GoGTM

Most GTM strategies chase the 3% who are ready to buy. GoGTM is built for the other 97%.

We help B2B teams shape tomorrow’s demand, today — by building trust before the funnel.

Our first offering, GoEngage, delivers sharp messaging, credible outreach, and curated relevance that gets you in front of the right people, earlier. It’s how we help growth-stage teams create traction before competitors even know there’s a deal.

Founder & Head of Growth

Research HQ

Turning Research into Relationships for B2B Growth

At Research HQ (RHQ), we help businesses forge stronger relationships by producing high-impact research reports, guides, and interactive tools that establish thought leadership and build brand awareness. 

What We Do:
🔹 Content Excellence:
We work closely with clients to craft authoritative and relevant content that addresses market challenges and positions them as leaders in their respective spaces. From industry reports to interactive tools, our content educates and inspires action.

For B2B Buyers:
The B2B buying process should be more precise, faster, and insightful. Connecting decision-makers with valuable, unbiased content, we help streamline research, drive better decisions, and reduce friction throughout the buying journey.

👉 At RHQ, we bridge the gap between thought leadership and meaningful engagement, helping businesses expand their reach and influence.

Follow us for insights on B2B growth, market trends, and outreach strategies that drive results.

Founder & CEO

B2B Uncovered Podcast

A show about B2B ​marketing, sales and growth.

Host

InsightBrief

InsightBrief is an independent, research-led publisher focusing on tech, business and finance.

Founder & Research Director

OneStopClick

Portal serving SME's – helping them research, identify, and generate RFQ's for services in web hosting, colocation, web design, development and managed services.

Founder 

Morgan DeVille

Executive Search, specialising in front office fixed income and equities professionals for global investment banks

Co-Founder

NCR Corporation

Sales Executive

Helping B2B buyers research smarter and faster | Host of the B2B Uncovered podcast

Most of your ideal buyers don’t know who you are, what you offer, or how you help — until it’s too late.

GoGTM fixes that.

We’re a demand creation partner for high-growth B2B companies, focused on the 97% of the market not actively buying. Instead of chasing the same 3% everyone else is, we build an embedded GTM engine that shapes tomorrow’s demand, today.

Through GoPresence (our always-on LinkedIn presence), insight-rich research, and precision outreach, we help your team earn trust, stay visible, and position your solution before competitors even appear.

No MQL theatre. No one-off campaigns. Just a system that compounds awareness and opportunity across complex buying cycles.

If you need to be seen, trusted, and considered by the right accounts before intent spikes, let’s start a conversation.

Paul Denham

Philippe Ruttens

THEMARKETAIR

The next era of B2B marketing belongs to those who blend the power of AI with a mature, experience-built human expertise & context. 

This is why, leveraging my 30 years of multi-domain expertise, I offer Boards, CMOs, Investors and Marketing teams THEMARKETAIR—to help C-suite and founders navigate, transform, and win, not just with tech, analytics & tools, but with the required business & stakeholders maturity to adapt & apply them for maximum ROI.

Experience-Built. AI-Powered. Welcome to www.themarketair.com

Board Advisor, Speaker, Coach, CMO & Change Agent

Do you spend more than 5% of your B2B revenue on marketing? 
Can you prove a marketing ROI of 200-500% to your CEO? 
How about growing your marketing performance, team and budget by over 10% in 2026?

Energy for your pipeline. Clarity for your board. Results for your team.

I’m Philippe Ruttens—a C-level marketer with 30 years of experience helping boards and C-suites transform their marketing for today’s fast, uncertain, AI-powered world.

My difference? I’ve lived your challenges from the inside: tight budgets, sky-high targets, unclear ROI, teams running out of steam.

I work as your peer—bringing energy, speed, and clarity back to your marketing and growth.

How I help:
•	Fast workshops to align teams and unlock GTM plans
•	Pragmatic CMO coaching and support—no fluff, real impact
•	Board-level advisory: audit, benchmark, and roadmap for quick wins
•	Speaking/energising your executive events

Results you’ll see:
•	Pipeline and revenue growth
•	Reduced CAC and deal times
•	Real team engagement and alignment
•	Clear ROI and AI-driven insights—board-ready

Let’s turn pressure into pipeline—fast.

How about we go together on a journey into your ROI and boost your 2026 performance?

I have worked with many CEO/CMO’s, companies and teams struggling like you to quantify the ROI of their Marketing & Sales efforts. Based on my 30 years’ B2B marketing experience helping international clients transform their marketing & sales operations, I developed a structured 100%-pragmatic coaching program to measure and boost ROI in B2B companies. 

