Paul Conley

Start a Side Business Not a Side Hustle

I was doing fine.

Good actually. About 71 out of 100.

I lived in a great city, had just gotten married, bought a house, and had a good career. On paper, everything worked.

But I kept asking myself, is this it?
Go to work. Come home. Eat dinner. Do it again. Nothing was wrong, but something was missing.

So I started exploring. I hired a coach. We focused on my career because surely that was the problem.

It wasn’t.

What I wanted was freedom. To do what I wanted, when I wanted to do it.

So I started building on the side using the skills I already had, working with clients. It stayed small because I was scared, so I played small.

Then my son was born. January 23rd 2024. 

I knew one day I would tell him to live up to his potential. I also knew the question he’d ask me back:

"Why didn’t you?"

So we made real decisions. We chose the life first and then figured out the revenue.

Now almost daily the version of me from 4 years ago reaches out to me. 
Successful dads. Comfortable. Doing well. Knowing and wanting more.

⚡️ Here’s what I know

71% isn’t failure. It’s postponement.

The work you actually want.
The business you keep thinking about.
The time you want back.
The dad your kid grows up watching.

I help high-achieving dads stop postponing, ask the real questions, and take action on the thing they’ve been putting off.

🔥 I’d love for you to join High Achievers, our community but I’d rather you start for free.
Check out the featured section and see what happens.

People usually message me a week or two later and say,
“I didn't know I was the only one and that this is possible"

Paul

P.S. If something here hit, DM me, the stories are the reason I show up on LinkedIn everyday

District Executive Director

Effectively lead a diverse team of 130+ associates and 100+ volunteers in leading a $2.8M operation. 
•	Led the Tampa market in sales in 2019 and improved sales by 15% YTD.
•	Fundraising of $300K cumulatively and highest fundraising year in 2021. 
•	Increased revenue by 10% in 2019 and improved net margin position by 8% YTD.

Hours worked do not matter.

Curt Cignetti is leading Indiana to unprecedented success.

And they practice 6 hours a week.
The maximum is 20.

Because no one cares if you win practice.

There are no parades for working the hardest.

Did you succeed or did you fail?

His job is to get his team ready to win games.

That’s how every role is measured in the end.

And he does it.

Executive Coach | Founder, The Conley Group

I want to lose followers in February.

Dude who connects just to raise his connections---Bye.
Cold pitch as soon as we connect? Cya.
Bots from some random country — Hasta La Vista, Baby.

When I started on LinkedIn, I truly cared about the follower and connection metrics.

I accepted every invitation.

I worried that if I said something that pissed someone off, or if someone disagreed with me, I’d look dumb.

So I didn’t do much.
I said vanilla things.

My feed got bigger.
It didn’t get better.

We’re doing something cool all of February.

If you’re here to actually connect as humans, with humans, build, and think bigger, stick around.

If not, peace out, you won’t like February.

You’re Successful. You’re Comfortable. You’re at 71%. Building Community for High Achieving Dads Who Want More

“Why? Because our name is Indiana?”

That was Cignetti’s response when asked if the moment would be too big.

Defined.
Judged.
Limited by history.

But we do the same thing to ourselves.

People from my town aren’t successful.
People like me don’t get lucky.
People like me can’t do that.

We inherit a story and treat it like a truth.
 
Your past explains you.
It doesn’t decide you.

My son will ask me one day if I chased my dreams.

I need to have an answer.

Cooper turns 2 today. 
When he was born, I made myself a promise:

I'd never tell him to go after the life he wants while I played it safe.

For 34 years, I thought wanting more was selfish. Irresponsible. Something to grow out of.

So I aimed for security. Comfort. The responsible path.

Then I held my son for the first time and thought: What am I going to say when he asks why I settled?

I didn't have an answer.

So I stopped building a life I could defend and started building one I wanted.

