The Luminary Hub

LinkedIn feels like a chore instead of a game-changer... 
Let’s fix that.

What we do at The Luminary Hub:
• Help you attract the right people and stand out in the crowd.
• Simplify LinkedIn strategies so they fit into your busy life.
• Deliver measurable growth without endless trial and error.

Here’s what clients have achieved with us:
• Paige transformed her profile into a lead-generating magnet in just six weeks.
• Will boosted his engagement by 225% and became a sought-after thought leader.
• Sam turned 6 LinkedIn conversations into 2 high-value partnerships after just 2-weeks

And for groups we’ve worked with:
• CEOs now post with confidence and connect with clients effortlessly.
• Teams see a 20% lift in content engagement within 6 weeks.
• Businesses are scaling faster by turning LinkedIn into a lead engine.

Why we do it:

Our mission is simple—amplify Africa’s leaders and turn LinkedIn into their most powerful business tool.

Are you ready to elevate your LinkedIn game?

DM me with "Luminary" or schedule a strategy call here: https://bit.ly/3V7yymp

Founder

GenEx - Generational Education Exchange

I oversaw and supported the sales, marketing, and product owner teams. Collectively, we worked hard to implement GenEx seamlessly in schools across Africa.

Collaborating with the CEO and HR Head, I was also involved with staff recruitment, training, and fulfilment, ensuring policies meet their needs for a positive workplace experience.

I directed daily operations by managing operational staff, coordinating activities, and establishing clear lines of authority to ensure smooth functioning.

Head Of Operations

Rallim Preparatory 

During my tenure, I revolutionised school marketing strategies to ensure Rallim's standout presence.

Key Achievements:

Spearheaded strategic growth initiatives, filling 87% of student capacity prior to opening in January 2019 and sustaining a 95% enrolment rate from 2020 to 2022, growing the student body to 830.

Led the transition to digital marketing tactics, successfully hosting virtual Open Days during the pandemic with attendance peaking at 1,200 in 2019, and maintaining strong turnout in subsequent years.

Initiated and marketed the bi-annual Hucksters Feastival, a community market event, drawing over 2,000 attendees, boosting community engagement, and enhancing Rallim's brand visibility.

Co-wrote the Rallim school song with renowned artist Arno Carstens, adding a creative and personal touch to our school spirit.

Head of Marketing

WhySatisfy

We partnered with and led sales for leading platforms like Conversocial (now Verint), Brandwatch, Zendesk, and Unmetric across Africa.

Key Achievements:

Boosted annual sales revenue by 25% in 2018, achieving R12.75 million through strategic leadership and skilled team management.

Secured a R1.5 million contract with Takealot by fostering key relationships and strategic advertising.

Surpassed sales targets by 110% through targeted digital marketing strategies and robust sales training.

Prominent clients include Media24, Takealot, Shoprite Checkers, Capitec Bank, UBA Group, FlySaf Air, and Old Mutual.

Co-founder & Director

Startup Grind

Together, along with colleague and friend Guillaume de Smedt, we grew this community to 2000 professionals in the space of 18 months.

- Achieved a consistent monthly growth rate of 30% in attendance capacity over two years, resulting in the need for three venue changes to accommodate increasing demand.

- Successfully secured sponsorship from PayFast, Sir Juice, and Trilogy Audio to support event operations and enhance the attendee experience.

As the head of digital at Startup Grind, I was responsible for leading and executing the digital strategy.

Head of Digital - Cape Town Chapter

Conversocial

As a SaaS Account Executive, I was responsible for driving growth for Conversocial by developing and executing business strategies. I identified new market opportunities, negotiated partnerships, and led cross-functional teams to deliver successful projects. 

My goal was to increase revenue and market share, positioning Conversocial as a leader in the SaaS industry.

- Achieved 154% in Year 1 and 350% in Year 2 through effective prospecting, targeted research, and successful sales calls and meetings.

