Executive Career Management Ltd

Helping C-suite members, Executive Directors, Function Leaders, and Non-Executive Directors control their careers for their best short, medium and long-term outcomes.

I'm the point of call for a Big-4 accountancy services company who help their clients find talented leaders.

Engaged by companies or individuals, I work with senior executives seeking to actively manage their career and know they need help to do it.

Director, Executive CV Writer, LinkedIn Profile Writer & Interview Coach

Staverton Consulting

Advisory Board Member

Barracuda Search Ltd

Delivered the research, identification, cold-approached, initial engagement, and initial filtering of all prospective headhunt candidates.

Roles I have addressed include:

Managing Director
Chief Financial Officer
Finance Director
Group Construction Director
Construction Director
Commercial Director
Inventory Transformation Director
Sales Director
Customer Experience Director
Trading Director
Marketing Director
European Supply Chain Director
Group Head of HR & OD
Head of Online
Head of eCommerce
Head of CRM Development
Head of Digital Operations
Head of Merchandising
Head of Concessions
Head of Property Management
Head of Property Acquisitions
Head of Supply Chain
Head of Franchising
Head of Business Development
Head of Buying
GM, Product Innovation
GM, Regional Operations
GM, Merchandising
Financial Controller
Buying Manager
Category Manager
Replenishment Manager
Regional Operations Manager
Garment Technologist
DC Manager
Franchise Sales Manager
Customer Insights Manager
Construction Project Manager

International Search Recruiter / Headhunter

KIMBOLTON CONSULTING LTD

Delivered multiple international research and delivery consultancy for a select group of executive search recruiters with principal focus on the UK, the Far East, and Australasia.

Worked with clients analysing and enhancing information systems and then increasing data quality for use as a competitive weapon.

Delivered executive search resourcing projects, target market scoping, and candidate cold approach to sell opportunities for career growth.

International Search Recruiter / Headhunter & Search Consultant Trainer

Walton Davies Consulting

Managed a team of 6 research and delivery consultants delivering multiple executive search assignments into the defence and security sectors generated by c.10 Business Developers.

Head of Operations

Nestor Search Ltd

Delivered the research and delivery consultant mandates for multiple search assignments from Heads of Function to Main Board Directors.

Research and Delivery Consultant

Capitis Partners

Head of Search Assignment delivery with a team of 5 research & delivery consultants
Developed and implemented rigorous structures that underpinned successful assignment completions
Trained and Mentored all new team members

Delivery Operations Director

PEC ASSOCIATES LIMITED

Worked with executive recruiters or directly for client companies to identify excellent candidates in specific roles and markets for competitor analysis projects or inclusion in search assignments.

Company Owner

Norman Broadbent Plc

Co-ordinated a team of 3 research consultants to deliver qualified candidates against multiple technology search assignments generated by c.15 Sales & Delivery Consultants.

Research Manager (Technology Practice)

W𝒂𝒏𝒕 𝒕𝒐 𝒃𝒆 𝒉𝒂𝒑𝒑𝒊𝒆𝒓, 𝒎𝒐𝒓𝒆 𝒓𝒆𝒔𝒑𝒆𝒄𝒕𝒆𝒅, 𝒊𝒏 𝒂 𝒎𝒐𝒓𝒆 𝒔𝒆𝒏𝒊𝒐𝒓 𝒓𝒐𝒍𝒆, 𝒘𝒊𝒕𝒉 𝒃𝒆𝒕𝒕𝒆𝒓 𝒑𝒓𝒐𝒔𝒑𝒆𝒄𝒕𝒔?

It's a great wish to aim for

Knowing how to outshine the competition to win a dream role?

People win by being indispensable to their recruiter & interviewer customers

Here's how I help them achieve that;

I weave purpose-driven micro-stories to tightly link people to their recruiter & interviewer customers

𝙄 𝙬𝒓𝙞𝒕𝙚 𝙧𝒊𝙫𝒆𝙩𝒊𝙣𝒈, 𝙚𝒏𝙜𝒂𝙜𝒊𝙣𝒈, & 𝙛𝒐𝙘𝒖𝙨𝒆𝙙 𝒔𝙩𝒐𝙧𝒊𝙚𝙨

How I help...

𝟭. 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 a 𝗖𝗩

In 20+ years headhunting, most applicants wrote weak CVs. Even though many were great candidates, I helped them articulate it

Working with an engaging, customer-focused structure I wordsmith the best version of a person to give them a riveting, customer-engaging presence

𝟮. 𝗥𝗼𝗹𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆

Aiming high is great but without a plan but it's all luck & stress, unless people have a guide

I have been the guide chosen by hundreds of senior executives to shepherd them through their journey into their next green pasture

𝟯. 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲

LinkedIn profiles are a personal brand statement. Is a person a star, average, or easily forgetable?

Executive recruiters & interviewers always use a LinkedIn profile with a CV. So, each needs to add strong flavour to the recipe for success

My 20+ years executive recruitment experience adds depth & richness to a person's recipe that delights their customer

𝟰. 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝘆𝗼𝘂 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄

Bad interviews happen because interviewees are poor candidates and interviewers are untrained

Excellent candidates save interviewers

I guide across the 6 W's of What, When, Where, Why, Who & How to grow interview power & control

This is about people confidently controlling their career

I assist people to fulfil their dreams

Paul Cooper MBA, CIPD

Coach with Chareen Goodman

Your LinkedIn profile should be your #1 client attraction asset, not just a digital résumé. In this high-impact, 5-day intensive, we transform your profile and positioning to establish you as a go-to authority in your niche.

What to Expect:
✅ A compelling, client-attracting LinkedIn profile that builds trust & credibility
✅ Clear, high-converting positioning that speaks directly to your ideal clients
✅ A strategic content plan to increase visibility and inbound opportunities
✅ Optimized messaging to spark meaningful connections & sales conversations

This is the perfect done-for-you and done-with-you hybrid approach to fast-track results.

