Three Beacon Marketing

Co-Founder & Email Marketing Specialist

Pearson Copy, LLC

I’m an Email List Manager who helps brands make more sales with email. 

If you’re generating less than 15% of your total revenue from email, then I may be able to help. 

Brands come to me when they want to: 

- Increase email revenue and ROI. 
- Hand off email marketing to a pro (and not have to micromanage).
- Send emails their customer’s LOVE to open, read, and buy from. 

There’s more to email marketing than sending out promos, discounts, and coupon codes. 

I believe building long term relationships with the people on your email list as the linchpin to making more sales. 

I help you do just that without burning out your list.

Message me and let's talk email :)
PearsonCopy.com

Owner - Email List Manager & Strategist

Stellar Construction, LLC

Partner

Madwire®

I helped small businesses grow by leading a department of Content Marketing Specialists to execute on long term Content Marketing & SEO strategies. 

Here are some notable achievements since earning the position: 
- Helped grow the department book 23% over 6 months. 
- Helped increase individual production 22% over 6 months.
- Lead a team of 80+ to manage upwards of $1.6M in account spend per month.

Director of Content Marketing & SEO

I helped small businesses grow by leading a team of Content Marketing Specialists

Here are some notable achievements:  
- Continued to individually manage $25,000+ of account spend per month.
- Lead the team in growing the team book 45% over 6 months.
- Grew the team from 3 people to 6 people, managing upwards of $150,000 per month. 
- Managed more than $750,000 of account spend over 6 months.

Lead Content Marketing Specialist

I helped small businesses grow by executing on long term content marketing and SEO strategies. 

Some day-to-day responsibilities included: 
- Managing $25,000+ per month across 40-50 accounts
- Lead my teammates to grow their clients' businesses
- Managed $300,000+ account spend from February 2018 - February 2019.

Content Marketing & SEO Specialist

Chris Pearson

2018
Quora - https://goo.gl/mr5Lgg
-Top Writer 2018
-150,000+ views per month
-10x Quora Digest

2017
Copywriter for Stellar Construction, LLC (http://stellarconstruction.org) 
-website, contracts, emails, miscellaneous

2016
Copywriter for MDPM Consulting
-SEO technical content curator (organic, local, and on-site)

2015
Copywriter for MDPM Consulting
-Technical SEO content curator (organic, local, and on-site)
-Dental blogger translating medical terminology into entertaining, engaging content for target audiences

Creative
-Self published two short stories
-Wrote copy for a professional photographer's "look-book"

2014
Copywriter for MDPM Consulting
-Dental blogger translating medical terminology into entertaining, engaging content for target audience

Creative
-Traditionally published two poems

2013
Recipient of the Helton Campbell Wynn Award for Writing
-Scholarly writing award across all departments

Content Writer

MDPM Consulting

Team Lead & Project Management: 
Team Lead for front end developers
Technical Support & Client Services
Client Email Management and Technical Support
Domain Name management, acquisition, and transfers
Google Analytics, WordPress, and Adobe Software proficient

SEO (Organic):
Developed and implemented Organic SEO strategies via design, content, and technical

SEO (Local):
Processed on-site audits and updates to ensure local 
Managed NAP and Schema implementation and optimization
Managed client local citation listings and directory submission campaigns using Bright Local
Managed third party review and reputation management implementation & strategies

Technical:
WordPress proficient
Google Analytics Proficient

Writing (Technical):
Curated Technical SEO articles on the use, importance, and impact of organic, local, and technical optimization for websites

Technical Director & Copywriter

Curated blog posts for dental clients to share knowledge and engage their clients via their website.
Curated and shared social media posts, including: copy, image, and statuses.
Posted curated content directly to clients' custom WordPress websites

Copywriter

Spartan Chemicals (D.B.A A1-Rotomold)

Managed employees per supervisor’s instructions
Assembled and disassembled pneumatic pumps, pump control panels and ball-valve assemblies
Organized and supervised company trips via tractor-trailer nationally.
Organized and conducted research pertaining to the advancement of natural gas extraction
Collected and organized data for study and documentation of natural gas extraction 
Reviewed technical documents related to pneumatic pump mechanics
Proofread  technical documents pertaining to pneumatic pumps

Manager/Field Technician

Texas Wesleyan University

Proofread and edited undergraduate level scholarly and creative papers. 
Taught my peers the syntax of the English language. 
Taught native English speaking students how to plan, write, and submit undergraduate research papers
Taught ESL students how to plan, write, and submit undergraduate research papers
Taught research methods and strategies to undergraduate students.

Writing Tutor

Helping ecommerce brands make more sales with my ABDs of Email Marketing | Email Marketing Specialist & List Manager

Hey, I’m Chris. 

