Vende Digital

Most B2B companies aren’t producing enough leads for their businesses to grow. At Vende, we run successful digital demand generation campaigns that keep our clients’ pipelines full of qualified opportunities. Schedule a complementary Digital Marketing Assessment, and let us see if we can help your company market online with confidence. Growing YOUR business is OUR business. 

Experts in B2B Demand Generation, Digital Strategy, Online Lead Generation, Content Marketing, Marketing Automation, Social Selling, LinkedIn Advertising, SEM (PPC), SEO, & Social Media Marketing.

Founder, CEO, B2B Digital Marketing & Social Media / Social Selling Consultant

Wells of Joy Ministries 

Wells of Joy exists to glorify God in the service of the families of the Lunga Lunga slums in Nairobi, Kenya. Our primary means of service is to provide a Christ-centered, high-quality education for children aged infant to 8th grade. We aim to offer a safe environment where these children can be fed, educated, discipled, and given the tools to escape the perils of their surroundings. 

I have been a long time supporter of this ministry and have visited them multiple times. In 2019, I was asked to assume the role of Chairman of the Board for their US operation.  It is amazing to me how much can be done for so little. This ministry feeds and educates 300+ children for ~$30/child. 

At Wells of Joy, we seek to address the spiritual and educational needs of the community by using our facility as a church and a school.

Ministering to people who live in the slum is unlike any other ministry. Life in the slum is a daily struggle with utter poverty and its degrading and dehumanizing impact. Because the most basic needs for life are so scarce many parents struggle to provide for their families while sheltering them from the negative influences surrounding them.

We believe lives can be changed by offering hope, support, and encouragement through education.

HOW WE SERVE:
-Christian Education
-Two daily meals (during the week)
-Discipleship
-Hope for the future

Board Member

Naomi's Village

At Naomi’s Village we believe that a lasting solution to the orphan crisis must come from within Kenya. Our vision is to raise our children to one day be part of the answer to the cries of their peers. In doing so we hope to raise the leaders of tomorrow, who will go and multiply the redemptive work of God in Kenya.

Splash Media U, Social Media Marketing Education

The industry's first accredited Social Media Marketing MOOC, Splash Media U, helps businesses and individuals get the most out of Social Media Marketing.  Our accredited online curriculum offers training in Strategy building, Facebook, Twitter, LinkedIn, YouTube, and Blogging. We offer individual certificates as well as a master certification.

Founder, Former President, & Adjunct Professor

Splash Media

I had a lot of fun building the business with Chris Kraft and Mark Hitchner.  Splash has gone on to be a leader in the social media space.  Beyond serving on the leadership team at Splash, my duties included:
*Developing Social Media Marketing best practices 
*Social Media Trainer
*Social Media Speaker
*Running Social Media Marketing Boot Camps for CEOs across the US
*Maintaining Search Engine Optimization SEO/SEM best practices
*Providing Internet Marketing & Usability guidance for our clients.

Chief Learning Officer, Co-Founder, & Social Media Marketing Strategist Trainer

WebDex Media Group

WebDex, Inc. is an internet marketing consulting firm based in Dallas/Ft. Worth, Texas. Since our beginning in 2000, our mission has been to “Connect Customers to Our Clients.”  Specifically, WebDex provides social media strategic planning, search engine marketing, web-based lead generation, online public relations, and customer acquisition programs. WebDex increases the value of clients' Web sites, bringing qualified traffic and improving conversion rates.

CEO l Social Media Strategist, Trainer and Internet Marketing Strategist

Den Leader

Releasenow.com

I helped software companies sell and distribute software licenses through the Internet.

Account Executive

StorageTek

National Account Manager calling on SBC Communications, now ATT.

National Account Manager

Memorex Telex

During my time at Memorex Telex, I helped mid market companies reduce IT costs by providing IT equipment that lowered cost and improved productivity.

Sales Rep

Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM

I lead an awesome team of B2B digital marketing experts who work with B2B Marketing leaders like you to drive business revenue through sales-enabling, demand/lead-generating digital strategies. 

I believe digital marketing should be easier for B2B's and that you deserve digital marketing...THAT..JUST...WORKS! You shouldn't have to stay up to date with all of the latest trends or have to know all the best practices for launching, managing, and optimizing campaigns. It would help if you had a partner you could trust to bring your vision to life and execute it flawlessly. 

