Three Beacon Marketing

Co-Founder & Email Marketing Specialist

Pearson Copy, LLC

I’m an Email List Manager who helps brands make more sales with email. 

If you’re generating less than 15% of your total revenue from email, then I may be able to help. 

Brands come to me when they want to: 

- Increase email revenue and ROI. 
- Hand off email marketing to a pro (and not have to micromanage).
- Send emails their customer’s LOVE to open, read, and buy from. 

There’s more to email marketing than sending out promos, discounts, and coupon codes. 

I believe building long term relationships with the people on your email list as the linchpin to making more sales. 

I help you do just that without burning out your list.

Message me and let's talk email :)
PearsonCopy.com

Owner - Email List Manager & Strategist

Stellar Construction, LLC

Partner

Madwire®

I helped small businesses grow by leading a department of Content Marketing Specialists to execute on long term Content Marketing & SEO strategies. 

Here are some notable achievements since earning the position: 
- Helped grow the department book 23% over 6 months. 
- Helped increase individual production 22% over 6 months.
- Lead a team of 80+ to manage upwards of $1.6M in account spend per month.

Director of Content Marketing & SEO

I helped small businesses grow by leading a team of Content Marketing Specialists

Here are some notable achievements:  
- Continued to individually manage $25,000+ of account spend per month.
- Lead the team in growing the team book 45% over 6 months.
- Grew the team from 3 people to 6 people, managing upwards of $150,000 per month. 
- Managed more than $750,000 of account spend over 6 months.

Lead Content Marketing Specialist

I helped small businesses grow by executing on long term content marketing and SEO strategies. 

Some day-to-day responsibilities included: 
- Managing $25,000+ per month across 40-50 accounts
- Lead my teammates to grow their clients' businesses
- Managed $300,000+ account spend from February 2018 - February 2019.

Content Marketing & SEO Specialist

Chris Pearson

2018
Quora - https://goo.gl/mr5Lgg
-Top Writer 2018
-150,000+ views per month
-10x Quora Digest

2017
Copywriter for Stellar Construction, LLC (http://stellarconstruction.org) 
-website, contracts, emails, miscellaneous

2016
Copywriter for MDPM Consulting
-SEO technical content curator (organic, local, and on-site)

2015
Copywriter for MDPM Consulting
-Technical SEO content curator (organic, local, and on-site)
-Dental blogger translating medical terminology into entertaining, engaging content for target audiences

Creative
-Self published two short stories
-Wrote copy for a professional photographer's "look-book"

2014
Copywriter for MDPM Consulting
-Dental blogger translating medical terminology into entertaining, engaging content for target audience

Creative
-Traditionally published two poems

2013
Recipient of the Helton Campbell Wynn Award for Writing
-Scholarly writing award across all departments

Content Writer

MDPM Consulting

Team Lead & Project Management: 
Team Lead for front end developers
Technical Support & Client Services
Client Email Management and Technical Support
Domain Name management, acquisition, and transfers
Google Analytics, WordPress, and Adobe Software proficient

SEO (Organic):
Developed and implemented Organic SEO strategies via design, content, and technical

SEO (Local):
Processed on-site audits and updates to ensure local 
Managed NAP and Schema implementation and optimization
Managed client local citation listings and directory submission campaigns using Bright Local
Managed third party review and reputation management implementation & strategies

Technical:
WordPress proficient
Google Analytics Proficient

Writing (Technical):
Curated Technical SEO articles on the use, importance, and impact of organic, local, and technical optimization for websites

Technical Director & Copywriter

Curated blog posts for dental clients to share knowledge and engage their clients via their website.
Curated and shared social media posts, including: copy, image, and statuses.
Posted curated content directly to clients' custom WordPress websites

Copywriter

Spartan Chemicals (D.B.A A1-Rotomold)

Managed employees per supervisor’s instructions
Assembled and disassembled pneumatic pumps, pump control panels and ball-valve assemblies
Organized and supervised company trips via tractor-trailer nationally.
Organized and conducted research pertaining to the advancement of natural gas extraction
Collected and organized data for study and documentation of natural gas extraction 
Reviewed technical documents related to pneumatic pump mechanics
Proofread  technical documents pertaining to pneumatic pumps

Manager/Field Technician

Texas Wesleyan University

Proofread and edited undergraduate level scholarly and creative papers. 
Taught my peers the syntax of the English language. 
Taught native English speaking students how to plan, write, and submit undergraduate research papers
Taught ESL students how to plan, write, and submit undergraduate research papers
Taught research methods and strategies to undergraduate students.

