Paxton Gray

97th Floor is an award-winning, digital marketing agency. Services we offer include content marketing, SEO, PPC, conversion rate optimization, and design. 

Specialties: Digital Marketing, Content Marketing, Social Media Management, SEO, PPC, Marketing Automation, Consulting

Chief Executive Officer

Family Dollar

• Support merchants in retail pricing decisions in $2B business segment
• Use SQL, Excel macros, & elasticity values to execute ad hoc margin impact analysis
• Proactively align 5K SKUs to corporate pricing strategy to drive margin and units

Strategic Pricing Analyst

Frozen Dessert Supplies

• Created HubSpot lead management automation system boosting offline sales advertising ROI by 50%
• Launched customer-centric data-driven loyalty program increasing average order value by 10%
• Discovered mishandled price drops damaging AOV by 20% with price volume variance analysis
• Implemented coupon strategy on Amazon products, increasing monthly revenue by 25%

Marketing Team Lead

• Revamp Amazon storefront visuals and copy
• Keyword research and product strategy
• Manage SEO and listing copy for 1,000+ SKUs
• Bulk editing and spreadsheets

Marketplace Specialist

Brigham Young University - Idaho

• Train and co-direct a team of 8-10 Teacher Assistants to implement program and grading policies
• Lead marketing team of 4, managing digital and social media projects
• Review market research, regularly grade and critique marketing and operations plans, general journal accounting entries, and financial statements; teach students in bi-weekly finance labs
• Communicate regularly with faculty team of 8-10; set up and take down program events

Lead Teacher Assistant - Integrated Business Core

• Supervise startup company  teams of 14-20 students
• Review market research, regularly grade and critique marketing and operations plans, general journal, and financial statements; teach students in bi-weekly finance labs
• Communicate regularly with professor; set up and take down program events

Teacher Assistant - Integrated Business Core

CY Graphic Productions

• Build and maintain websites through GoDaddy, Bluehost, Wordpress, Squarespace, and Wix platforms; utilize custom CSS/HTML
• Design hundreds of social media posts, signs, flyers, cards, posters, billboards and handouts
• Copywriting for business, email, social media, and advertising
• Film videos for YouTube, Facebook, and e-commerce channels
• Familiar with CSS, HTML, and beginner JavaScript

Freelance Digital Marketer

Cheese Louise (Integrated Business Core Program - BYU Idaho)

• Co-founded Cheese Louise, a student-led food business offering gourmet mac'n'cheese with meat and sauce toppings to 25,000+ students and faculty at BYU-Idaho
• Rotated through functional areas in Operations, Marketing and Finance and selected leadership development assignments as CEO, Technology Officer, and HR Officer in a team of 15 students from diverse backgrounds
• Nominated as CEO for the first four weeks and led creation of initial product, branding, proformas, operation process, and company organization
• Generated highest revenue week as Technology Officer with a raffle giveaway campaign (ROI 1700%) collecting 200 emails and boosting daily revenue by 15%
• Held team 100% accountable to daily KPI review as HR Officer

Startup Co-founder

BRUSA Distributing, LLC

• Controlled 80+ products across Amazon, eBay,  and BigCommerce e-commerce shops
• Generated 11% increase in sales on select Amazon products through rewriting sales copy, adjusting search keywords, redoing product pictures, filming product videos, and implementing competitor research strategies
• Led redesign and branding of previously underperforming product resulting in 260% sales growth and 500% online clicks increase

E-Commerce Marketing Specialist

Madison Liberty Institute

• Built & managed two websites using the Wordpress platform and custom CSS/HTML; over 30K views
• Coordinated website maintenance and edits with a team of 3 interns
• Developed skill in making a client's vision for a website into reality

Technology Intern

The Church of Jesus Christ of Latter-day Saints

• Led research, training, and implementation of digital technology strategies to adjust for COVID-19 shutdown
• Set up and managed content for 10 Facebook pages representing six major cities across Florida and Georgia
• Co-led a team of 6 technology specialists to create 40+ Facebook video and picture advertisements, a social media initiative grossing 80K views and 600+ shares, and 4  live events and 5 music videos grossing 25K views
• Trained 36 page managers and 200+ content creators in formal presentations and Q&A sessions
• Reported weekly digital advertising statistics and outcomes

Technology Specialist & Missionary

Violin and Piano Teacher

Pipe Mover

🏢 I manage pricing for a +$2B retail segment, creating financial forecasts and guiding decisions at the shelf to provide the right experience and incentives to the consumer.

🌲 As a small town Idaho boy, I became a do-it-all marketer with only the internet and electronics I saved up for while doing farm work. 

👨🏼‍💻 Early days with an old HP laptop, used DJI drone, and Adobe Photoshop CS2 helped me land roles within e-commerce, business strategy, and financial profitability. I love seeing customers benefit from a product with the right positioning, price, promotion, and placement.

📈 I've developed a passion for data-led decisions, asking the right questions, and solving the right problems. I'm constantly look for ways to challenge myself.

💯 I love to volunteer in my free time, teaching classes, organizing events, and making new friends. I bring integrity and commitment to every environment.

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The Battle

Paxton Gray

Caleb Young

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