Programme Director. I help CEOs of UK-based Fintech businesses, deliver annual revenue growth of £15m+, by leading the change and client delivery performance effectively.

Are you a CEO in FinTech or financial services and want to accelerate your revenue growth?

Do you fear the next meeting with investors and shareholders?

Are you frustrated about not being able to get the revenue performance from the assets you have?

Are you worried for your position as CEO even?

Wouldn’t it be better if your revenue growth gained the spring in its step that you keep promising?

If your meetings with investors were handshakes and not ass-kickings?

And if it came without having to throw a whole ton of budget at delivery and sales functions?

It’s because your delivery capability is not optimised, and revenues are slow to be captured. The SDLC and governance are lacking, and sub-optimal delivery decisions are made against this context.

This is good news, because it’s not expensive or radical to fix. It just needs diligent and experienced delivery leadership. Then your revenues will grow faster – happy days.

In my 15+ years’ experience I have led the delivery contribution to revenue growth of c. £15m pa, including my last two roles. That’s why a fintech former colleague said of me:

"…Strategic/critical thinking, excellent communication/articulation and strong analytical ability. He has an ability to focus on business outcomes as well as stated objectives and operates confidently at the Board level."

The same types of issues arise repeatedly – I expect them, am adept at negotiating them and have done so many times.

If you would like me to help you increase revenues by leading and optimising your Change or Delivery function, then direct message me on LinkedIn now.

Paul Meredith

Fintech and AI are converging faster than most organisations can adapt. New products emerge, data volumes grow, and automation scales — yet one obstacle remains stubbornly familiar: silos.

💡 Product teams push AI innovation.
💡 Compliance guards risk.
💡 Marketing personalises.
💡 Operations deliver.

Each creates genuine value — but rarely in concert. The result is fragmented insight and strategic drift.

Siloed execution doesn’t just slow delivery; it erodes intelligence. Data models are only as effective as the human collaboration behind them. When knowledge stays locked in functions, even the smartest systems make narrow decisions.

The solution isn’t another platform. It’s integration through governance, culture, and intent:

✅ Embed multi-disciplinary squads around customer outcomes, not departments.
✅ Align data standards and governance so AI speaks a common business language.
✅ Reward transparency and cross-team insight, not just functional delivery.

Fintech’s future doesn't depend upon technology alone.

It will be shaped by how we connect our people, data, and purpose.

Because transformation isn’t about more intelligence.

It’s about shared intelligence.

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Building a startup fintech. I help fintech CEOs deliver annual revenue growth of £15m+, by leading the change and client delivery function effectively

C-Suites in fintech and financial services — does this sound familiar when it comes to Change & Transformation?

For many fintechs and established FIs, this is the soundtrack to every major transformation, whether it is a core platform migration, AI-driven risk engine rollout, new payments stack, or a regulatory remediation programme.

C-Suites in fintech and financial services — does this sound familiar when it comes to Change & Transformation? For many fintechs and established FIs,

Open article: “It’s too slow.” “It’s costing too much.” “There’s internal tension.” “We aren’t seeing the benefits we expected. by Paul Meredith • 3 min read

“It’s too slow.” “It’s costing too much.” “There’s internal tension.” “We aren’t seeing the benefits we expected.

Too often, transformation programmes focus on the technology rollout — new systems, automation, AI integration — yet miss the real enabler of success: your people.

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Too often, transformation programmes focus on the technology rollout — new systems, automation, AI integration — yet miss the real enabler of success:

Open article: FinTech leaders — it’s not just about your Tech stack. It’s about your People stack. by Paul Meredith • 1 min read

FinTech leaders — it’s not just about your Tech stack. It’s about your People stack.

Digital transformation in fintech isn’t just about going digital; it’s about how AI‑enabled technology shapes the entire business model, culture, and customer experience from day one.

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Digital transformation in fintech isn’t just about going digital; it’s about how AI‑enabled technology shapes the entire business model, culture, and 

Open article: Transformation in fintech by Paul Meredith • 3 min read

Mack Turner Marketing Consulting and Insight, LLC

Accelerated Growth and Transformation Through Data-Driven Insights

While seeking opportunities to lead Market Research in a large corporate setting, I founded Mack Turner Marketing Consulting and Insight, LLC to deliver transformative market research solutions that drive revenue and market share expansion. By aligning with C-suite objectives, I have successfully propelled businesses forward through data-driven insights and innovative strategies.

Key Achievements:
•	Global Market Expansion: Spearheaded high-impact projects for a leading private equity firm, resulting in a successful acquisition, entry into new markets, and a significant increase in enterprise value.

•	Brand Revitalization: Developed and executed a comprehensive brand revitalization strategy.

•	AI-Powered Innovation: Pioneered the application of generative AI to uncover critical business insights, enabling clients to make data-driven decisions with unprecedented speed and accuracy. 

Through a deep understanding of complex business challenges, I have consistently delivered measurable results for clients across diverse industries. My ability to translate data into actionable strategies has positioned me as a trusted advisor to CEOs and CMOs seeking to drive sustainable growth.

Market Research Executive

Bank of America Merrill Lynch

Driving Business Growth Through Market Centric Insights and Innovation

As a strategic leader at Bank of America Merrill Lynch, I spearheaded a team of sixty research professionals in delivering actionable insights that fueled product innovation, enhanced customer experience, and optimized marketing spend. By harnessing the power of data science, AI, and predictive analytics, I drove significant revenue growth and market share expansion across Wealth and Investment Management, Retail Banking, and Corporate and Investment Banking.

