Paxton Gray

97th Floor is an award-winning, digital marketing agency. Services we offer include content marketing, SEO, PPC, conversion rate optimization, and design. 

Specialties: Digital Marketing, Content Marketing, Social Media Management, SEO, PPC, Marketing Automation, Consulting

Chief Executive Officer

BASE Search Marketing

• Reduced publishing costs across all link types by negotiating better rates and optimizing vendor agreements, leading to total savings of $160,367 (June 2023 – February 2025).
• Contributed to 6% revenue growth in link-building services from 2024 to 2025 by improving client engagement and fulfillment processes.
• Oversee client link order fulfillment, order distribution, deadlines, and quality assurance to ensure seamless execution.
• Establish key performance indicators to drive team accountability, optimize workflow, and management development.
• Manage client communication for all link-building services, addressing specific order needs and relaying critical insights to internal teams.
• Implement standardized processes to enhance efficiency, including, optimizing database management, and improving execution methods.
• Balance team workloads by coordinating order distribution with my team leads and scale the department as needed.
• Streamline invoicing and database management, ensuring accurate billing for client work and invoices.
• Lead full-cycle hiring, including recruiting, interviewing, onboarding, and training new employees to build a high-performing and growth-oriented team.

Link Product Manager

• Developed high-quality backlinks for clients, ensuring timely delivery and adherence to strict order fulfillment criteria.
• Created, edited, and optimized SEO-driven content across various industries to improve rankings on Google’s Search Engine Results Page (SERP).
• Managed and prioritized a high-volume workload, balancing multiple client orders while maintaining quality and efficiency.
• Built and maintained strong publisher relationships, leading negotiations to secure competitive pricing and expand link-building opportunities.

Link Builder

Defencify Training

• Created and published engaging social media content and blog articles to promote core services, attract new leads, and increase customer conversions.
• Developed and executed digital marketing campaigns, including email campaigns and social media strategies, using Shopify and HubSpot.
• Managed LinkedIn and Facebook accounts, crafting data-driven recommendations and scheduling targeted posts to improve audience engagement.
• Analyzed website traffic, brand presence, and user interactions, identifying areas for improvement and implementing strategies to enhance Defencify’s digital footprint.
• Collaborated with cross-functional teams to align marketing content with business goals and ensure consistency in messaging and branding.

Marketing Content Specialist

Utah Valley University

• Verified student IDs, processed exams, monitored testing, and maintained daily operations.
• Collaborated with faculty on exam distribution, proctoring, compliance, and remote testing coordination.
• Managed scheduling and inquiries and provided clear exam policy guidance to students and faculty.

Intake Processor/Test Lab Supervisor 

Remote Product & Operations Leader with 6+ years in marketing and 5+ years guiding teams to success. I thrive on turning big-picture ideas into streamlined processes—saving $160k+ through cost optimization, boosting revenue 6%, and delivering projects on time. Experienced in SEO, link-building, and product strategy, I’m passionate about coordinating workflows, enhancing efficiency, and supporting teams behind the scenes.

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The Battle

Paxton Gray

Celeste Acosta

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