- Won key clients such as Tesco, British Airways, Sainsbury's, Cineworld, William Hill, and Barclaycard by effectively differentiating Conversocial from competitors such as Hootsuite, Sprout Social, and Falcon.

Account Executive - EMEA

Reed Business Information

I managed a portfolio of customers and universities for two titles, New Scientist and Community Care, by demonstrating product value, using data-driven sales strategies, and providing exceptional customer service. 

I exceeded sales targets, stayed ahead of industry trends, and continually searched for new business opportunities. I also provided regular performance reports to upper management.

- Delivered outstanding results by surpassing sales targets by 35% for two consecutive years, generating over 600,000 in revenue for New Scientist and Community Care, through strategic sales planning and execution.

- Demonstrated excellent customer retention by successfully renewing contracts with 90% of existing clients, resulting in a 15% increase in revenue from these accounts.

Sales Manager

Trinity Mirror Digital Recruitment

Trinity Mirror is one of the largest multimedia publishers in the UK. Our story is one that has evolved over time, beginning with just a single local publication.

Ad Agency Account Manager

ThirtyThree

Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
Managing, reviewing progress and delivering the client’s advertisement projects.
Conducting meetings with the clients as well as informing them about the current work status of their projects.
Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
Monitoring work performance of colleagues and setting sales targets.
Recruiting and training new account executives.

Account Manager

Telefónica UK

•	Identifying new accounts currently not ordering and sell the benefits of stocking relevant products and dealing with the company 
•	Identifying the customer's needs, buying patterns and setting up a pricing structure that is not only profitable to the company, but competitive against other suppliers within the market.
•	Retention of accounts that no longer shop with the organisation and now purchase from other suppliers.
•	Striving to win the customer back though strong negotiation, charm, excellent customer service or combination of all three 
•	Managing the lead through from cold call to becoming a new customer.
•	Think of new ways of persuading lost or new customers to shop with or come back to the organisation.
•	Strong knowledge of all products, 
•	Exceeding set KPI’s
•	Being extremely organised and able to plan daily workload in a methodical and efficient manner.

Telemarketing Account Manager

We 3x your influence by optimising your brand | Consistently through a tailored, culturally-attuned approach to personal branding and brand strategy | Start. Outlast. Win.

For many African leaders—Founders, CEOs, and Entrepreneurs—LinkedIn is more of a frustration than a growth engine.

Unclear positioning: You struggle to establish authority in your industry.
Lack of time: Your schedule is packed, making consistency impossible.
Limited visibility: Your posts don’t get the traction they deserve.
Competitors winning: You see others gaining momentum while you stay stuck.


Without a clear strategy, LinkedIn becomes just another social platform—wasted potential.
Every day you hesitate, you’re:

Missing out on high-value connections.
Losing deals to competitors who leverage LinkedIn better.
Leaving growth opportunities untapped.

At The Luminary Hub, we help Africa’s visionary leaders turn LinkedIn into a powerful business tool that delivers real, measurable growth.

Clarify your brand and vision.
Create attention-grabbing content that positions you as an authority.
Convert connections into clients with proven LinkedIn strategies.

Imagine This…

A LinkedIn presence that attracts high-quality leads effortlessly.
Content that amplifies your influence and visibility.
A profile that positions you as the go-to leader in your space.

This isn’t just possible—it’s what we do every day for leaders like you.

Ready to make LinkedIn work for you? 

Send me a DM, and let’s talk.

Paul Roberts

My biggest fear? A microphone and 
a room full of smart founders.

Public speaking feels unnatural, intimidating and, 
if I’m gonna be dam honest... pretty undeserved for me.

For a long time I never believed I was someone who could add real value at volume or at scale.

Then Derrick Carolin 🖍 threw my name into the ring for a Founders Café event.

Liz Pretorius and Lisa Aspeling backed the recommendation and suddenly… I was on the speaker lineup with legends.

For months, I sat with two emotions at the same time:
1. Overwhelmingly proud to be asked
2. Quietly asking myself, “Why me?”

