Vende Digital

Most B2B companies aren’t producing enough leads for their businesses to grow. At Vende, we run successful digital demand generation campaigns that keep our clients’ pipelines full of qualified opportunities. Schedule a complementary Digital Marketing Assessment, and let us see if we can help your company market online with confidence. Growing YOUR business is OUR business. 

Experts in B2B Demand Generation, Digital Strategy, Online Lead Generation, Content Marketing, Marketing Automation, Social Selling, LinkedIn Advertising, SEM (PPC), SEO, & Social Media Marketing.

Founder, CEO, B2B Digital Marketing & Social Media / Social Selling Consultant

Wells of Joy Ministries 

Wells of Joy exists to glorify God in the service of the families of the Lunga Lunga slums in Nairobi, Kenya. Our primary means of service is to provide a Christ-centered, high-quality education for children aged infant to 8th grade. We aim to offer a safe environment where these children can be fed, educated, discipled, and given the tools to escape the perils of their surroundings. 

I have been a long time supporter of this ministry and have visited them multiple times. In 2019, I was asked to assume the role of Chairman of the Board for their US operation.  It is amazing to me how much can be done for so little. This ministry feeds and educates 300+ children for ~$30/child. 

At Wells of Joy, we seek to address the spiritual and educational needs of the community by using our facility as a church and a school.

Ministering to people who live in the slum is unlike any other ministry. Life in the slum is a daily struggle with utter poverty and its degrading and dehumanizing impact. Because the most basic needs for life are so scarce many parents struggle to provide for their families while sheltering them from the negative influences surrounding them.

We believe lives can be changed by offering hope, support, and encouragement through education.

HOW WE SERVE:
-Christian Education
-Two daily meals (during the week)
-Discipleship
-Hope for the future

Board Member

Naomi's Village

At Naomi’s Village we believe that a lasting solution to the orphan crisis must come from within Kenya. Our vision is to raise our children to one day be part of the answer to the cries of their peers. In doing so we hope to raise the leaders of tomorrow, who will go and multiply the redemptive work of God in Kenya.

Splash Media U, Social Media Marketing Education

The industry's first accredited Social Media Marketing MOOC, Splash Media U, helps businesses and individuals get the most out of Social Media Marketing.  Our accredited online curriculum offers training in Strategy building, Facebook, Twitter, LinkedIn, YouTube, and Blogging. We offer individual certificates as well as a master certification.

Founder, Former President, & Adjunct Professor

Splash Media

I had a lot of fun building the business with Chris Kraft and Mark Hitchner.  Splash has gone on to be a leader in the social media space.  Beyond serving on the leadership team at Splash, my duties included:
*Developing Social Media Marketing best practices 
*Social Media Trainer
*Social Media Speaker
*Running Social Media Marketing Boot Camps for CEOs across the US
*Maintaining Search Engine Optimization SEO/SEM best practices
*Providing Internet Marketing & Usability guidance for our clients.

Chief Learning Officer, Co-Founder, & Social Media Marketing Strategist Trainer

WebDex Media Group

WebDex, Inc. is an internet marketing consulting firm based in Dallas/Ft. Worth, Texas. Since our beginning in 2000, our mission has been to “Connect Customers to Our Clients.”  Specifically, WebDex provides social media strategic planning, search engine marketing, web-based lead generation, online public relations, and customer acquisition programs. WebDex increases the value of clients' Web sites, bringing qualified traffic and improving conversion rates.

CEO l Social Media Strategist, Trainer and Internet Marketing Strategist

Den Leader

Releasenow.com

I helped software companies sell and distribute software licenses through the Internet.

Account Executive

StorageTek

National Account Manager calling on SBC Communications, now ATT.

National Account Manager

Memorex Telex

During my time at Memorex Telex, I helped mid market companies reduce IT costs by providing IT equipment that lowered cost and improved productivity.

Sales Rep

Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM

I lead an awesome team of B2B digital marketing experts who work with B2B Marketing leaders like you to drive business revenue through sales-enabling, demand/lead-generating digital strategies. 

I believe digital marketing should be easier for B2B's and that you deserve digital marketing...THAT..JUST...WORKS! You shouldn't have to stay up to date with all of the latest trends or have to know all the best practices for launching, managing, and optimizing campaigns. It would help if you had a partner you could trust to bring your vision to life and execute it flawlessly. 

