Vende Digital

Most B2B companies aren’t producing enough leads for their businesses to grow. At Vende, we run successful digital demand generation campaigns that keep our clients’ pipelines full of qualified opportunities. Schedule a complementary Digital Marketing Assessment, and let us see if we can help your company market online with confidence. Growing YOUR business is OUR business. 

Experts in B2B Demand Generation, Digital Strategy, Online Lead Generation, Content Marketing, Marketing Automation, Social Selling, LinkedIn Advertising, SEM (PPC), SEO, & Social Media Marketing.

Founder, CEO, B2B Digital Marketing & Social Media / Social Selling Consultant

Wells of Joy Ministries 

Wells of Joy exists to glorify God in the service of the families of the Lunga Lunga slums in Nairobi, Kenya. Our primary means of service is to provide a Christ-centered, high-quality education for children aged infant to 8th grade. We aim to offer a safe environment where these children can be fed, educated, discipled, and given the tools to escape the perils of their surroundings. 

I have been a long time supporter of this ministry and have visited them multiple times. In 2019, I was asked to assume the role of Chairman of the Board for their US operation.  It is amazing to me how much can be done for so little. This ministry feeds and educates 300+ children for ~$30/child. 

At Wells of Joy, we seek to address the spiritual and educational needs of the community by using our facility as a church and a school.

Ministering to people who live in the slum is unlike any other ministry. Life in the slum is a daily struggle with utter poverty and its degrading and dehumanizing impact. Because the most basic needs for life are so scarce many parents struggle to provide for their families while sheltering them from the negative influences surrounding them.

We believe lives can be changed by offering hope, support, and encouragement through education.

HOW WE SERVE:
-Christian Education
-Two daily meals (during the week)
-Discipleship
-Hope for the future

Board Member

Naomi's Village

At Naomi’s Village we believe that a lasting solution to the orphan crisis must come from within Kenya. Our vision is to raise our children to one day be part of the answer to the cries of their peers. In doing so we hope to raise the leaders of tomorrow, who will go and multiply the redemptive work of God in Kenya.

Splash Media U, Social Media Marketing Education

The industry's first accredited Social Media Marketing MOOC, Splash Media U, helps businesses and individuals get the most out of Social Media Marketing.  Our accredited online curriculum offers training in Strategy building, Facebook, Twitter, LinkedIn, YouTube, and Blogging. We offer individual certificates as well as a master certification.

Founder, Former President, & Adjunct Professor

Splash Media

I had a lot of fun building the business with Chris Kraft and Mark Hitchner.  Splash has gone on to be a leader in the social media space.  Beyond serving on the leadership team at Splash, my duties included:
*Developing Social Media Marketing best practices 
*Social Media Trainer
*Social Media Speaker
*Running Social Media Marketing Boot Camps for CEOs across the US
*Maintaining Search Engine Optimization SEO/SEM best practices
*Providing Internet Marketing & Usability guidance for our clients.

Chief Learning Officer, Co-Founder, & Social Media Marketing Strategist Trainer

WebDex Media Group

WebDex, Inc. is an internet marketing consulting firm based in Dallas/Ft. Worth, Texas. Since our beginning in 2000, our mission has been to “Connect Customers to Our Clients.”  Specifically, WebDex provides social media strategic planning, search engine marketing, web-based lead generation, online public relations, and customer acquisition programs. WebDex increases the value of clients' Web sites, bringing qualified traffic and improving conversion rates.

CEO l Social Media Strategist, Trainer and Internet Marketing Strategist

Den Leader

Releasenow.com

I helped software companies sell and distribute software licenses through the Internet.

Account Executive

StorageTek

National Account Manager calling on SBC Communications, now ATT.

National Account Manager

Memorex Telex

During my time at Memorex Telex, I helped mid market companies reduce IT costs by providing IT equipment that lowered cost and improved productivity.

Sales Rep

Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM

I lead an awesome team of B2B digital marketing experts who work with B2B Marketing leaders like you to drive business revenue through sales-enabling, demand/lead-generating digital strategies. 

