PA Leadership Coaching

I help Tech executives and leaders in Engineering and Product upgrade themselves, how they work, serve others, and create value in the world.

Leadership Coach

Inflow

Inflow's mission is to equip people with ADHD with the skills and support they need to reach their full potential.

I coach a number of folks across the org in their leadership development and in expanding their thinking to better cope with the complexity of day to day work.

Resident Leadership Coach

My role as Fractional CTO was focused on helping set Inflow up for success as the company grows: coaching and mentoring talented people, and to setup scalable processes across recruiting, software development process, and continuous improvement.

Fractional CTO

Hotjar

Hotjar is the Product Experience Insights software of choice for small and medium businesses.

I coach a number of engineering, product and UX leaders across the organization to be at their best when their best is needed.

Sharpist

Sharpist is the outcome-driven digital platform for people development that pays in on your KPIs by growing your employees with the power of coaching and personalized learning plans.

VP of Engineering

TourRadar

Reporting to the CEO, responsible for growing and nurturing the Engineering organization, along with its budget planning. Scaling up the company on the back of its series C round.

Doubled the team size within a year, to ~50 engineers, through a systematic, scalable and predictable hiring process, while increasing development and deployment velocity/frequency 3x.

Setting a clear direction and objectives for the team, communicating these effectively, and facilitating collaboration with different stakeholders across departments.

For a period of 4 months, led the Product org in addition to Engineering adopting a more structured, predictable and experimentation-based product development process.

VP of Engineering & Interim VP of Product

HelloFresh

(IPO: Frankfurt Stock Exchange 2017)

Responsible for driving and helping accomplish a long-term technical vision for a number of customer-facing teams. Aligning with the business and product vision of the company, empowering a fantastic and ever-growing group of engineers, and removing impediments to flow.

Heavily involved in engineering hiring, helping teams efficiently onboard new engineers, and coaching engineering managers in growing and nurturing their respective teams and individuals.

Director Of Engineering

Tasked with building a team for supporting and developing internal CRM technology. Being essentially a greenfield space at HelloFresh at the time, it led to the development of a modern event-driven architecture enabling us to tap real-time data fed into our CRM platform.

Engineering Manager

Architecting and develop a new Data Warehousing solution for the growing business. Hadoop, Apache Spark, etc.

Data Engineer

Architecting and developing the payments backend and integration with external payment service providers.

Senior Software Engineer

Sports Interactive

Portuguese localization of the market-leading football management simulation game Football Manager (formerly known as Championship Manager)

Translator

Universidade de Évora

- Backend development and maintenance of the University's Online Information System; 
- Design and implementation of integration mechanisms between the University's Online Information System and its counterpart Financial application;
- Design and implementation of public access APIs to the University's Online Information System, for use by external apps (kiosks, mobile platforms, etc) in different contexts.

Software Developer

LOUD! Magazine

Interviews, feature articles and album reviews for a leading Portuguese widespread metal music magazine.

Writer

InfluAds

Front and backend development of a PHP/Zend Framework based, MySQL/MongoDB driven, web app for use by the Influads network of publishers and advertisers.

Developer

Former VP Eng • Leadership Coach • I help you get in control of your work so it doesn’t control you.

🚀 Coach for tech leaders at all levels looking to step it up, and do well while doing good. If that's you, and you feel like someone who can expand your thinking could be handy, DM me. Let's chat!

🧠 Former engineering executive, manager and software developer, manager. Leadership, management and organizations through the lenses of complexity, systems, and how the brain works.

👹 The greatest trick the devil ever pulled was convincing the world it’s either people or profit.

Paulo André

commercetools

Head of Engineering

Femme Palette

Femme Palette helps people advance in their careers by connecting them with their personal mentor, an industry expert, for 1:1 mentoring sessions. As a mentor, I focus on leadership, management, communication, career change, and professional development.

Mentor

Hotjar | by Contentsquare

Senior Director of Engineering

Formed the Conversions tribe, responsible for the Product Led Growth motion. Supported senior executive management, advising on the engineering strategy, product strategy, organizational structure, job leveling, performance management processes, and ways of working. Executive leader for the Women in Engineering group.
• Successfully met OKRs, increasing our number of subscribers and improving engagement.
• Developed a tribe health metrics process for the organization, used this to improve team engagement, and raised DORA metrics to the Elite class.
• Focused on people leadership improvements, resulting in the highest eNPS score in engineering and the second highest eNPS score in the company for 2023.

Director of Engineering

Adjust

Led 3 teams of engineering managers and engineers responsible for the company’s Dashboard product and the ATLAS Design System. Recognized for strong people management and product delivery skills.
• Successfully met OKRs, and released the prototype for a new Dashboard product with a redesigned UX.
• Rearchitected processes for the company’s design system, improving productivity, collaboration, and stakeholder relations.
• Introduced processes to help teams and individuals define and achieve business and development goals, improving team engagement and performance.