Through a short audit and using templates, benchmarks and tools to focus on your 20-80, I coach B2B CMOs and marketing teams to manage the right KPIs, develop a simple dashboard, roadmap and adopt a disciplined & flexible way of working towards maximum performance.  

The outcome? Growing your leads, opportunities and revenue generated from marketing, from quick wins this quarter to a sustainable 12-18 months journey.

B2B ROI Marketing Coach - Transforming B2B CMOs and their teams into ROI engines

TITEOS

About TITEOS
Over the last 15 years, Phil Ruttens has been exploring & implementing a range of techniques & habits to boost his energy, health and life. After a 30-year career in B2B marketing, his mission is to guide & enable 1 million entrepreneurs to better health & energy by 2030. 
Launching in March 2025, TITEOS will consist of an online platform using various tools & knowledge, 1-1 and group coaching leveraging data, science & AI to accelerate healthy routines. 

DM Phil for a healthy chat on www.titeos.com or register to be a test client or just our monthly newsletter packed with tips for your lifestyle !

Founder

Malt Strategy 

Worked/ing ad-hoc as a fractional CMO, Demand/Revenue Marketeer and freelance consultant through COMATCH since 2020 as part of my network/portfolio of clients, now through MALT Strategy (acquired COMATCH)

Freelance B2B Marketing Consultant & Interim Manager 

Fractionals United

Member (Fractional CMO)

RevOps Co-op

The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in between. Join us and grow as a RevOps Pro 🚀

Member

We're on a mission to connect every system in the world.

From USA Today to Tripadvisor, from Vietnam to New York, thousands of businesses are harnessing the power of APIs using Tyk. Over 15 billion “things” are connected to the internet, growing at a rate of a billion per year and APIs are at the centre of this explosion in connectivity. Tyk is committed to enabling interconnectivity between systems and devices and breaking down the barriers to API Adoption.

My goal as CMO is to grow Tyk’s ecosystem, customers and revenue, making Tyk the world’s most loved brand for interconnectivity and API management.

My personal “WHY” is to create stronger & healthier teams, operations and people with a 100% focus on customer-centric growth and measurable impact.

CMOs need to sustainably grow brand demand and revenue pipeline by leveraging data, market and customer insights, user & influencer communities at each stage of their career and journey. My core responsibilities include:
1.	Build a world-class integrated marketing team and customer-centric function 
2.	Grow and report on main marketing & sales KPIs, from brand awareness to full-funnel conversion and velocity 
3.	Align internal product & commercial stakeholders around common goals, operations and buyer journey
4.	Leverage data, analysis and learnings from each touchpoint (customers, partners, prospects, users) to fine-tune targeting, messaging and value proposition(s) 
5.	Develop short- & long-term roadmap for marketing planning and execution
6.	Optimize marketing strategies & campaigns, from messaging and content to channels and dashboards
7.	Oversee development & execution of thought leadership and communications programs at global, regional and local levels

More info on www.tyk.io 
Get Started on https://tyk.io/sign-up/

Chief Marketing Officer (CMO)

ruttens.com

Since 1992, I have been helping large and medium-size Professional Services, IT And Industrial Companies improve their reputation, online footprint and sales through my B2B Marketing, Communications & Demand Generation expertise at Belgium and EMEA Levels.

I balance quick wins and fact-based strategic thinking to boost B2B & Services companies' Marketing & Sales performance in five main ways: Workshops, Coaching, Quick-Scan, short-term, pragmatic "sprint" consultancy or longer-term Interim Management.  Main focus is on growth, strategy, roadmap and transformation.

Key Facts
- 25 years as B2B marketeer
- 8 years Manager for Big 4:  Andersen Consulting/Accenture, E&Y, Cap Gemini
- 8 years as freelance senior consultant
- 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing
- 5 years in KM and market intelligence
- 39 LinkedIn recommendations
- 12 years work in London, Sydney and Glasgow
- 10 years Antwerp-based (flexible commuting to London, Paris or NL)
- 6 years MSc-level training in IT, Economics and International Marketing

Sample Results
- Led and transformed three marketing teams of 4+ people for the digital age
- Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events, web and social media
- Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites
- Trained & coached over 200 executives & employees over social branding & selling
- Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing)
- Developed marketing & sales Intranet for 400 sales managers
- Created new marketing information products covering the smart card & consulting market for over 300 senior managers
- Set up and managed EMEA Competitor Intelligence function for over 500 internal clients

For more info and credentials, please visit www.ruttens.com

B2B Marketing & Communications For Professional Services, IT And Industrial Sectors 

Recharge your B2B marketing batteries to expand your online footprint. Accelerate your lead generation & nurturing through quick wins and interim support. Human-to-Human (H2H) marketing, not just B2B.