📅 Schedule your free 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗮𝗹𝗹 and let’s map out exactly how to position you so premium clients come to you 👉 https://jo.my/authority-boost-strategy-call

Authority Boost: 5-Day VIP Intensive

• Develop personalized business Game Plans for Small Business Owners, Entrepreneurs, Coaches, and Consultants utilizing AI and ChatGPT technologies.
• Craft specialized client acquisition strategies resulting in improved sales outcomes and effective marketing.
• Empower clients with a clear competitive differentiation and value proposition, positioning them as authorities in their niche.

Business Differentiation Mastery Program: Leveraging AI and ChatGPT

I am a Strategic Business Coach at Coach with Chareen Goodman, specializing in guiding coaches to achieve success and fulfillment. 

• Work with clients to create actionable plans for success, influence, and income growth.

Strategic Business Coach

Allstate

• Managed project life cycle development for Allstate Investment Technology portfolio.
• Conducted capacity planning and resource demand management for IT projects.
• Developed internal operating procedures and documentation to improve capacity planning.
• Created Microsoft Project Refresher Training course for internal PMs to enhance project management capabilities.

Project Manager

Consulting By Goodman, Inc.

• Led business transformation projects for Fortune 500 clients, delivering projects on time and within budget.
• Collaborated with leadership teams to streamline processes, reduce costs, and drive IT project production.
• Developed internal programs to enhance organizational effectiveness and improve overall operations.

Owner | Management Consultant | Project Management Consultant

Manpower

• Managed 10 creative design consultants for a $2 million e-learning program.
• Led training development for 4000 employees on new recruitment system.
• Acted as the single point of contact for risk and issue escalation.
• Coached and mentored development team for high-quality product delivery.

Project Management Consultant

i.c.stars |* Chicago

• Designed and documented a training method for a business-leadership development program, resulting in over 50% growth.
• Collaborated with the executive team to determine program scope, timeline, and content.
• Developed risk mitigation tactics to ensure project objectives were met.
• Interviewed subject-matter-experts to ensure course content met learner needs.

Program Development Consultant

Chase

• Managed the transition of application development work from onshore to offshore vendors, achieving significant productivity efficiencies.
• Developed current and future state workflows, mapping outsourced development processes to internal standards.
• Identified process gaps, restructured, and streamlined processes prior to the transition.
• Executed the cutover to the new offshore team on time, under budget, and without negative impact to daily operations.

Business Process Project Management Consultant

BearingPoint

• Organized and monitored master project plan for technology work streams, ePMO, and consulting firms using Microsoft Project.
• Delivered work plan aligned with ePMO in Project Server for timely report out.
• Facilitated weekly project meetings to ensure adherence to milestones.

PMO Project Management Consultant

Smiths Group plc

• Designed and delivered project management training program for engineers at a global medical device manufacturer.
• Collaborated with senior management to improve project management sustainability and performance.
• Established innovative project management techniques to expedite workflow and eliminate backlog.
• Facilitated customized project management training courses and "lunch & learn" sessions.

Project Management Consultant & Coach

McDonald's

• Managed global project team members during a system implementation and migration from Lotus Notes to iPlanet messaging system.
• Collaborated with regional managers, system engineers, and vendors to ensure project strategy execution and meet SLAs.
• Facilitated project kickoff and status meetings, regularly communicating with key stakeholders on progress and issues.

Global Implementation Project Management Consultant

Harness organic LinkedIn strategies for #AuthorityBranding & #AI for growth 📈 | LinkedMinded™ Using Ai | Catapult your coaching/consulting business in 12 weeks | Founder of Crack the Coaching C.O.D.E.™ | Podcast Host🎙️

𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

The only question is — 𝘸𝘪𝘭𝘭 𝘵𝘩𝘦𝘺 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘢𝘴 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘵𝘩𝘦𝘺’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘴𝘦𝘢𝘳𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳?

Most leadership & executive coaches aren’t struggling with talent, skills, or results.

They’re struggling with visibility that converts into premium clients.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹:
❌ Posting more doesn’t solve it
❌ Referrals aren’t predictable
❌ A résumé-style profile will never sell you as an authority

That’s why I created the 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗠𝗲𝘁𝗵𝗼𝗱 — a proven system that transforms your LinkedIn presence in just 30 days into a steady pipeline of 3–5 warm, qualified leads every week.

And no, this isn’t about posting daily, spamming DMs, or trying to be an influencer.

It’s about showing up as the Authority your future clients already want to hire.

𝗪𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀:
✅ Position themselves as the premium choice in their niche
✅ Attract inbound attention from decision-makers ready to buy
✅ Replace gimmicks with genuine conversations that convert

𝗣𝗿𝗼𝗼𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:
"𝘐𝘯 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 2 𝘸𝘦𝘦𝘬𝘴, 𝘮𝘺 𝘯𝘦𝘸 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘯𝘨 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 𝘐’𝘷𝘦 𝘩𝘢𝘥 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘪𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘦𝘷𝘦𝘯 𝘣𝘰𝘰𝘬𝘦𝘥 𝘢 𝘮𝘦𝘦𝘵𝘪𝘯𝘨!" — Brad S., Leadership Coach

If you’re ready to stop blending in and start being sought-after…

📅 Schedule your free 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗮𝗹𝗹 and let’s map out exactly how to position you so premium clients come to you 👉 https://jo.my/authority-boost-strategy-call

Chareen Goodman, Business Coach

The day I stopped playing small on LinkedIn, something happened. 😲

I used to think visibility meant victory. 🙌
✅ Posting daily. 
✅ Engaging everywhere. 
✅ Setting up "coffee chats" in the DMs

But this didn't move the needle much... 😏
❎ No leads.
❎ No traction.
❎ No momentum.

Then I had a V8 moment. 🤣

I was using LinkedIn like a platform, not leveraging it as my sales positioning tool.