Senior Engineering Manager

Led Core Systems segment, composed of 4 teams of team leads and backend engineers. Responsible for accounting, transaction, general ledger, regulatory reporting, and compliance services that run the bank.
• Successfully delivered 2021 OKRs in alignment with company, product, technology, and design goals. 
• Collaborated with senior leadership to define the charter for our segment including vision, mission, organizational structure, and team boundaries, reducing randomization and improving productivity. 
• Represented N26 as a speaker at the Women in Tech World Series virtual conference. 
• Created and instituted a career planning framework, receiving overwhelmingly positive feedback from participants.

Engineering Manager, Core Systems

Wells Fargo

Consistently promoted to positions of increasing authority and responsibility after demonstrating skills in team leadership, technology strategy, and overall high-quality performance. Delivered exceptional support to executive management, advising on roadmaps and long- and short-term plans to broaden impact and strengthen business partnerships.
• Led the organization, managed the operating budget, and directed the comprehensive lifecycle for an 80-person, $20M program to cultivate and implement a modern account management system.
• Managed a geographically dispersed group of 5 teams composed of tech leads (line managers), product owners, scrum masters, analysts, designers, React/Java engineers, and QA engineers. 
• Delivered modern portfolio, credit line, and program management solutions for inventory finance businesses, enabling servicing, risk management, and operations for $41B in financing for 30K+ dealers and more than 1,200 distributors and manufacturers globally.
• Defined and effectively communicated visions and strategic initiatives for team members, generating a cohesive, productive working environment that consistently exceeded all objectives.

Engineering Manager, Strategic Initiatives, VP

Owned and maintained 5 business systems to oversee approximately $120B in commercial real estate loans. Collaborated cross-functionally with senior leadership, engineering, and design management to align products and strategies with organization goals.  
• Managed a team of 10 product managers to develop and execute complex project strategies, including defining scope, required features, and budgets. 
• Planned, produced, and maintained product visions, roadmaps, and priorities for at least eight new launches and upgrades.
• Guided system and integration development processes for geographically dispersed scrum teams, serving as the primary point of contact for troubleshooting and issue resolution to achieve all project milestones.
• Championed 100+ (~10+ per release) technology and operational enhancements to increase business efficiency and regulatory compliance, significantly reducing risk factors within the first year.

Product Management Manager, VP

TEKsystems

Independently oversaw account development strategies for Fortune 500 client Williams-Sonoma to generate IT product and service deliverables. 
• Defined and streamlined project priorities and roadmaps as marketing systems data optimization product owner, designing and launching all related Application Programming Interfaces (APIs) to maximize capabilities.
• Established and managed cross-functional relationships with marketing, analytics, third-party vendors, and API consumers, consistently evaluating feedback and monitoring results to ensure all needs were met.
• Improved marketing effectiveness models by expanding available customer information. 
• Personalized site campaigns based on target consumer information and market research.

Product Manager

Spearheaded global expansion initiatives for the Fortune 100 commercial lending organization Wells Fargo.
• Managed a team of business systems analysts to enhance compliance and data integrity through product innovations, system integrations, and merging efforts, improving security and reducing system errors.
• Specified and achieved all project requirements for a business-to-consumer (B2C) payment API, streamlining transaction processes to eliminate pain points and decrease check-out times.
• Effectively and accurately tracked product and deliverable backlogs, ensuring all high-priority tasks were completed on time to maintain alignment with identified milestones.
• Researched and analyzed target customer trends, facilitating precise needs forecasting and establishing essential build-measure-learn cycles for new products and improvements.

Business Systems Consultant Manager, VP

Independently managed Wachovia merger projects and led data conversion processes for thousands of client accounts. 
•	Reduced operating costs for international lines of business by delivering accurate and timely foreign currency and multicurrency account statements online.
•	Generated and managed strategic relationships with local and global clients to maintain exceptional satisfaction ratings and drive account retention.

Lead Systems Analyst

Capital Group

Performed in-depth data analysis to design and deploy content management systems for major clients. 
•	Decreased development costs through automation of builds and deployments, reducing required time from 2 hours to 15 minutes per build.
•	Generated daily, weekly, and monthly progress reports for upper management review, collaborating regularly to ensure all organization needs and visions were upheld through strategic design.

Programmer/Analyst

L3 Technologies

Successfully prototyped and developed diverse data management systems, including modernizing the U.S. Air Force’s dental data system.
•	Developed and maintained a highly-effective, customized system for the Air Force, permitting creation and submission of budgets to Congress for approval.
•	Provided thought leadership on technical and workflow solutions, coordinating with clients and other developers to exceed all goals.

Lead Software Engineer

I am an innovative, accomplished Engineering Leader respected for my 20+ years of experience delivering strategic technologies, business systems, and platform solutions for valuable startups like Hotjar and N26 and established industry leaders like F500 companies Wells Fargo and Williams-Sonoma. I have a proven track record of translating goals into product deliverables that enhance user experience and improve bottom-line revenue. Clients and colleagues know me as a motivational, influential leader and collaborator who uses a people-focused approach to guide cross-functional teams to realize company objectives. I thrive in building and maintaining lasting relationships, leveraging my communication skills and business acumen to foster meaningful partnerships.

I look forward to meeting you!

taplio

The Battle

Paulo André

Christena Jethwa

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