Second Half Solopreneur | C.L.E.A.R. Purpose™ | Monetize Your Mind™ | live a profitable life

I don’t coach, consult, or motivate.

I work with a small number of decision-makers who already carry real responsibility and don’t need another framework, system, or program.

Most of the people I work with are competent, experienced, and successful by any external measure. What’s changed is the weight of the decisions. The context is heavier. The consequences are real. And there are fewer places to think out loud without managing optics or opinions.

My role is simple:
I help people see clearly and decide cleanly.

This work isn’t about growth for growth’s sake or chasing optimization. It’s about collapsing noise, surfacing what actually matters, and creating resolution around decisions that can’t be delegated.

There are no slide decks.
No deliverables.
No group calls or ongoing programs.

Just direct conversation, honest judgment, and a private place to think before a decision becomes expensive.

This is not a fit if you’re looking for accountability, implementation help, or step-by-step plans. I don’t help people become decision-makers; I work with people who already are one.

The work usually begins with a short, focused advisory engagement. For a small number of clients, I stay involved on a monthly basis as a thinking partner and sounding board. That ongoing relationship is offered selectively and only when it’s genuinely useful.

If you’re carrying a decision you can’t outsource - and don’t want to make in public - you’ll recognize yourself in this.

If not, that’s fine too.

Paul B. Evans

The returns you're filing this year were based on decisions your clients made 12-24 months ago.

If they'd asked you BEFORE making those decisions, would the tax outcome be different?

Of course.

That's the shift from compliance to advisory.

And it's worth 3-5x the revenue.

Paul B Evans

21 Years of M&A Transaction Experience | Helping CPAs (my #1 referral source) shift from compliance to consulting in the age of AI | Get the book... SMART Exit Advantage™

You just got a referral. Small business owner. "Just needs taxes done." You said yes.

You think you added $2,000 in revenue. You actually just cost yourself a possible $50,000 opportunity.

Every tax-only client you add is a slot you can't give to an advisory client, and by 2030, those tax clients will be gone anyway. Full breakdown in the article...

You're weeks into tax season. Your phone rings. It's a referral from an existing client. "Hey, my friend needs a CPA. Can you take him on? He's got a 

Open article: Stop Adding Tax Clients (Unless They're Worth $50K+) - Issue #6 by Paul B Evans • 13 min read

Stop Adding Tax Clients (Unless They're Worth $50K+) - Issue #6

Issue 05 in the series helping you transition from compliance to consulting...

You're weeks into tax season. You might already be exhausted. The returns are stacking up faster than you can clear them. Your inbox is a war zone. Yo

Open article: The Compliance Compression: What You're Feeling But Haven't Named Yet (And Why the Next 3 Years Will Force the Decision) by Paul B Evans • 9 min read

The Compliance Compression: What You're Feeling But Haven't Named Yet (And Why the Next 3 Years Will Force the Decision)

Saturday Morning Reality Check

It's Saturday and if you're thinking about your client load, then something off. Way off...

Tax season takes your evenings. Now it's taking your weekends.

Here's the thing nobody tells you:

This grind isn't a rite of passage. 
It's a business model choice.

Compliance work scales through VOLUME. 

More clients. 
More filings. 
More hours.

ADVISORY work scales through VALUE. 

Higher fees.
Fewer clients. 
Deeper relationships. 

One CPA: 
200 compliance clients
$400K revenue
Rare pure weekends. 

(And they have to move vacations around to fit whatever financial season they are in. How ridiculous is that?)

Another CPA: 
40 advisory clients
$800K revenue
Freedom to do whatever whenever they want. 

Same credentials. 
Different choices.
Different lives.

You can keep believing the grind is temporary, that next year will be different.

Or you can build a practice where tax season doesn't own you.

The CPAs getting their lives back? 

They don't work harder.
They worked differently.

Enjoy your coffee. You've earned it.

And maybe, just maybe, think about whether you want to earn it this way again next year.


#cpa #taxseason #taxsavings

Great event!! The Value Builder System™

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CEO, Storytold | Your story should generate revenue while you sleep. | Top 1% LinkedIn Storyteller | Real authority that drives deals.

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

If your outreach feels cold, it’s usually because your presence is.

People say outreach is quantity.
More connection requests.
More messages sent.
More follow-ups.
Copy/paste.

And then wonder why replies are slow
or their new conversations go nowhere.
Because from the other side, it's COLD.

There’s no context. No recognition.
No reason to engage beyond curiosity.

Outreach works differently when someone already knows who you are.

When they’ve seen your thinking.
When they recognise your name.

When they understand what you stand for before you ever land in their inbox.

That’s not luck. That’s clever positioning.
We spend a lot of time shaping that layer.