That’s when I stopped posting for approval and started building for Authority. 🙌

The difference?
➡️ From activity to Authority.
➡️ From followers to clients.
➡️ From noise to results.

This week’s Authority Traction™ Newsletter dives deep into that shift — " 𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗖𝗼𝗮𝗰𝗵𝗲𝘀 𝗣𝗹𝗮𝘆 𝗦𝗺𝗮𝗹𝗹 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻... 𝗮𝗻𝗱 𝗛𝗼𝘄 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗣𝗹𝗮𝘆 𝘁𝗼 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲"

💌 Read the latest issue and learn how to step into Q4 with clarity, conviction, and an Authority brand that converts.

P.S. Hit “subscribe” so you never miss a drop — your next client might just find you through what you read next. 🔔 

P.P.S. Question for you:
𝘞𝘩𝘢𝘵’𝘴 𝘰𝘯𝘦 𝘸𝘢𝘺 𝘺𝘰𝘶’𝘳𝘦 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘵𝘰 𝘴𝘵𝘰𝘱 “𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘴𝘮𝘢𝘭𝘭” 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘩𝘪𝘴 𝘲𝘶𝘢𝘳𝘵𝘦𝘳?

#AuthorityTraction #AuthorityBrandFormula #LinkedInStrategy #ExecutiveCoaching #Consulting

Done Being Overlooked on LinkedIn? I Help Leadership & Executive Coaches Turn Visibility into Clients with the Authority Brand Formula™ | 🎤 On-Demand Keynote Speaker | Bank Your Brilliance™ 💛

The subtle but costly difference between using LinkedIn and leveraging it. Ok, let me get this out of the way right now. Let’s start with a truth bomb

Open article: Why Most Coaches Play Small on LinkedIn... and How Authority Brands Play to Dominate by Chareen Goodman, Business Coach • 5 min read

Why Most Coaches Play Small on LinkedIn... and How Authority Brands Play to Dominate

95% of LinkedIn users have witnessed their reach shrinking. 😲

But here’s the kicker...

It’s not a content problem. 👉 It’s an Authority problem.

Everyone’s talking about the algorithm like it’s the villain. 🦹‍♂️

🚧Fewer likes. 
🚧Fewer impressions. 
🚧Fewer profile views.

But the real story?

The algorithm didn’t stop working.  👉 It just stopped rewarding noise.

The coaches, consultants, and founders who will win in Q4 aren’t the loudest. 👉 They’re the clearest.  

And clarity is the new visibility. 🙌

📰 In this week’s Authority Traction™ Newsletter, I’m breaking down:

☑️ The shocking 2025 LinkedIn data (and what it really means for your reach)
☑️ Why “post more” is officially dead
☑️ The 3 shifts that help your Authority rise even when engagement drops

Because your visibility isn’t broken. 👉  Your Authority just isn’t loud enough yet.

🗞️ Read the full issue → “𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗦𝗵𝗶𝗳𝘁𝘀, 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗪𝗶𝗻𝘀”

(It’s your Q4 wake-up call — and your roadmap.)

#AuthorityBrand #AuthorityTraction #LinkedInStrategy #LeadershipCoach #ExecutiveCoach #HighTicketClients

Why Q4 is Your Make-or-Break Moment on LinkedIn. Let’s start with a fact that stings a little: According to Forbes, 95% of LinkedIn users report decli

Open article: When the Algorithm Shifts, Authority Wins by Chareen Goodman, Business Coach • 3 min read

When the Algorithm Shifts, Authority Wins

In this last quarter, it's time to stop posting like a platform user and start operating like a market participant. 😲

Because the algorithm? That just distributes your content.

The market? 𝗧𝗵𝗮𝘁 𝗱𝗲𝗰𝗶𝗱𝗲𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝗰𝗼𝗺𝗲.💰

Here’s what I mean... 👇

Most coaches, consultants, and even founders are optimizing for visibility...

...but the smart ones? 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗳𝗼𝗿 𝗱𝗲𝗺𝗮𝗻𝗱.😍

👉 They don’t post for approval — 𝘵𝘩𝘦𝘺 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵.
👉 They don’t chase trends — 𝘵𝘩𝘦𝘺 𝘳𝘦𝘢𝘥 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵.
👉 They don’t perform for the algorithm — 𝘵𝘩𝘦𝘺 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘵𝘴.

That’s the difference between “busy” and “booked” on LinkedIn.

🔥 I break this down in this week’s Authority Traction™ Newsletter: “𝘛𝘩𝘪𝘯𝘬 𝘓𝘪𝘬𝘦 𝘢 𝘔𝘢𝘳𝘬𝘦𝘵 𝘗𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵, 𝘕𝘰𝘵 𝘢 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘜𝘴𝘦𝘳”

QQ: How are you aligning your content with what your ideal clients actually need right now — 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘳𝘦𝘸𝘢𝘳𝘥𝘴? 🙄

👇 Drop your take below — I read every comment.

And hey… 
If you haven’t already, hit Subscribe (and tap that 🔔) so you never miss an Authority drop on your feed.

#AuthorityTraction #LinkedInMarketing #Founder #LeadershipCoach #ExecutiveCoach #ChareenGoodman

Your Q4 Reset for Real Results There’s a question I’ve been asking my clients lately: “Are you chasing the algorithm OR reading the market?” Here’s th

Open article: Think Like a Market Participant, Not a Platform User by Chareen Goodman, Business Coach • 4 min read

Think Like a Market Participant, Not a Platform User

Most people on LinkedIn are busy being users of the platform… but the ones getting paid? 

𝘛𝘩𝘦𝘺’𝘳𝘦 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵. 😲

Last week, I wrote about this in my Authority Traction Newsletter.

You see, nowadays, posting for visibility is easy. But positioning for demand? 

𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘦𝘳𝘦 𝘳𝘦𝘢𝘭 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘭𝘪𝘷𝘦𝘴. 🤩

If you’ve been wondering why your “consistent” posts aren’t converting right now,
this is your sign to start thinking like a market participant, not a platform user.

