Executive Career Management Ltd

Helping C-suite members, Executive Directors, Function Leaders, and Non-Executive Directors control their careers for their best short, medium and long-term outcomes.

I'm the point of call for a Big-4 accountancy services company who help their clients find talented leaders.

Engaged by companies or individuals, I work with senior executives seeking to actively manage their career and know they need help to do it.

Director, Executive CV Writer, LinkedIn Profile Writer & Interview Coach

Staverton Consulting

Advisory Board Member

Barracuda Search Ltd

Delivered the research, identification, cold-approached, initial engagement, and initial filtering of all prospective headhunt candidates.

Roles I have addressed include:

Managing Director
Chief Financial Officer
Finance Director
Group Construction Director
Construction Director
Commercial Director
Inventory Transformation Director
Sales Director
Customer Experience Director
Trading Director
Marketing Director
European Supply Chain Director
Group Head of HR & OD
Head of Online
Head of eCommerce
Head of CRM Development
Head of Digital Operations
Head of Merchandising
Head of Concessions
Head of Property Management
Head of Property Acquisitions
Head of Supply Chain
Head of Franchising
Head of Business Development
Head of Buying
GM, Product Innovation
GM, Regional Operations
GM, Merchandising
Financial Controller
Buying Manager
Category Manager
Replenishment Manager
Regional Operations Manager
Garment Technologist
DC Manager
Franchise Sales Manager
Customer Insights Manager
Construction Project Manager

International Search Recruiter / Headhunter

KIMBOLTON CONSULTING LTD

Delivered multiple international research and delivery consultancy for a select group of executive search recruiters with principal focus on the UK, the Far East, and Australasia.

Worked with clients analysing and enhancing information systems and then increasing data quality for use as a competitive weapon.

Delivered executive search resourcing projects, target market scoping, and candidate cold approach to sell opportunities for career growth.

International Search Recruiter / Headhunter & Search Consultant Trainer

Walton Davies Consulting

Managed a team of 6 research and delivery consultants delivering multiple executive search assignments into the defence and security sectors generated by c.10 Business Developers.

Head of Operations

Nestor Search Ltd

Delivered the research and delivery consultant mandates for multiple search assignments from Heads of Function to Main Board Directors.

Research and Delivery Consultant

Capitis Partners

Head of Search Assignment delivery with a team of 5 research & delivery consultants
Developed and implemented rigorous structures that underpinned successful assignment completions
Trained and Mentored all new team members

Delivery Operations Director

PEC ASSOCIATES LIMITED

Worked with executive recruiters or directly for client companies to identify excellent candidates in specific roles and markets for competitor analysis projects or inclusion in search assignments.

Company Owner

Norman Broadbent Plc

Co-ordinated a team of 3 research consultants to deliver qualified candidates against multiple technology search assignments generated by c.15 Sales & Delivery Consultants.

Research Manager (Technology Practice)

W𝒂𝒏𝒕 𝒕𝒐 𝒃𝒆 𝒉𝒂𝒑𝒑𝒊𝒆𝒓, 𝒎𝒐𝒓𝒆 𝒓𝒆𝒔𝒑𝒆𝒄𝒕𝒆𝒅, 𝒊𝒏 𝒂 𝒎𝒐𝒓𝒆 𝒔𝒆𝒏𝒊𝒐𝒓 𝒓𝒐𝒍𝒆, 𝒘𝒊𝒕𝒉 𝒃𝒆𝒕𝒕𝒆𝒓 𝒑𝒓𝒐𝒔𝒑𝒆𝒄𝒕𝒔?

It's a great wish to aim for

Knowing how to outshine the competition to win a dream role?

People win by being indispensable to their recruiter & interviewer customers

Here's how I help them achieve that;

I weave purpose-driven micro-stories to tightly link people to their recruiter & interviewer customers

𝙄 𝙬𝒓𝙞𝒕𝙚 𝙧𝒊𝙫𝒆𝙩𝒊𝙣𝒈, 𝙚𝒏𝙜𝒂𝙜𝒊𝙣𝒈, & 𝙛𝒐𝙘𝒖𝙨𝒆𝙙 𝒔𝙩𝒐𝙧𝒊𝙚𝙨

How I help...

