Helping ecommerce brands make more sales with my ABDs of Email Marketing | Email Marketing Specialist & List Manager

Hey, I’m Chris.

We help DTC ecommerce brands drive 30% or more of total revenue from email, SMS, and direct mail.

We specialize in health, wellness, and lifestyle brands.

We work with founders, VPs of Growth, and Directors of Ecommerce to get retention marketing back on track, so they can step out of the trenches and focus on bigger growth levers.

Our goal is long-term partnership. Years, not months. We want to be part of the mission and the impact.

DM me RETENTION to learn how to partner with us.

Chris Pearson

Sam Gupta

Consultant

🎙 Host@WBSRocks | Top Enterprise Software Analyst & Influencer | Independent ERP & Enterprise Technology Selection Expert | Digital & E-commerce Strategist | Supply Chain Transformation & IT Procurement | The ERP Doctor

Sam Gupta brings more than two decades of expertise advising executives on business, AI, and technology transformation. He has been involved with over 200 digital transformation strategies and implementation projects. Through his unique approach, he has successfully recovered more than 50 digital transformation projects, resulting in net savings of hundreds of millions of dollars. He also hosts a podcast, WBSRocks, focused on digital transformation executives, and co-hosts a series, Analysts Gone Wild, analyzing weekly enterprise software stories. 

His expertise is regularly cited by major business, technology, and industry media, including BBC, Yahoo Finance, the Financial Post, TechTarget, Solutions Review, and Accounting Today.

Media Citations: https://www.elevatiq.com/press-media/

Key Accomplishments:
🏆 Thinker 360: 3x top 50 voices in North America, #1 in the CRM and ERP category, Among the top 10 in Digital Transformation categories, 5x among the top 125 podcasts 
🏆Solutions Review: Resident WorkTech and Enterprise Software expert
🏆Insights Jam: Co-host ERP Doctors, keynotes for annual events
🏆 Manufacturing Masters: Certified manufacturing master
🏆 Industry-leading podcasts: Appeared on more than 100 as an industry analyst
🏆 Welp Magazine: #1 in the ERP category and #2 in the business transformation category
🏆 Million Podcasts: #13 among the top 100 business growth podcasts
🏆Listen Notes: Top 1.5% of 3 million podcasts
🏆 Contributed more than 200 articles to leading publications such as Accounting Today, Manufacturing.net, Industrial Distribution, Digital Commerce 360, SelectHub, Gartner, and Solutions Review
🏆 ISM NJ: Host of "Voice of ERP" series

Links to Subscribe:
👉 https://podcast.wbs.rocks/
👉 https://www.youtube.com/c/ElevatIQ

Key Services:
👉 AI and Digital Transformation Roadmap Development and Enterprise Architecture Strategy (AI-Native, CRM, ERP, eCommerce, HCM, WMS, TMS) 
👉 Business Model Transformation and Business Case Development
👉 Business Process Documentation and Re-Engineering
👉 Enterprise Tech/Vendor Selection and Project Recoveries
👉  eCommerce Strategy and Platform Selection and Change Management
👉 IT Procurement and Contract Negotiations
👉 Private Equity Technology Assessment, Integration, and Expert Witness

More Details: 
👉 https://www.elevatiq.com/

Sam always welcomes questions, collaboration opportunities, thought leadership contributions, and speaking engagements. He can be reached at sam.gupta@elevatiq.com.

Host, Community Builder, and Founder

WBSRocks is a community focused on digital transformation, eCommerce, ERP, Supply Chain, and Industry4.0. It runs several initiatives including a podcast, LinkedIn live series, happy hours, slack, and LinkedIn communities. 

Our current community initiatives:
☑ WBSRocks Podcast
☑ WBSRocks LinkedIn Live ERP Technologies Review Series - Every Tue at 5:30p ET
☑ WBSRocks LinkedIn Live eCommerce Technologies Review Series - Every Wed at 5:30p ET
☑ WBSRocks LinkedIn Live Digital Transformation Panel Discussion Series - Every Thu at 5:30p ET
☑ WBSRocks Happy Hour - Every Fri 4:30p ET
☑ WBSRocks Slack Community
☑ WBSRocks LinkedIn Group

To learn more, check the following links:
☑ https://wbs.rocks/
☑ https://podcast.wbs.rocks/


Get in touch with us today at hello@elevatiq.com if you want to be part of our community.

The biggest ERP myth?

That go-live means you’re done.

The announcement goes out.
Executives celebrate.
The project team breathes again.

“ERP implementation completed.”

But here’s the uncomfortable truth.

ERP isn’t a project.
It’s infrastructure.

And infrastructure doesn’t end at launch.

It begins there.

Over the next few years:

Processes evolve.
The business model shifts.
New products appear.
Regulations change.
New integrations get requested.

The ERP you launched slowly starts drifting from the business it was designed for.

Not because the system failed.

Because the governance model never existed.

No roadmap for improvements.
No ownership for process evolution.
No structured release strategy.
No long-term data discipline.

So people do what businesses always do when systems stop adapting.