But then I remembered our Team Roberts saying:
Run toward.

So I did. I got up. 
I gave the talk.

And here’s the weird part:
I still feel like I did terribly.

But afterwards, founder after founder came up 
to me and said things like:

“I finally see what my execution should look like.”
“I feel clearer about how to show up on LinkedIn.”
“I actually feel confident to step onto the platform now.”

And I caught myself thinking:
“Wow. I did that.”

I was lucky enough to lean on advice from stage 
veterans like Mark Sham and Pierre du Plessis.

They know the stage well, and I’m grateful I 
could borrow some of their courage.

This whole experience reminded 
me of something important:

It’s so easy to hide behind a 
profile picture and a keyboard.

But when you walk into a room like Founders Café, 
you’re forced back into the most important thing we have:

Being human. In person.

We live in a world that is incredibly noisy right now.
Every second conversation is about AI.

And yes... AI is useful.

It can draft options.
It can tidy the structure.
AI can carry the groceries.
But it can’t cook your taste.

The judgment still has to be ours.
The voice still has to be ours.

So, adapt... lean into Authentic Intelligence.

That’s why I think spaces like Founders Café and other community-driven events are becoming critically important.

They shape how we think about tomorrow.
What we choose to lean into.
And what we refuse to outsource.

Will I do it again?
Yes.

Do I still fear the idea of doing it again?
Also yes.

But here’s the trade-off I’ve made with myself:
If I can push through that fear,
I know I can help.

So if you’re sitting there wondering:
“Should I say yes to that panel?”
“Should I host that workshop?”
“Should I share my story?”
“Why me?”

This is your nudge:
Run toward the fear.
Right through it.
Break through.
Be human.
Be specific.

And connect.

Paul K Roberts

Human-first LinkedIn strategy for inbound B2B | Different ​> better | Compounding trust system | Speaker | Founder @ Luminary Hub

How do we take South Africa to the world?
Last night, I saw the answer. Let me explain.

A few months ago at a Suits & Sneakers event, I listened to Nick Dreyer speak.

His talk hit me so hard that the very next morning, the first thing I did was phone my wife and tell her about it.

Later, when I met Nick at a breakfast with Daniel Priestley, I didn’t even start with “Hi, I’m Paul.”, I just gave him a hug. Because what he’s doing is that special.

Fast forward to last night.

I attended the launch of Made In RSA - and I genuinely believe this is one of the engines that will take South Africa to the world.

What started as an idea is now a solution designed to:
Open doors for SA manufacturers
Create more work in SA
Showcase the quality SA products

Truly: Made in RSA

We had the privilege of hearing from Alderman James Voss and Deputy Minister of Small Business Development, Jane Sithole, about the opportunities they’re building and how they’re supporting Made in RSA to take our products global.

Standing next to my wife, listening, I felt one thing above everything else:

Pride.

Pride in being in a room full of people who have been and will continue working tirelessly to take South Africa to the world.

The products on display were premium. The kind of products you’d be proud to see on shelves anywhere in the world.

What was I wearing?
Billy Now Clothing

It just felt like the right thing to do. 
It felt like home.

And knowing we can take that feeling of home to the world - and invite the world to come and experience South Africa... is incredible.

I finally got to meet Nick’s partner, Ross Zondagh. 
What an absolute legend.

Sometimes I have to pinch myself and ask:
How did I end up in rooms like this?

Honestly, I don’t think I did anything “special”.

I was just:
Curious
Genuinely interested
Intent on adding value and supporting where I can

That’s it.

The night kept getting better.
I bumped into Samantha Skyring from Oryx, Grant Webster, Mark Sham, and finally met Rebecca Tara Cameron in person.

Funny enough, on Monday I was chatting to Ryan Osher and we were watching a video she did. It's good, check it out. 

A few days later… there she is. In the room.

And let me tell you... that in-person connection? You cannot beat it.

Now for a bit of honesty and humility. I am terrible with names and faces.

