PA Leadership Coaching

I help Tech executives and leaders in Engineering and Product upgrade themselves, how they work, serve others, and create value in the world.

Leadership Coach

Inflow

Inflow's mission is to equip people with ADHD with the skills and support they need to reach their full potential.

I coach a number of folks across the org in their leadership development and in expanding their thinking to better cope with the complexity of day to day work.

Resident Leadership Coach

My role as Fractional CTO was focused on helping set Inflow up for success as the company grows: coaching and mentoring talented people, and to setup scalable processes across recruiting, software development process, and continuous improvement.

Fractional CTO

Hotjar

Hotjar is the Product Experience Insights software of choice for small and medium businesses.

I coach a number of engineering, product and UX leaders across the organization to be at their best when their best is needed.

Sharpist

Sharpist is the outcome-driven digital platform for people development that pays in on your KPIs by growing your employees with the power of coaching and personalized learning plans.

VP of Engineering

TourRadar

Reporting to the CEO, responsible for growing and nurturing the Engineering organization, along with its budget planning. Scaling up the company on the back of its series C round.

Doubled the team size within a year, to ~50 engineers, through a systematic, scalable and predictable hiring process, while increasing development and deployment velocity/frequency 3x.

Setting a clear direction and objectives for the team, communicating these effectively, and facilitating collaboration with different stakeholders across departments.

For a period of 4 months, led the Product org in addition to Engineering adopting a more structured, predictable and experimentation-based product development process.

VP of Engineering & Interim VP of Product

HelloFresh

(IPO: Frankfurt Stock Exchange 2017)

Responsible for driving and helping accomplish a long-term technical vision for a number of customer-facing teams. Aligning with the business and product vision of the company, empowering a fantastic and ever-growing group of engineers, and removing impediments to flow.

Heavily involved in engineering hiring, helping teams efficiently onboard new engineers, and coaching engineering managers in growing and nurturing their respective teams and individuals.

Director Of Engineering

Tasked with building a team for supporting and developing internal CRM technology. Being essentially a greenfield space at HelloFresh at the time, it led to the development of a modern event-driven architecture enabling us to tap real-time data fed into our CRM platform.

Engineering Manager

Architecting and develop a new Data Warehousing solution for the growing business. Hadoop, Apache Spark, etc.

Data Engineer

Architecting and developing the payments backend and integration with external payment service providers.

Senior Software Engineer

Sports Interactive

Portuguese localization of the market-leading football management simulation game Football Manager (formerly known as Championship Manager)

Translator

Universidade de Évora

- Backend development and maintenance of the University's Online Information System; 
- Design and implementation of integration mechanisms between the University's Online Information System and its counterpart Financial application;
- Design and implementation of public access APIs to the University's Online Information System, for use by external apps (kiosks, mobile platforms, etc) in different contexts.

Software Developer

LOUD! Magazine

Interviews, feature articles and album reviews for a leading Portuguese widespread metal music magazine.

Writer

InfluAds

Front and backend development of a PHP/Zend Framework based, MySQL/MongoDB driven, web app for use by the Influads network of publishers and advertisers.

Developer

Former VP Eng • Leadership Coach • I help you get in control of your work so it doesn’t control you.

🚀 Coach for tech leaders at all levels looking to step it up, and do well while doing good. If that's you, and you feel like someone who can expand your thinking could be handy, DM me. Let's chat!

🧠 Former engineering executive, manager and software developer, manager. Leadership, management and organizations through the lenses of complexity, systems, and how the brain works.

👹 The greatest trick the devil ever pulled was convincing the world it’s either people or profit.

Paulo André

Maven

Teaching a cohort-based course for ambitious Engineering Managers: Build Your Engineering Management Operating System".

Sign up here: https://maven.com/management-deltas/may-2025-cohort

Course Instructor

Taranis

Leading the Data group - we are responsible for the data acquisition and data flow until the final insight  for our clients.