Making sure businesses aren’t only visible, but recognisable.

So when outreach happens, it doesn’t feel like an introduction.
More like a continuation.


That’s how we approach growth at Storytold™
Build recognition first, then start the conversation.
When trust is already built up with your audience.

A strong website explains what you do. BUT AUTHORITY is what makes people want you.


Most businesses focus on getting the site live.
Pages written. Design signed off. Job done.

But after that, something important is missing.
There’s nothing reinforcing your message.

Nothing building recognition, or keeping you
front of mind once someone clicks away.


So your site exists… but your clients don't come.


Authority doesn’t live on a single page.
It’s built through repeated exposure.
Showing up in the right places like
#LinkedIn, with the same intent.

That’s how people arrive at a
website already convinced.
So this is where we focus.
Building your *authority*


Shaping how businesses show up publicly.
Defining what they need to be known for.

Writing stories that reinforce your position
day by day, week by week, so your website
stops doing all the heavy lifting on its own.

The result is simple. People don’t land cold.
They arrive with context. With confidence.
With a sense of who they’re dealing with.


Websites explain. Your authority *convinces*.


That’s the result of working with Storytold™
So trust is built repeatedly with your audience.
You get more sales, when you get your story told.

For International Women’s Day I’m celebrating the incredible women of Storytold.


Today I can tell you how inspiring they are
(and for it only to sound a LITTLE cringe).

Not as a tickbox exercise or because I’m trying to look good. But because they work incredibly hard, they’re extremely caring and they truly believe in our vision: to help leaders get their story told.

But more than that. One of them
(you know who you are) believed
in me before Storytold™ existed.

She’s the reason we’re here today.

Also 75% of our clients are female,
leaders from the UK and the USA,
and all are excellent at their craft.

Just like my team are excellent at ours.

These incredible women help you get your story told.

And as far as I’m concerned, they should be celebrated every day.

How I realised the most dangerous place to be is in my own head.



In 2023 I’d draft a post
when I had time, feel like
an imposter, and hit delete.

I’m an introvert, so I didn't know
how to share my knowledge here
without sounding like a narcissist.

I saw so many leaders sign deals on
LinkedIn, I knew it was the place to be.
But I couldn’t get out of my own head.

Every day I stayed quiet, others were
signing opportunities that I wanted.

It was frustrating. I knew the more
I stayed quiet and invisible, the
more my silence cost me.


By January 2024,
I’d had enough.
I said F%CK it.
I’m doing this.


I realised I didn't need
to be a content creator.

I needed a system to
share my perspective,
and attract others who
aligned with my values.

So I built Storytold™


✅  We build your reputation,
❌  so you can focus on leads.

✅  We extract your message,
❌  so you don't have to think.

✅  We share your experience,
❌  so you don't look arrogant.

✅  We own the daily operations,
❌  so you can own your authority.


I built this company to solve my own
invisibility, and went from 740 friends
to 55,000+ peers following in 2 years.

If you’re tired of being the best-kept
secret in your industry, stop trying to
think your way out of it. Start operating.

I’m Jack. I help leaders get out of their own heads and into the market. Request a Private Authority Call via the link in my profile.

P.S. I’ve created free PDFs for you:
👉 https://lnkd.in/dmvUzSts

Your audience trusting you, and then buying from you, isn't like flicking on a light switch.


A CEO left a comment on my post yesterday
that completely hit the nail on the head:
"Authority is built with a lot of reps."

He is 100% right.

Nobody walks into a gym,
lifts a dumbbell just once,
and walks out ripped.
(I wish)

And nobody writes one post on LinkedIn and suddenly becomes an industry icon. Trust, like muscle mass, takes determination, hard work, consistency, repetition, and time.

You have to prove yourself over & over again with every post until the market believes you. And no matter how much you wanna post, a CEO doesn’t have time to do it properly.

You’ll be inconsistent, even with a marketing department. And like at the gym, inconsistent bursts of energy don’t get you anywhere, they just make you tired.


That is exactly why I built Storytold™


Brilliant leaders are losing deals
because they simply don't have
the hours in the day to show up.

We're the system that puts in the reps for you.
We do the heavy lifting to grow your authority,
without sapping a single minute of your focus.

You bring your career expertise.
My team and I bring consistency.

Want clients? Get your story told.
→ https://lnkd.in/eZZ8j7ZF


P.S. I don’t go to the gym. I’m too busy making leaders like you ripped instead.

taplio

The Battle

Paul B. Evans

Jack Dyer🕺

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Performance ScorePaul B. Evans's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

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taplio

The Battle

Paul B. Evans

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul B. Evans's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul B. Evans's LinkedIn Performance