𝟭. 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 a 𝗖𝗩

In 20+ years headhunting, most applicants wrote weak CVs. Even though many were great candidates, I helped them articulate it

Working with an engaging, customer-focused structure I wordsmith the best version of a person to give them a riveting, customer-engaging presence

𝟮. 𝗥𝗼𝗹𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆

Aiming high is great but without a plan but it's all luck & stress, unless people have a guide

I have been the guide chosen by hundreds of senior executives to shepherd them through their journey into their next green pasture

𝟯. 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲

LinkedIn profiles are a personal brand statement. Is a person a star, average, or easily forgetable?

Executive recruiters & interviewers always use a LinkedIn profile with a CV. So, each needs to add strong flavour to the recipe for success

My 20+ years executive recruitment experience adds depth & richness to a person's recipe that delights their customer

𝟰. 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝘆𝗼𝘂 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄

Bad interviews happen because interviewees are poor candidates and interviewers are untrained

Excellent candidates save interviewers

I guide across the 6 W's of What, When, Where, Why, Who & How to grow interview power & control

This is about people confidently controlling their career

I assist people to fulfil their dreams

Paul Cooper MBA, CIPD

Growth Ghost

Founder

I help creatives and entrepreneurs make money with social media. Helped 150+ clients grow their personal brand with writing and content marketing.

In September of 2020, my life changed.

Up until that point, I was miserable.

I worked multiple jobs doing things I didn't find fulfilling.

• Delivery driver
• Electrician
• Server
• Medic

I felt trapped in the traditional rat race of trading time (and happiness) for money.

As my bank account went up, so did my misery.

But on a random day in September of 2020, I was scrolling the Twitter feed when I came across something...

A course.

The person promoting it promised that it would help me grow my social media and somehow magically make money.

The result?

I HAD SWARMS OF SUPERMODELS IN MY DMs AND I WENT VIRAL OVERNIGHT.

Kidding...

I followed the generic advance in the course and barely grew my social media.

But...

It still changed my life. 

Because it introduced me to the world of online business and a section of Twitter where entrepreneurs were posting content about their lifestyle and business.

I was instantly hooked.

Seeing other young people in their 20s sharing their thoughts showed me that living a life of freedom was possible.

I didn't know how, but I was determined to do the same.

At the time, I was in college and working a minimum wage job at Dominos as a delivery driver. 

But I was so dedicated to living a life of location, time, and work freedom that I dropped out and quit my job to pursue online business full-time.

I became obsessed with learning.

• I paid for courses
• I hired mentors 
• I binged books

All while doing this I was posting content on social media and learning various online marketing skills.

And this led to me starting my first real business:

Social media ghostwriting (pretending to be people online and growing their following with content).

My clients ranged from:

• Best-selling authors
• Well-known influencers
• 7 and 8 figure entrepreneurs

I scaled that business to $30,000-$50,000 a month within my first 9 months.

I did this for 2 years before transitioning to my role as a personal brand consultant for those looking to build and scale their business with social media.

Since then, I've grown my total audience to 550,000+ people and hit $100,000+ months.

Now my mission is to help others live a life of freedom and create an impact with their content and online business.

Dakota Robertson

My boss laid me off.

Not because I did anything wrong.

• I was never late.
• I did everything they said.
• I worked 12-hour night shifts.

But one day, my manager called me on my day off.

"The company is rolling out budget cuts and we have too much staff. I’m sorry, but we're letting you go."

Nothing personal. Just profits.
 
That moment made me realize how replaceable I was.

No matter how good you are at your job…

There's always something out of your control.

• AI.
• Recessions.
• Your boss having a bad day.

The brutal truth about job security?
It doesn't exist.

Thankfully, getting laid off was one of the best things to happen to me.