Key Accomplishments:
•	Revenue Generation: Developed a customer contact personalization platform that exceeded revenue targets by eight percent, demonstrating the power of data-driven insights to drive business growth.

•	Innovation Leadership: Identified ten emerging consumer trends in social media and digital finance, leading to the development of groundbreaking products and services that captured market share.

•	Team Building and Development: Built and mentored a high-performing research team, fostering a culture of innovation and excellence.

•	Industry Recognition: Received multiple industry awards for research innovation and leadership, including multiple Ogilvy Awards and a Clarabridge Research Innovation Award.

By aligning research efforts with business objectives, I successfully positioned Bank of America Merrill Lynch as a market leader through data-driven decision making.

Global Insights and Market Research Executive

Bank of America

Driving Digital Transformation and Customer Strategy

As a strategic leader, I spearheaded the development and execution of market research initiatives to accelerate digital adoption and enhance customer experience within the retail banking sector. By delivering actionable insights, I drove the creation of innovative products and services that delivered significant revenue growth and market share gains.

Key Accomplishments:
•	Digital Transformation: Played a pivotal role in the development of an industry-leading mobile banking platform with over twenty-six million users by identifying key barriers to channel adoption and crafting compelling customer journeys.

•	Revenue Optimization: Developed and implemented pricing optimization models that generated millions in additional revenue through data-driven pricing strategies.

•	Cost Reduction: Introduced operational excellence initiatives, resulting in over $5 million in cost savings through streamlined research processes and supplier optimization.

•	Customer Experience Enhancement: Conducted in-depth customer experience research to inform product design, service delivery, and brand positioning.

By aligning market research with business objectives, I successfully helped position Bank of America as a leader in digital innovation and customer satisfaction.

Market Research Executive, Retail and Innovation

Driving Customer Satisfaction and Loyalty

As the leader of the Customer Experience Research function, I was responsible for providing actionable insights to the Board, executive leadership, and sales teams to enhance customer engagement and drive business growth. By leveraging advanced analytics and ethnographic research, I successfully transformed customer research from a tactical function to a strategic business driver.

Key Accomplishments:
•	Customer Satisfaction Improvement: Implemented a customer experience transformation initiative, resulting in a 50% increase in customer satisfaction and a significant uplift in customer acquisition.

•	Data-Driven Decision Making: Developed and implemented key performance indicators (KPIs) to measure customer experience and inform strategic decision-making.

•	Talent Development: Built and led a high-performing customer experience research team, providing mentorship and training to develop future leaders.

By delivering actionable insights and driving customer-centric initiatives, I played a critical role in enhancing customer loyalty and driving revenue growth.

Market Research Executive, Customer Experience 

Pioneering Market Research and Analytics for Corporate and Investment Banking

I established and scaled the first market research and analytics function within corporate banking at NationsBank, subsequently leading the integration and expansion of the combined team following the merger with Bank of America. By leveraging advanced analytics and deep industry expertise, I delivered strategic insights that drove significant revenue growth and market share gains.

Key Accomplishments:
•	Business Transformation: Restructured the Treasury Management business, resulting in a $100M+ increase in earnings through data-driven strategic planning and execution.

•	Market Leadership: Developed and implemented growth marketing strategies that propelled the firm to the number one market share position in multiple business lines.

•	Global Brand Building: Led a global brand strategy research initiative, shaping the brand identity and positioning across twenty countries.

•	Analytical Innovation: Pioneered the use of predictive analytics to identify high-value client segments and optimize sales and marketing efforts.

Through a combination of strategic leadership, industry expertise, and advanced analytics, I successfully positioned the firm as a market leader in corporate and investment banking.

Market Research and Analytics Executive, Global Corporate and Investment Banking

Forward-thinking Market Research and Analytics Executive with a proven track record of delivering top-line growth exceeding $100 million annually for global corporations. I excel at building and leading high-performing research teams that provide actionable insights to fuel strategic decision-making. With a deep understanding of global markets and cultural nuances, I leverage my executive communication skills to build trusted partnerships with C-suite leadership and influence strategic decisions.

I'm actively seeking a leadership role as:

Global Market Research Executive
Market Research and Analytics Executive
Strategic Planning Executive
Chief Analytics Officer


My expertise lies in:

Optimizing marketing ROI: Identify new growth opportunities and maximize return on marketing and business investments through data-driven solutions.

Mitigating decision risks: Uncover hidden market potential and understand customer behavior at a granular level to inform strategic product and service innovation.

Building global competitive advantage: Leveraged my global perspective and deep understanding of cross-cultural retail and B2B dynamics to drive successful research initiatives across diverse markets.

Harnessing emerging technologies: I'm passionate about utilizing advanced analytics and cutting-edge tools to deliver sustainable competitive advantage and solve current and emerging problems. I introduced leading-edge survey technology saving over $5 million dollars in interviewing costs. 

Analytical tools and skills include: AI and Machine Learning, Predictive Modeling, multiple forms of regression, Time Series Analysis, CRM Strategy, Multidimensional Scaling, Max-Diff Analysis, Conjoint Analysis, Choice Modeling, Product Adoption Forecasting, Advertising Testing, Product Concept Testing, CX Analysis, A/B Testing, Survey Research, Ethnographic Studies, In-depth Interviews, and numerous other qualitative, quantitative methodologies, and data visualization methods. 

Hands-on analytical experience with SAS, R, Python, Knowledge Studio, Brand Map, STELLA, and SmartPLS. 

Contact me at:
macklturner10@gmail.com
(704) 619-6885

#ONO #opentowork

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