★ Paul REGAN

Paul Regan LTD

I make ideas sexy. My practice started as a pitch specialist and new business strategist for A-list directors and executive producers who demanded slick, professional and compelling decks that masterfully articulate their creative vision to win international advertising campaigns. As data, digital and tech transformed the ad industry, my role morphed into helping the new guard of tech and CEO founders develop their pitch, positioning and persuasion skills to keep their pipelines pumping.

Creative Director // Leadership Storyteller

ghosttreatments.com

Former ECD at BBDO & JWT | World #1 Treatment Writer | Author of Life's A Pitch

Boo Films

Boo Films is a fully-fledged film production company serving a worldwide base of blue chip clients, international advertising agencies and global brands.

New Business Director

Gallery of European Art

The finest selection of rare and vintage European art in the Kingdom. Thailand's only gallery dealing exclusively in fine and vintage art oil and watercolours dating back from the 18th century.

Owner

JWT/River Orchid

Overseeing creative and brand communications output of the Cambodian agency along with strategic development for regional creative.

Executive Creative Director

BBDO

Overseeeing strategic and creative development of brand communication campaigns for Visa, Pepsi and Maxis, Malaysia's leading mobile telecommunications operator.

THAILAND  (MAR. 1998 – DEC. 1999)
HONG KONG  (AUG. 1995 – FEB. 1998)    
INDONESIA  (SEPT. 1994 – AUG. 1995) 
HONG KONG (AUG. 1991 – JUNE 1994)         

Led local and regional creative teams across Asia Pacific to develop above, below and through the line brand campaigns for brands such as Unilever, Citibank, Shell, Pfizer, Ford, De Beers, Thai Airways, HK Telecom & Rolex.

Creative Director

Bates

Senior Copywriter

Ogilvy

Accounts: Shangri La Hotels, Carlsberg, Gucci

Copywriter

🎨 Once upon a time, I was a regular copywriter, a gun for hire in advertising. My superpower was distilling complex brand communications into 30-second spots. I rejoiced in the title of Executive Creative Director at agencies like JWT and BBDO. However, I was aware of the declining value of creative in a world dominated by digital, data and accountants. 

📚 The realization that creativity alone wouldn't cut it pushed me to pursue an MBA. I needed to master management and combine creativity with strategy to stay relevant and successful. The challenges that followed led me on an explosive and transformative journey.

🏆 As I continued to grow, I became the world's #1 TVC pitch specialist on Google for A-list directors. My expertise in advertising, branding, and positioning enabled me to produce hundreds of TVCs and win more than 100 international awards. 

💡 I went from being a street creative to a trusted advisor. I learned to support my creative campaigns from real-world data insights and research. Serving as a leadership storyteller, I focussed on creating compelling narratives for top-tier C-suite talent.

🥊  My personal journey of recovery from cocaine addiction taught me a lot about transformation. Clean for 12 years, I understand the power of simple spiritual principles applied consistently over time. This experience allows me to hold space for life-changing transformations, which prove invaluable when working with CEOs and founders.

✈️ Traveling the globe to serve clients in US, Europe, Australia, Asia, and S. America, I trained in local mixed martial arts gyms and attended various 12-step meetings, expanding my perspectives on life and further developing my resilience.

💡 The moment of epiphany came when I realized the impact of my experiences on my work. My understanding of 180° transformation, my strategic and creative direction, and my background in recovery all contributed to my unique approach as a creative director and leadership storyteller.

🌟 Today, I continue to impact others by sharing my transformative journey, insights, and expertise. I am proud of my achievements, including being the youngest JWT creative director in Asia, running creative in 10 markets across four continents, and helping others recover from addiction. 

🚀 My story is one of transformation, resilience, and growth. I work exclusively with leaders who want to learn from my experiences, and discover how a unique blend of creativity, strategy, and personal transformation can make a difference in your own journey. 

😎 Let's write your next chapter together.

My practice started as a pitch specialist and new business strategist for A-list directors and executive producers who demanded slick, professional and compelling decks that masterfully articulate their creative vision to win international advertising campaigns. As data, digital and tech transformed the ad industry, my role morphed into helping the new guard of tech and CEO founders develop their pitch, positioning and persuasion skills to keep their pipelines pumping.

★ Paul Regan

jasna.io - #gtmdesigner

If you want to be successful with your launches, follow only 2 principles:


1. 𝗔 𝗸𝗶𝗹𝗹𝗲𝗿 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝘄𝗶𝗻𝘀 𝗼𝘃𝗲𝗿 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁!
   
