21st Century Direct Sales Coaching

The 2014 UK Sales Coach of the Year and Today the UK's No1 Direct Sales Coach live daily from Bali with On Demand Paygo Video Sales Coaching to UK & US Direct Sales Business Owners & Sales Pro's. 

The Only sales coach on LinkedIn with a Proven 30 Day 10X ROI Results Guarantee. 

Master the Art & Science of 21st Century Direct Selling and start closing 1 in every 2 of your direct sales leads without any convincing or persuading. 

Book your 2025 January Sales Kick Off Coaching Call now to make 2025 your best year yet!

UK No1 Direct Sales Coach 

Everest Home Improvements

No1 Divisional Sales Manager : 

* 2000 Wales & West 

* 2002 South West 

* 2004 Kent

* 2005 London West 

No1 Regional Sales Manager 

*2006 & 2007 Western 

2009-2011 - Sales Director Kitchens | Recruited & Trained a National Sales Force & Built a £10 Million PA Direct Sell Kitchen Business from Door Canvassed & Cold Telecan Leads in a Double Glazing Business 

2012 - Eastern Sales Director - led a 250 strong sales team to close over £50 Million

2013 - Southern Sales Director - led a 500 strong sales team to close over £100 Million

Sales Director

First National Bank

1994-1999 FNB - Closed over £57Million in Personal Sales & Trained/Coached/Led sales professionals to close in excess of £1Billion over 5 years - No1 Finance Sales Trainer in the UK Direct Sales Finance Industry | No1 Salesman Avco Trust 1992-1994 | No1 Salesman HFC Bank 1990-1992

National Sales Training Manager

UK #1 Sales Coach Live from Bali🏝️ Neuroclose™ The New Psychology of B2C Persuasion | DM me for Home Improvement, Real Estate & Solar Live Video Direct Sales Training that Gets Your Buyers Closing The Sale For You👊

Award Winning B2C Sales Coach | Neuroclose™ Creator - The New Psychology of Persuasion

At 19, I broke B2C insurance sales records - by hacking buyers emotions and psychology that I didn’t yet fully understand. For 25+ years, I’ve been obsessed with one question: “Why do people REALLY say YES?”  

From building and leading 50 strong £100M+ teams at Everest to launching my own sales coaching business and winning the UK sales coach of the year award in my first year then coaching 1,500+ 21st century entrepreneurs I discovered a truth: Sales isn’t persuasion—it’s neuroscience.  

Today 21st century buyers brains scan for threats on autopilot in seconds. So, In 2021, I launched NeuroClose©—the brain-based sales system that gets today's buyers closing the sale for you as their own idea (Think "Inception" stealth persuasion) 

MY JOURNEY: From Liverpool Streets to Bali Beaches

- 1990-1999: From Master salesman - No1 Sales Trainer in the UK Consumer Finance Industry
- 1999-2013: Sold £250M+ in windows, kitchens & finance | Led 500+ Strong teams to sell £1Billion+
- 2014-2018 : Launched and built my own successful sales coaching business to over £1 Million
- 2019: Relocated to Bali (yes, I coach between dawn and sunset beach Meditation sessions! )  
- 2021: Launched NeuroClose© to help 21st century B2C sales teams dominate their industry  

Neuroclose™ gets you closing 1 in every 2 of your B2C sales leads, price right and fast - that's right a 50% conversion rate - without any old school sales tactics that just don't work anymore because today's buyers are wise to them all...

- 1:1 Video Sales Coaching - custom scripting of your own new new step by step sales conversation to 100% match your own myers briggs personality profile

- Your own personalised sales playbooks, video trainings & day to day whatsapp Q&A implementation support so that you master your new system fast and see results instantly

- Psychology, emotional intelligence & mindset training in true personal development style to unlock your best thinking and to get you into & keep you in all the right habits

Checkout my 60+ Linkedin Recommendations Now - I've repeatedly proven myself at every level over 5 decades & I'll be asking you to add yours when we work together!

DM me today, let's talk about making your highest 2025 sales goals a reality!

Paul 🙏

CREDENTIALS:
  
🏆 APCTC UK Sales Coach of the Year 2014 
🧠 Graduate of the Tony Robbins Mastery University
🧠 Certified Myers Briggs Personality Profiling Coach
👊 Master NLP Practitioner Taught by Dr Richard Bandler in 1999

Paul Atherton

BigCat International

BigCat builds scalable growth systems for digital commerce brands. We design high-conversion funnels, implement positioning that drives demand and run performance marketing that consistently delivers 3.5x–7x ROAS across Meta and Google. On the backend, we streamline operations, reduce inefficiencies and deploy automation to free up founder capacity. We embed fast, solve core bottlenecks and operate as a long-term growth engine.

Founder

Adheraj Shekhar

• Delivered business strategy consulting focusing on brand development, media planning, and sales optimization.

• Helped clients increase customer engagement and brand loyalty through tailored marketing campaigns.

• Implemented performance marketing tactics that boosted ROI across multiple client projects.

Owner

• Advised founders on market positioning, competitive analysis, and demand generation strategies.

• Developed frameworks for streamlining sales operations and improving customer acquisition funnels.

Private Business Strategist

Over the past 8 years, my primary focus as a Brand Development Executive is to help founders and business owners scale their businesses, enhance their brand's identity and reputation, plus helping them to conquer their business mission:

* Collaborated closely with CEOs and founders to define brand values, mission, and messaging.

* Conducted deep market research and competitive analysis to identify growth opportunities.

* Led digital media strategy, including social media, content marketing, and paid advertising campaigns.

* Delivered data-driven insights to continuously refine branding efforts and maximize impact.

* Drove brand awareness and customer loyalty by prioritizing transparency and authenticity in communication.

Brand Development Executive

Business Evolution Counselor⚡️ I help Wellness & Fitness Brands to Conquer their Brand Mission through Strategic Growth & Radical Innovations💡

TL;DR:

I fix founder-led businesses that can’t scale without their CEO. If your business can’t run without you, I make sure it can — and does.

Here’s the fact:

Most experts and consultants sell you dependency — more meetings, more retainers, more reasons to need them forever.  

I solve for obsolescence.  

After scaling operations for 25+ brands across the India, UK, US, and UAE, I’ve learned one brutal truth: 

There are two types of companies,

1) Those that collapse when the founder steps away  
2) Those worth buying  

For 7 years, I've been converting the first type into the second. 

At BigCat International, We don’t sit in meetings. We get in, solve the problems and get out:  

☑ We diagnose 72-hour immersion to find where your people, processes and profits leak  

☑ We replace founder-dependence with systems and workflows to remove bottlenecks

☑ We train your team to make the right decisions

Result? The ROI Is Obvious.
↳ $432,000 = Average revenue increase within 90 days of fixing ops 
↳ 15+ hours/week = Time CEOs get back after removing themselves as the choke point 
↳ 3.5x–7x ROI = What my clients see on operational rebuilds 

Even a 10% efficiency gain can unlock tens of millions in annual revenue and for founders running at $100M+ ARR, that’s a $10M+ upside.

So, who do I do this for:

☆ Founders who tired of being the bottleneck in their own business

☆ Founders who wanted to scale without becoming more operationally entangled

☆ Founders who know their team has potential but lacks the systems to deliver consistently

☆ Founders who are great at vision but need help turning it into repeatable execution

In other words, I help you operationalize your vision and scale with systems that run without you

So you can build enterprise value, not a business that owns you.

— Adheraj

taplio

The Battle

Paul Atherton

Adheraj Shekhar

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?