Catch the the full "live" on my Company Page → https://lnkd.in/g9rp8Jeu

#AuthorityTractionLive #AuthorityBrandFormula #LeadershipCoaches #ExecutiveCoaches #LinkedInStrategy #AuthorityBranding

Ever feel like you’re doing all the right things on LinkedIn… but it’s still not translating into clients? 😩

Same.

That was until I discovered why brilliance isn’t enough. 😏

Here's what you want... Don’t just be visible. 𝗕𝗲 𝗶𝗻 𝗱𝗲𝗺𝗮𝗻𝗱. 🔥

The truth?

→ Most coaches and consultants don’t have a visibility problem... they have an Authority alignment problem.

Because visibility will get you seen... 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶 𝘤𝘩𝘰𝘴𝘦𝘯.🫶

Last month, LinkedIn News tapped me 3️⃣ times to contribute to feature articles. 🙌

Not because I was louder… but because my Authority was measurable.

That’s what I call The Authority Equation™ it's the tool that helps you diagnose why your presence isn’t converting (and how to fix it fast).

If you’ve ever wondered why your visibility doesn’t match your brilliance, this week’s 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 breaks it all down (subscribe if you haven't already 😉)

👉  “𝘛𝘩𝘦 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘌𝘲𝘶𝘢𝘵𝘪𝘰𝘯: 𝘞𝘩𝘺 𝘉𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘤𝘦 𝘐𝘴𝘯’𝘵 𝘌𝘯𝘰𝘶𝘨𝘩.”

What do you think causes the biggest gap between being visible and being in demand on LinkedIn right now?

Drop your thoughts below... I’m curious to hear your take. 🤔

#AuthorityTraction #AuthorityBrandFormula #AuthorityEquation #LinkedIn #ChareenGoodman

Your Year-End Reset for Real Results You’ve been relentless this year. You did everything they told you to do. You did everything the playbook demands

Open article: The Authority Equation: Why Brilliance Isn’t Enough by Chareen Goodman, Business Coach • 5 min read

The Authority Equation: Why Brilliance Isn’t Enough

Are you ready to finally make your presence profitable and your brilliance bankable as a leadership or executive coach? (𝘏𝘪𝘯𝘵: 𝘚𝘢𝘺 𝘺𝘦𝘴...) 🤣

If your content feels like it’s falling flat lately… 𝘪𝘵’𝘴 𝘯𝘰𝘵 𝘺𝘰𝘶𝘳 𝘪𝘮𝘢𝘨𝘪𝘯𝘢𝘵𝘪𝘰𝘯. 🤯

It's no secret that LinkedIn has quietly updated its algorithm, — 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱.

It’s no longer about recency (posting every day).

It’s about relevance (i.e., creating content that sparks meaningful interaction.)

👉 Comments > 👉 Dwell time > Virality 👉 Evergreen value > Trend-chasing

Here’s what this means for you going forward.

If your LinkedIn strategy is still “post and pray,” you’re wasting time.

❌ Posting daily won’t save a broken profile.
❌ More content won’t fix unclear messaging.
❌ Hustling won’t attract high-ticket leads if your positioning is off.

The real solution you need?
👉 A high-converting LinkedIn profile.
👉 Magnetic messaging that builds authority.
👉 A content strategy that triggers conversations. 

That’s exactly what we do inside the Authority Boost: 5-Day VIP Intensive.

In just 5 days, we’ll turn your LinkedIn into a lead-generation machine that is built to win in this new algorithm era.

You walk away with:
✔️ A done-for-you profile makeover
✔️ A 30-day DM-ready content plan
✔️ A warm outreach strategy using the DM to Deal™ method
✔️ Results that build momentum—not just visibility

Nowadays, LinkedIn rewards strategy, not hustle. 🙌

Comment “BOOST” and I’ll send you the details.

I currently have 5 spots available that will give you the transformation and turnaround you want!

P.S. Which part of this post do you agree or disagree with most? 🤔

I built my 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻-𝗧𝗼-𝗣𝗿𝗼𝗳𝗶𝘁: 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗘𝗻𝗴𝗶𝗻𝗲™ on lead sources 99% of coaches ignore. 

My method? 
One Niche ⤵️
One Problem ⤵️ 
One Signature Solution ⤵️
And, One Irresistible Offer ⤵️

𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁? → 𝗖𝗹𝗮𝗿𝗶𝘁𝘆. 😍

Most coaches rush to market without a clear focus.

Big mistake.

Your success requires that you take time to define:
1. Your specific niche
2. The core problem you solve
3. Your unique solution
4. An irresistible offer

This clarity becomes your silver bullet.

Remember: There are no magic tricks in lead gen.

YOU are the magic when you get crystal clear on your 1-1-1-1 Strategy.

If you are so ready to transform LinkedIn into your unstoppable lead machine, why continue to wait? 😵‍💫

Hit me up in the DMs and let’s chat a bit.

Remember the days when flooding LinkedIn with daily posts was the golden ticket? 😍

Well, those days are gone.

The game has changed, and so must your strategy.

Posting every day used to work on LinkedIn. 😏

Now, clarity and alignment is what drives real Authority, leads, and premium clients.

Let's face it... Your ideal clients are drowning in a sea of noise.

They're scrolling past generic advice and motivational quotes,
searching for real solutions to their pressing problems.

They are still seeking, but what they crave is 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

They want someone who understands their specific challenges and offers targeted solutions.

That's where you come in. 🙌

By focusing on your niche's pain points and crafting a clear, problem-solving message, you become a beacon of expertise. 🤩

This approach doesn't just attract attention - 𝘪𝘵 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘴 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.

When you align your content with your audience's needs, you build trust and Authority naturally.

It's about showing up with purpose and presence.

I get that you might worry about posting less frequently, but remember, it's not about how often you post, it's about the value you provide when you do.

Your goal isn't to be everywhere, it's to be exactly where your ideal clients need you, when they need you.

