PA Leadership Coaching

I help Tech executives and leaders in Engineering and Product upgrade themselves, how they work, serve others, and create value in the world.

Leadership Coach

Inflow

Inflow's mission is to equip people with ADHD with the skills and support they need to reach their full potential.

I coach a number of folks across the org in their leadership development and in expanding their thinking to better cope with the complexity of day to day work.

Resident Leadership Coach

My role as Fractional CTO was focused on helping set Inflow up for success as the company grows: coaching and mentoring talented people, and to setup scalable processes across recruiting, software development process, and continuous improvement.

Fractional CTO

Hotjar

Hotjar is the Product Experience Insights software of choice for small and medium businesses.

I coach a number of engineering, product and UX leaders across the organization to be at their best when their best is needed.

Sharpist

Sharpist is the outcome-driven digital platform for people development that pays in on your KPIs by growing your employees with the power of coaching and personalized learning plans.

VP of Engineering

TourRadar

Reporting to the CEO, responsible for growing and nurturing the Engineering organization, along with its budget planning. Scaling up the company on the back of its series C round.

Doubled the team size within a year, to ~50 engineers, through a systematic, scalable and predictable hiring process, while increasing development and deployment velocity/frequency 3x.

Setting a clear direction and objectives for the team, communicating these effectively, and facilitating collaboration with different stakeholders across departments.

For a period of 4 months, led the Product org in addition to Engineering adopting a more structured, predictable and experimentation-based product development process.

VP of Engineering & Interim VP of Product

HelloFresh

(IPO: Frankfurt Stock Exchange 2017)

Responsible for driving and helping accomplish a long-term technical vision for a number of customer-facing teams. Aligning with the business and product vision of the company, empowering a fantastic and ever-growing group of engineers, and removing impediments to flow.

Heavily involved in engineering hiring, helping teams efficiently onboard new engineers, and coaching engineering managers in growing and nurturing their respective teams and individuals.

Director Of Engineering

Tasked with building a team for supporting and developing internal CRM technology. Being essentially a greenfield space at HelloFresh at the time, it led to the development of a modern event-driven architecture enabling us to tap real-time data fed into our CRM platform.

Engineering Manager

Architecting and develop a new Data Warehousing solution for the growing business. Hadoop, Apache Spark, etc.

Data Engineer

Architecting and developing the payments backend and integration with external payment service providers.

Senior Software Engineer

Sports Interactive

Portuguese localization of the market-leading football management simulation game Football Manager (formerly known as Championship Manager)

Translator

Universidade de Évora

- Backend development and maintenance of the University's Online Information System; 
- Design and implementation of integration mechanisms between the University's Online Information System and its counterpart Financial application;
- Design and implementation of public access APIs to the University's Online Information System, for use by external apps (kiosks, mobile platforms, etc) in different contexts.

Software Developer

LOUD! Magazine

Interviews, feature articles and album reviews for a leading Portuguese widespread metal music magazine.

Writer

InfluAds

Front and backend development of a PHP/Zend Framework based, MySQL/MongoDB driven, web app for use by the Influads network of publishers and advertisers.

Developer

Former VP Eng • Leadership Coach • I help you get in control of your work so it doesn’t control you.

🚀 Coach for tech leaders at all levels looking to step it up, and do well while doing good. If that's you, and you feel like someone who can expand your thinking could be handy, DM me. Let's chat!

🧠 Former engineering executive, manager and software developer, manager. Leadership, management and organizations through the lenses of complexity, systems, and how the brain works.

👹 The greatest trick the devil ever pulled was convincing the world it’s either people or profit.

Paulo André

Partner Solutions Consultant

PTek Solutions LLC

Led cross-functional workshops to design an OKR framework for a data analytics provider, enabling a $1.4B acquisition nine months ahead of schedule and increasing valuation by 15% by aligning executive priorities.

Overhauled Salesforce and Docusign integration with JD Edwards ERP at a real estate development firm, reducing release cycles from four months to one, generating $3M in annual revenue through streamlined contract processing.

Optimized legal application systems, achieving $2M in operational cost savings within six months by enhancing workflows and reducing system redundancies across 11 applications.

Conducted POPM (Product Owner/Product Manager) training for the entire Product Management organization at Lennar, enabling sustainable program increment planning and execution.

