Vende Digital

Most B2B companies aren’t producing enough leads for their businesses to grow. At Vende, we run successful digital demand generation campaigns that keep our clients’ pipelines full of qualified opportunities. Schedule a complementary Digital Marketing Assessment, and let us see if we can help your company market online with confidence. Growing YOUR business is OUR business. 

Experts in B2B Demand Generation, Digital Strategy, Online Lead Generation, Content Marketing, Marketing Automation, Social Selling, LinkedIn Advertising, SEM (PPC), SEO, & Social Media Marketing.

Founder, CEO, B2B Digital Marketing & Social Media / Social Selling Consultant

Wells of Joy Ministries 

Wells of Joy exists to glorify God in the service of the families of the Lunga Lunga slums in Nairobi, Kenya. Our primary means of service is to provide a Christ-centered, high-quality education for children aged infant to 8th grade. We aim to offer a safe environment where these children can be fed, educated, discipled, and given the tools to escape the perils of their surroundings. 

I have been a long time supporter of this ministry and have visited them multiple times. In 2019, I was asked to assume the role of Chairman of the Board for their US operation.  It is amazing to me how much can be done for so little. This ministry feeds and educates 300+ children for ~$30/child. 

At Wells of Joy, we seek to address the spiritual and educational needs of the community by using our facility as a church and a school.

Ministering to people who live in the slum is unlike any other ministry. Life in the slum is a daily struggle with utter poverty and its degrading and dehumanizing impact. Because the most basic needs for life are so scarce many parents struggle to provide for their families while sheltering them from the negative influences surrounding them.

We believe lives can be changed by offering hope, support, and encouragement through education.

HOW WE SERVE:
-Christian Education
-Two daily meals (during the week)
-Discipleship
-Hope for the future

Board Member

Naomi's Village

At Naomi’s Village we believe that a lasting solution to the orphan crisis must come from within Kenya. Our vision is to raise our children to one day be part of the answer to the cries of their peers. In doing so we hope to raise the leaders of tomorrow, who will go and multiply the redemptive work of God in Kenya.

Splash Media U, Social Media Marketing Education

The industry's first accredited Social Media Marketing MOOC, Splash Media U, helps businesses and individuals get the most out of Social Media Marketing.  Our accredited online curriculum offers training in Strategy building, Facebook, Twitter, LinkedIn, YouTube, and Blogging. We offer individual certificates as well as a master certification.

Founder, Former President, & Adjunct Professor

Splash Media

I had a lot of fun building the business with Chris Kraft and Mark Hitchner.  Splash has gone on to be a leader in the social media space.  Beyond serving on the leadership team at Splash, my duties included:
*Developing Social Media Marketing best practices 
*Social Media Trainer
*Social Media Speaker
*Running Social Media Marketing Boot Camps for CEOs across the US
*Maintaining Search Engine Optimization SEO/SEM best practices
*Providing Internet Marketing & Usability guidance for our clients.

Chief Learning Officer, Co-Founder, & Social Media Marketing Strategist Trainer

WebDex Media Group

WebDex, Inc. is an internet marketing consulting firm based in Dallas/Ft. Worth, Texas. Since our beginning in 2000, our mission has been to “Connect Customers to Our Clients.”  Specifically, WebDex provides social media strategic planning, search engine marketing, web-based lead generation, online public relations, and customer acquisition programs. WebDex increases the value of clients' Web sites, bringing qualified traffic and improving conversion rates.

CEO l Social Media Strategist, Trainer and Internet Marketing Strategist

Den Leader

Releasenow.com

I helped software companies sell and distribute software licenses through the Internet.

Account Executive

StorageTek

National Account Manager calling on SBC Communications, now ATT.

National Account Manager

Memorex Telex

During my time at Memorex Telex, I helped mid market companies reduce IT costs by providing IT equipment that lowered cost and improved productivity.

Sales Rep

Executing B2B demand & lead generation campaigns to grow pipeline and generate revenue l HubSpot Partner focused on ABM

I lead an awesome team of B2B digital marketing experts who work with B2B Marketing leaders like you to drive business revenue through sales-enabling, demand/lead-generating digital strategies. 

I believe digital marketing should be easier for B2B's and that you deserve digital marketing...THAT..JUST...WORKS! You shouldn't have to stay up to date with all of the latest trends or have to know all the best practices for launching, managing, and optimizing campaigns. It would help if you had a partner you could trust to bring your vision to life and execute it flawlessly. 

WE HELP WITH STRATEGY & EXECUTION
-B2B Digital Marketing Planning
-Digital Demand Gen, Lead Generation, & ABM
-Search Engine Optimization (SEO) & Pay Per Click (PPC) Management
-Messaging Development and Content Marketing
-Digital Selling
-Marketing Automation

HERE'S MY BACKSTORY:
After surviving the Internet boom of the 90s, in 2000, I started WebDex Media Group, an Internet marketing consultancy, to help companies leverage the web to grow sales. 