WE HELP WITH STRATEGY & EXECUTION
-B2B Digital Marketing Planning
-Digital Demand Gen, Lead Generation, & ABM
-Search Engine Optimization (SEO) & Pay Per Click (PPC) Management
-Messaging Development and Content Marketing
-Digital Selling
-Marketing Automation

HERE'S MY BACKSTORY:
After surviving the Internet boom of the 90s, in 2000, I started WebDex Media Group, an Internet marketing consultancy, to help companies leverage the web to grow sales. 

In 2010, I sold WebDex to Splash Media. While there, I developed the tactical wheel, which has become a standard for training & implementing social media marketing.  

In 2012 I wrote Social Rules! which is available at bookstores today. (Ping me for a free ebook version). In the fall of 2020, I started writing Social Selling Rules! which will help sales teams maximize their online exposure and results for finding leads and moving prospects through the sales funnel.  

Now my focus is to take my 20+ years of experience and pour into companies, ensuring their B2B Digital marketing efforts are aligned with corporate objectives and optimized for results.

LET'S GET CONNECTED:
972-816-8548
Email:pslack@vendedigital.com

B2B Digital Marketing Expert | B2B Demand Generation l Social Media Consultant | Speaker | Search Engine Optimization Specialist | SEM and Pay Per Click Consulting | Social/Digital Selling Trainer

Paul Slack

Most B2B teams have no idea how to make their business show up in Google AI answers, ChatGPT, Perplexity, or Gemini.

So we built an AI Visibility Cheat Sheet to help teams take some practical steps forward.

AEO really comes down to three things:
→ Can AI clearly understand what you do?
→ Can it retrieve your content as the answer?
→ Does it trust you enough to cite you?

This cheat sheet is built for teams who:
• Have seen traffic dropping in search
• Aren't showing up in AI results
• Don't know what AI-friendly content really means.
• Looking for practical steps to take

Inside the cheat sheet, we walk through:
• The signals AI looks for before it cites a brand
• The structural blind spots we see most often
• How to pressure test your content through an AEO lens
• What to focus on first   

It’s a 14-page comprehensive resource that gives you real practical steps to get started. 

We’ve been using this internally and with clients and seeing some great results. 

I'm happy to share it with you. 
Run it against your site.
See what stands out.
Take action.

To get access:
1) Connect with me
2) Like this post
3) Comment “AEO”

I’ll send it your way.

Founder & CEO | Pipeline Growth Agency | HubSpot Platinum Partner | ABM, Demand Gen & ABM Strategies That Drive Revenue

No alternative text description for this image

Most B2Bs have a plumbing problem. 

This keeps showing up in the annual planning meetings I've attended lately.

They think it's a lead problem, but in reality, they don't have a clear & visible path for buyers to move from:

contact → hand raiser → opportunity → customer → growth

They try to solve this by cramming more leads into a clogged system, and end up with a backed-up sink, just like I do every holiday season.  

More leads won’t fix pipeline problems, just like more food won't clear the drain. 

But, we have to know where the clog is, since we can't fix what we can't see. 

So, as you think about 2026, don't just ask, "how do we get more leads?" 

Also, ask things like: 
-Where do opportunities stall?
-What buyer signals are we blind to?
-What part of the buyer journey feels like a black box?
-Where does friction show up between Marketing & Sales?

This will give you visibility into where they're losing the leads you already have. 
It’s not glamorous.
It's plumbing. 

But plumbing is what makes flow possible (in your kitchen and pipeline).

Impactable - B2B LinkedIn Ads Agency

As the Head of Revenue Operations & Strategy at Impactable, I focus on driving overall revenue growth through a blend of sales leadership, strategic account management, and cross-functional alignment. My role bridges the gap between sales, client retention, and strategic upsells, with a focus on maximizing first-year revenue and ensuring long-term client success.
--

Key Responsibilities:

- Revenue Operations: I oversee the entire sales process, from inbound and outbound efforts to nurturing high-value leads and closing deals. My focus is on optimizing the sales pipeline and ensuring we deliver on first-year revenue goals.

- Sales Strategy: I work closely with the sales team to develop high-level strategies, ensuring that each sales rep is equipped with the tools, knowledge, and resources to succeed. From guiding discovery calls to refining our sales process, I ensure that we consistently drive quality revenue.

- Client Retention & Growth: Partnering with account managers, I help design and implement retention, upsell, and cross-sell strategies. By aligning services with client goals, I ensure we deliver measurable results while growing our share of wallet.