There was a gentleman, George Gabriel , who I’ve met many times… but I just couldn’t put the name to the face. I owned up to it.

And then, I called Jason Luboyera by the wrong name.

This morning I woke up thinking, “Paul, that was not your finest moment.”
My wife agreed haha. So Jason... apologies my good man. I’m admittedly terrible with these things.

Here’s my big takeaway:

Fill your day, your time, and your headspace with things that create momentum and positive POI.

Because when we do that collectively, 
we can achieve incredible things.

Sam, looking forward to creating a solution with you for Made in RSA. Let's lock in the lunch!

Flint

Flint has grown into one of Australia's most awarded mortgage broking firms, recognised for our commitment to excellence and innovation.  In FY26, Flint will settle over $2bn in residential mortgages, making it Australia's largest independent brokerage, with offices across Australia, serving clients worldwide.

Our accolades include:
🏆 Best Broker in Australia x 5
🏆 Australian Broker of the Year x 3
🏆 Leading Finance Brokerage - 2024
🏆 Best New Brokerage - 2024 

With a 98%+ loan approval rate and over a decade of experience, Flint continues to empower Australians on their path to homeownership and financial growth.

Managing Director

Australian Property Talk

APT is one of Australia's most downloaded property podcasts, with over 10,000 subscribers and 1million+ yearly downloads.  

We discuss all things Economics, Property & Lending and provide a fresh take on Aussie Real Estate.

Co-hosted:
- Adi Chanda, Founder of Alaya Property 
- Curtis Stewart, CEO of FlintInvest

https://www.youtube.com/@AusPropertyRedom

Youtuber | Australian Property Talk

FlintInvest

Confidence Finance is now FlintInvest! 

I created Confidence Finance in 2015 with the aim of educating Aussies about home lending & delivering outstanding customer experiences. Since then, we have become one of Australia's most awarded mortgage brokering companies.  

We are home loan experts. Understanding how property finance works is our specialty. We partners with professionals to help you save time & money.  Our approach is to educate our clients through the home buying journey.  In short, we partner with you to achieve your financial goals.

Among other awards, we have been recognised as one of Australia's TOP 100 Mortgage Brokers 7 times (2017-2024).

The Federal Treasury

> international lending policy with the IMF
> domestic tax policy 
> corporate governance reform

Economist

Graduate at Ernst & Young.
Audit & Advisory

Advisor

The Broker for Homebuyers and Property Investors | 🏆 5 x Top 100 Mortgage Broker in Australia

Here's why LinkedIn Professionals choose us for their home lending needs:

🌟 We've been recognised by #MPAMagazine as one of Australia's Top 100 Brokers, 7 years running! Want to work with someone who's been at the top 0.1% for half a decade? Thats us.  

🎯 They leverage our property market experience.  Together, my team have been on the full property journey - starting as first home buyers, purchasing investment properties and growing a real estate portfolio. 

🧠 As Ex-Treasury Economists, we are not sleek sales-people servicing you.  We are highly skilled professionals who've mastered our crart over nearly a decade @ Flint Invest.

📚 We have a team dedicated to constantly reviewing all of clients loans.  No prompts, no requests - we do it all behind the scenes, free of charge.  Did you know banks discount to new customers more than old ones?  We make sure our customers remain on the lowest interest rates possible by regularly conducting loan reviews.  

💸 They don't get charged by us - we get paid by the lender and disclose all commissions upfront.  They have choice of over 50 lenders, and access to hundreds of products in one place.

🏠  Our market leading research saves you time and money.  For example, in October 2021, we advised all our clients that fixed rates were about to rise.  Over the next 6 months, they doubled in price.  This research saved our clients tens of thousands of dollars over the life of their loan.

Book a time to chat with us here --> https://calendly.com/redom/15min

You can learn more about Confidence Finance here --> www.confidencefinance.com.au

Alternatively, I can be contacted on:
•	Phone: 0489943079
•	Email: info@flintgroup.au

Available to connect anytime - please do not hesitate to reach out to me, i'm always open to growing my professional network and connecting with like-minded individuals.