For me, that looks like: Training for HYROX with Jenna on a Monday. Golf on a Friday. Saying yes to a last-minute trip. Being there every day after school. Coaching Leaders. Writing books. Speaking to rooms full of people. Building a community around people who refuse to settle.

Are there days I have no idea what I'm doing? Absolutely.

Days I wonder what would've happened if I'd played it safer? Yep.

But when Cooper's old enough to watch how I live, I don't want him to see comfort.

I want him to see courage.

Happy birthday, Coop. This is for you.

I talked to 103 new people in 2025. 

Here’s what actually happened: 

– 47 conversations went nowhere.
– 30 were good conversations, and that was it.
– 11 turned into clients.
– 3 helped me enough that I became a client of theirs.
– 2 became real friends.

In 2026, we have a real opportunity.

In a world that keeps getting more digital,
we can choose to be connectors.

Because every positive relationship in your life
started the same way.

Someone initiated the conversation.
Let it be you in 2026.

This might be my least engaged post ever.

The haters will call it cringey.

But it’s meant to serve as a reminder to you. 

So here we go.

 I’m probably in the top 1% in the world at:
• Ice cream consumed
• Paid coaching clients
• LinkedIn conversations
• Dollars fundraised
• Dad communities built
• Miami Dolphins games watched
• Miles run
• Petty debates had
• Businesses Built
• Losing and gaining the same 10 lbs.
• Big questions asked
• Goals set

The list of things I’m bad at is way longer.

But here’s the truth

It’s not arrogant to admit what you’re good at.

It’s useful.

Because if you’re in the top 1% at anything
someone else is trying to figure out how to get there.

So I’ll ask you. 

You. 
Yes, you.

What are you in the top 1% at?

I lied yesterday.

Colin Weatherwax even politely corrected me. 

I said I want to lose followers in February, that's not true. 

I want to gain the right followers, the human ones. 

The High Achieving Dads at about 71% of their potential.

The ones who, 29 minutes into conversation, finally say:

“Actually, you know what I really want…”

Thinking they’re the only ones who feel this way.

They’re not.

That’s who I want to be here. 

That’s who February is for.

If you’re that High Achieving Dad

The one who feels selfish for even wanting more.

Join us in February.

PS. I do still really really want to get rid of the cold pitches from randos--is there a setting for that?

This is one of the worst pieces of advice we got as kids.

“Don’t brag.”

I took that advice seriously.

Get an A in middle school. Keep it to yourself.
Graduate college with honors. Anyone can do that. 
Become an executive at 25. They’ll say you got lucky. 

It didn’t make me more humble.

It made me quiet.
It made me think everything I was good at was easy.
It made me think I couldn’t impact lives on a large scale.

Bragging to make others feel bad makes you a jerk.

But being honest about your wins and  talents matters.

Because everyone has top 1% talents. 

And hiding those is the most selfish thing we can do.

We are connected to people we don’t know.

Thousands of “connections.”
And we aren’t actually connected to half.

Almost every meaningful problem we face
is solvable. 

By a person. 

Not a post.
Not a comment.
Not a like.

A real conversation.

That’s how jobs change.
That’s how businesses grow.
That’s how ideas get unstuck.

Not through boring networking events.

Through actual, intentional connection.

Am I alone in this?
Or are you trying to actually connect in 2026?

The Surgeon General says loneliness is an epidemic.

If you work for yourself, you already know this.

No watercooler.
No team lunch.
No one who gets what you're building.

Just you, your laptop, and a growing list of problems you can't talk through with anyone.

I've felt it. I'm tired of it.

So I'm starting something called High Achievers Connected.

It's simple:

People with big goals get matched 1:1.
You talk honestly. Share challenges. Share wins.
Actually connect with someone who gets it.

Not a networking group.
Not a community with 47 people.
Just two people helping each other.

We start Monday.

If you're one of the 97% who reads LinkedIn but never comments, never reaches out, never asks for help:

This is me inviting you.