This shift might feel uncomfortable at first, but consistency with clarity can transform LinkedIn from a networking platform into a lead-generating powerhouse.

Ready to make the shift? 🤔

Grab my 30 Days to LinkedIn Authority Roadmap ⤵️
https://lnkd.in/gzhhHDHp

Leadership & Executive Coaches: Stop chasing likes. Start attracting leads. Position your Authority Brand on LinkedIn in 30 days. | 🎤 On-Demand Keynote Speaker | Bank Your Brilliance™ 💛

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"𝘐𝘵'𝘴 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘥𝘪𝘴𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯." 🤨

In a world where we’re bombarded with endless notifications, constant updates, and the pressure to stay 'always on,' there's one skill that stands above the rest...

𝗙𝗢𝗖𝗨𝗦! 👁️

Today, I'm sharing actionable steps to help you silence the noise and eliminate the distractions so you zero in on what truly matters for your #LinkedInGrowth.

➡️ First and foremost, identify your core objectives when it comes to LinkedIn.

𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘳𝘶𝘭𝘺 𝘩𝘰𝘱𝘪𝘯𝘨 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯?

Once your objectives are clear, every action you take should align with these objectives. 🫡

𝗧𝗜𝗣: Objective before strategy, and strategy before tactics. 😉

➡️ Next, audit your current #LinkedInProfile. Your LinkedIn profile is the first impression you make, so make it good.

Ask yourself:
🔓 Does my profile position me as an Authority in my niche?
🔓 Does my profile communicate my unique value proposition to my ideal future clients?

𝗧𝗜𝗣: Get rid of the family vacay photo and use a clear headshot so people see YOU! 🙂

➡️ Content is your authority positioning megaphone. Create content that resonates with the problems, challenges, and aspirations of your targeted audience and showcases your expertise.

𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘢𝘺𝘪𝘯𝘨 𝘢𝘯𝘥 𝘵𝘰 𝘸𝘩𝘰𝘮 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘢𝘺𝘪𝘯𝘨 𝘪𝘵? 🤔

Answer this and you'll keep your focus better.

𝗧𝗜𝗣: Develop a content calendar to plan. Having a plan ensures consistency and allows you to focus on quality, thought-leadership content that matters.

➡️ Networking isn’t just about collecting contacts; it’s about building relationships. Engage with your connections by employing the Triad of Engagement™:

🏁 Comment thoughtfully on the posts of people you think would be a potential lead source.
🏁 Reach out and make strategic lead-oriented connection requests using personalized messages.
🏁 Start using direct messages to build and cultivate a relationship.

𝗧𝗜𝗣: Ditch the pitch!!!

➡️ Lastly, leverage the power of AI to streamline your efforts. AI can save you time and help you focus on your #LinkedInStrategy rather than mundane tasks. 🤖

𝗧𝗜𝗣: Get comfortable with AI and find your rhythm using it.

Silencing the noise isn't about ignoring everything else; it's about prioritizing effectively.

Remember, success on LinkedIn doesn't happen overnight, but with a focused strategy, it will happen over time. 

Care to share what your biggest challenge is when it comes to focusing on your LinkedIn strategy?
Pop something in the comments below!

#AuthorityBranding #LinkedIn #AuthorityBrandFormula #ChareenGoodman

“You’re not burned out. 𝗬𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗳𝗼𝗴𝗴𝘆.” 😲

Notice how many posts leave you wondering what the person actually does? 🤔

It’s not your audience’s job to decode your message.

Don’t be that post. 🙄
Be the clear guide instead. 😊

Here’s the truth:
The coaches and consultants who grow fastest on LinkedIn aren’t the ones posting the most...

They’re the ones posting with clarity and conviction.

Clear your message → clear your path → fill your pipeline. 

So if you’re spinning your wheels trying to “stay consistent” but not seeing results, try this instead:

✅ When you feel stuck → 𝘨𝘦𝘵 𝘴𝘶𝘱𝘦𝘳 𝘤𝘭𝘦𝘢𝘳 𝘰𝘯 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘴𝘦𝘳𝘷𝘦.
✅ When your message feels foggy → 𝘴𝘪𝘮𝘱𝘭𝘪𝘧𝘺 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘪𝘵.
✅ When you don’t see results → 𝘤𝘭𝘢𝘳𝘪𝘧𝘺 𝘵𝘩𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 𝘺𝘰𝘶 𝘥𝘦𝘭𝘪𝘷𝘦𝘳.

This is the core metric of every post you write → Not likes. Not views. → 𝗖𝗹𝗮𝗿𝗶𝘁𝘆.

💛 Stop hiding behind vague content. →  Start sharing clear Authority messages that make people see themselves in your story.

💛 That’s how you build trust, credibility, and a booked-out calendar — 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘣𝘶𝘳𝘯𝘰𝘶𝘵.

Remember: You’re not burned out. 𝗬𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗳𝗼𝗴𝗴𝘆. 😲

Want to know where the fog’s coming from?

 Take the 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 𝗤𝘂𝗶𝘇! 👈 
👉 It reveals your biggest clarity gap in less than 3 minutes.

You’ll instantly see how your Branding, Optimization, or Content is affecting your lead flow (and what to fix first).

Comment 𝗦𝗖𝗢𝗥𝗘𝗖𝗔𝗥𝗗 below and I’ll send you the link.

P.S.: Repost this for the people in your network. ♻️

If you’re a coach or consultant who’s posting consistently but still invisible to high-ticket clients, this is why 👇

You’re creating for engagement, not Authority.

The difference?

➡️ 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦𝘴, 𝘣𝘶𝘵 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶 𝘭𝘦𝘢𝘥𝘴. ⬅️

The shift happens when your posts start answering what your Ideal Future Clients are already searching for — 𝘯𝘰𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘳𝘦𝘸𝘢𝘳𝘥𝘴. 🤨

Here's the thing about content creation:

❌ Visibility alone won't pay the bills.
✔️ You need a strategy that turns those eyeballs into actual clients.

