. Be careful what you consume on social media and the news, not everything is correct. 

2. I don't know about you, but I like to focus on things I can control. What's the point of getting worried and scared? Nothing will change.

3. Seeing how panicky people are as I walk to the gym, I remember the stories my Grandfather used to tell me of when the Soviet Union came in and swept Lithuania...

With that said, I would encourage people of Dubai to remember how privileged we are, and that we are safe.

Personally, I'd rather be optimistic and wrong, than pessimistic and right.

Dubai is safe.

DUBAI UPDATE 07/03:

It has been one week since day-to-day life in Dubai was disrupted.

The other day, I was at the gym.

We were training outside, open air…
When everyone’s phone went off at the same time.

An alert.

“Be careful of potential strikes.”

We all looked at each other for about 2 seconds…
And then went straight back to training.

Of course we’re unsettled, but we feel safe.

There's no panic.
Any potential missile intercepted.

We have complete trust that the government is looking out for the safety of its people.

I still think Dubai is the greatest city in the world.
Because no matter what happens around us, Dubai will keep thriving.

And I want to keep reminding people just how privileged we are.

I will continue to give updates from Dubai when I can.
In the meantime, back to work.

What the top 1% is gatekeeping from you...

(I'm a 32 years old Dubai-based Entrepreneur)

I've met some of the highest earning people in Dubai, those you imagine being on yachts all the time, eating expensive dinners, going out on vacations...

You know how SMALL that part of their life actually is?

The vast majority of their life is hustling day in and day out.

Not starting at 9 and finishing at 5.
Most days it looks like waking up at 6am and finishing at 10pm.
No social life whatsoever.

If you think you can have everything you want in life and still have a "work-life balance"...

That is literally one of the biggest lies people have fed to you.
It simply isn't true.

You have to ask yourself, "Is it worth it?"


In case we haven’t met yet, I'm Ben Alistor and I help coaches scale their info business to 6-figure months without a big following. DM me "COACH".

I hosted a group coaching call yesterday when my client said “I’m losing passion for this.”

I’m sure you’ve experienced this...

You get excited about a new project.
You’re excited for the possibilities.
You feel the passion for it.

But then money, bills and clients join the conversation and suddenly it feels like work.

This is exactly the reason I never tapped into the fitness niche, because going to the gym is my escape...

You might love helping clients, but it doesn’t mean you’ll love the rest of it, and that’s normal...

I personally found that if you chase passion 24/7, you’ll jump from idea to idea every 6 months.

Repetition is what breeds success, the long boring hours...

And this is exactly when most people quit and only a few survive.
You can win through consistency alone.

If you’re bored, it’s part of the game, so raise your tolerance for boredom.

That is the price of MASTERY.


In case we haven’t met yet, I'm Ben Alistor and I help coaches scale their info business to 6-figure months without a big following. DM me "COACH".

I just blew $30,000 on a coach.

I was sat in my car literally shaking when I made the payment, so I completely understand how scary it is to invest in a coach. 

Most of you probably lost $5k, $10k on a bad coach, and it left a sour taste in your mouth. 

And to be honest, I’m glad. 

Because I wouldn’t want to be your first coach. 

One bad experience shouldn’t put you off investing another $10k into a good coach, one who is guaranteed to get you results.

I’ve lost money on all sorts of businesses, from flipping phones, to crypto, but if I gave up, I would not be the 7-figure coach I am today.

That last $10k that didn't work for you is the last problem you have as an info business owner who wants to scale to MILLIONS. 

I believe the $30k I just dropped will be worth it, because I’ll either win or learn.

So suck it up and spend money to make money.
Don’t let one crap coach deter you. 


In case we haven’t met yet, my name is Ben Alistor and I help coaches scale their info business to 6-figure months without a big following. DM me COACH.

Millionaires have one thing in common:

(This will determine how successful you are in your entrepreneurial journey).

I was working in a 9-5, more specifically in recruitment, for 7 years...

I would wake up at 6am.
Work until 6pm.
Get home by 8pm and call it a day.

I hated every single day of those 7 years.

I wanted to do something for myself, which is exactly what I see in YOU.

So whether or not you'll be successful, doesn't just depend on your skills, your knowledge, your "inherent" intelligence...

It actually depends on how uncomfortable you are in your current position and whether you are willing to work MORE on top of that.

Are you able to push through the days when it really gets tough?


In case we haven’t met yet, I'm Ben Alistor and I help coaches scale their info business to 6-figure months without a big following. DM me "COACH".

“Reach is down” everyone is crying. I went from 10m+ views on average to about 200…

But here’s what I did...

Instead of complaining, like most of you lot, I hired someone with less followers but more reach on average.

Because the game has changed.

