Paxton Gray

97th Floor is an award-winning, digital marketing agency. Services we offer include content marketing, SEO, PPC, conversion rate optimization, and design. 

Specialties: Digital Marketing, Content Marketing, Social Media Management, SEO, PPC, Marketing Automation, Consulting

Chief Executive Officer

Fathers & Families Coalition of Utah

Marketing & Events Coordinator

Sundance Institute

The Festival Coordinator, Media Accreditation is charged with day-to-day communication with media applicants, coordinating administrative and logistical duties to process assigned accreditation of press and publicists to the Festival.
In this role I managed the press accreditation process, participating in media outreach, application review, and database management to ensure accurate and efficient tracking. I served as a primary point of contact for media, publicists, and photographers to coordinate credentials and address any inquiries. My responsibilities extended to supporting festival operations, where I handled event logistics such as check-ins, ticketing, and volunteer coordination. I also worked closely with internal teams to deliver reports, troubleshoot issues, and ensure the seamless execution of media activities.

Festival Coordinator, Media Accreditation

Brigham Larson Pianos

Managed content and scheduling for company social media platforms, including Instagram, Twitter, LinkedIn, and Youtube.
Performed site audit to improve SEO, including vetting backlinks and creating 150+ keyword-optimized pages to promote site keywords—leading to a 5000% increase in organic web traffic.
Created marketing assets in Mailchimp and managed customer contacts using Agile.

SEO and Marketing Assistant

Method Communications

Provided daily account support and concierge service across five fintech clients in a fast-paced agency environment 
Conducted daily comprehensive coverage scanning and tracking, identifying pitching opportunities for clients
Managed team agendas, action items, and competitor research. Created briefing documents and media lists supporting campaign research and client communication

Graduate Associate

Salt Lake County

Communications, Newsletter preparation, Social media management, Technical writing, Graphic design, Brand management

Public Relations Communications Intern

- Developed and wrote engaging newsletters to effectively communicate updates, announcements, and key information to employees.
- Created and maintained a content calendar to ensure a consistent flow of internal communications and timely delivery of messages. 
- Assisted in the planning and execution of internal events, including coordinating logistics, managing attendee lists, and providing on-site support.
- Formatted and transferred communication assets to the employee website

Internal Communications Intern

BYU Office of Information Technology

- Edit and update technical documentation, including user manuals, FAQs, and knowledge base articles
- Collaborate with multiple development teams, including engineers, programmers, and other stakeholders, to gather technical information and translate complex concepts into user-friendly and accessible documentation.
- Utilize Outlook and Teams in a corporate environment to facilitate communication and collaboration among team members, ensuring smooth workflow and efficient project management
- Demonstrate strong attention to detail in reviewing and editing technical documents for grammar, clarity, and accuracy, ensuring a high level of professionalism and quality in the final deliverables.

Technical Writer

Conselle Institute of Image Management

Office management, phone, event arrangement, Quick Books, supplies ordering, processing orders, Adobe, InDesign, social media marketing, podcast, blog placement.

Digital Marketing Intern

BYU College of Life Science

Public Relations Specialist

BYU Broadcasting

Worked with teams to develop, research, and deliver live and pre-recorded programming. 
Brainstormed, found guests, researched, and wrote content for radio shows that cover a wide range of material.

Assistant radio producer

Master Control Operator

Brigham Young University Harris Fine Arts Center

Collaborate with students, Fine Arts faculty and external talent to ensure ideal performance needs are met
Report and cover stage maintenance as needed
Locate, set up, and take down stage sets and audio/visual equipment

Stage Manager

I am always seeking new challenges and opportunities that will allow me to apply my skills and expand my knowledge. My experience in media relations and digital marketing has provided me with a solid foundation in understanding the dynamics of a variety of industries, and how to effectively communicate with target audiences. 

In short, I’m passionate about all things media—and making sure that the right content gets to the right people.

I'm excited to collaborate with like-minded individuals to create meaningful and impactful campaigns. Always open to connect and chat!

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The Battle

Paxton Gray

Angela Larson

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