DM me or drop a comment. I'll send you the details

7 Steps to Solve Almost Any Challenge You Face:

1. Talk to a friend.
2. Talk to a mentor or coach.
3. Talk to a potential new friend.
4. Talk to someone you can help.
5. Talk to someone who can help you.
6. Talk to a professional.
7. Talk to literally any human.

Replace overthinking and overanalyzing
with conversation and connection.

Because people solve problems.
For people.

Who pushes you?

I have a goal this week.
Pilot High Achievers Connected with 20 people.

Last night, I told Jenna Conley I was at 14.

I was happy with the group.
It’s a great group of people.

She could’ve said “great job.”

Instead, she said:
“I thought your goal was 20?”

“Yeah, but it starts Monday. This is good.”

She paused.

“Sounds like you’ve got more work to do.”

She was right.
I was being comfortable.

Instead of connecting six more people, I was ready to stop.

Not because I couldn’t do it.
Because I had decided this was good enough.

Thankfully, I got pushed.

Who’s your Jenna,  the person in your life that won’t let you settle?

Helping cannabis companies with sales and marketing 📈

As a founder, entrepreneur, or executive, you're the face of the business.

And in 2025 and beyond, you need digital currency. 

If not, you're competitors will crush you.

With over a decade of corporate sales and marketing experience, I help founders, entrepreneurs, and executives increase sales and revenue by building awareness and establishing trust with their customers ONLINE. 

Here's how we can work together: 

LinkedIn Marketing
        - For individuals and businesses
        - Brand Style Guide Alignment
        - Content Ideas
        - Full Content Creation 
        - Content Scheduling

LinkedIn Sales
        - Prospecting
        - Sales Strategy 
        - Negotiation Tactics
        - LinkedIn Sales Navigator
        - Customer Relationship Management 

Ultimately, it all comes down to effective communication. 

Both digitally and face-to-face. 

I'm here to help! 

www.stevenarthurgeorge.com

Steven Arthur George

In kindergarten, I had a Ninja Turtle phone book. 

It only had 2 numbers in it. 

One of those numbers was for Nate's house. 

Remember, I'm 37 years old; this was before cell phones started dishing out our daily dose of dopamine. 

The days when you had to call and ask, "Is Nate home?"

"Nope, but you can try to call back later."

I miss those days...

Steven Arthur  George

Part-time ghostwriter full time sales specialist

I've lived abroad in Europe since 2017. 

Here’s what other expats forget to tell you:  

1) Some days I want to go home 
•⁠ ⁠Then I remember to enjoy the journey

2) Having a partner is huge 
•⁠ ⁠Without her, I would have more lonely nights

3) Life is about decisions
•⁠ ⁠You’ll make wrong ones, but try to make good ones

In the end, you create your own reality. 

Whether at home or abroad.

Nothing's ever perfect.

That's up to you!

Questions? 

Follow me, Steven Arthur George for sales and marketing content (wellness industry)!

Leaving home is always tough for me. 

But it's not all negative; there's always a positive.

It increases my internal motivation to continue building the reality I've always wanted. 

Why?

Each year, my parents get older. 

Each year, my sister and brother get older. 

Each year, my friends and all their kids get older. 

And once a year just isn't enough. 

I'd like to see them more. 

To do so, I need to create that reality. 

Will it be difficult? Yes. 

Is it impossible? No. 

It all starts with the motivation to do so. 

What's motivating you this year?

I used to ignore the small wins. 

Now, I don't celebrate them, but I do this: 

I acknowledge them. 

For example, starting my 4th year in business. 

Are things perfect? No. 

Do I have it all figured out? No. 

Did I create a new folder for the 4th year? Yes. 

That's a win!

And now it's back to work on Monday.

taplio

The Battle

Paul Conley

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance ScorePaul Conley's LinkedIn Performance

Performance ScoreSteven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paul Conley

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Conley's LinkedIn Performance

Performance ScoreSteven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Conley's LinkedIn Performance