It pushed me to go all in on my business.

4 months later, I scaled my ghostwriting business to $11K/month.

Take more bets on yourself.

P.S.

If you enjoy writing and want to build a simple business with AI…

I’m hosting a free masterclass this Sunday.

I’ll show you how I’ve helped 100s of beginners:

• Get their 1st client as an AI ghostwriter.
• Use AI to write content for their clients.
• Build a business (while working a job).

Secure your spot here: t2m.io/masterclass

Posts on Writing, AI, and Ghostwriting. Training The Top 1% of Ghostwriters at Growth Ghost.

Many talented writers are broke af.
Because they don't know how to get clients.
If I wanted to land $3,000+ per month writing clients (using AI), this is the 3-step process I'd follow:
1. Use AI for Market Research

Go to ChatGPT or Claude and turn on deep research mode.

Then use the following prompt:

“You are the world’s best market researcher. 

Research [target audience] and find their top:

• FAQs.
• Pains + frustrations.
• Goals + motivations.
• Limiting beliefs + objections.
• Solutions they’ve tried in the past

Once complete, create 3 target avatars and organize all the data on a document.”

2. Ideate Your Content

Upload your market research doc to AI and enter this prompt:

“This document has info on my target audience.

My offer is [offer].

You have the marketing expertise of Alex Hormozi and Russell Brunson. 

Based on the data, ideate 50 content ideas to attract qualified leads.”

3. Create Your Content

Use your new market research document as your guide.

~50% of your content should:

• Help solve a problem.
• Prove your competency.
• Tell stories that overcome objections.

The rest should show your personality and talk about your worldviews.

This will create an emotional connection and separate your from everyone.

If you do this, 3 things happen:

1. Your network expands.
2. People recognize your authority.
3. Your skills improve.

As you continue your outreach, more and more people will want (or refer) your services.

5 clients x $1,000 = $5k/month
5 clients x $2,000 = $10k/month
5 clients x $5,000 = $25k/month

The more you stack results...

The more you can increase your price.

I've spent 10,000+ hours prompting AI.

I made a GPT that makes perfect prompts in 5 seconds (no experience needed).

We use this in my paid ghostwriting program to:

• Write content that sells.
• Create high-converting offers.
• Make voice guides for ghostwriting clients.

Want free access to the AI?

• Like this post
• Comment the word "AI"
• Send me a connection request so I can DM you

(Only giving access for 24 hours).

I made $150 my first month as a copywriter.

I made $11,000 my first month as a ghostwriter.

People often ask me:
"Should I focus on copywriting or ghostwriting?"

My answer: Learn copywriting → Sell ghostwriting.

The problem when you sell copywriting? 

❌ High competition = Hard to charge high prices.
❌ One-time projects = Always needing new clients.

But ghostwriting?

✅ Low competition = Easier to charge high prices.
✅ Constant need for content = Steady income.

Copywriting is like a short-term fling.
↳ Fun, but always looking for the next one.

Ghostwriting is like a long-term relationship.
↳ Consistent, secure, and compounds.

Because I combined my copywriting skills with social media ghostwriting, I scaled to $50K/month.

Same skills → Different business model.

P.S.

I’m hosting a free live masterclass this Sunday.

I’ll show you how to get started as an AI ghostwriter (even as a beginner).

Secure your spot here: t2m.io/masterclass

Copywriting vs. Ghostwriting

College prepared us for a world that no longer exists.

58% of recent grads struggle to find jobs.

And in a world where AI will replace 100s of millions of jobs, this number will only grow.

But instead of getting replaced by AI, you can replace your income with AI.

All while:

• Working remotely.
• Working on what you enjoy.
• Working on your own schedule.

This carousel breaks down the business we've used to quit our jobs and make $958,000+ online.

P.S.

I’m hosting a free live masterclass on AI Ghostwriting.

• How to land your 1st AI ghostwriting client
• How to create content that sells (with AI)
• How to build authority without showing your face

When?
Wednesday, Oct 22nd, at 7pm EST (4pm PST).