I believe digital marketing should be easier for B2B's and that you deserve digital marketing...THAT..JUST...WORKS! You shouldn't have to stay up to date with all of the latest trends or have to know all the best practices for launching, managing, and optimizing campaigns. It would help if you had a partner you could trust to bring your vision to life and execute it flawlessly. 

WE HELP WITH STRATEGY & EXECUTION
-B2B Digital Marketing Planning
-Digital Demand Gen, Lead Generation, & ABM
-Search Engine Optimization (SEO) & Pay Per Click (PPC) Management
-Messaging Development and Content Marketing
-Digital Selling
-Marketing Automation

HERE'S MY BACKSTORY:
After surviving the Internet boom of the 90s, in 2000, I started WebDex Media Group, an Internet marketing consultancy, to help companies leverage the web to grow sales. 

In 2010, I sold WebDex to Splash Media. While there, I developed the tactical wheel, which has become a standard for training & implementing social media marketing.  

In 2012 I wrote Social Rules! which is available at bookstores today. (Ping me for a free ebook version). In the fall of 2020, I started writing Social Selling Rules! which will help sales teams maximize their online exposure and results for finding leads and moving prospects through the sales funnel.  

Now my focus is to take my 20+ years of experience and pour into companies, ensuring their B2B Digital marketing efforts are aligned with corporate objectives and optimized for results.

LET'S GET CONNECTED:
972-816-8548
Email:pslack@vendedigital.com

B2B Digital Marketing Expert | B2B Demand Generation l Social Media Consultant | Speaker | Search Engine Optimization Specialist | SEM and Pay Per Click Consulting | Social/Digital Selling Trainer

Paul Slack

Most B2B teams have no idea how to make their business show up in Google AI answers, ChatGPT, Perplexity, or Gemini.

So we built an AI Visibility Cheat Sheet to help teams take some practical steps forward.

AEO really comes down to three things:
→ Can AI clearly understand what you do?
→ Can it retrieve your content as the answer?
→ Does it trust you enough to cite you?

This cheat sheet is built for teams who:
• Have seen traffic dropping in search
• Aren't showing up in AI results
• Don't know what AI-friendly content really means.
• Looking for practical steps to take

Inside the cheat sheet, we walk through:
• The signals AI looks for before it cites a brand
• The structural blind spots we see most often
• How to pressure test your content through an AEO lens
• What to focus on first   

It’s a 14-page comprehensive resource that gives you real practical steps to get started. 

We’ve been using this internally and with clients and seeing some great results. 

I'm happy to share it with you. 
Run it against your site.
See what stands out.
Take action.

To get access:
1) Connect with me
2) Like this post
3) Comment “AEO”

I’ll send it your way.

Founder & CEO | Pipeline Growth Agency | HubSpot Platinum Partner | ABM, Demand Gen & ABM Strategies That Drive Revenue

No alternative text description for this image

Most B2Bs have a plumbing problem. 

This keeps showing up in the annual planning meetings I've attended lately.

They think it's a lead problem, but in reality, they don't have a clear & visible path for buyers to move from:

contact → hand raiser → opportunity → customer → growth

They try to solve this by cramming more leads into a clogged system, and end up with a backed-up sink, just like I do every holiday season.  

More leads won’t fix pipeline problems, just like more food won't clear the drain. 

But, we have to know where the clog is, since we can't fix what we can't see. 

So, as you think about 2026, don't just ask, "how do we get more leads?" 

Also, ask things like: 
-Where do opportunities stall?
-What buyer signals are we blind to?
-What part of the buyer journey feels like a black box?
-Where does friction show up between Marketing & Sales?

This will give you visibility into where they're losing the leads you already have. 
It’s not glamorous.
It's plumbing. 

But plumbing is what makes flow possible (in your kitchen and pipeline).

Tom Hunt

$3.6m ARR. $0 raised. I have no idea what I'm doing.

Jan 2014.

I'm walking home from a depressing New Year's trip to Oslo with an ex. girlfriend.

It's raining in East London.

I made a decision:

I would replace my management consulting salary (£42,000) by the end of the year.

I had no idea from where, but that was the goal...

I just about hit it and left the corporate world.

And I haven't been back since.