2. 𝗞𝗶𝗹𝗹𝗲𝗿 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱, 𝗻𝗼𝘁 𝗰𝗼𝗽𝗶𝗲𝗱.


There are a lot of methods out there, but principles are a few.

If you grasp principles, you can successfully select your methods.


A good architect will not only design the exterior and interior of your house.

She will also focus on how all the components of the building interact, including connections to municipal sewer lines and electrical grids.

Designing a go-to-market strategy, tactics, and execution is like building a house. You need to do it ͟a͟l͟l͟ ͟a͟t͟ ͟t͟h͟e͟ ͟s͟a͟m͟e͟ ͟t͟i͟m͟e͟.͟

Building your go-to-market system includes everything:
→ brand strategy
→ business model
→ market
→ marketing strategy
→ data strategy
→ product strategy
→ pricing
→ routes to market
→ traction channels
→ sales
→ customer success
→ operations
→ revenue operations
→ internationalization
→ tactics, and execution.


Go-to-market strategies that are not designed with execution in mind fail badly.

Most strategies fail at implementation and growth stalls because of poor operations.

The situation without having any strategy is even worse.

Be aware of the strengths and weaknesses of you and your team.

Hiring specialists too early can backfire.
Or not having a generalist to coordinate the specialists.

As a multipractic marketeer launching more than 20 new products in B2B and B2C in financial services, publishing, software/development services, IoT, and fintech gives me a large toolbox to make shortcuts when designing a go-to-market strategy.

DM me how we can work together!

Helping Tech Founders design a Going-to-Market strategy they can execute

I help creators and organizations discover their why through workshop facilitation and minimize the time to build the right things.

Workshopper - Facilitator (Brand and Design Sprint and virtual events)

I love to talk about designing a go-to-market either for a B2B business or a personal brand and to discuss building bridges between product and marketing. One of my specialties is how you launch technology products through a 2-tier distributor.

Past speaking and public workshops:
- ISE Amsterdam 2019, Main Stage, Digital Strategy: Fuel for Channel Sales Growth
- IFA Berlin 2019, Expert Talks, How to Best Execute Your Channel Marketing
- PMI (Project Management Institute) Slovenia 2019: Professional Brand and LinkedIn
- Digital Freelancers Meetup 2019, When My Personal Brand is also my Business 
- LUI in ABC Accelerator, 2020, Why a Killer Go-to-market Always Wins over a Great Product
- LUI, Ljubljana University Incubator,  2020, Product Marketing Basics

Public Workshops, Talks, and Podcasts

LinkedIn can be a great engagement tool if you know how to use it properly. I coach hubs, non-profits, associations, sales, and marketing teams on how to run their communities, events, and perform social selling before attending or organizing any virtual events, conferences, and trade shows.

Advanced LinkedIn Techniques Workshops and Coaching

Master E-networking - 4-week live sprint

Join the waitlist for the 8th cohort on Maven October 2024⤵
DETAILS: www.masterenetworking.com
BOOK A CALL FOR MORE INFO: https://calendly.com/jasnaio/30min

Course Instructor

Maven

Accepting applications for my 6th cohort this November!
DETAILS: www.masterenetworking.com
BOOK A CALL FOR MORE INFO: https://calendly.com/jasnaio/30min
===
• Invited to be an instructor for a new cohort-based course platform called, Maven, founded by the co-founder of Udemy and the co-founder of altMBA. Maven has raised $20 million in a Series A round led by Andreessen Horowitz
• Part of Maven's 3rd cohort, made up of 145 instructors from 27 countries in 100+ cities (out of 2,000+ applicants)

Master E-networking. Get more opportunities, clients, or partners!

LinkedIn Local

#LinkedInLocal Co-host for Domžale Kamnik

Center za kreativnost

I believe that major breakthroughs will come from the intersection of arts, technology, and business in this decade. And this is one of the main reasons I signed up as a mentor at the Center for creativity platform focusing on cultural and creative industries. I have also created a series of three free e-workshops on how to build your professional brand for their Creative Accelerator training. Join Creative Accelerator Group on LinkedIn, if you are interested!    

Cultural and creative industries (CCIs) employ more than 12 million people in the EU, which is 7.5% of all persons employed in the total economy. This sector shows above-average growth and drives innovation acting as a change in other sectors.

Mentor

Receipt Bank

Funnel marketing [AARRR: Acquisition – Activation – Retention – Referral - Revenue]
Growth features and roadmap
Experiments (AB tests, multivariate, flow)
Engagement across channels
User segmentation
Conversion rate optimization [CRO]
Braze, Jira, InVision, WordPress, Hotjar, Looker

1tap's mission is to make self-employment easier than employment.