Writing Tutor

Helping ecommerce brands make more sales with my ABDs of Email Marketing | Email Marketing Specialist & List Manager

Hey, I’m Chris. 

Athlete turned blue-collar worker turned digital marketer.

What I Do:
I help DTC eCommerce brands scale profitably with Email & SMS while staying true to their mission and values.

Who I Help:
Brands in Health & Wellness, Pet Supplies, and Sports & Outdoors:
✅ $50k+/month in revenue
✅ $12k+ ad spend
✅ AOV > $50
✅ Want to delegate paid, email, and SMS marketing

Challenges I Solve:
❌ High CPA/CAC
❌ Low ROAS, traffic, or conversions
❌ Low AOV or LTV

Why It Matters:
I’m passionate about growing brands that positively impact people and pets—profitably and purposefully.

My Philosophy:
I prioritize purpose, people, and profit. I focus on the full customer journey, not just revenue-driven touchpoints.

Why I'm Different: 
Specializing in Email & SMS for Health, Pet, and Sports brands, I combine heart-centered marketing with direct response strategies to create offers customers feel good about buying.

Ready to Grow?
I’m partnering with 3 more brands this month to scale without sacrificing values.

Book a call via the link in my bio and follow me for more marketing insights.

Vibetrace

Some product management responsabilities were delegated.
I continue to lead the entire Platform&Services teams with a big focus on driving AI adoption in enterprise settings.
All are focused on data and/or CX using Adobe/Oracle/Salesforce and internal platforms.
Leading Digital Transformation projects for US&LATAM Enterprise.
Led SOC2/ISO27001 compliance initiatives, saving at least 15% in costs and speed.

Platform & Services Director

Took over a platform I started building more than 10 years ago. My focus is on optimizing data-driven processes while ensuring CX. I also manage vendor relationships, uphold industry standards, compliance policies.

- Overseeing remote teams (20+) in 3 continents (EU, US, Asia).
- Managing CxP Platform & Product used by top 100 companies in US/EU. Focus on retail, but also used by banks, financial companies and travel platforms.
- Setting up internal platform strategy, planning OKRs using Agile methods
- Overseeing Digital Transformation projects for enterprise customers
- Managing budgets of over $4M for development & operations.
- Decreased dev costs by ~20%; Internalized external tools, saving $60k/year

Product & Technology Manager

I am running IT&Data Transformation Projects using AI for a few enterprise customers (existing customers). Many MVPs, but also a few end-up as products that get embedded into current tech infrastructure.


- Integration of AI technologies into the marketing and data analysis frameworks, with goals on increasing operations processes efficiency  and customer related metrics.

Managing and propose development of Data Insights framework for improving customer segmentation and personalization (In partnership with Vibetrace team)

Developing strategy to align AI initiatives with business goals, enhancing overall operational efficiency.

Designing & deploying RAG projects for real-time data processing and insights generation, leading to more accurate market trend predictions and agile response strategies (using OSINT data)

AI Solution Architect

Actor AI Assistant

Started as an internal idea, building Actor to be a helpful AI Assistant

Head AI Product

Cognizant/Netcentric

Managing various enterprise technology projects from an architecture point of view. Security, Audits, Data Platforms, Integrations, Cloud Migrations
Worked mainly with Adobe solutions: planning, implementation, operations, architecture, management.

Provided services to leading Swiss banks and financial institutions (UBS/Raiffeisen/CSS).
Evaluated and reviewed the management of all personal and sensitive customer data for the Marketing department according to internal policies.
Designed and structured the data framework to transform fragmented data sources into a unified, customer-centric data repository.