Focusing on your priority pain points and using a pragmatic mix of consulting advice, campaigns development and implementation through online, social, content and H2H marketing techniques, my passion is to accelerate B2B companies' growth and impact, from medium- to large-size, from short-term consulting missions to longer-term interim management.

My 23-year experience in B2B and professional services marketing & communications at international level are combined with a healthy dose of enthusiasm and understanding of your business strategy. Outside work, my main hobbies are Crossfit, Paleo eating, cinema, foodie and travel experiences. 

Let's meet for a coffee, check out www.ruttens.com for a 1-min test of your B2B batteries too!

⚡ B2B Marketing Booster -⛫ Accelerating B2B companies’ visibility, engagement and leads

FINITE

Member of FINITE, an inspiring global community for marketers in B2B technology & SaaS aiming to connect, share, learn & grow.

Revenue Marketing Alliance

Pleased to be nominated as one of the 20 Revenue Marketing Alliance Ambassadors and keen to educate, learn and grow the essential Revenue focus for #cmos and #b2bmarketing teams worldwide... https://www.revenuemarketingalliance.com/meet-our-ambassadors/

More details on https://www.linkedin.com/posts/revenuemarketingalliance_revenuemarketingalliance-revenuemarketing-activity-7128426045971550210-XOFW

Ambassador

Pavilion

Joined Oct 2021 as Executive Member to learn, network and contribute my 30-year B2B Marketing knowledge & international experience to Revenue Collective (now Pavilion) — a private center for high-growth operators to achieve their professional potential with function-based communities for Sales, Marketing, Customer Success, Revenue Operations, General Operations, Finance.

Executive Member (EMEA)

Experience

• Jan 2025 - Present
Founder & CEO of TITEOS, Healthy Living Coaching Platform & Services at www.titeos.com

• Feb 2022 - Present
CMO (Chief Marketing Office) at www.tyk.io (software, SaaS)

• Sept 2016 - Present
B2B Revenue Marketeer: ABM, Demand Generation, Digital Marketing & Sales Integration. B2B Revenue / Pipeline Transformation - Consultant, Interim Director, Fractional CMO, Consultant, Team / Executive Coach at ruttens.com

- June 2020 - Jan 2022
cleverbridge Global Lead ABM, Demand Gen & Digital Marketing: Responsible for setting up & implementing ABM & Demand Generation operations, including Sales & BDR team integration, digital channels, digital performance, agency coordination, data & dashboards - on consultant & interim manager basis

• Nov 2011 - Sept 2016
Marketing & Communications Manager (Belgium & Luxembourg), Accenture

• March 2010 - Oct 2011
Lead Generation, Online & TeleMarketing Manager Europe, Iron Mountain (Belgium) 

• Nov 2008 - March 2010
Marketing & Knowledge Manager, The House of Marketing (Belgium) 

• Aug 2007 - Oct 2008	
Knowledge Manager, The House of Marketing (Belgium) 

• 2001 – June 2007	
- Freelance Researcher, Writer and Marketing/KM Consultant 
- Editor Capture magazine (Sydney)
- Travel, Portraits and Reportage Photographer			
- Freelance Writer, Commissioning and Sub Editor

• 1998 – 2000	Market Intelligence and Knowledge Manager at 
Cap Gemini Ernst & Young and MasterCard International (London) 

• 1996 – 1998	Media Relations and Competitive Intelligence Manager EMEA at Accenture 

• 1992 – 1995	Marketing Communications Consultant at CLARUS Consulting for clients such as 3M, Europay,  B&W, DHL, Colgate Palmolive and other pan-European client firms (Brussels) 

Education

• MSc in International Marketing 		(Strathclyde University, Glasgow)
• BSc and MSc in Economics and IT     (Namur University, Belgium)
• Professional Photography Practice 		(London College of Printing DALI)

Background

• Born May 1968
• Belgian
• Lived in Australia, London, Belgium, Switzerland and Scotland
• Languages: French (mother tongue), Dutch (good), English (fluent) and Spanish (basic)

Specialties: B2B Marketing, Marcom, Online, SEO, SEA, Social Media,  Lead Generation, Telemarketing, Consulting, Writing, Journalism/PR, Research, KM, Knowledge Management, Strategy, Project management, Competitive intelligence, Communications, Business Development Support

taplio

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Paul Denham

Philippe Ruttens

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