- Cross-Functional Leadership: I collaborate with team leads across departments to ensure seamless handoffs between sales and account management. Together, we focus on client success, minimize churn, and capitalize on growth opportunities.

- Data-Driven Decisions: Leveraging insights from performance data and account scoring, I help refine strategies that drive sustainable revenue growth. I also focus on continuous optimization, ensuring that our efforts align with both immediate and long-term objectives.
--

My mission is to create scalable strategies that drive new revenue and ensure clients continue to see value in our services. I’m passionate about refining the way we work, aligning the right strategies, and ultimately growing the business.

Head of Revenue Operations & Strategy

Linkedin Ads agency caters to small and mid-sized companies looking for high-quality lead generation at an affordable price. 

Impactable has earned the title of the #1 Ranked Linkedin marketing agency on the world's largest RFP site (Upwork). 

We are a scrappy startup acquired by a data company in 2021 with some fantastic abilities on the horizon!

Our client service is unparalleled, with clients having access to our team of experts through email, Live Chat, zoom calls, and more. 

Specialties/keywords/topics: Linkedin ads, Linkedin lead generation, Linkedin advertising, Linkedin marketing, Linkedin ads agency, Linkedin advertising agency

Head of Strategy

LinkedIn lead generation service that specializes in using a blended mixture of automation and human touch to start conversations, gain interest and book calls/drive sales at scale for an affordable price. 

We offer coaching, consulting, and training as well as completely done for you service where you are basically handed 30-60 warm leads a month with little to no involvement from you.

Head of Product Strategy

The Modern Moses

During the day, I'm the Head of Strategy for a recently acquired and highly successful LinkedIn marketing and lead generation agency. However, at night, I'm actually still the same person, but I also help small to mid-sized businesses streamline their marketing tools, processes, and automation.

If you're trying to figure out how to structure your tech stack, which SaaS tools connect best with which platforms, or what will help you scale without giving you grief along the way, then I'm your guy!

While I've broken many things in my career, I've learned how to make them better (most of the time) and have lots of experience stitching things together.

Here's a list of tools I have experience with using:

Trello
Pipedrive
Google Sheets/Docs/Forms
Typeform
Notion
Asana
Basecamp
Gmail
Apollo.io
Hunter.io
LinkedIn Sales Navigator
LinkedIn Campaign Manager
Zapier
Slack
Calendly
ZOOM
PhantomBuster
Salesflow
Expandi
Skylead
Jared (formerly Jarvis)
Lynes
and many more!

You can find me on Upwork: https://www.upwork.com/freelancers/~0131cc2322c21b221e
Shoot me an email: jonathan@themodernmoses.co

Owner

Sprocketeer

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & bleed orange Unicorn blood! 
For anybody that bleeds orange and starts dancing when the flywheel starts spinning.


#hubspot #hubspotSuperAdmin #superadmin #hubverse #sprocketeer #community #hubspotUser #hubspotPartner #growBetter #hubspotFlywheel #crm #marketing #technology #sales #service #operationsWe

I know a little about LinkedIn Ads | Head of Strategy @ Impactable 🧠

Most advertisers are fumbling the ball when it comes to LinkedIn ads 🤦🏽‍♂️

I say this with confidence because I audit dozens of accounts monthly. Want to know the top 3 mistakes I see?

1. Technical setups: Matched Audiences, Conversions, Campaign Settings – all used incorrectly.
2. Creative selection: Ad formats, types, sequencing – total misuse.
3. Funnel structure: Campaign Objectives, funnel layers, and efficiency – chaos.

Just one of these being off and you're throwing money into a black hole.

If this hit a little too close to home, shoot me a message. I’m happy to help (no charge).

--

Now, a bit about me...

I’m JD (or Jonathan David if you’re feeling formal).

I didn’t start in marketing, but every job I’ve had taught me something about people.

And that’s why I thrive in the LinkedIn Ads space.

Knowing the platform is key, but understanding people is the real game-changer.

--

At Impactable, I run strategy. Here’s what that looks like:

1. Crafting pre-sales strategy for prospects
2. Training my team to be B2B marketing ninjas
3. Working with high-value accounts to make sure their LinkedIn efforts pay off

My goal is simple: Make sure we’re working with the right clients – the ones who can turn LinkedIn into a powerhouse channel.

--

Outside of work:

- I’m married to an amazing woman
- We have 6 kids and 2 fur babies
- I’m in the gym and sauna daily (because 6 kids…)
- Sour Patch watermelon and strawberry are my kryptonite 🤤

Want to chat LinkedIn ads, strategy, or just nerd out over marketing? 

