World Trade Centre Winnipeg

Business Advisor | Conseiller en Affaires

Venova Wellness

Founder, Wellness Coach and Advisor

STRIVE Fitness and Therapy

Strength, Conditioning, and Nutrition Coach

Helping Manitoba-based entrepreneurs start, grow, and expand their businesses 🚀 

Whether you have an idea for a new business, want to grow in Manitoba, find new markets throughout Canada or export around the world, we're here to help make it happen.

WTC Winnipeg offers a wide variety of services for Manitoba businesses:

- Free business consultations
- Trade advisory services for export
- Secondary market research
- Free online webinars 
- Business planning workshops and resources
- Monthly, in-person WTC Talks event
- And much more!

If you're looking for more information, please visit www.wtcwinnipeg.com or send me a direct message!

Paul Keefe

Waystar

Market & Competitive Intelligence Sr. Manager

Klue

As one of the competitive intelligence professionals that make up the Klue Advisory Board (KAB), I help Klue raise awareness and evangelize best practices in the competitive intelligence space.

Advisor -- Klue Advisory Board

Aquent

• Created competitive positioning, messaging, and differentiation language for use across the organization
• Developed and presented buyer personas, including jobs to be done
• Presented sales methodology to sales organization and leaders
• Wrote, edited, and presented win and customer success story videos for internal
enablement
• Managed and hosted monthly enablement sessions with sales organization

Competitive Intelligence Manager

FloQast

** Impacted by layoffs **
•	Administered market and competitive intelligence platforms, including competitive enablement and sales enablement tools (Klue, Showpad)
•	Created competitive and market intelligence assets, including battlecards
•	Created and led competitor training for sales teams
•	Facilitated vendor evaluations for sales enablement and win/loss tools

Competitive and Market Intelligence Manager

Highspot

** Impacted by Layoffs **
•	Increased competitor coverage by 14x, provided competitive insights and messaging to over 875 unique users, and drove a 258% increase in content interaction from the previous year
•	Increased sales confidence in selling against competitors by 10pp from previous year
•	Created and maintained competitive and market intelligence assets
•	Enabled sales, marketing, product, partner, customer success, services, and executive teams on differentiation, competitive advantages, messaging, and win/loss insights 
•	Partnered with teams across the organization to collect and validate competitor intel 
•	Monitored market and competitor activity
•	Administered market and competitive intelligence platforms, including competitive enablement, sales enablement, and win/loss tools (Klue, Highspot, TruVoice)
•	Presented competitor and market trends, activities, and strategy to stakeholders across the organization in quarterly enablement sessions and in annual executive compete summit

Competitive Intelligence Analyst

Availity

•	Served as the single collection point for market and competitive intelligence across the organization
•	Implemented and maintained competitive and market intelligence tools and projects, including a competitive intelligence platform and internal information hosting sites (Sharepoint, Confluence, and HighSpot)
•	Developed battlecards, competitor profiles, and additional assets to educate sales, marketing, account management, product, and leadership teams on competitors and market trends
•	Created language and informational sources that allow stakeholders to address questions about how we compare to our competitors and what makes us better
•	Reported market and competitor activity to stakeholders across the organization, including sales, marketing, product, account management, leadership, executive team, and board-level team members
•	Created market and competitive intelligence presentations for senior leadership and executive use
•	Created and maintained internal and external data assets
•	Monitored news and competitor activity

Market Intelligence Manager

•	Helped contribute over $37M to sales pipeline through RFP/RFI/proposal response creation
•	Completed an average of 38 RFPs/RFIs per year, including large commercial and government proposals
•	Worked as a one-person team to support RFP, RFI, and proposal creation for the organization
•	Balanced and prioritized multiple simultaneous projects
•	Acted as proposal project manager while working closely with teams across the organization
•	Developed and maintained data, marketing, and sales assets
•	Delivered relevant market news and insights to stakeholders, including leadership

Sales Enablement Manager

•	Helped contribute over $35M to sales pipeline through RFP/RFI/proposal response creation
•	Completed an average of 50 RFPs/RFIs per year, including large commercial and government proposals
•	Worked as a two-person team to support RFP, RFI, and proposal creation for the organization
•	Balanced and prioritized multiple simultaneous projects
•	Acted as proposal project manager while working closely with teams across the organization
•	Developed and maintained data, marketing, and sales assets 
•	Delivered relevant market news and insights to stakeholders, including leadership

Sales Enablement Specialist

•	Secured, organized, and executed >30 trade shows and large events per year 
•	Helped grow social media channel following by >400%
•	Created posts and hosted engagement events for social media channels (Twitter, LinkedIn, Facebook, Google+, Instagram) 
•	Collaborated with multiple internal teams to strategize events to meet corporate goals 
•	Coordinated onsite and offsite corporate events 
•	Evaluated and maintained corporate memberships

Events and Social Media Specialist

•	Organized and maintained travel, calendars, events, expenses, and communications for multiple executives and their direct reports
•	Created and edited documents for internal and external audiences
•	Coordinated onsite and offsite events at multiple locations 
•	Managed and maintained day-to-day office needs and events for Nashville office

Executive Assistant

Cabana

•	Managed staffing, scheduling, inventory, tech, and team coordination for large events (weddings, corporate parties, educational speakers, etc.)
•	Responsible for event employee payout and event accounting
•	Additional managerial/keyholder responsibilities

Onsite Event Coordinator

•	Used customer service, communications, problem solving, and time management skills to delight clientele

Server/Bartender

Culinary Institute Lenotre

•	Led and managed multiple classes of ~30 students
•	Wrote, communicated, and assessed assignments to improve students’ writing skills
•	Facilitated detailed discussions on communication, writing, pedagogy, persuasion, description, and other skills
•	Provided communications and writing private instruction to students and faculty members

Instructor

University of Houston

•	Developed course curriculum for first hybrid learning course (English Composition) at University of Houston
•	Led and managed multiple classes of ~30 students
•	Wrote, communicated, and assessed assignments to improve students’ writing skills
•	Facilitated detailed discussions on communication, writing, pedagogy, persuasion, description, and other skills
•	Provided private instruction for communications and creative writing

Georgia College

•	Led and managed multiple classes of >25 students
•	Wrote, communicated, and assessed assignments to improve students’ writing skills
•	Facilitated detailed discussions on communication, writing, pedagogy, persuasion, description, and other skills
•	Instructed and mentored seniors in the creation of their graduation capstone creative writing projects
•	Provided private instruction for communications and creative writing

•	Managed staffing and scheduling for writing center 
•	Created and maintained administrative data reports
•	Instructed and mentored students in their writing and communications skills/projects

Assistant Supervisor of the Writing Center

Putting the Function in Cross-Functional Teamwork | Product Marketing | Competitive Intelligence | Market Intelligence | Enablement

Winning is a team sport! That's why I’ve spent 5+ years creating effective cross-functional teams that share information, contribute to deliverables, and achieve goals. Through clear communication and process-building, I help teams work together to build buyer interest, win deals, and retain customers. 

Information shared from cross-functional teams helps me:
- Understand what customers/prospects really think about us vs. the competition
- Map out our REAL competitive landscape
- Develop messaging and positioning vs. competitors
- Build battlecards, competitor profiles, and other assets
- Enable the organization on market and competitive intelligence and trends

Want to talk team building, process building, product marketing, competitive intelligence, marketing intelligence, or enablement? DM me!

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The Battle

Paul Keefe

Ashleigh Eisinger 🤝

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