Enter the '𝗦𝗲𝗲, 𝗦𝗶𝗴𝗻𝗮𝗹, 𝗦𝗲𝗿𝘃𝗲' 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:

𝗦𝗲𝗲: Observe your audience. What are they struggling with?

𝗦𝗶𝗴𝗻𝗮𝗹: Create content that speaks directly to those pain points.

𝗦𝗲𝗿𝘃𝗲: This is where the magic happens.

The 'SERVE' step makes it effortless for your audience to say yes
The 'SERVE' step is all about offering low-friction next steps.
(𝘛𝘩𝘪𝘯𝘬 𝘮𝘪𝘤𝘳𝘰-𝘢𝘶𝘥𝘪𝘵𝘴, 𝘲𝘶𝘪𝘤𝘬 𝘤𝘢𝘭𝘭𝘴, 𝘰𝘳 𝘴𝘪𝘮𝘱𝘭𝘦 𝘤𝘩𝘦𝘤𝘬𝘭𝘪𝘴𝘵𝘴.)

These aren't big commitments. They're easy 'yeses' for your audience.

Why does this work? → 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘳𝘦𝘥𝘶𝘤𝘦𝘴 𝘵𝘩𝘦 𝘣𝘢𝘳𝘳𝘪𝘦𝘳 𝘵𝘰 𝘦𝘯𝘵𝘳𝘺.

Your audience doesn't have to make a huge decision. They're just taking a small step forward. 😊

But here's the key: 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆.
Run this loop over and over.

𝗦𝗲𝗲. 𝗦𝗶𝗴𝗻𝗮𝗹. 𝗦𝗲𝗿𝘃𝗲. → 𝗘𝘃𝗲𝗿𝘆. 𝗦𝗶𝗻𝗴𝗹𝗲. 𝗗𝗮𝘆.

This builds trust and establishes credibility. And most importantly, it creates a steady stream of engagement.

Remember: Your next premium client is already in your audience.

They're watching. They're waiting. So, give them an easy way to take that first step.

✅ That's how you turn lurkers into leads.
✅ That's how you build a thriving business.
✅ That's how you convert attention into action.

When was the last time your content started a conversation that led to a client, not just a comment?

Consider implementing the '𝗦𝗲𝗲, 𝗦𝗶𝗴𝗻𝗮𝗹, 𝗦𝗲𝗿𝘃𝗲' framework today if you want to change that outcome.

------------------------------
In my world, this looks like:
1️⃣ See – Observe your audience’s behavior.
2️⃣ Signal – Create content that solves what they’re stuck on.
3️⃣ Serve – Offer simple next steps.

That’s exactly what we create inside the Authority Boost: 5-Day VIP Intensive, a profile that magnetizes high-ticket clients and a content system that converts.

If you’re done waiting and ready to build your Authority Brand now, DM me “I’m In” and let’s get you visible, validated, and valued. 💛

#SundayMusing 🤔

Ever feel like you’re doing all the right things on LinkedIn, but things aren't working for you? 

 👉 Consider this your wake-up call before year-end.

🎥 So, I just dropped this short video breaking down my Authority Brand Formula™... You’ll find it pinned in my Featured section for easy replay. 

If you haven't heard about it... Well, it’s your fast pass to understanding what’s really missing in your current #LinkedIn strategy. 

👉 Watch it now, then DM me the word 𝗙𝗢𝗥𝗠𝗨𝗟𝗔 and I’ll send you my quick Authority Brand Scorecard so you can see exactly where you stand.

#HappySunday

It’s almost that time again when... 

Ghosts 👻
Goblins 🧙‍♀️
Boblins 😱 (𝘱𝘳𝘰𝘧𝘪𝘭𝘦𝘴 𝘵𝘩𝘢𝘵 𝘷𝘢𝘯𝘪𝘴𝘩)

Begin to haunt LinkedIn. 🎃

Well, forget the stuff of nonsense and get ready for the real 𝗧𝗿𝗶𝗰𝗸 𝗼𝗿 𝗧𝗿𝗲𝗮𝘁𝘀. 🍭

This week, I’m rolling out a few Authority Boost tricks to help you stop ghosting your own brilliance…
 …and a few treats that’ll help you turn that visibility into booked calls before November hits.

So make sure you hit that 🔔 on my profile.
You won’t want to miss what I’m dropping later this week. 💛

#AuthorityBrand #LinkedIn #Halloween2025 #AuthorityBoost #ChareenGoodman

You know what’s scarier than Halloween? 🎃

The number of coaches and consultants ghosting their own growth on LinkedIn. 😬

👉 They say they want more visibility.
👉 They talk about attracting high-ticket clients.
👉 They even promise themselves they’ll finally show up consistently this quarter.

But when it’s time to post, connect, or make an offer…

𝘗𝘰𝘰𝘧. 𝘎𝘰𝘯𝘦.

But here's a little inside information...

You can’t build Authority if you keep disappearing every time it’s time to be seen. 😲

The clients you want? 

But they’re not waiting for perfection. ➡️ They’re waiting for your presence.

Here’s what “𝘨𝘩𝘰𝘴𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘨𝘳𝘰𝘸𝘵𝘩” looks like: 

👻 Editing your post until the algorithm changes again.
👻 Writing your offer page but never hitting publish.
👻 Talking about your brilliance everywhere except your own profile.

You don’t need more planning (though I'm a planner among planners. 🤣).

You need to give yourself more permission — to move, to test, to be seen before you feel ready. (i.e., do it scared 😬)

Because your next level doesn’t come from hiding.
It comes from showing up, consistently, strategically, and unapologetically.

This Halloween, let’s call it what it is:

It’s not fear. ➡️ It’s avoidance dressed up as preparation.

So...
💎 Stop ghosting your growth.
💎 Start showing up with clarity.
💎 Let your Authority Brand speak for you — 𝘦𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘰𝘧𝘧𝘭𝘪𝘯𝘦.

