Aleph One Marketing

Building systems, strategy, and software for marketing teams.

Co-Founder

Squirrels.AI

AI content generation aligned to brand guidelines and customized for unique target personas. Built on multiple LLM with web access and a human-in-the-loop marketer and editor.

Pavel Novel Consulting

• Produced an influencer outreach and marketing campaign for a skincare company that tripled their daily sales with a 433% traffic increase to native IG Shop & link-in-bio from a qualified audience, leading to a 117% jump in conversion rate across the e-commerce site.
• Established a content system & automated workflow for an auto dealership spanning across twelve websites to grow organic SEO traffic by over 35% across highly competitive keywords.
• Created & executed the go-to-market strategy for a subscription box to grow their recurring customers from 0 to 1,000 in 8 months, developed email marketing automations and drip campaigns, and built an analytics dashboard & custom CRM for a two-sided marketplace.

Principal Consultant

spoiled NYC

spoiled NYC is the Food and Culture Guide to New York.

Launched a digital lifestyle destination for New Yorkers with the aim to grow owned media reach, ultimately attracting a community of over 1 million people across email and social channels, and receiving 40+ million total page views through social, email, and search.

Owner & Co-Founder

Heroic Public Benefit Corporation

Head of Marketing

Yestime

Yestime is focused on delivering core messaging tools that are easy to use and priced simply. My experience in marketing, operations, and startups help YesTime deliver customized CRM systems, unique marketing solutions, and digital transformations for clients.

Advisor

spoiled Media

• Led & managed marketing campaigns for more than 100 clients in the B2C space, including W Hotel, Casper, Budweiser, FreshDirect, and Brooklyn Museum, working with their in-house teams & agency partners to garner 100+ million combined impressions across digital. 
• Expanded marketing partnerships by producing over 150 separate giveaway campaigns that generated over 2 million email entries for our partners and our email list.
• Oversaw the development & launch of a publicly-available SaaS platform for creating and running email giveaways that attracted over 400 media and marketing B2B users.

CEO and Co-Founder

The Culture LP

Uniting creators with brilliant offline and online experiences. Working closely with fast-rising photographers, musicians, producers, and artists, the CLP has created a creative community heavily centered in New York City.

GMB Direct

• Developed and optimized paid Facebook campaigns that reduced overall customer acquisition costs for local business clients by over 40% for their products and services. 
• More than tripled mobile customer conversions for local businesses by creating over 20 mobile-optimized websites with analytics tracking and pixels from Google and Facebook.
• Decreased Facebook fan acquisition costs for clients by 74% by remarketing to previously engaged users, A/B testing of all creatives and copy, and testing different bidding strategies.

Digital Marketing Director

Likeable

• Create decks for webinars and presentations
• Contribute research for articles and research on potential clients and business partners      
• Manage Facebook and Twitter communities for NYT best-selling guide on social media implementation
• Learned how to leverage social media for business success

Social Media Buzz Builder

My breakthrough came in 2012 when I began to build a digital lifestyle destination. Quickly attracting millions of readers, it would become a landmark of the New York City culture scene. Building on that experience, three years later, I co-founded a digital marketing agency as the CEO and principal consultant to the agency’s 100+ clients.

From elevated champagne pop-ups to influencers and cultural projects, we created bold campaigns that made us the agency to come to if you wanted to do big things in New York. Our team of multidisciplinary in-house marketers, creatives, and freelancers launched some of the most unforgettable experiences for our clients and their customers. My philosophy that ideas can come from anywhere sparked a continued expansion in the form of a SaaS product that helped other media businesses develop their audiences.

My experiences in marketing and growing businesses ushered in a new chapter as a full-time consultant. I work directly with select companies to help guide their teams and partner agencies through today’s dynamic marketing environment.

Working with their marketing teams, I streamline and optimize strategies across all digital channels. At the same time, my deep expertise and broad view give business leaders the clarity and perspective needed to grow.

In the grand vastness of life outside of marketing and business, I’m a proud father, runner, meditator, poet, and amateur historian.

Key Skills:
∙Marketing and brand strategy 
∙Email marketing
∙AI and marketing automation
∙Community building
∙Social media management
∙SEO
∙Content development
∙Paid advertising
∙Event marketing
∙Lead generation

Pavel Konoplenko 🐿️

PEAK Agency Consulting

Founder

WESFED, LLC.

WESFED is an SEO and Digital Marketing Agency that provides businesses with the tools to develop a professional online presence and grow their customer base. As the owner, Wes Foster manages an experienced team of Web Designers, Programmers, and Digital Marketing Professionals in order to provide clients with a high-quality, professional online presence. Wes consults with business leaders regarding their online marketing goals and strategies, while maintaining client relations across most projects.

US Army

I have received various awards and recognitions for great conduct, leadership, management, and combat performance while both deployed in Eastern Afghanistan during Operation Enduring Freedom 10-11, as well as while being stationed state-side at Ft. Campbell, KY. Upon fulfilling my military commitment and duties, I obtained an Honorable Discharge from the US Army. I am a proud veteran, and I still apply the same level of honesty, integrity, and discipline into any job that I do.

Infantry Team Leader

5dpi Media

Wes served as the lead technical programmer for a growing web development solutions company. Troubleshooted and resolved web application issues escalated from customer support and other departments with a 100% success rate. Created custom programming frameworks and applications built to improve the productivity and efficiency of the team.

Lead Developer

🎯 Helping entrepreneurs start, grow, and scale sustainable companies. TheMondayReset.com 💪 Veteran. Father. Coach.

Success in business isn’t about being the best. It’s about making sure the right people know who you are and what you stand for.

Fifteen years ago, I was deep in the trenches—coding as a software engineer by day and experimenting with marketing by night. Back then, I believed success required grinding endlessly, sacrificing sleep, and putting everything else on hold.

But over the years, I discovered a better way.

Today, I’ve built and scaled multiple digital companies and now run a marketing and coaching agency that helps business owners grow their businesses sustainably—without the 16-hour days, and without sacrificing health, relationships, or sanity. 💯

My focus is helping entrepreneurs achieve long-term success through clarity, smart systems, and strategies that align with their vision. No empty promises. No shortcuts. Just real, sustainable growth.

Here on LinkedIn, I share insights from my journey—on leadership, team management, marketing, sales, and the principles that have shaped my approach to business.

If you’re a business owner who’s ready to grow in a way that feels right for you, let’s connect.

taplio

The Battle

Pavel Konoplenko 🐿️

Wes Foster

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