They create workarounds.

First a spreadsheet.
Then another one.
Then a shadow process.

Eventually the ERP becomes something strange.

A system the business works around… instead of with.

The healthiest ERP environments think in decades, not projects.

Continuous improvement.
Structured governance.
Planned evolution.

Because ERP success isn’t measured at go-live.

It’s measured five years later.

Curious what others have seen.

In your experience, what usually breaks first after go-live —
governance, ownership, or continuous improvement discipline?

#ERP #CIO #CFO

Everyone wants an #ERP.
Almost no one wants the process discipline that comes before it.

The most dangerous phrase in ERP isn’t “This will be expensive.”
It’s: “We’ll figure it out during implementation.”

That photo tells the real story.
Hard hats on.
Whiteboard full.
Sticky notes everywhere.
And one uncomfortable truth hiding in plain sight:

There is no process. Only survival.

ERP doesn’t create operational clarity.
It exposes the absence of it.

Most companies think ERP is a software project.
It’s not.
It’s a process creation project disguised as a software installation.

Because when the system asks simple questions…
— What is your order lifecycle?
— When does ownership transfer?
— What defines completion?
— Which version of the truth is real?

Silence gets very loud.

This is why the companies that need ERP the most struggle the most.
Growth outpaced discipline.
Heroics replaced systems.
People became the integration layer.

ERP removes heroics.
It demands decisions.
It forces alignment.
It makes implicit tribal knowledge explicit.

That’s uncomfortable. But necessary.

The real implementation doesn’t start when the software arrives.
It starts when leadership admits:
“We don’t have a process yet.”

ERP doesn’t fix broken processes.
It makes them permanent.

The winners understand this early.
They build the bridge before they try to cross it.

#GuptaERP

Selecting an ERP won’t make you ready.
It will expose everything you’re not ready for.

Broken processes.
Weak data.
Unclear ownership.

ERP enforces structure. It doesn’t create it.

Join this session to learn why readiness—not selection—determines ERP success.

Register: https://lnkd.in/gCzw7Ym9

#ERP #DigitalTransformation #GuptaERP

ERP expectations vs reality.

One lives in the boardroom.
The other lives on the shop floor.

In the boardroom, everything looks clean.

Dashboards are perfect.
Processes flow end-to-end.
Data moves seamlessly across systems.

It all makes sense on the slide.

Then you walk the floor.

A spreadsheet appears.
Then another one.
Then a “temporary workaround” that somehow became a core workflow.

Approvals happen in email threads.
Reports are rebuilt manually.
And that one person who truly understands the process… is on vacation.

None of this means the strategy was wrong.

It simply means something important was missing.

The reality of how work actually happens.

The biggest break in digital transformation rarely comes from the technology.

It comes from the gap between how leadership thinks the business runs… and how it actually runs.

Close that gap early.

That’s where transformation really starts.

#GuptaERP #CIO #CFO

Ever seen a company install a shiny new ERP…
on top of the same broken processes?

It happens more often than people think.

The technology gets blamed later.
But the real issue usually started much earlier.

Before the implementation.

Before the vendor demos.
Before the system configuration.
Before the first line of data migration.

It started with the foundation.

Unclear process ownership.
Conflicting decision rights.
Data definitions nobody agreed on.
Teams running the same workflow three different ways.

Then the ERP arrives.

The system does exactly what it was designed to do.
It enforces structure.

And suddenly every hidden gap becomes visible.

The technology didn’t create the chaos.
It simply made it impossible to hide.

That’s why organizational readiness is not optional in transformation programs.

Clear process owners.
Clear decision gates.
Clear data governance.
Clear operating model.

Without that foundation, even the best system becomes a very expensive mirror.

It reflects the organization exactly as it is.

Not as the project plan hoped it would be.

Technology is powerful.
But it cannot rescue a shaky foundation.

What’s the most surprising readiness gap you’ve seen surface during an ERP implementation?

#ERP #CIO #CFO

The hardest part of enterprise software isn’t building the feature.
It’s keeping it alive after the architect leaves.

Most teams celebrate launch day.

The roadmap slides look brilliant.
The architecture diagrams look clean.
The demo works perfectly.

Everyone applauds the feature.

Then time passes.

The architect moves to another company.
The product manager rotates to a new initiative.
The documentation quietly becomes outdated.

Three years later, a new engineer opens the code.

The workflow is still running.
The business depends on it.
But nobody fully understands how it works anymore.

This is the underrated dimension of enterprise software: survivability.

Not how clever the feature is.
Not how impressive the architecture slide looked.

But whether the system can survive people turnover, process changes, and evolving requirements.

In enterprise systems—especially ERP—this matters even more.

Because the system isn’t just software.
It becomes part of how the company operates.

And once that happens, the real question changes:

Can the system still be supported when the original builders are long gone?

Features are exciting.
Survivability is architecture.

#ERP #CIO #CFO

taplio

The Battle

Chris Pearson

Sam Gupta

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taplio

The Battle

Chris Pearson

Sam Gupta

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Gupta's LinkedIn Performance

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