🌎 www.impactable.com
📨 jonathan.g@impactable.com

JD Garcia

Many of the people you want to target will 𝗡𝗘𝗩𝗘𝗥 log into LinkedIn.


Whenever I talk to someone who wants to run #linkedinads , I always start with the audience.

Nothing else matters until you can:

- define them
- identify them
- validate them (we'll cover this one today)

So I'm going to give you some practical tips you can use to figure out how many of them are reachable on the platform 💡

--

Tip 1 - Run Text Ad campaigns

Yes, they're desktop-only campaigns, but they're cheap.

Use Website Visit as the objective and bid low.

Running those for several weeks can give you a good idea for how many of them are on the platform.

--

Tip 2 - Check the Frequent Contributors attribute

Build your audience.

Go to Member Traits

Add the "Frequent Contributor" option.

If your audience size shrinks to 5-10%, then they're a decent-sized audience that you can reach on the platform.

--

Tip 3 - Check Sales Navigator first

I know LSN gets some shade, but it is a really good tool

You can do Boolean and Semantic type searches that let you get really granular.

Use that search to check out how large the audience you want to target is and then look at the profiles to get an idea for how active they are on here.

If you see lots of profile photos, premium badges, and experience, then there's a good chance your audience is active on the platform.

--

LinkedIn can be a bit of bubble.

You see all these people online and you get replies or engagement here and there and then think that the platform is infinitely scaleable. 

It's not.

I've seen companies throw tens of thousands at trying to convert an audience and walk away with nothing.

--

Is this true for you?

As with anything in marketing, the answer is always "it depends."

The tips I shared can help you answer some of those questions you might be asking yourself.

But if you have specific questions, drop them here or shoot me a DM.

I know a little about LinkedIn Ads | SVP of Revenue & Growth @ Impactable 🧠

Update on my little #linkedinads experiment targeting pipeline 🧠

Objective Data:

- Manual bidding didn't hurt reach (at all!)
- CPM dropped significantly
- Introducing TL image/text posts helped with Reach slightly
- It's been the best $255.37 I've spent

Anecdotal Data:

- A prospect close to closing said that his team has been seeing us all the time
- A prospect is struggling with this specific use case and needs nuanced support to help increase conversion between deal stages

--

Context:

We launched Deal Velocity campaigns to increase win-rates for pipeline.

In these campaigns, we use some of our best TL content to drive exposure, brand recognition, and show the range of capabilities.

--

We're using these impression and engagement signals to craft touches and our follow-ups.

And using Aircall + HubSpot as another way to connect and speak to our prospects.

--

I know this post is kinda all over the place, but I'm literally packing for a trip right now, so please forgive me 😅

But I personally haven't been the biggest advocate for using the phone -- mainly because I almost never answer mine (sorry, not sorry).

But I'm not everyone.

And some people actually prefer that - I spent an hour yesterday calling prospects and old closed lost deals, and after a few conversations, I realized that I've been sleeping on this for too long.

So if you see more posts about me on this topic, you'll know that it started here :)

By far the hardest thing I’ve ever done in my life.

26.2 miles in the books 💪🏽

When I finally leave this world, I'm certain there will be a digital copy of me still giving #linkedinads advice 🤖

You're almost never going to get it right the first time.

I have to fight this myself and often.

On one hand: preparation is vital to avoid careless mistakes

But on the other hand, you just need to get sh*t done so you can learn.

And there's a weird middle ground where you can feel stuck.

That's where progress goes to die.

--

Instead of getting stuck on binary paths.

Focus on the one certainty: you are going to fail before you figure it out.

And that's okay.

Do something.
Start something.
Get moving and start learning.

Don't wait

Anyone else annoyed with this phrase and the hype around it?

"Zero-click marketing" isn't something new...

It's literally what you should have always been trying to do.

Getting the right people to consume your content.

That's it.

--

I've been asked about this enough times that I'm going to rant here.

What is this mysterious tactic called Zero-click marketing?

Well, it's defined as a strategy that provides value to a user directly on a platform, without requiring a click to a website.

You know, like posting and sharing unique POVs, articles, newsletters, etc.

Things that show people you know what's up.

My guess is that the rise of paid Thought Leadership content needed a trendy new phrase for people to really latch onto it.

Now, for you savvy marketers out there, I know that term has been around for a while. 