WE HELP WITH STRATEGY & EXECUTION
-B2B Digital Marketing Planning
-Digital Demand Gen, Lead Generation, & ABM
-Search Engine Optimization (SEO) & Pay Per Click (PPC) Management
-Messaging Development and Content Marketing
-Digital Selling
-Marketing Automation

HERE'S MY BACKSTORY:
After surviving the Internet boom of the 90s, in 2000, I started WebDex Media Group, an Internet marketing consultancy, to help companies leverage the web to grow sales. 

In 2010, I sold WebDex to Splash Media. While there, I developed the tactical wheel, which has become a standard for training & implementing social media marketing.  

In 2012 I wrote Social Rules! which is available at bookstores today. (Ping me for a free ebook version). In the fall of 2020, I started writing Social Selling Rules! which will help sales teams maximize their online exposure and results for finding leads and moving prospects through the sales funnel.  

Now my focus is to take my 20+ years of experience and pour into companies, ensuring their B2B Digital marketing efforts are aligned with corporate objectives and optimized for results.

LET'S GET CONNECTED:
972-816-8548
Email:pslack@vendedigital.com

B2B Digital Marketing Expert | B2B Demand Generation l Social Media Consultant | Speaker | Search Engine Optimization Specialist | SEM and Pay Per Click Consulting | Social/Digital Selling Trainer

Paul Slack

Most B2B teams have no idea how to make their business show up in Google AI answers, ChatGPT, Perplexity, or Gemini.

So we built an AI Visibility Cheat Sheet to help teams take some practical steps forward.

AEO really comes down to three things:
→ Can AI clearly understand what you do?
→ Can it retrieve your content as the answer?
→ Does it trust you enough to cite you?

This cheat sheet is built for teams who:
• Have seen traffic dropping in search
• Aren't showing up in AI results
• Don't know what AI-friendly content really means.
• Looking for practical steps to take

Inside the cheat sheet, we walk through:
• The signals AI looks for before it cites a brand
• The structural blind spots we see most often
• How to pressure test your content through an AEO lens
• What to focus on first   

It’s a 14-page comprehensive resource that gives you real practical steps to get started. 

We’ve been using this internally and with clients and seeing some great results. 

I'm happy to share it with you. 
Run it against your site.
See what stands out.
Take action.

To get access:
1) Connect with me
2) Like this post
3) Comment “AEO”

I’ll send it your way.

Founder & CEO | Pipeline Growth Agency | HubSpot Platinum Partner | ABM, Demand Gen & ABM Strategies That Drive Revenue

No alternative text description for this image

Most B2Bs have a plumbing problem. 

This keeps showing up in the annual planning meetings I've attended lately.

They think it's a lead problem, but in reality, they don't have a clear & visible path for buyers to move from:

contact → hand raiser → opportunity → customer → growth

They try to solve this by cramming more leads into a clogged system, and end up with a backed-up sink, just like I do every holiday season.  

More leads won’t fix pipeline problems, just like more food won't clear the drain. 

But, we have to know where the clog is, since we can't fix what we can't see. 

So, as you think about 2026, don't just ask, "how do we get more leads?" 

Also, ask things like: 
-Where do opportunities stall?
-What buyer signals are we blind to?
-What part of the buyer journey feels like a black box?
-Where does friction show up between Marketing & Sales?

This will give you visibility into where they're losing the leads you already have. 
It’s not glamorous.
It's plumbing. 

But plumbing is what makes flow possible (in your kitchen and pipeline).

Michael Brennan Media

Michael Brennan Media (MBM) specializes in helping businesses with an average contract value (ACV) of >$5k align their go-to-market (GTM) strategies for authentic and scalable growth. 

We blend the power of storytelling with 1st, 2nd and 3rd party data, market signals, intent, job titles, interests, psychographics, demographics, firmographics and persona targeting to drive efficiency and revenue.

MBM Founder (DBA: SignalCaller.ai)

Brex

Led the growth marketing team of 5  with a seven-figure monthly media budget to scale demand generation. Redefined growth team roles and responsibilities to increase the quality of services while outlining career development opportunities. Restructured demand generation campaigns to align with the buyer’s journey. Worked with Copy and Creative to identify story arcs for various use cases, industries, competitors and personas.

Owned the strategic vision, optimizations and roadmap of the website while partnering with cross functional directors (PMMs, Brand, AEs, Sales, Copy, Creative, Social, RevOps, Engineering). Created and maintained monthly performance marketing dashboards to analyze campaigns, identify intent and deliver insights across the organization.

