Vende Digital

Most B2B companies aren’t producing enough leads for their businesses to grow. At Vende, we run successful digital demand generation campaigns that keep our clients’ pipelines full of qualified opportunities. Schedule a complementary Digital Marketing Assessment, and let us see if we can help your company market online with confidence. Growing YOUR business is OUR business. 

Experts in B2B Demand Generation, Digital Strategy, Online Lead Generation, Content Marketing, Marketing Automation, Social Selling, LinkedIn Advertising, SEM (PPC), SEO, & Social Media Marketing.

Founder, CEO, B2B Digital Marketing & Social Media / Social Selling Consultant

Wells of Joy Ministries 

Wells of Joy exists to glorify God in the service of the families of the Lunga Lunga slums in Nairobi, Kenya. Our primary means of service is to provide a Christ-centered, high-quality education for children aged infant to 8th grade. We aim to offer a safe environment where these children can be fed, educated, discipled, and given the tools to escape the perils of their surroundings. 

I have been a long time supporter of this ministry and have visited them multiple times. In 2019, I was asked to assume the role of Chairman of the Board for their US operation.  It is amazing to me how much can be done for so little. This ministry feeds and educates 300+ children for ~$30/child. 

At Wells of Joy, we seek to address the spiritual and educational needs of the community by using our facility as a church and a school.

Ministering to people who live in the slum is unlike any other ministry. Life in the slum is a daily struggle with utter poverty and its degrading and dehumanizing impact. Because the most basic needs for life are so scarce many parents struggle to provide for their families while sheltering them from the negative influences surrounding them.

We believe lives can be changed by offering hope, support, and encouragement through education.

HOW WE SERVE:
-Christian Education
-Two daily meals (during the week)
-Discipleship
-Hope for the future

Board Member

Naomi's Village

At Naomi’s Village we believe that a lasting solution to the orphan crisis must come from within Kenya. Our vision is to raise our children to one day be part of the answer to the cries of their peers. In doing so we hope to raise the leaders of tomorrow, who will go and multiply the redemptive work of God in Kenya.

Splash Media U, Social Media Marketing Education

The industry's first accredited Social Media Marketing MOOC, Splash Media U, helps businesses and individuals get the most out of Social Media Marketing.  Our accredited online curriculum offers training in Strategy building, Facebook, Twitter, LinkedIn, YouTube, and Blogging. We offer individual certificates as well as a master certification.

Founder, Former President, & Adjunct Professor

Splash Media

I had a lot of fun building the business with Chris Kraft and Mark Hitchner.  Splash has gone on to be a leader in the social media space.  Beyond serving on the leadership team at Splash, my duties included:
*Developing Social Media Marketing best practices 
*Social Media Trainer
*Social Media Speaker
*Running Social Media Marketing Boot Camps for CEOs across the US
*Maintaining Search Engine Optimization SEO/SEM best practices
*Providing Internet Marketing & Usability guidance for our clients.

Chief Learning Officer, Co-Founder, & Social Media Marketing Strategist Trainer

WebDex Media Group

WebDex, Inc. is an internet marketing consulting firm based in Dallas/Ft. Worth, Texas. Since our beginning in 2000, our mission has been to “Connect Customers to Our Clients.”  Specifically, WebDex provides social media strategic planning, search engine marketing, web-based lead generation, online public relations, and customer acquisition programs. WebDex increases the value of clients' Web sites, bringing qualified traffic and improving conversion rates.

CEO l Social Media Strategist, Trainer and Internet Marketing Strategist

Den Leader

Releasenow.com

I helped software companies sell and distribute software licenses through the Internet.

Account Executive

StorageTek

National Account Manager calling on SBC Communications, now ATT.

National Account Manager

Memorex Telex

During my time at Memorex Telex, I helped mid market companies reduce IT costs by providing IT equipment that lowered cost and improved productivity.

Sales Rep

Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM

I lead an awesome team of B2B digital marketing experts who work with B2B Marketing leaders like you to drive business revenue through sales-enabling, demand/lead-generating digital strategies. 

I believe digital marketing should be easier for B2B's and that you deserve digital marketing...THAT..JUST...WORKS! You shouldn't have to stay up to date with all of the latest trends or have to know all the best practices for launching, managing, and optimizing campaigns. It would help if you had a partner you could trust to bring your vision to life and execute it flawlessly. 

WE HELP WITH STRATEGY & EXECUTION
-B2B Digital Marketing Planning
-Digital Demand Gen, Lead Generation, & ABM
-Search Engine Optimization (SEO) & Pay Per Click (PPC) Management
-Messaging Development and Content Marketing
-Digital Selling
-Marketing Automation

HERE'S MY BACKSTORY:
After surviving the Internet boom of the 90s, in 2000, I started WebDex Media Group, an Internet marketing consultancy, to help companies leverage the web to grow sales. 

