└► Sales Teams Don’t Underperform. They Underprepare. Let’s Fix That. | Author 📚 "The Work Before the Work" | SKO Speaker 🎤 (NSA & PSA) | Keynotes & Workshops | Aiming to turn 1m salespeople into Prepared Sellers.

"All I can say is thank you, and I owe you a lot of commission!"
Jodie Vard | Account Executive | Navan

"For individual contributors aspiring to take the leadership route, Paul's training is the go-to resource."
Kirby Rabalais MBA | Enterprise Sales Manager | Truce Software


Paul M. Caffrey reveals the hidden habits elite sales professionals use to prospect better, sell more and get promoted faster. 

This unlocks the potential of salespeople & sales teams to outperform the competition.

He shared the framework in "THE WORK BEFORE THE WORK", co-authored with Phil M Jones (author of Exactly What to Say which has sold 3 million copies).


"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
Bob Burg, 3x Best Selling Author | The Go Giver Series

“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
Todd Caponi | 2x Best Selling Author | The Transparency Sale & Transparent Sales Leader

"a solid framework that will drive results for anyone willing to put in the effort."
John Barrows | CEO JB Sales Training & 400k LinkedIn Followers

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When your ready, Paul can help you in 3 ways


1. Sales Keynote Speaking 🎤

Paul delivers electric keynotes on sales preparation that change the game for sellers. They are entertaining, memorable & actionable immediately! 

"wow, he is incredible. I see very few speakers talk about preparation and if you want to get your sales team motivated, he not only has amazing content, but his energy, spectacular"
Meredith Elliott Powell, Award-winning Speaker, Best selling author  of Thrive

"when it comes to preparation & sales training...I couldn't think of a better speaker than Paul. His takes everyones sales to the next level"
Johnny Quinn, U.S Olympian & ex-NFL Footballer

2. Sales Masterclasses 🚀 

Help Your Team Discover the Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

Topics include: Prospecting, Discovery, Demo's & Negotiation

"Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team."
Mike Fallat | CEO & FOUNDER

3. Group Coaching 🚀

 - The Ambitious Account Executive Group Coaching Program

Everything an AE needs to exceed quota & get promoted faster

- The Elite Founder Sellers Mastermind

SEND PAUL A DM TO FIND OUT MORE!!

Paul M. Caffrey BSc(Hons), MIM, MPSA.

PitchedIt

Co-Founder and COO

Salesforce

Senior Account Executive - High Tech

High tech is characterised by constant change and innovation. In order to stay ahead of the curve businesses need to put their customers and their customers customers at the heart of everything they do.

Creating a seamless customer experience is imperative in the fast-paced, competitive environment that is high tech. With many channels, technologies and platforms, the challenge for many high tech companies isn’t gathering data, it’s integrating data into a single customer view. So bringing it all together in one single platform that will allow you to understand exactly what your customer is doing and what they want is crucial.

To meet these challenges head on, technology companies are partnering with Salesforce to develop innovative solutions that drive success and create unrivalled customer experiences.

Account Executive - High Tech

Helping UK organisations leverage the Salesforce Customer Success Platform to find, win, keep and grow new business.

Account Executive - Start up & Emerging Business

Developing and maintaining key stakeholder relationships across the Enterprise business space in the UK & Ireland, with a specific focus on the High-Tech and Business Services industry.

Enterprise Account Strategist UK & Ireland

Sales Development Representative UK & Ireland

Morgan McKinley

Consultant on the Financial Services team

Consultant

Lincoln Recruitment Specialists

Focused on the recruitment of financial services professionals

Assisted on a number of key projects to enhance Lincoln’s digital/traditional marketing strategy and enhance the integrity of client data.

Data & Marketing Analyst

When I worked at Salesforce I was the Account Executive for a company called Peakon who was acquired by Workday for $700million! When I saw the news, I remember thinking:

"How can someone like me invest in companies like this?". 

Now my best friend and I are building the platform which makes that possible!

Rob Halligan

We’ve been speaking with a lot of investors and they’re saying the same thing:

Running deals is messy, slow and admin heavy 🐌

SPVs, nominees, KYC, payments, signatures, reporting - all managed across tools and services that were never designed to work together ⛓️‍💥☹️

So we built something better.

A natural extension of what Shuttle already is - regulated infrastructure built to make private-market deals actually work.

We had already built the regulated backbone that powers Shuttle. And It turned out that infrastructure stands on its own.

So we’re opening it up.

🧑‍🤝‍🧑 For syndicate leads running SPVs.
💰 For funds spinning up sidecars.
🙋 For founders who want a clean nominee structure without the operational drag.

One workflow from start to finish: 
Onboarding → KYC → payments → signatures → capital pooling → reporting → distributions.

Regulated. Irish-domiciled. And a single line on the cap table ✅

Why does this matter?
Because private markets can’t scale if the plumbing stays fragmented.

If you want more angel activity, more sidecars, more founder-led raises, you need infrastructure that reduces friction, not adds to it.

This isn't a new direction, it's a continuation of the same principle we started with:
We build the rails. Everyone else gets to move faster 🚅💨

If you’re running a syndicate, a fund, or raising right now and you’re tired of stitching together tools and solicitors to execute one deal, send me a message.

We’ll show you how to run your next deal properly.

............................



Join Shuttle is regulated by the Central Bank of Ireland

Helping ambitious professionals build long-term wealth @ Shuttle

🎉 Announcing Shuttle's latest investment: Lative 🎉


HUGE congrats to Werner, Laura and the Lative team on this exciting milestone. 

My career has been built in sales environments, so when we spoke with Werner and he showed us what they were building at Lative, and why, it immediately got my attention.

What is Lative?

Most sales organisations are still planning the most critical part of their business in spreadsheets, slow models, static data, and no real visibility into what’s actually happening on the ground.

Lative is changing that. They’ve built an AI-powered platform that connects real-time sales productivity, capacity, and execution so leaders can make high-value planning and investment decisions with confidence.

What stands out is how deeply the product reflects Werner and Laura's operator experience. They’ve lived these problems for years, and it shows in how quickly customers like Seismic, Intercom, Version 1, and Aiven are adopting and expanding the platform.

This round gives the team the resources to scale the category they’re creating and double down on an AI roadmap that revenue teams are already asking for.

Super excited for Shuttle to play a small part in this round and to invest alongside Act Venture Capital, Senovo, Handshake Ventures, Warren Weiss, and Elkstone.

Lets gooooo 🚀

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Join Shuttle Limited is regulated by the Central Bank of Ireland.

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The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Rob Halligan

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taplio

The Battle

Paul M. Caffrey BSc(Hons), MIM, MPSA.

Rob Halligan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Halligan's LinkedIn Performance

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