Redom Syed - Mortgage Broker

Breaking: Commonwealth Bank just sent shockwaves through the investor lending market.

From tomorrow, CBA will only allow new trust lending for active CBA customers, everyone else is cut off.

This move comes less than 24 hours after Australian Prudential Regulation Authority publicly warned that it is “closely monitoring any build-up of domestic vulnerabilities, particularly in the housing market.”

It was only two weeks ago Macquarie Group made a similar move, blocking all trust lending.

These changes are reflective of a very targeted lending regulator, making a surgical, targeted change...zeroing in on the riskiest pockets of lending.

So why is trust lending viewed as risky?

It's the way they’re used:

Here’s the issue in a nutshell:

→ Under current lending rules, a 3% assessment buffers apply to ANY mortgage debts.  This is designed to protect borrowers and the system, ensuring everyone can afford their mortgages in any rate environment.

 → When utilising trusts, property investors can get creative and find ways to ensure that any existing debts inside that trust often aren’t stressed tested at all.

 → When obtaining a loan in a new trust, the bank checks whether the borrower is meeting repayments today in any 'existing trusts', not whether they can survive a stress-tested environment.

 → Borrowers can thereby 'recycle' trusts here, opening a new one when they are tapped out, and find ways to circumnavigate the 3% mortgage stress test on their existing trust.

 →  The risk here is investor borrowers are not adequately 'stress tested' and can push themselves too far. 

In a market where 40% of all loans are going to investors, and a material chunk of those are running through company/trust structures, you can see why Commonwealth Bank & Macquarie Group moved quickly.

And here’s how it impacts you:

Relying on lending strategies that use trusts to expand your borrowing power?

For the many  investors who rely on trust structures to build multi-property portfolios…your lending playbook just changed overnight.

Redom Syed

Co-Founder Flint Group | Building the Future of Mortgages | 2025 FBAA Broker of The Year

My favourite part of the job?

Playing coach

Getting into the weeds of what it takes to thrive as a broker, sharing everything I know and trying to level others up.

Lately I’ve been flying city to city, working with our team, getting them uncomfortbale in front of the cam.

The lessons:
- tell stories that make people feel
- share who you are, not what you know 
- just do it. Embrace discomfort…confidence will come 

Oddly enough…being ‘cringe’ for years and years is the lesson I’m sharing.

Embrace the cringe…the sound of your own voice…the weirdness of putting yourself out there

(Or in my case, the annoying gray hair that refuses to go away!)

Eventually you go from being the person being laughed at…to the person teaching others how to do it.

No alternative text description for this image

I’m not good enough…yet.

Most people would never admit that publicly.

But that’s exactly how I feel.

This was my first year leading large teams.  Somehow I’m leading 120+ people inside a year. The job is wildly different to a year ago.

Along the way, I made a lot of “scaling mistakes.”

Here are the top 3:

1. I hired too fast sometimes 

Pro tip: make the person your hiring sweat a little with some really hard technical questions or exercises…pressure makes diamonds!

2. I attracted some bad apples, the wrong kind of energy 🍎 

Just get rid of these people quickly…your team will thank you and your better off protecting the whole than the individual

3. Betted on the ‘shiny new thing’

Just focus on your plan…opportunities come at you in a 100 directions. Say no to 99 of them.

The big positive is…the above hasn’t really slowed us down.  

I’ve just reacted, reflected and kept on going.

Today we settle over $100m a month & reach over 1million eyeballs monthly with our content.

So my takeout?

“I’m not good enough, yet” isn’t insecurity.

It’s my fuel.

To be that bit better than yesterday.

The mindset that keeps me hungry.

And most importantly, my team growing.

(Here’s me teaching how to think like an ‘unhinged founder’ to our Brisbane office!)

Great leaders don’t rely on one style. 

They switch gears fast.

When I first stepped into this gig, the situation called for unity…bringing everyone together and creating one direction.