Growth Product Manager @1tap

Visionect

Early Adopters Programme
GTM USA, Europe, Oceania
User research
Features and roadmap
Channel marketing
E-commerce
Red Dot Design Award & CES Award
Asana, ProdPad, Intercom, WordPress

Product Manager for Joan

Comtrade Group

Internal marketing support for the largest team within Comtrade Solutions
Marketing communications for EdIT Summer School and other brand initiatives

Marketing Manager

Implemented content strategy for the gaming segment that gave us substantial media coverage and brand recognition
Coordinated and presented ComTrade Services portfolio analysis
Introduced and weekly published International Business Highlights newsletter in 2009 that tremendously improved internal communications across different locations
Executed rebranding campaign from HERMES SoftLab to ComTrade for international markets

HERMES SoftLab

Drove process & execution of communications strategy for Software Engineering
Coordinated & aligned tactical part of Business plans for Segments, Offering, & Regions
Evangelized HERMES SoftLab brand and value proposition through internal and external events
Planned, organized, & executed activities to ensure effective E-publishing, e-marketing, SEO
Performed the role of the content manager for HERMES SoftLab’s  international web and oversaw all web related production process

Delo d.d.

Managed program for marketing and brand extension strategies for newspapers and magazines 
(collections of books, CDs, DVDs, and other promotional items) to create new source of income, a rise of circulation or improving image of the newspaper/magazine

Developed partnerships with external suppliers and partners (film distributors, publishers, music agents, authors...) 

Prepared project proposals based on effectiveness, market potential, and financial results

Coordinated brand extension projects on a daily basis (budget monitoring, adjusting the campaigns according to results)

•	Introduced JUBILJENO comics’ collection by Miki Muster, collection of Classical music, DVDs, Film collection, Documentary films by National Geographic…
•	Implemented new procedures for coordination of functional areas (subscriptions and sales, advertising and editors) involved in product development
•	Realized more than 50% of the planed income and profits for 2006
•	Optimized cross promotion of supplements, daily newspapers, and magazines and promotion in the rest of the media

Marketing Development Director

Infiltrate anywhere with e-networking | Making B2B founders and professionals visible in the digital-first and AI world | LinkedIn Trainer | Product & growth bridge builder for B2B tech and software | B2B+B2C B2B2B H2H

There is this fable about the eagle who was hatched between the chickens. You don't know you can fly because the chickens around you define you. 

Did you ever feel like that?

Once the eagle found his eagles, she realized she could soar!

Finding your eagles gives you more opportunities, clients, or partners faster. That is the essence of #positioning.


Your product or your service is unique. So is your professional identity. A one-size-fits-all solution, a magic playbook, is a myth we have all been sold into.

Designing a go-to-market strategy, tactics, and execution is like building a house. You need to do it all at the same time.

Building as a system in construction and architecture means focusing on how all the components of a building interact. It includes everything from the exterior to the interior, including connections to municipal sewer lines and electrical grids.

Building a go-to-market system includes everything from brand strategy to business model, marketing strategy, operations, internationalization, sales, pricing, traction channels, routes to market, tactics, and execution. 

That is why I work at the intersection of PRODUCT, MARKETING, and PROFESSIONAL IDENTITY in the digital-first and AI world. 

I call myself a Go-to-market Designer.   

→ My way is execution over tactics and principles over methods.
→ Most strategies fail at implementation, and growth stalls because of poor operations.
→ Killer go-to-market strategies are designed with execution in mind. They always win over great products. 


If we've met, you know I smile a lot, am brutally honest, and nudge people out of their comfort zones.

My superpower is curiosity mixed with a ton of hands-on experience:
→ Designed 100s go-to-market strategies and launched 20+ entirely new products across 7 industries, end-to-end
→ Prepared and executed 1.000+ go-to-market and launch plans
→ Coached 200+ experts to build their professional online identity in 30+ cohorts

What else should you know about me?
→ My name is pronounced "yas-na," and it means CLEAR - I'm always on this mission to clarify things because I'm a "why" person, and I drive some people crazy with that.
→ Live in the suburbs on the sunny side of the Alps, where I organize #LinkedInLocal.
→ My outdoor passions are dog walking, hiking, skiing, and sailing - I used to race in all W's Croatian sailing team.
→ I'm ENTJ-A (1%) - finding innovative, long-term solutions to problems comes naturally to me.


Starting new things is a risky business. Are you ready to go faster and avoid many mistakes?

Let's do it together.
DM me.

taplio

The Battle

★ Paul Regan

Jasna Klemenc Puntar - GTM Designer

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?