I was close to define costs & time stimations, worked with budgets and doing shareholders meetings.

Senior Solution Architect / Manager

Vibetrace/Adglobus

- I've been instrumental in developing a comprehensive marketing automation platform.
- built as a cloud SaaS, as well as a on-premise solution, installed and managed on customer premises. 
- contributions include transforming a traditional monolithic system into a modern, microservices-oriented architecture
- enhanced micro-services by integrating various cloud technologies.
- tested, utilized all three major cloud service providers: Azure, Google Cloud, Amazon Web Services, as well as custom VPSs on DigitalOcean.
- my expertise encompasses a broad range of technical areas, including API design, cloud architecture, service oriented architecture. 
- worked a lot doing data governance. From architecture, integration, analysis as well as data security, PII data management. Also did data audits, security audits for external customers.
- took part of DevOps, although this is not my core skill, continuous integration and continuous delivery (CI/CD). Managed & automated 4 instances of more than 80 servers in total (from storage, DB, APIs, processing, CDN, etc) 

- I have effectively managed a diverse team of up to 15 developers, both on-site and remote.
- Took a PM role for about 8 months from US, before moving back to Romania.

Learned a lot from merging our company technology through an acquisition.

Technical Co-founder, Full-Stack Developer, Solution Architect

DEVANT DIGITAL MEDIA PRIVATE LIMITED

A small digital agency with mainly focus on web development and online marketing strategy.
I was the technical person, doing full stack development:
- mainly green-field PHP projects
- also customized Wordpress websites, creating plugins and custom themes
- managed databases (MySQL at that time)
- built an internal CRM for a real-estate company.

Served about 45 of customers building for them ecommerce platforms, custom landing pages and email marketing campaigns (the html content part)

- Built first website Questions&Answers for Romania and negotiated it's sale (intrebari.net) with PHP & MySQL
- Built first listing FSBO website where owners could add the ad by themselves (fara-intermediari.ro) and sold it very cheap. (All build with PHP and Mysql and a basic Python script for web scraping)
- Doing some programmatic SEO using Python, scrapping first pages of results and detecting common phrases, put into a database to add to existing content (in order to rank higher)
- Got started with automated tests to simplify and improve development efficiency (there was no tester in the team)

Full-stack Developer

ASER

Involved in 2 main departments of this NGO: sales and IT. After one year I became the IT person, responsible with everything relating to IT infrastructure, website and internet.

Meaning that I did the following:
- created the website (wordpress) with plugins, modules and theme customization
- organized google accounts for the NGO, organized Google Docs files in an excel file
- also issues related to email accounts, site hosting (managed through a cPanel)

Web Designer

AI-Driven Marketing and Data Platform Tailored for Digital Agencies

To Development Agencies/Companies: we do not outsource our tech, don't bother selling such services.


I am a hybrid, cross-functional leader covering data & technology. I drive teams with a make it happen​ and hands-on attitude, with high focus on people, processes and results.

With persistence, a results-driven approach, and a strong sense of responsibility, I am capable of achieving the following:

> Develop, plan & implement efficient IT operational models, using industry best practices
> Driving complex IT transformational programs, with a focus on CX, Data, AI, delivering to company goals
> Supervise complex solutions/platforms, including architecture, development, management.
> Supervise business operations, establish strategies and objectives.
> Drive growth and revenues, through innovation, for data&tech oriented companies.


As a Senior Director with a dual focus, I lead both enterprise transformation initiatives and the management of a CX platform. 
In consultancy projects, I specialize in IT solutions, technical and data dimensions, leveraging my expertise to solve intricate challenges and deliver tailored solutions that empower organizations to gain a competitive edge, improve operations and efficiency.
In my role as Platform Owner, I oversee the end-to-end product development lifecycle, aligning business operations with strategic goals to drive impactful results. I'm good managing complex ecosystems, ensuring seamless integration of technical and business elements to deliver exceptional value.


Reach out to discuss your unique needs and discover the possibilities of having technology push company profits further.

taplio

The Battle

Chris Pearson

Alex Rada

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