Vende Digital

Most B2B companies aren’t producing enough leads for their businesses to grow. At Vende, we run successful digital demand generation campaigns that keep our clients’ pipelines full of qualified opportunities. Schedule a complementary Digital Marketing Assessment, and let us see if we can help your company market online with confidence. Growing YOUR business is OUR business. 

Experts in B2B Demand Generation, Digital Strategy, Online Lead Generation, Content Marketing, Marketing Automation, Social Selling, LinkedIn Advertising, SEM (PPC), SEO, & Social Media Marketing.

Founder, CEO, B2B Digital Marketing & Social Media / Social Selling Consultant

Wells of Joy Ministries 

Wells of Joy exists to glorify God in the service of the families of the Lunga Lunga slums in Nairobi, Kenya. Our primary means of service is to provide a Christ-centered, high-quality education for children aged infant to 8th grade. We aim to offer a safe environment where these children can be fed, educated, discipled, and given the tools to escape the perils of their surroundings. 

I have been a long time supporter of this ministry and have visited them multiple times. In 2019, I was asked to assume the role of Chairman of the Board for their US operation.  It is amazing to me how much can be done for so little. This ministry feeds and educates 300+ children for ~$30/child. 

At Wells of Joy, we seek to address the spiritual and educational needs of the community by using our facility as a church and a school.

Ministering to people who live in the slum is unlike any other ministry. Life in the slum is a daily struggle with utter poverty and its degrading and dehumanizing impact. Because the most basic needs for life are so scarce many parents struggle to provide for their families while sheltering them from the negative influences surrounding them.

We believe lives can be changed by offering hope, support, and encouragement through education.

HOW WE SERVE:
-Christian Education
-Two daily meals (during the week)
-Discipleship
-Hope for the future

Board Member

Naomi's Village

At Naomi’s Village we believe that a lasting solution to the orphan crisis must come from within Kenya. Our vision is to raise our children to one day be part of the answer to the cries of their peers. In doing so we hope to raise the leaders of tomorrow, who will go and multiply the redemptive work of God in Kenya.

Splash Media U, Social Media Marketing Education

The industry's first accredited Social Media Marketing MOOC, Splash Media U, helps businesses and individuals get the most out of Social Media Marketing.  Our accredited online curriculum offers training in Strategy building, Facebook, Twitter, LinkedIn, YouTube, and Blogging. We offer individual certificates as well as a master certification.

Founder, Former President, & Adjunct Professor

Splash Media

I had a lot of fun building the business with Chris Kraft and Mark Hitchner.  Splash has gone on to be a leader in the social media space.  Beyond serving on the leadership team at Splash, my duties included:
*Developing Social Media Marketing best practices 
*Social Media Trainer
*Social Media Speaker
*Running Social Media Marketing Boot Camps for CEOs across the US
*Maintaining Search Engine Optimization SEO/SEM best practices
*Providing Internet Marketing & Usability guidance for our clients.

Chief Learning Officer, Co-Founder, & Social Media Marketing Strategist Trainer

WebDex Media Group

WebDex, Inc. is an internet marketing consulting firm based in Dallas/Ft. Worth, Texas. Since our beginning in 2000, our mission has been to “Connect Customers to Our Clients.”  Specifically, WebDex provides social media strategic planning, search engine marketing, web-based lead generation, online public relations, and customer acquisition programs. WebDex increases the value of clients' Web sites, bringing qualified traffic and improving conversion rates.

CEO l Social Media Strategist, Trainer and Internet Marketing Strategist

Den Leader

Releasenow.com

I helped software companies sell and distribute software licenses through the Internet.

Account Executive

StorageTek

National Account Manager calling on SBC Communications, now ATT.

National Account Manager

Memorex Telex

During my time at Memorex Telex, I helped mid market companies reduce IT costs by providing IT equipment that lowered cost and improved productivity.

Sales Rep

Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM

I lead an awesome team of B2B digital marketing experts who work with B2B Marketing leaders like you to drive business revenue through sales-enabling, demand/lead-generating digital strategies. 

I believe digital marketing should be easier for B2B's and that you deserve digital marketing...THAT..JUST...WORKS! You shouldn't have to stay up to date with all of the latest trends or have to know all the best practices for launching, managing, and optimizing campaigns. It would help if you had a partner you could trust to bring your vision to life and execute it flawlessly. 