Fast forward a decade and I've:

- Tried and failed with 17 businesses
- Invested in 11
- Learnt a LOT

The one that is finally working is called Fame:

- We have a weird culture (in a good way)
- We start and grow podcasts for B2B businesses
- We are fully remote and have 75 full-time team members

I live for our awesome team at Fame, building businesses and great marketing.

I post about them here 🤗

Founder & CEO

We start and grow the world's most profitable B2B podcasts.

Clients include:

👉 IDEO
👉 Workday
👉 HighRadius
👉 People.ai
👉 Zendesk
👉 Bevy
👉 Circle
👉 Suzy
👉 Mazars
👉 LeanData
👉 CXL
👉 Ramp
👉 Alibaba
👉 Signify
👉 eToro

I cancelled a 1-1 with someone on my team.


Why?

- They were thriving
- Their OKRs were progressing well
- I had nothing meaningful to contribute

So why have the meeting?

Why waste their time because I'm insecure about doing my job?


It's called macro-management.

HINT: the opposite of micro-management.


Here’s how it works:

- They work where they want
- You provide the insight, tools and resources
- You remove barriers, blockers and distractions
- They decide the "how"
- You trust them

Put simply:

You enable.
You assist.

Then you stay in your lane...

Not theirs.

Agree?

$4.5m ARR. $0 raised. I have no idea what I’m doing.

We hired a project manager for $7 per hour in 2022.

Now he's earning $40K a year.

That's higher than 98% of earners in the Philippines.


We made him a deal:

"Where you are right now limits what we can pay you because you don't generate enough value. But the more problems you can solve for us, the more we can pay you."

E.g. we hired him for what he could become, not what he was.


He got a payrise in year 2, then in year 3, he takes on another role.

Now he's:

- Project manager
- Video editor

Maybe more in the future.


The best hires have the right attitude toward growth.

Skill gaps close with time and effort.

Character gaps rarely close.

No one is clapping when you get the second resignation email of the day.

No one is clapping at 6:37am on a Saturday as you’re combing through the P&L.

No one is clapping when it’s your 17th decision of the day.

No one is clapping when you're the only person around to reply to the angry customer.

No one is clapping when payroll looms and the bank balance isn’t where it should be.

No one is clapping when you can’t think of anything else on a Sunday afternoon.



There’s a lot of hype around starting a business these days…

I’m not sure it’s for everyone.

Most people chase salaries and titles.
Smart people choose who they work with.

Specifically: their manager.

Here's why:

A bad manager...
- Drains your energy
- Protects their position
- Watches your every move

A great manager...
- Explains why things work
- Protects you from politics
- Supports your development


The truth?

You may spend more time with your manager than your spouse.

Choose wisely.

If you can’t share an agenda for the meeting, we shouldn’t be meeting.

One of our team members' machines was compromised.

And a client found out about it.

Somehow their Slack log in was posted in a data dump, which was flagged to a client's security team.

We immediately took the compromised machine offline for deep cleaning and changed a load of other passwords.

In the end, no breach occurred, but it was a scare.

This would likely not have happened if we were using Keeper Security, Inc. 

It’s the highest-rated password manager in the world for a reason. 

It solves both the security and the productivity problem:

- Zero-Trust Security: Keeper built its entire platform on a zero-trust, zero-knowledge architecture so your business data is encrypted on your device before it ever reaches their servers

- Instant Access: The KeeperFill feature automatically enters usernames and complex passwords for you

Keeper is built to scale with your business (securely) from day one.

Check out their Cyber Week offer linked in the first comment 👇

#ad #keepersecurity #cyberweek

Brand partnership • $4.5m ARR. $0 raised. I have no idea what I’m doing.

taplio

The Battle

Paul Slack

Tom Hunt

Followers

Posts

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Performance ScorePaul Slack's LinkedIn Performance

Performance ScoreTom Hunt's LinkedIn Performance

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taplio

The Battle

Paul Slack

Tom Hunt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Slack's LinkedIn Performance

Performance ScoreTom Hunt's LinkedIn Performance

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Performance ScorePaul Slack's LinkedIn Performance