UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

Self-made B2C MD: You built a £2-£10M business.
Visionaries like you don't get stuck... until now. 
You've hit your first ceiling.

You're asking: "What's broken? My vision? My why? My strategy?"
Wrong question.

✅ Vision: Where you're going & who's coming. (You nailed it to hit £2-£10M.)
✅ Purpose: Why it matters. (Deeper than money now.)
✅ Strategy: What/when. (KPIs, targets – all solid.)People without these NEVER reach your ceiling.

→ The missing piece? "HOW" you sell in 2026.

Your 'How' Sense Check (90% MDs fail here):

→ How old are your lead-sales processes? (Pre-2023 = expired.)
→ How does your 2026 buyer respond to each of your processes?
→ How do your team prep/debrief battles?
→ How do they pivot moment-to-moment?
→ How skilled/tooled are they for pivots?
→ How flexible are processes/autonomy?

❌ 1+ fail? 

TACTICS are your 'How'.

❌1900s Tactics (Outdated): Learn this script → Follow it to the letter → Weekly role-plays with me to catch you out. [Your 2026 buyer won't get it the way their parents did, after all it was them it was deigned for right? But their kids aren't falling for it?]

✅ 2026 Tactics Upgrade (My Method):
→  Match seller thinking and tactics to 2026 buyer brain.
→ Flexible frameworks + psychology-led.
→ Inception Selling: They buy as THEIR idea.
→ Installed into thinking first → then skills → Plus new 2026 toolkits provided
→ results <1 month → Vision-aligned & unstuck <3 months.
→ Investment: £1-3k/pm (1/3rd new Sales Director cost. 1-in-2 fail Y1 with £30k+ payoff: McKinsey.)

I'm your Tactical Remote Sales Director. MDs hire me risk-free to 2x growth.

Still reading? Trust your gut – DM "Tactics" to talk.

Your move,  Paul

Paul Atherton

Ash Rathod

You already know storytelling is essential for your business and brand. But storytelling is much more than the words on your website, content and other communications. The right narrative can inform your short and long term strategy, help align your team, outmanoeuvre the competition and build a tribe of ambassadors.It can help you attract and retain the right customers who are willing to pay you more for a longer period of time and tell others to do the same.It's about high level performance. ie. increasing profits for the business and providing unique value to the people you serve.I specialise in guiding businesses do exactly this. My philosophy centres on a "Story-First Approach," a method that has proven to be the missing link for many who struggle with brand identity and growth.The challenge most people face when building a brand is twofold: either they're paralysed by indecision, never taking the first step, or they jump in headfirst, producing content without a coherent strategy. Both paths lead to a stagnant or unclear identity. The root cause? A lack of strategic direction.  I can help with that.---I studied media and communications specialising in script-writing, where my love for storytelling started. I worked in TV media alongside the London arm of global ad agencies such as StarCom, OMD, PHD Media and many smaller DRTV agencies. My portfolio stretched across global FMCG, (P&amp;G and Unilever) and automotive (Ford and Toyota) brands before moving to Turner Broadcasting (now Warner Bros. Discovery) to work on kids brands (such as Mattel and Hasbro). As the online world began to grow, I moved into Digital Marketing where I helped scale the Manchester office of a Bournemouth based media agency, going from media owner to client side, which consisted of a team of 20+ designers, marketers, copywriters and BDMs.Then after a short sales role at BT, I decided to start my own creative agency, to help start-ups to SMEs with with their communications online.This was almost 16 years ago. I'm proud to say I still run and I own that brand consultancy and design studio in the UK which has focused on serving start-ups to corporations over those years. Right now my focus covers:L&amp;D Training (1:1 &amp; Corporate teams)Speaking at eventsBrand Strategy workshops for start-ups and SMEs.None of these are an overnight fix.But if you are serious about shaping and growing your brand, I can help you do this faster than most.NB. My profile picture has been touched up with AI to change the colour of my shirt and  background

Brand Story Strategist | Managing Director

A brand strategy + design collective specializing in creating compelling content for digital communications. We work with forward-thinking founders, c-suite stakeholders, and marketing teams who passionately strive to lead the change in making the world of work a better place for all.

Our capabilities include:

Brand Strategy

  - Storytelling for brands 
  - Storytelling for leaders

Activation

  - Content Production
  - Media Planning

I've become a little obsessed.

For good reason.

I vibe coded RenderPrompt for one simple job. Helping me create better AI images for client work.

Then the more I used it, the more gaps in my own workflow appeared. So I kept adding what I needed.

Now it has cinema grading sliders and presets. Plan storyboard design characters design, wardrobe, environments. A whiteboard space where people can remix, edit and collaborate on images. There is even a beta feature that turns still images into video.

It began as a small fix for one problem.

But tools have a funny way of revealing the process behind your work. Which present opportunities to improve your workflow even more.

And when you build for your own workflow first, you usually end up building something others were quietly waiting for.

So far, I've used the web app for a video series of NHS videos, a national b2c retail brand, a creative agency for client mock ups, a global recruitment brand video and several personal projects.

The video below is a overview but more detailed tutorials on their way. 

Happy Friday all! 


#GenAI #Vibecoding #Storytelling

Brand Storytelling in an AI World | I help marketing teams with AI image and video production without compromising brand equity.

Naming at Scale: How to Turn Creativity into Systems that Work at Speed with Nina Beckhardt

The sheer speed of business today is staggering. 

Companies are launching new products and services at a pace that was unthinkable a decade ago.....and naming has had to evolve to keep up.

In our next Watercooler Brand Talks, we're going to discuss how the most forward-thinking teams are turning naming from a one-off creative task into a repeatable system that works at scale.

We’ll look at how to balance creativity with consistency, how naming fits within brand architecture, and why process and pace are now just as important as inspiration.

How much of the naming process is creativity and how much of it is strategy? And what else is involved? 

Think you know the answer? 

Watch this

Naming at Scale: How to Turn Creativity into Systems that Work at Speed

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The Battle

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Ash Rathod

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The Battle

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Engagements

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