Director of Engineering

Building and growing the Acquisition team. We are responsible for Taranis' operations applications, which are responsible for:
- Millions of images uploaded
- 50K+ flight plans generated
- 130+ satisfied drone pilots

- Python, NodeJS, React (Typescript)
- Leading a team of 5 developers

- Developed Electron and Web applications, using TypeScript - React/Redux/Redux-saga
- Microservices in Python (GRPC)
- Used Kubernetes (on GCP), RabbitMQ, Cloud storage, and some more buzzwords

Full-stack Developer

Mamram

Founded a team that was responsible for providing and maintaining Database-as-as-Service solutions on our private on-prem Cloud - both on VMs and Kubernetes.

- Python 
- Ansible 
- PostgreSQL
- MongoDb

After completing a 6-month intense coding bootcamp, I was chosen to instruct it. For 4 more years, as a commander and later an officer - mentoring the next generation of Israeli programmers.

Programming Course Commander

Golden Zebra Software Inc.

- JavaScript  
- Created 3D arcade games in Unity3D, with world-physics and a storyline. 
- Created and sold 2 packages for other developers in the Unity Asset Store.

R&D Team Leader | Writing the "Leading Developers" newsletter

Being a software team leader is HARD. There are so many things you have to juggle, and nobody prepares you for it.

I started my first engineering management role 7 years ago, and I was completely overwhelmed. on the surface, everything seemed ok, but I was barely keeping it together. 

So I decided to do something about it. I've read tons of books, talked to tens of other team leaders, and improved. 

In 2020 I started a new role as a developer, and in 3 years I got promoted twice to a director of engineering. 

Now, I want to help other fresh engineering managers, by sharing what worked for me (and what didn’t). 

In my free weekly articles, you'll find practical no BS advice that you could actually apply TODAY to create a much stronger team.

Anton Zaides

Great engineering teams are super fast. People say, “It’s better to go slow in the right direction than fast in the wrong one.” I disagree:

In physics, every vector has a direction and a magnitude. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗮𝗱𝘃𝗶𝗰𝗲 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗮𝗸𝗲𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. You need speed to experiment.

Understanding the right direction takes time, and having a bigger magnitude (speed) helps you learn faster.

To learn fast, you must do 2 things
1. Ship fast
2. Talk to customers a lot
   
Business outcomes come later. Teams that move twice as fast, learn twice as fast, and are then able to address their aim faster. 

If it takes you two months to ship something new, your learning cycle is two months. But if you can ship something in a week, you’ll know much faster if it’s a hit or not. Is it actually working or not working?

When I joined Weave , I gained access to engineering metrics across hundreds of teams. This gave me the chance to try answering something that has always interested me - what do the most productive teams actually look like in the day-to-day?

I had a long conversation with Sumanyu (founder, CEO, and still-shipping engineer at Hamming AI) about how his 6-person team (plus 2 interns) moves faster than most 50-person engineering orgs.

Here are the things that worked for him:
• 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆 - Why learning rate dictates everything else
• 𝗠𝗢𝗥𝗘 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗳𝗼𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀 - Direct customer access instead of translation
• 𝗧𝗵𝗲 𝗻𝗲𝘄 𝗣𝗥 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 - Architecture reviews before code, AI triage, sub-hour merges
• 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 - The next frontier: speed without regressions
• 𝗧𝗵𝗲 𝗖𝗘𝗢 𝘀𝘁𝗶𝗹𝗹 𝘀𝗵𝗶𝗽𝘀 - The “Elon algorithm” for finding real bottlenecks
• 𝗛𝗶𝗿𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝗻𝘀 - Learning rate over accumulated knowledge
  
Check his guest post for the stories behind it:
https://lnkd.in/dBG38TFi

Engineering Manager@HoneyBook | Founder@manager.dev | Writing and building for Engineering Managers

taplio

The Battle

Paulo André

Anton Zaides

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taplio

The Battle

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Anton Zaides

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anton Zaides's LinkedIn Performance

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