If you are ready to show up before you feel ready.

Drop 𝗚𝗛𝗢𝗦𝗧 in the comments or simply like the post and I’ll send you the 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 𝗤𝘂𝗶𝘇. 

Think of it as your 𝘝𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘙𝘦𝘱𝘰𝘳𝘵 𝘊𝘢𝘳𝘥 for LinkedIn: find your weak spots, boost your strong ones, and banish invisibility for good. 👻

Because your brilliance was never meant to haunt the feed .→ It was meant to be 𝗯𝗮𝗻𝗸𝗮𝗯𝗹𝗲.

Your Authority is Your Advantage™
Chareen 💛

#Halloween2025 #LinkedIn #AuthorityBranding #AuthorityBoost #ChareenGoodman

Those eyes you’re looking at? 👀

They don’t blink. Yet, they see everything.

And that’s the energy your brand needs right now on LinkedIn.

Because too many brilliant coaches are out here hiding in plain sight...

Blending in with the crowd, whispering their message, and wondering why no one’s seeing them.

The truth?

🩸 Visibility without clarity is camouflage.
🩸 Posting without positioning is noise.
🩸 And confidence without strategy? 

Well, that’s just another mask. 👹

This Halloween…

Don’t hide your brilliance behind “safe” content.
Don’t dim your voice because others are loud.
Don’t let fear keep you invisible.

Your clients can’t hire what they can’t see.

And you weren’t meant to blend in with the shadows.

So here’s your reminder:

This isn’t your season to haunt the feed. → 𝘐𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘴𝘦𝘢𝘴𝘰𝘯 𝘵𝘰 𝘱𝘪𝘦𝘳𝘤𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘵.

So...

➡️ Take off the mask.
➡️ Be unmistakably visible.
➡️ Show up and show off with Authority.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗬𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗬𝗼𝘂𝗿 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲™ 💛

You’ve seen your gaps.
You know what to do.
Now it’s time to see what it’s costing you not to. 💰

This week’s final treat is all about turning visibility into value and understanding exactly where your brilliance is leaking revenue.

If you’re ready to see what invisibility is really costing you on LinkedIn, this is your treat! I built something special for Halloween 🎃 → 𝗧𝗵𝗲 𝗥𝗢𝗜 𝗼𝗳 𝗜𝗻𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿.

It takes 60 seconds to plug in your numbers and reveals exactly how much opportunity you’re losing each month because your Authority Brand isn’t fully visible yet.

No tricks. Just truth — 𝘢𝘯𝘥 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘣𝘪𝘵 𝘰𝘧 𝘵𝘳𝘦𝘢𝘵. 🍬

Drop 𝗥𝗢𝗜 below 👇 and I’ll send you my free 𝗥𝗢𝗜 𝗼𝗳 𝗜𝗻𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿. See exactly what your invisibility is costing you.

Happy Halloween 🎃

#Halloween2025 #AuthorityBranding #AuthorityBoost #ChareenGoodman

What if your LinkedIn profile did the prospecting for you? 😍

That’s what happened with Brad.

When he came to me he had a rock‑solid resume... 25+ years in tech, leadership at Intel, coaching tech execs.

But his LinkedIn profile wasn’t telling that story. 😲

→ It wasn’t clear.
→ It didn’t reflect him.
→ It wasn’t converting.

I repositioned him as an Authority to his ICP by leaning into his zone of genius. 

The work was:

🏆 A full profile optimization.
🏆 A rebuild of his positioning.
🏆 A reworked LinkedIn headline.
🏆 An About section turned forgettable to focused

❌ No daily posting. 
❌ No new offer. 
❌ No paid ads.

Result: 𝗔 𝟮𝟭.𝟵𝟳% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.

Why this matters? 🤔 

He didn’t grow followers just to grow followers. 

He wanted more of the right people to see his profile, and that’s exactly what happened.

New followers and profile views are filled with higher-quality leads and potential clients aligned with his goals. 🙌

Proof of positioning power: ⤵️

𝗔 𝘄𝗲𝗹𝗹-𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝘁𝘂𝗿𝗻𝘀 𝗽𝗮𝘀𝘀𝗶𝘃𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝗻𝘁𝗼 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗹𝗲𝗮𝗱𝘀.

𝘉𝘳𝘢𝘥’𝘴 𝘸𝘰𝘳𝘥𝘴: "𝘓𝘰𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘸 𝘱𝘳𝘰𝘧𝘪𝘭𝘦! 𝘛𝘩𝘦 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘴𝘦𝘤𝘵𝘪𝘰𝘯 𝘪𝘴 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘪𝘵 𝘴𝘦𝘯𝘥𝘴 𝘮𝘺 𝘸𝘢𝘺. 𝘐’𝘷𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘨𝘰𝘵 𝘢 𝘮𝘦𝘦𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘰𝘯𝘦."

If you want this kind of profile-driven transformation before year‑end, DM me “BOOST” and I’ll show what’s possible for your profile.

Your authority is your advantage — use it.

Before I ever talked about building Authority Brands, I was deep in the world of project management consulting, helping Fortune 500 companies streamline the 4 Ps that drive profit:

→ People
→ Process
→ Projects
→ Performance.

I built systems that created clarity out of chaos and order out of overwhelm.

But when I decided to shift from consultant to coach, I realized there was a missing “P.” ... 𝗣𝗥𝗘𝗦𝗘𝗡𝗖𝗘.

You can have every system, certification, and spreadsheet, but if the right people don’t see you, opportunity never finds you.

👉 𝘌𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺. 

I knew I could help people, but no one could see me online.

That was my wake-up call. 😲

So, I pivoted.

I applied the same discipline I used turning around at-risk projects to the platform that confused so many — 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.

I studied what made some coaches magnetic while others remained invisible.
I tested. Failed. Refined.

And eventually built what became 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ — a framework that turns 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.