In 2010, I sold WebDex to Splash Media. While there, I developed the tactical wheel, which has become a standard for training & implementing social media marketing.  

In 2012 I wrote Social Rules! which is available at bookstores today. (Ping me for a free ebook version). In the fall of 2020, I started writing Social Selling Rules! which will help sales teams maximize their online exposure and results for finding leads and moving prospects through the sales funnel.  

Now my focus is to take my 20+ years of experience and pour into companies, ensuring their B2B Digital marketing efforts are aligned with corporate objectives and optimized for results.

LET'S GET CONNECTED:
972-816-8548
Email:pslack@vendedigital.com

B2B Digital Marketing Expert | B2B Demand Generation l Social Media Consultant | Speaker | Search Engine Optimization Specialist | SEM and Pay Per Click Consulting | Social/Digital Selling Trainer

Paul Slack

Most B2B teams have no idea how to make their business show up in Google AI answers, ChatGPT, Perplexity, or Gemini.

So we built an AI Visibility Cheat Sheet to help teams take some practical steps forward.

AEO really comes down to three things:
→ Can AI clearly understand what you do?
→ Can it retrieve your content as the answer?
→ Does it trust you enough to cite you?

This cheat sheet is built for teams who:
• Have seen traffic dropping in search
• Aren't showing up in AI results
• Don't know what AI-friendly content really means.
• Looking for practical steps to take

Inside the cheat sheet, we walk through:
• The signals AI looks for before it cites a brand
• The structural blind spots we see most often
• How to pressure test your content through an AEO lens
• What to focus on first   

It’s a 14-page comprehensive resource that gives you real practical steps to get started. 

We’ve been using this internally and with clients and seeing some great results. 

I'm happy to share it with you. 
Run it against your site.
See what stands out.
Take action.

To get access:
1) Connect with me
2) Like this post
3) Comment “AEO”

I’ll send it your way.

Founder & CEO | Pipeline Growth Agency | HubSpot Platinum Partner | ABM, Demand Gen & ABM Strategies That Drive Revenue

No alternative text description for this image

Most B2Bs have a plumbing problem. 

This keeps showing up in the annual planning meetings I've attended lately.

They think it's a lead problem, but in reality, they don't have a clear & visible path for buyers to move from:

contact → hand raiser → opportunity → customer → growth

They try to solve this by cramming more leads into a clogged system, and end up with a backed-up sink, just like I do every holiday season.  

More leads won’t fix pipeline problems, just like more food won't clear the drain. 

But, we have to know where the clog is, since we can't fix what we can't see. 

So, as you think about 2026, don't just ask, "how do we get more leads?" 

Also, ask things like: 
-Where do opportunities stall?
-What buyer signals are we blind to?
-What part of the buyer journey feels like a black box?
-Where does friction show up between Marketing & Sales?

This will give you visibility into where they're losing the leads you already have. 
It’s not glamorous.
It's plumbing. 

But plumbing is what makes flow possible (in your kitchen and pipeline).

Ikon Technologies

Vice President Marketing

Demand Rocket Marketing

I grow B2B technology and service businesses serving 3PL/4PL, transportation, fleet management, distribution and manufacturing industries. I focus on strategic planning, process development, marketing platforms, and marketing program execution. 

This includes defining clear value propositions, differentiation, and omnichannel orchestration to create awareness, increase lead funnels, improve cycle velocity and win rates. My work includes ABM for warehouse robotics, marketing for an accessorial data platform, demand generation for a supply chain pallet marketplace, digital marketing for a school bus data aggregation platform, and growth support for a supply chain marketing agency.

Chief Marketing Officer

OpenWorks | Facility Management

Commercial facility management service provider with 720 franchises and national, multi-location customers needed to transform from a national cleaning franchisor into a facility management services provider. With a goal to grow from $120M to $1B within ten years, I restructured the team and implemented a strategic growth plan.

As part of the marketing evolution, we developed new messaging, positioning, content, and sales tools creating relevance with enterprise decision makers. We changed the marketing approach for enterprise prospects by implementing ABM programs increasing content engagement 46% and growing revenue within target businesses including TopGolf, DaVita, BNSF Railway, and Greystar. Execution of the growth plan resulted in 86% customer pipeline growth; 42% CAC decrease; 21% franchise conversion increase; and 40% contractor inquiry increase.

Senior Vice President Marketing

PrePass

PrePass, a SaaS-based platform for weigh station bypass, toll payments, and safety data, faced rising competition and changes in the supply chain industry. With over 750,000 subscribers across commercial fleets, I re-established PrePass as a modern, trusted technology provider.

I transitioned the outsourced marketing model in-house, built a high-performing team, and introduced scalable processes. We launched new products and shifted to a data-driven demand generation strategy increasing subscriber growth by 52%. Partner marketing and targeted campaigns with Geotab, Samsara, Omnitracs, and others helped expand reach and build credibility.