It’s no longer about being an "authority" and sharing information you can ChatGPT.

It’s about providing your point of view, utilising your experience, and sharing a belief.

So here’s how you’re going to fix your content game:
↳ Stop teaching what everyone already knows
↳ Start challenging what everyone assumes
↳ Build content around a core belief
↳ Repeat that belief relentlessly
↳ Turn your audience into insiders

Authority builds attention. Belief builds MOVEMENTS.

If your reach dropped…
Good.

It means the old playbook expired :)


In case we haven’t met yet, my name is Ben Alistor and I help coaches scale their info business to 6-figure months without a big following. DM me COACH.

Subject: You have a call with Ben Alistor
 
Grab your cup of tea, and pen and paper (or should I say blue screen) and see you on our group coaching call today, covering:

How coaches get their first paying clients
(without ads, without funnels, without going viral)

If you join and stay until the end, you will get a FREE GIFT.

I promise you won’t be leaving empty handed, I can’t wait to share this with you. It’s a game changer. 

We’re going live at 13:00 EST / 18:00 GMT / 22:00 GST

Reply COACH. Last chance to register. Space are super limited.

See you later,

Ben

This is Tinu.

Tinu went from earning £8ph as a bartender to launching her info business. She bought her first BMW car in CASH by 23...

Tinu is now scaling to $100k+/mo.

How? The first thing we did was go over her strategy to shift from managing all staff to a hierarchical model.

We also raised her prices given her high close rate (~50-60%), which indicated underpriced offers, increasing her revenue without needing more leads...

She has been hitting 5-figure months consistently, and is growing her online presence...

But Tinu put in the work. 

She was at University when she launched her business, on top of working in a bar. She didn’t get lucky, and she invested in herself through coaching with me...

I’ve coached 500+ clients myself, so one thing I know for certain:
Anyone can go from a few hundred views to consistent inbound leads to $10k+ months, and in some cases, scaling to $100k+ months...

Just like Tinu.

If you want to learn how to scale your info business to 6-figure months
DM me COACH.

Numbers to track in your info business.

Here’s a snippet of our FREE group coaching call you may have missed last week...

Lucky for you, we are hosting a FREE Online 3-Day Workshop 27th-29th March. 

DM me COACH for details.

I was just on sales call and the guy hesitated to buy from me because he’d been burnt before.

Apparently, he invested thousands in a “guru” in a “high ticket mentorship” for a few months, and in his words, it was all hype and no sizzle. 

The guru told him that everyone was succeeding and he just needed to put more effort in. After working harder, he saw no progress, only got daily motivational quotes…

So I made a promise to him, I would guarantee to work with him until I got him results, no questions asked.

Now, if you have proof that you are a great coach but still feel clients are hesitating to buy from you, here’s what you need to do first:
↳ Provide free value, be it a lead magnet or a taster offer.
↳ Go above and beyond for them, don’t beg for their money.

You’re not some celebrity people gush over, you’re a complete a stranger to them.

Your job is to make their lives easier, not harder, so it’s on you to show them they can trust you. 

If you’re serious about your info business and you’re making over $10k/month looking to scale to 6-figures, DM me COACH.

“I’ve been having problems with my business partner’s alignments, we are so different.”

This is what I tell my clients if they have a business partner they disagree with…

Oh, and the secret is out :)

We will be hosting a FREE 3-Day online workshop. Comment "COACH" and I will send you the invite. Spaces are super limited.

Hold my protein shake. I’m about to tell you why your clients are not getting results.

One of the biggest mistakes I made in my coaching business was this:

I used to think, “If I work with them for 12 months, they’ll value it more.”

But the truth is that most clients don’t care about how long you work together.

All they care about is:
↳ The outcome.
↳ The certainty of the outcome.
↳ The speed of the outcome.

That’s it.

For example, if you’re a fitness coach helping someone lose 10 pounds…
Do you think they’d rather lose it in 12 months? Or in 3?

The faster you can be someone’s pain killer, the better.
This is how protein shakes work - you consume, you bulk up faster.

So instead of stretching your offer longer, ask:
↳ How can I shorten the timeline?
↳ How can I make the win happen faster?
↳ How can I increase certainty?

Speed + clarity + outcome.

That’s what scales.

Now, if you’re an info business owner, who is serious about scaling to 6-figure months, DM me "COACH" and let’s talk...

taplio

The Battle

Pedram Parasmand

Ben Alistor

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Performance ScorePedram Parasmand's LinkedIn Performance

Performance ScoreBen Alistor's LinkedIn Performance

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taplio

The Battle

Pedram Parasmand

Ben Alistor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pedram Parasmand's LinkedIn Performance

Performance ScoreBen Alistor's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePedram Parasmand's LinkedIn Performance