That formula changed everything...
𝘍𝘪𝘳𝘴𝘵 𝘧𝘰𝘳 𝘮𝘦, 𝘵𝘩𝘦𝘯 𝘧𝘰𝘳 𝘮𝘺 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 😍

Now I help coaches and consultants do the same... transforming their LinkedIn presence through my Authority Boost™ 5-Day VIP Intensive — 𝗮 𝗳𝗮𝘀𝘁-𝗮𝗰𝘁𝗶𝗼𝗻 experience that turns your profile into a premium, lead-flowing pipeline.

Because here's the deal... every expert deserves to be seen.
Not for their hustle, but for their Authority. 💛

P.S. I’ve got 3 private spots this month for the coach or consultant who is ready to build a high-authority LinkedIn presence and attract high-ticket clients — fast.

Comment “BOOST” below or DM me for details.

Four words flipped my LinkedIn marketing from hustle to harmony. 😍

👉 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺. 𝘖𝘷𝘦𝘳. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨. 𝘌𝘭𝘴𝘦.

Yep! There was a time I tried every “visibility hack” 😜

✅ Daily posting.
✅ 60-minute lives.
✅ Inspirational quotes.

And still, my DMs were quiet.

But, the moment I stopped chasing visibility and built my Authority ecosystem, it shifted.

You see, Authority isn’t built by doing more. → It’s built by doing the right things in the right order.

That’s why the 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ works... 

[𝗕 + 𝗢 + 𝗖 × (𝗘 × 𝟯) / 𝗧] = 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 + 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 + 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 × (𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘅 𝟯) / 𝗧𝗶𝗺𝗲.

It’s math for momentum. 🙌

When your clarity compounds, visibility stops feeling like a chase, and it becomes a current that carries opportunity to you.

Want to see how this formula applies to your profile?
👇
Drop AUTHORITY below for a free mini audit.

Yesterday, #𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻𝗡𝗲𝘄𝘀 asked my take on launching a business. 😊

𝘏𝘦𝘳𝘦’𝘴 𝘸𝘩𝘢𝘵 𝘐 𝘴𝘩𝘢𝘳𝘦𝘥...

My take on launching a business 👇

Starting a business isn’t just a professional move, it’s a personal declaration that you’re done renting your brilliance out to others.

My advice? Don’t start with the idea. Start with the infrastructure. I’ve managed multi-million-dollar projects for Fortune 500 companies, and the pattern is the same everywhere: ideas are easy, but execution wins. The people who scale aren’t the dreamers, they’re the doers who build systems that make the dream repeatable every day.

If you want your business to grow, treat it like a project:
✅ Define your scope: Know exactly who you serve and the problem you solve.
✅ Track your milestones: Progress creates confidence.
✅ Plan for risks: Challenges are not stop signs, they’re signals.

And remember this: you don’t build a business to escape work... you build one to create freedom. Freedom comes from structure, clarity, and systems that work when you’re not.

So build it right. Build it bankable. And build it on your Authority. 💛

-------------------------------
QQ: 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗮𝗱𝗱?

Open article: Many professionals dream of becoming their own boss — but that ambition varies by industry.

About 4 in 10 U.S. professionals say they're interested in starting their own business soon, according to… | LinkedIn News | 200 comments by linkedin.com

Many professionals dream of becoming their own boss — but that ambition varies by industry.

About 4 in 10 U.S. professionals say they're interested in starting their own business soon, according to… | LinkedIn News | 200 comments

Everyone says LinkedIn is for networking, but that perspective is exactly why people who want to get leads and clients on LinkedIn don't have them. 😏

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀𝗻’𝘁 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. 𝗜𝘁’𝘀 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗱𝗶𝘀𝗴𝘂𝗶𝘀𝗲𝗱 𝗮𝘀 𝗼𝗻𝗲. 🎭

When business professionals log in, they scroll, post, and comment like it’s Facebook in a suit. 👔

They chase engagement metrics — 𝘭𝘪𝘬𝘦𝘴, 𝘷𝘪𝘦𝘸𝘴, 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 — but ignore the quiet metrics that actually matter:

💡 LinkedIn profile views
💡 Inbound connection requests
💡 DMs from relevant decision-makers

That’s where the real business development happens. 💰

But here's what trips people up... 

Everyone’s been told to “𝘣𝘦 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤” and “𝘫𝘶𝘴𝘵 𝘱𝘰𝘴𝘵 𝘷𝘢𝘭𝘶𝘦.” 😬

𝗕𝘂𝘁 𝘃𝗮𝗹𝘂𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝘂𝗻𝗹𝗲𝘀𝘀 𝗶𝘁 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱. → 𝘝𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 ≠ 𝘝𝘪𝘢𝘣𝘪𝘭𝘪𝘵𝘺.

The zinger... 𝘠𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘥𝘦𝘱𝘰𝘴𝘪𝘵 𝘭𝘪𝘬𝘦𝘴. 

Most people show up on LinkedIn to “network.” But networking without a system is just digital small talk — 𝘢𝘯𝘥 𝘴𝘮𝘢𝘭𝘭 𝘵𝘢𝘭𝘬 𝘸𝘰𝘯'𝘵 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳 𝘭𝘦𝘢𝘥 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦. 🙄

Here’s how to reframe to reposition. 👉 𝗧𝗿𝗲𝗮𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗹𝗶𝗸𝗲 𝗮 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲, 𝗻𝗼𝘁 𝗮 𝗽𝗹𝗮𝘆𝗴𝗿𝗼𝘂𝗻𝗱.

Every post → every comment → every message should position you as the Authority to your Ideal Future Clients and connect back to your offer ecosystem.

That’s how you build a brand that banks your brilliance — 𝘪𝘯𝘵𝘦𝘯𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺, 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘺, 𝘢𝘯𝘥 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘺.

#ItsMonday so let's make it happen this week! 💛

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Chareen Goodman, Business Coach

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The Battle

Paul Cooper MBA, CIPD

Chareen Goodman, Business Coach

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