Annual marketing performance improved with MQLs up 20%, attributed revenue increasing by 51%, and CAC reduced by 69%. I also introduced new content channels—podcast, social media, and video—growing content engagement from under 40,000 to over 1 million views/downloads per year and social followers to 41,000.

By strengthening PrePass’ brand with states, toll authorities, and industry groups including FMCSA and CVSA, we increased adoption of PrePass SafetySTAT, camera screening, and weigh station systems—fueling expansion and regulatory alignment across the country.

PrePass is a SaaS-based highway weigh station bypass, toll payment services, and data platform with over 750,000 transportation and private fleet subscribers. With new competition and shifting industry dynamics, I rebranded PrePass as a technology forward, trusted platform, launching new products and growing the subscriber base by 52%.

RAM Mounts

As a manufacturer of over 5,000 mobile technology mounting and docking systems, RAM needed to improve the B2C buying experience for B2C customers and expand B2B industry revenue globally.

•	Created department culture with six new hires in a nine-person team, the company’s first strategic marketing plan, budget, and brand standards.
•	Increased consumer retail revenue by 7.2% YoY and a new website increased conversion rates 33% and online revenue by 19% within a two-month period.
•	Created dedicated digital marketing and Rambassador endorsement programs, while improving trade show operations capturing 2,200 leads at 70 trade shows.

Global Director of Marketing

Zonar Systems

A leading SaaS telematics fleet management information company serving school and government fleets was looking to expand into trucking and construction industries.

•	Grew company 38% YOY and over $100M EBITDA with exit and sale to Continental Tire.
•	Hired, developed and led 16-person marketing, technical sales and sales support teams to drive revenue growth.
•	Digital programs improved website visitation 63% and online leads by 800% resulting in 6x yearly ROMI. 
•	Produced annual user conference, The Zone with over 500 attendees and participation in 130 trade shows per year. 
•	Developed technology partner relationships resulting in 60 partner referred opportunities in 2014.

Vice President of Marketing

PACCAR

Developed marketing function for full-service truck leasing and rental division of $35B global truck OEM with 400 dealer locations. 

•	Created the first strategic marketing plan, identified and hired staff, implemented department processes and designed the marketing technology stack with a Salesforce implementation.
•	Conducted marketing audits resulting in a new brand identity and redesign of a new website resulting in a 300% increase in web traffic and 200% increase in pipeline. 
•	Worked cross-functionally and across divisions including Paccar Parts, Kenworth, and Peterbilt in the U.S., Canada, and Mexico to support truck brands and Paccar growth.
•	Key member of a team to identify and launch a new PacLease telematics offering naming the product PacTrac and launching the system throughout North America with communications and dealership training.
•	The PacLease marketing team led the company by implementing CRM, lead nurturing, content marketing and ROI tracking, in addition to receiving two Gold Awards and Best of Industry from a leading truck marketing trade group.

Head of Marketing

Morse Architectural

Provided strategic direction for business planning, executed yearly integrated marketing plans, and helped define and develop product brands for international distributor of metal and vinyl components for the marine manufacturing, architectural glass, and fixture industries. Managed all marketing activities including product catalogs, literature, trade shows, web site, PPC/SEO, direct mail, public relations and product development. Averaged 15% YoY revenue growth with 8:1 LTV/CAC value.

Director of Marketing

Microsoft Dynamics 365

Great Plains / Microsoft Dynamics ERP software.

Marketing Manager

Dynamic B2B marketing leader with a proven record of building high-velocity growth through innovative product and market expansion, driving transformative enterprise value. Build and coach high-performing teams, drive decisions through the voice of the market, and develop strategic marketing plans inclusive of sales, customer support, product development, and business objectives. 

Execute go-to-market strategies across the buyer journey with scalable processes, positioning, branding, content marketing, demand creation, account-based marketing, and technology automation to ensure sustainable growth within dynamic market environments.

★HOW I CREATE CHANGE★

Trusted structures and processes that provide foundations for ongoing growth and market alignment.

•	Eliminates random acts of marketing with no strategy, vision, or direction
•	Transforms flat-footed brand messaging that does not resonate with the ICP
•	Aligns sales and marketing functions while dispelling finger-pointing and chaos
•	Provides marketing leadership that drives revenue, profit, and results

★WHO I LIKE TO WORK WITH★

Fast-growth, dynamic B2B and B2G companies with complex products and high customer lifetime values.

✔ Software, SaaS, and telematics
✔ Freight technology, transportation, fleet and logistics
✔ Connected vehicle, connected Infrastructure, and IoT
✔ Facility management and commercial building services
✔ Manufacturing and distribution
✔ Direct, reseller, and franchise models

★INDUSTRIES I'VE MARKETED TO★

✔ 3PL, distribution, manufacturing
✔ OTR trucking, LTL, and private fleets
✔ Construction, mining, and building materials
✔ City and state governments and municipalities
✔ School bus, higher ed, and city transit
✔ Office buildings and property management

taplio

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Paul Slack

Andrew Johnson

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taplio

The Battle

Paul Slack

Andrew Johnson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Slack's LinkedIn Performance

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