Mentored Scrum Masters and Product Owners, transitioning waterfall teams to Agile and achieving alignment with SAFe methodologies for ERP, Docusign, and Legal Apps teams.

Reported on SAFe transformation impacts, utilizing Jira reporting to monitor organizational progress, improve cross-team collaboration, and support data-driven decision-making for higher-level planning and execution tracking.

Drove Apptio Targetprocess tool adoption as an IBM Silver Partner, improving organizational planning and execution efficiency for enterprise clients.

Owner, Principal Transformation Consultant

Levi Strauss & Co.

Built Levi’s AWS Data & AI program from the ground up, scaling it to a $65M portfolio with 35 global teams, enabling machine learning capabilities that drove a $2B post-pandemic revenue recovery.

Served as Solution Train Engineer, mentoring Release Train Engineers, Scrum Masters, and project professionals across six Agile Release Trains.

Designed and implemented digital.ai Agility as a portfolio and program layer over Jira, optimizing tools and processes to enhance team efficiency and strategic alignment through real-time bi-directional integration and audience-specific dashboards for strategy, execution, and financial metrics (CapEx/OpEx).

Developed predictive modeling workflows, optimizing inventory decisions and supply chain operations, leading to $20M in operational savings.

Unified program increments and iteration cadences for cross-functional alignment, enabling seamless collaboration across Strategy, Technology, Master Inventory Management, and Data & AI teams.

Enterprise Program Manager

Established data governance frameworks, improving data accessibility and quality across critical systems, including SAP and Salesforce, by deploying Collibra and automating data ingestion pipelines.

Introduced digital.ai Agility as a program layer over Jira for real-time integration, managing three release trains with six teams aligned across business, technology, product, and marketing.

Facilitated SAFe POPM, Leading SAFe, and SAFe DevOps workshops, driving team alignment and Agile adoption across the organization.

Led cross-functional planning cycles and established real-time integrations for data governance and executive reporting to Chief Information Officer, Senior Director of Master Planning & Inventory Management, Senior VP of Marketing in North America, including all supporting Directors and Senior Managers

Agile Program Manager

Established Levi’s first SAFe Agile Release Train, aligning six cross-functional teams across Marketing, Data Analytics, Data Warehousing Technology, and Direct to Consumer Technology (Retail and eCommerce).

Administered and optimized a customized Jira setup, incorporating a program-layer plugin to enable higher-level program visibility prior to modern tools like Align and Agility.

Advocated for and achieved PMO process modifications to support agile methodologies, influencing long-term adoption of hybrid and agile practices.

Delivered a $2M revenue uplift by enhancing eCommerce personalization efforts through site experience, loyalty programs, optimized email campaigns, social media and influencer advertising channels. 

Reduced project cycle times by 30% and enhanced collaboration across marketing, data analytics, and UX teams by streamlining workflows and aligning team priorities.

Senior Project Manager

Tacit Knowledge

Managed the development of a native iPad eCommerce app, achieving a 100% improvement in App Store ratings (4 stars from 2 originally) and launching on schedule for Black Friday through cross-functional team coordination.

Rescued a$4M SAP hybris implementation, delivering a fully operational B2B catalog under budget at $1M and within nine months by restructuring teams and optimizing processes.

Expanded scope of front-end projects to include back-end integration and automated deployments using Jenkins, achieving daily releases and reducing delivery timelines.

Senior Project Manager, eCommerce Consultant

Strategic and results-driven Enterprise Transformation Leader with a proven track record of driving innovation, operational efficiency, and measurable business outcomes across diverse industries. I specialize in aligning cross-functional teams, implementing scalable technology solutions, and leading global enterprise transformations.

Key Achievements:

Built and scaled $65M portfolios, leveraging machine learning and predictive modeling to deliver $2B in revenue recovery and operational cost savings.

Spearheaded Agile transformations for Fortune 500 companies, achieving 50%+ improvements in team efficiency and project throughput.

Delivered technology integrations, including Salesforce and JD Edwards ERP, reducing cycle times from months to weeks and driving $3M+ in annual revenue gains.

With certifications in SAFe, PMP, and Agile Coaching, I thrive at the intersection of technology, strategy, and execution. I am passionate about empowering teams and organizations to excel in a rapidly evolving business landscape

taplio

The Battle

Paulo André

Bret Piontek

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