HIGHLIGHTS
- Competitor paid media campaign decreased avg Customer Acquisition Cost by 22% in July.
- Surpassed eight-figure pipeline attribution goal by 5x in July.

Director of Digital Marketing

Iron Horse

Responsible for paid media performance and optimizing acquisition channels for B2B/B2C enterprise clients (Intel, Paycom, Morning Star Co…). Established standard operating procedures and integrated project management software for scaling services and onboarding new hires. Designed global account-based (ABM) go-to-market programs focused on driving awareness, engagement, intent, leads, demos and downloads.

HIGHLIGHTS
- Developed new stream of revenue for SEM/SEO/PPC services.
- Tripled media spend under management 2020-2023 utilizing paid search, paid social, programmatic, third-party publishers and display.
- Increased ad ops velocity by 5x from 2020.

Sr Growth Marketing Manager

Dell Technologies

Managed all aspects of search-related tactics across multiple domains (dell.com and toadworld.com). Collaborated with internal stakeholders to execute website and paid media strategy.

HIGHLIGHTS
- Averaged over $318k in organic contribution to revenue per month (+31% YOY)
- Increased database management organic traffic 24% in 2017 to 400k+ visitors per month.
- Discovered, scoped and consulted improvements based on data analysis. Provided consistent education on all aspects of search to the organization.

Sr Digital Marketing Strategist

Search Eminence

My tasks were vast in the startup with roles ranging from creating marketing materials, sales collateral, content strategy, project management, partnerships and vendor relations. Researched and implemented campaigns to increase awareness and sales for various B2C clients.

HIGHLIGHTS
- Increase client's sporting goods eCommerce sales by 125% after new site launched
- Implemented eCommerce feeds into Comparison Shopping Engines which decreased Customer Acquisition Cost by 40%
- Increased Organic traffic by 300% by making sure high volume target keywords have a good UX and satisfy the searcher's intent

Co-Founder

Increase Visibility Inc.

Directly managed a 5 person media team. Account lead for high profile customers while also managing vendors and partnerships to deliver high quality services to clients on time.

HIGHLIGHTS
- Created partnerships for project-based campaigns and lead generation opportunities, increasing client retention through structured checks and balances.
- Integrated Organic and Paid Social Media services accounting for an additional $500k in revenue.

Director of Paid Media

Developed inbound marketing (paid/organic social) campaigns customized to increase brand awareness and sales by utilizing various social platforms to drive traffic and sales.

HIGHLIGHTS
- RockNFit Case Study: Generated over 5M nursing and hospitality impressions. Local big box retailer was 190% above avg Sell Through Rate.

Founder

BNQT Media Group

Assisted the CG Director with various design tasks. Coded HTML email newsletter for action sports company owned by USA Today.

Computer Graphics Assistant

Royal Networking

Responsibilities including development and design, day-to-day operations, website management, video editing, and event marketing to maximize client branding and sales.

Operations Manager

Digital Marketing Director - B2B/B2C SaaS GTM and Demand Generation for LTV >$5k

18 years of experience in digital marketing and ~$30m in total ad spend. The SaaS industry became hyper focused on the bottom of the funnel while forgetting to fill the top.

< 5% of your TAM is in market*

Prospects are 70-80% through the buyer journey before reaching out to sales*

You have a 70-90% chance to be in a vendor RFP if prospects already know, like and trust your brand*

People create trust, not brands

How can we best promote your content and internal SMEs to drive revenue?

Click on my Featured Post ⬇️ to book a FREE 30 minute call to discuss your opportunities 

-------------------------------------------------

Mike helps companies build authority and trust to stay top of mind with their target personas at target accounts. 

He identifies signals that indicate downstream velocity and builds 1:few and 1:1 campaigns to nurture. 

ICP
Product or sales led B2B SaaS organizations with a customer LTV > $5k.

As the former Director of Digital Marketing at Brex, he led a team of five growth marketers with a seven-figure monthly media budget to scale demand generation and optimize website performance. Mike also managed contractors and technology partners to identify opportunities to scale campaigns and build co-marketing programs. 

Mike is a transformational leader and team player who thrives in fast-paced and competitive environments. He builds infrastructure and processes that scale. And operates on both a strategic and tactical level touching all aspects of the campaign life cycle.

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The Battle

Paul Slack

Mike Svetlic 🧲

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The Battle

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Mike Svetlic 🧲

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Slack's LinkedIn Performance

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