WE HELP WITH STRATEGY & EXECUTION
-B2B Digital Marketing Planning
-Digital Demand Gen, Lead Generation, & ABM
-Search Engine Optimization (SEO) & Pay Per Click (PPC) Management
-Messaging Development and Content Marketing
-Digital Selling
-Marketing Automation

HERE'S MY BACKSTORY:
After surviving the Internet boom of the 90s, in 2000, I started WebDex Media Group, an Internet marketing consultancy, to help companies leverage the web to grow sales. 

In 2010, I sold WebDex to Splash Media. While there, I developed the tactical wheel, which has become a standard for training & implementing social media marketing.  

In 2012 I wrote Social Rules! which is available at bookstores today. (Ping me for a free ebook version). In the fall of 2020, I started writing Social Selling Rules! which will help sales teams maximize their online exposure and results for finding leads and moving prospects through the sales funnel.  

Now my focus is to take my 20+ years of experience and pour into companies, ensuring their B2B Digital marketing efforts are aligned with corporate objectives and optimized for results.

LET'S GET CONNECTED:
972-816-8548
Email:pslack@vendedigital.com

B2B Digital Marketing Expert | B2B Demand Generation l Social Media Consultant | Speaker | Search Engine Optimization Specialist | SEM and Pay Per Click Consulting | Social/Digital Selling Trainer

Paul Slack

Executing Gan.ai's GTM (Go-To-Market) strategy through various marketing channels.

Marketing Generalist

6sense

Growth Marketing Manager

Slintel

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Influencer Marketing, Podcast Marketing, Co-Marketing & Marketing Partnerships, Went deeper into Performance Marketing, Understanding of SaaS GTM Motions, Learned deeper about SDRing and Sales Processes

𝐓𝐡𝐞 𝐰𝐨𝐫𝐤:

1. Worked with the performance marketing team to optimize conversion rates

2. Driven new signups for Slintel’s Lead Finder chrome extension. Took the WAU from 1.6k to 16k and got 47k new users to signups between Jan-22 to Sep-22

3. Lined up top SDR leaders as guests for 6sense’s XDR Podcast – Demystifying Prospecting. 

4. Partnership Marketing – worked on co-marketing partnerships for backlinks, guest posts, and joint events

5. Influencer Marketing – executed the campaign to drive awareness and signups for Slintel’s Chrome Extension

6. Display & Search Campaigns – worked on writing ad copies, and campaign optimization

7. Distribution Engine – Before we all left, Harsha, Tejas, Neha, and I had conceptualized and started the groundwork for our distribution engine. 

The strategies were geared to combat decreasing reach of distribution channels. We were about to combine LinkedIn, Twitter, Reddit, Email, and partnership channels to drive inorganic sessions.

GreyB

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Programmatical SEO, Market Research, A hell lot of technical research, Patent Portfolio Analysis, Building and Managing Cross Functional Growth Team

𝐓𝐡𝐞 𝐰𝐨𝐫𝐤: 
1. Devised a content strategy based on keywords, market research, GreyB’s domain expertise, economical situations due to the pandemic, and available insights and data of GreyB’s proprietary tools 

2. Devised a new process to perform patent portfolio analysis using CPC code, Keywords, Excel manipulation, and Slate (a tool by GreyB). Saw a drastic improvement as I was able to reduce the time to classify a patent portfolio to under 4 hours from 4 days. 

3. Documented, built, and executed content generation, SEO, and data extraction processes that are not dependable on me

4. Started a new team from scratch which has folks from data engineering, patent research, customer solutions, and two new fresh interns

Project Manager - Insights;Gate

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Conversion Rate Optimization, Sales Enablement, Marketing Sales Alignment, Project Management, Stakeholder Management

𝐓𝐡𝐞 𝐰𝐨𝐫𝐤:
1. During this phase, I majorly worked on optimizing existing processes and enabling my teammates to transform from individual contributors (ICP) to getting work done through others

2. Created separate processes for different marketing activities like content generation, distribution, SEO, email marketing, web designing, & analytics

3. Worked on sales enablement using content & HubSpot Automation

4. Worked even more closely with SDRs, AEs, Customer Success, participated in sales calls, and set up processes to improve marketing+sales alignment and inbound conversions

5. Worked closely with leaders at different engineering dept to create a well-oiled engine that gives GreyB content generated by internal subject matter experts (SME)

Team Lead - Marketing

𝐍𝐞𝐰 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Content Marketing, Editorial, Copywriting, SEO, Social Media Marketing, Marketing Automation, Hiring, Team Management, Employer Branding, Cold Outreach 

𝐓𝐡𝐞 𝐰𝐨𝐫𝐤: 
1. Built marketing engine for GreyB from scratch. 