And that Google made it more popular when it introduced AI Overviews in May last year.

But I've started to see it pick up more interest in the paid social space.

--

Let's recap:

- you should always be optimizing for content consumption
- Thought Leadership ads are a distribution method, not a strategy
- no amount of budget of tactics will substitute quality insights

Thank you for coming to my Ted talk.

I've been using NotebookLM to aggregate sales call data and draw key insights like:

- Synthesizing discovery + proposal calls into objective insights
- Identifying what prospects actually want vs. what we think they want
- Surfacing the recurring friction points that stall deals or create hesitation
- Extracting buyer language around value, risk, expectations, and objections
- Mapping the different buyer journeys and buying conditions
- Pulling out the strategic patterns that win us deals
- Highlighting what prospects say about creative, attribution, sales alignment, and targeting gaps
- Validating which parts of our offer actually resonate

There are tools that do this now and n8n workflows that could probably do it better.

But for me, this has been an easy for me to get quick insights into objective data.

I take calls with my team, so I'm face-to-face with prospects everyday.

Even so, it's better when you have data to back things up.

--

Anyone else using NotebookLM or something similar?

What are you learning?

There isn’t one ‘right’ GTM motion.
Cold outbound works. Warm intros work. Conferences work.

But there’s also this other path...
(the one Marvin’s talking about)

...where showing your work publicly quietly does some of the heavy lifting for you. It’s not the only way, just a surprisingly effective one.

Building Effective Personal Brands for Founders & Executives with Purpose | B2B Content Engines & Founder-Led Marketing | Coffee Connoisseur & Founder at notus 💆🏽

We followed one another 3 years ago. We never DM’d. Suddenly, we’re partnering to revamp my agency’s entire LinkedIn Ad flow. This is why personal branding works:

A few weeks ago, I made a post looking for experts to help us level up our LinkedIn Ads game. 

I already had one person in mind, but it seemed like a long shot. We’d never worked together or even spoken.

His name was Justin Rowe.

Right after making the post, I sent him a cold DM asking if he was interested.

I knew from his LinkedIn content that he ran a LinkedIn ad agency. More importantly, he didn’t follow the classic lead gen → white paper → collect emails playbook. 

He talked about building a modern demand gen system around personal brands. Part of that was connecting organic content with Thought Leadership ads - exactly what we were working on.

I reached out. He responded. Said he’d followed me for a while and would love to do a call.

The call went great. I was impressed right away with how much him and JD Garcia from his team at Impactable prepped. They came in with extensive documentation on target audience, positioning, competitor analysis.

We realized we could go way beyond just hiring him and his team as consultants. 

Instead, we’re going to do public coaching calls: They consult us, we document the process, and we both turn it into content.

The point I really want to get across:

All this is happening because we kept seeing each other’s posts in our feeds.

That content built trust between us without a single conversation. No asks. Just sharing experiences.

Now we're building in public together.

More to come on that soon!

I'm convinced that no one can scale a true #linkedinads only agency.

It's an extinction strategy.

Here's how:

--

You're doing great - landing clients, optimizing funnels, generating pipeline.

And then, budgets get cut.

Which budgets?

Well, the ones that are harder to prove ROI.

Paid Search is going to get it's budget - always.

But other supporting channels - not so much.

For every single large client we work with, LinkedIn only represents between 20-50% of their paid media spend.

50% is generous - the average is closer to 30%

And no matter how good you get with attribution, you'll always run into issues.

- Leaders who don't like the term "influenced revenue"
- Sales teams who won't activate on warm signals
- Landing pages/websites that don't convert

If you only ever focus on this one channel,

you'll never have control over the things that help/hurt.

And that's where my belief comes from.

Sure, we started as a #linkedinads only shop.

But very quickly we learned that we had to control more.

- more of the budget (PPC)
- more of the funnel (landing pages)
- more of the audiences (data)
- more of the organic (thought leadership)

And so on...

I 100% believe you can stay a small LinkedIn shop.

But for those who want to grow and do bigger things,

there's no way around diversifying.

If you don't, you'll go extinct 🦖

taplio

The Battle

Paul Slack

JD Garcia

Followers

Posts

Engagements

Likes

Performance ScorePaul Slack's LinkedIn Performance

Performance ScoreJD Garcia's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paul Slack

JD Garcia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Slack's LinkedIn Performance

Performance ScoreJD Garcia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Slack's LinkedIn Performance