Athlete turned blue-collar worker turned digital marketer.

What I Do:
I help DTC eCommerce brands scale profitably with Email & SMS while staying true to their mission and values.

Who I Help:
Brands in Health & Wellness, Pet Supplies, and Sports & Outdoors:
✅ $50k+/month in revenue
✅ $12k+ ad spend
✅ AOV > $50
✅ Want to delegate paid, email, and SMS marketing

Challenges I Solve:
❌ High CPA/CAC
❌ Low ROAS, traffic, or conversions
❌ Low AOV or LTV

Why It Matters:
I’m passionate about growing brands that positively impact people and pets—profitably and purposefully.

My Philosophy:
I prioritize purpose, people, and profit. I focus on the full customer journey, not just revenue-driven touchpoints.

Why I'm Different: 
Specializing in Email & SMS for Health, Pet, and Sports brands, I combine heart-centered marketing with direct response strategies to create offers customers feel good about buying.

Ready to Grow?
I’m partnering with 3 more brands this month to scale without sacrificing values.

Book a call via the link in my bio and follow me for more marketing insights.

PESI

Digital Marketing Strategist

Henken Marketing

I provide email marketing services to ecommerce owners who are looking to grow their revenue and improve customer retention through sustainable email practices.

Key Responsibilities:

Email copywriting - I generate powerful messages that increase engagement and generate revenue. I've helped clients double or triple open rates and click through rates, and have helped clients increase revenue generated via email by as much as 500%.

Campaign Strategy - I plan out 30-60 days in advance to create email content for promotions, lunches, and nurturing messages. Being proactive ensures that I always have content planned and ready to go and allows for the collaborative with larger teams to allow for added design and QA testing.

Automation Build Out and Monitoring - I ensure that all essential flows are in place and up-to-date. I've found thousands of dollars in automated revenue for clients by updating their welcome flow, abandoned check out flow, abandoned cart flow, and browse abandonment flow.

Deliverability - I set up and monitor authentication and deliverability KPIs to ensure that all emails are landing in the inbox. This includes the use of Google Postmaster tools to make sure that emails are compliant with the Feb 1 updates.

Email Marketing Specialist

Prince William County Public Schools

As an assistant principal, I have experience managing projects and leading teams. I currently supervise and work with the mathematics, special education, and gifted education departments. I manage our Pre-Governors School program, running information nights, reviewing applications, and supporting students through the program. I oversee our testing coordinator, helping to organize and run multiple testing sessions throughout the year with 5000+ student tests given every year.

Assistant Principal

I taught Algebra and AP Statistics. I worked with other teachers to develop new and innovative ways to improve classroom instruction, including instituting a standards based approach to the classroom and creation of video lessons that are posted on YouTube for students to us as a supplementary learning tool. I have also worked with my Administrative Team to put together professional development sessions.

Mathematics Teacher

Email Marketing Partner for DTC Ecommerce Brands and Course Creators

I had it all. Or at least thought I did.

Secure job, on track to make 6 figures. 

Great health insurance, pension plan, and retirement savings.

Married with one kid and another on the way and a great house that we loved.

Then the unthinkable happened. 

I’ll never forget that Friday afternoon...

Standing in the office with the rest of the admin team after the students had left…

And getting the news that schools were shutting down for two weeks because of this CoronaVirus thing.

At the time, we all thought it was just an early Spring break. 

We were sure that we'd be back doing what we loved before the end of the month. 

Then the news kept rolling in, sports began to shut down...

And we realized that we weren’t going to be going back to school any time soon.

On top of that, my son was due to be born in April. 

And my wife and I found out that I wouldn’t be allowed in the hospital room for the birth.

So we scrambled and called a homebirth practice that we’d had discussions with. And we were the LAST couple that they booked a homebirth with due to such a high demand.

From the moment he was born, I got to spend the first 5 months with my son and my daughter every day. No late nights, no early mornings, no weekends. 

And I realized that while I loved teaching, my heart was at home.

So I pivoted to learn the craft of copywriting and email marketing. 

And since then...

>I've been mentored by some of the top names in the copywriting and marketing world including Kevin Rogers and Chris Orzechowski.
>I've worked with ecom brands in the food and bev, gifting, and sports apparel niches
>I've helped an EdTech company get their email marketing off the ground and running
>I've fixed, grown, and improved countless email marketing accounts and driven hundreds of thousand of dollars in email revenue.

But most importantly...

I get to have breakfast almost every day with my kids.

If you've got an email list and need help making the most of that business asset, connect with me or send me a DM and let's chat.

taplio

The Battle

Chris Pearson

Ben Henken

Followers

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