2. Hired and trained three new folks in the team. Explored content marketing, SEO, Email Marketing, Social Media, and Employer Branding verticals

3. Learned nuances of consultancy business from the guidance of Deepak Syal (Co-Founder of GreyB)

4. Learned principles of leadership, hiring, team management, cross dept collaboration from Deepak Syal, Vikas Jha, Pooja Sehgal, and other leaders at GreyB.

Senior Marketing Analyst

𝐍𝐞𝐰 𝐒𝐤𝐢𝐥𝐥𝐬 𝐈 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝: Infotainment Content Creation, Content Distribution, Web Analytics, Patent Analysis, Market Research

𝐓𝐡𝐞 𝐰𝐨𝐫𝐤:
WhatAfuture was a media website focused on the new and innovative technologies top companies were working on.

Every week I used to read 1000s of patent applications filed by the most innovative companies like Google, FB, Amazon, Samsung, Sony, etc to break exciting tech news.

The website became really popular in a short amount of time due to the content I published and the distribution strategies. 

I learned how to leverage Reddit, HackerNews, and Quora-like websites. Every third article on the website used to cross 10k visitors in the first 2 days and there use to be a flood of backlinks.

Gizmodo, Futurism, BGR, FastCompany, Huffington Post, PhoneArena, TechRadar, UberGizmo… all the top websites regularly used to link back to the news I broke.

Marketing Analyst

My ultimate skill is that I can teach myself to learn as well as unlearn anything.

I have been working on this skill for almost a decade. I will continue till I become Buddha (the enlightened)☯️ 

Hi 👋, this is Nitin, and I’ve worn many hats in the last 10 years of my professional career. Teacher, patent researcher, consultant, marketer, team builder, and collaborator to run 📈 growth experiments. 

But I’m not a marketer, a patent consultant, or a technologist. 

I don’t like to get boxed up into descriptions. It hinders my exploratory thinking and ability to do creative and challenging work.

At the very core of me sits an excellent researcher. 🧑‍🎓

And a self-belief that there isn't anything that I can’t do. No sky too high, no sea too rough, no mountain too tough (I’m a certified mountaineer as well).

Also in retrospect, I have been teaching myself a lot of things since school days. It's because I always have some answers to find and my curiosity takes me to different places. 

So succinctly put, my real strength lies in:
👉 Understanding complex topics,
👉 Breaking those concepts down into many parts, 
👉 And implementing the learning. 

That’s the only reason I was able to scale traffic, lead gen, and user acquisition many times in the past.

Because I have been on my own for most of the projects – professional and personal, I never get frozen or stop taking action if there is no one to help or guide me.

I find a way or I create one. So, my seniors/stakeholders generally get the luxury to sit back and relax because they’ve got me.

As much as I trust my abilities to figure out stuff, I equally believe in getting guidance and listening to different perspectives. 

I don’t let my I’ll_figure_this_out attitude get inside my head and turn me into an arrogant colleague. 🤬

I believe that everybody I meet has their own personal Mt. Everest to climb and hoist their summit flags.

So, I always strive to be someone who helps them in their ascend. And in whatever way possible. 

If we work together and you’re my junior, I’ll make you believe you can do anything and provide all the support you need to realize your dreams. 😎

That’s enough about me.  And now I’d like to hear from you. 🤏

If discussing leadership, marketing, career-related stuff, growth mindset, guitar, anime, or medieval history is your jam, I’m always all ears. Feel free to ping me at nitin1993flanker [@] gmail com 

Forgot to tell you that you can also shoot me an email or a DM if you want to work with me. I’m a good sport! 🥷

taplio

The Battle

Paul Slack

Nitin Balodi

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