In 2010, I sold WebDex to Splash Media. While there, I developed the tactical wheel, which has become a standard for training & implementing social media marketing.  

In 2012 I wrote Social Rules! which is available at bookstores today. (Ping me for a free ebook version). In the fall of 2020, I started writing Social Selling Rules! which will help sales teams maximize their online exposure and results for finding leads and moving prospects through the sales funnel.  

Now my focus is to take my 20+ years of experience and pour into companies, ensuring their B2B Digital marketing efforts are aligned with corporate objectives and optimized for results.

LET'S GET CONNECTED:
972-816-8548
Email:pslack@vendedigital.com

B2B Digital Marketing Expert | B2B Demand Generation l Social Media Consultant | Speaker | Search Engine Optimization Specialist | SEM and Pay Per Click Consulting | Social/Digital Selling Trainer

Paul Slack

Accor

Curating and launching Accor’s flagship Supreme-luxury lifestyle brand in North America

Brand Build | New to the World Luxury Hotel Brand

Sienna Senior Living

Led Marketing, Brand Strategy, and Business Intelligence at Sienna Senior Living. Architected the company’s first enterprise BI platform—now a cornerstone of strategic decision-making.

Commercial Strategy | Vice President - Marketing, Brand Strategy & Business Intelligence

Brought a new brand to life. Launched Aspira—a fresh Active Retirement Living experience built for today’s aging population.
As VP of Marketing & Brand Strategy at Sienna Senior Living (TSX:SIA), I led the full brand development and go-to-market launch across Canada.

Brand Build & Launch | Vice President, Marketing & Brand Strategy

Four Seasons Hotels and Resorts

A global role leading the Distribution strategy and execution, Distribution operations and Call Centre, B2B Sales and support for the group.

Key responsibilities included

✅ Turnover of $500 million business segment
✅ Manage $25 million expense budget
✅ B2B marketing, sales, contracting, and management 
✅ Responsible Distribution Channel technology and strategy
✅ Responsible for the Global Call center
✅ Lead a global team of 100+ team members

Commercial Strategy | Senior Director, Global Distribution & Channel Strategy (Marketing)

Shangri-La Group

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails managing Corporate Reservations, Customer Contact Centers & Distribution for the group.
Established a new contact centre in Guangzhou, China, to support inbound and outbound interaction in Mandarin and Cantonese.

Commercial Strategy | Director Distribution Management & Corporate Reservations (Marketing)

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails developing new Marketing concepts
Establishing and opening new hotels; Led Brand and Marketing to open hotels in Brisbane, Singapore, Puteri Harbour (Malaysia), Abu Dhabi, Muscat, amongst others

Brand Build & Launch | Director of Sales & Marketing - pre-opening hotels (new markets development)

Based at Shangri-La Hotel, Doha, Qatar
Hotel Pre-opening Executive Committee member
Leading Sales & Marketing

Brand Launch | Director of Sales & Marketing

Based in Traders Hotel Dubai
Leading the Sales & Marketing Department
Responsible for Revenue, Sales, Distribution, Events & Public Relations teams.

Director of Sales & Marketing

Based at the Shangri-La Hotel in Bangkok
Leading the Revenue Management Department
Responsible for Revenue Management of all revenue-generating areas of the hotel, Pricing and Optimising yields.

Director of Revenue Management

InterContinental Hotels Group

Based in Holiday Inn Silom, Bangkok
Marketing Plan
Revenue Management & Pricing
Budgetting & Forecasting

Revenue Manager

Taj Hotels

City Revenue Manager

VP-Marketing & Brand Strategy | On a mission to make Strategic Marketing your superpower, so you can add value, drive commercial success, get unstuck and grow. I do this 1 post, 1 conversation, 1 mentee at a time.🏍

Building Brands That Drive Growth and Command Loyalty

I’ve spent my career at the intersection of luxury hospitality, brand strategy, and commercial leadership, working across global markets from India to Thailand, Dubai, Doha, Hong Kong, China, and Canada. With over two decades of experience in revenue management, brand positioning, and customer experience design, I’ve had the privilege of building strategies that not only drive revenue but also strengthen brand equity and customer loyalty across diverse cultures and business environments.

My journey took an unexpected turn during the COVID-19 pandemic, which disrupted my career’s upward trajectory and gave me the chance to step outside hospitality into the retirement living sector. That experience, combined with my pursuit of an MBA at Kellogg School of Management, helped me realize that my core strength lies in connecting customer insights, brand identity, and revenue strategy into a cohesive, competitive advantage.

Today, I leverage my global leadership experience, strategic mindset, and customer-first philosophy to help organizations align brand promise with business performance, ensuring they remain customer-obsessed, commercially smart, and future-ready. Whether repositioning a brand, driving market growth, or building high-performing teams, I believe great brands are built at the intersection of people, profit, and customer experience.

Contact: arvind.bala@kellogg.northwestern.edu

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