Where to register?
Click here: t2m.io/masterclass

Replace income

HR said they're firing me.

Why? 3 LinkedIn posts I made last week...

A few 50-year-old Karens didn't like my sense of humor. 

They complained about my LinkedIn posts talking about:

• Improperly using pronouns.
• Not revealing my big man boobz.
• Metaphors of f̶a̶t̶ big-boned trainers.

But before HR could fire me, I realized...

I'm the head of HR because I run my own business (reverse Uno card activated).

But jokes aside, that's why I started ghostwriting.

Freedom.

• I don't trade my personality for paycheck.
• I don't need to ask for permission to pee.
• I don't live life on other people’s terms.

And after being free for 5 years now, I can say:

Firing myself was one of the best decisions I ever made.

P.S.

If you wanna be Karen-proof and build your own business (even while working your job)...

I'm hosting a free live masterclass showing our AI ghostwriting business.

This Wednesday, I'll show you:

• How to get your 1st client.
• How to use AI to create content.
• How to get started with AI ghostwriting.

Click here to register: t2m.io/masterclass.

Our ghostwriting business will $300K+ this year.
Here's how we do ~60% of it with AI:
1. Interview Your Client

1-2 times per month, interview your client for 1-hour.

Ask them about their:

• Story.
• Lifestyle.
• Expert advice.

This gives you all the content you need for the next step.

2. Create Your Ghostwriting Guide

Use Fathom AI to transcribe the interview into text.

Then upload it to AI and get it to analyze your client’s:

• Wording.
• Tonality.
• Style.

Then prompt AI to turn it into a ghostwriting style guide PDF.

3. Get Your Client To “Write” For You

This is where the magic happens…

• Create content templates.
• Upload the interview transcript to a new AI chat.
• Tell the AI to turn the interview into content using the templates.

Interviews + Frameworks + AI = Most of the work done.

P.S.

Want to turn your love of writing into a business?

I’m hosting a free masterclass tonight on AI ghostwriting.

I’ll show you how to:

• Get their 1st client as an AI ghostwriter.
• Use AI to write content for their clients.
• Build your business (while working a job).

Secure your spot here: t2m.io/masterclass

“How do I pick a niche?”

I'll simplify this in 40 seconds:

Most people are confused with niches because they hear 2 pieces of advice:

1) "You are the niche."
2) "You need to niche down."

So, which  is right?

Both. Lemme explain...

"You're the niche" is easy to say with a big account. People already know, like, and trust you.

But starting out? 
↳ Nobody cares about you (except me, I luv u).

They only care about how you can benefit them.

So first, pick a skill that solves a common problem.

Then research occupations that'd check all these off:

1. Pain: do they need help (not just a nice-to-have)?
2. Profit: do they have money to spend?
3. Passion: do you enjoy that industry?
4. Prevalent: can you reach them easily?

But here's what keeps people stuck...

They stick with 1 niche forever.

Which means you can be compared with competitors.

That's why I take a "Full-Stack" approach and combine complementary skills with your main skill. For example:

• Web design + Copywriting.
• Video editing + Script writing.
• Ghostwriting + Email marketing.

Now, you've "become the niche" because you can't be compared with others.

Which means you can:

• Deliver more value.
• Attract more clients.
• Charge higher rates.

And eventually, you can productize your knowledge for infinite leverage. So in short:

1. Specialize.
2. Generalize.
3. Productize.

P.S.

Niching will be one of the topics covered in my free masterclass this Wednesday.

I'll also show you:

• How to land your first client.
• How to build and AI ghostwriting business.
• How to make sales with your content.

Secure your free spot here: t2m.io/masterclass

taplio

The Battle

Paul Cooper MBA, CIPD

Dakota Robertson

Followers

Posts

Engagements

Likes

Performance ScoreDakota Robertson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paul Cooper MBA, CIPD

Dakota Robertson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dakota Robertson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDakota Robertson's LinkedIn Performance