So i went about sharing stories, presenting visions with the aim of drawing connection with us, and where we are heading. 

Some days, it calls for strength: setting standards, drawing lines, making it clear what’s acceptable and what isn’t.

And sometimes, it’s none of that.

It’s simply being present. Listening. Showing I care.

Leadership isn’t about being one fixed version of yourself.

It’s knowing which version the moment needs.

My take out?

Intelligence isn’t about knowing things…

(ChatGPT has your back here)

It’s about being adaptable…reading the room and adjusting quickly.

When I quit my job as an economist, everyone thought I’d lost it.

I’d worked so hard to get there, the degree, the internships, the grind, and then I walked away to start a business alone, in an industry I barely understood.

People didn’t say it to my face, but I could read the room:

“Why would this kid throw all that away? He’s going to fall on his face.”

And to be honest, their doubts weren’t the problem.

Mine were.

I’d never felt self-doubt like that before.

That’s why mindset became non-negotiable for me.

Every book I read, every podcast I listened to, it wasn’t “motivation.”

It was me trying to hold myself together long enough to learn how to win in a brand-new world.

I had to build a mental spine strong enough to carry the risk I’d just taken.

Because I’d made a choice:

If I’m putting everything on the line… then I’m not allowed to lose.

Your mindset is your first competitive advantage.

Before skills. Before strategy. Before clients.

If you don’t take control of your mind early, the doubt will take control of you.

And in the early days, that’s the real battle.

Execution > Planning. 99% of the time.

Most of us build mental barriers around the things we want to do.

“I’m too busy.”
“It’s not for me.”
“I’ll start tomorrow.”

What you’re really saying is: “I don’t want to get uncomfortable.”

Last year, I’d spend days preparing, thinking, planning… just to film one YouTube video.

And I still flopped. Over and over.

Embarrassing, low ROI, zero impact.

Now?

I can film three videos in 90 minutes. Minimal prep. 10x the views. And it fills our sales team’s diary for a week.

Thinking about doing what I wanted achieved nothing.

(Just like reading 12 self-help books and taking no action..)

The lesson?

Stop thinking.

Start doing.

APRA acted like the schoolyard bully today.

Shout, scream.  Try to scare.

But actually…

Do nothing.

Today’s announcement is just that.

From Feb 2026, banks can only issue 20% of all new loans where debt is >6× the applicant’s income.

Well…

In the middle of the biggest investment lending boom in nearly a decade

We are at 10%

HALF the cap. 🧢 

My full take 

BREAKING: APRA’s New Lending Cap Targets Property Investors
https://lnkd.in/gQTeEV9v

Open video: BREAKING: APRA’s New Lending Cap Targets Property Investors on youtu.be

BREAKING: APRA’s New Lending Cap Targets Property Investors

When I started broking, I was scared of failure.

My first 90 days were basically me vs. my own brain.

Every morning on the way to work, I’d have a self-help book or podcast playing. 

Not because I wanted to become a “mindset guy”…but because I was preparing my mind for something hard. 

This is where most new brokers tap out.

They don’t lose because they’re not smart enough or experienced enough.

They lose because they never built the belief to stay in the fight.

But here’s the part people get wrong: Mindset work is just the warm-up.

Don’t spend months “preparing” for a moment you never actually step into.

Reading self help books doesn’t earn you a dime.  Applying it does. 

At some point you have to move.

You have to pick up the phone.

You have to act before you feel ready.

That’s what actually builds confidence.

Get your mind right early…

Then stop thinking and start doing.

Am I taking enough risk for my business to survive in 5 years time?

This question circled my brain this evening after attending an AI event hosted by Lendi Group, where they shared their journey building with AI.  

Here’s what I learned:

- the pace of change is rapid, but we are still very early on in our change journey 

- take more risk, experiment, and fail very quickly

- ask yourself when building with AI: what can you do today with AI that wasn’t possible yesterday. 

- don’t use AI for AIs sake, there’s plenty of automation and technology pre AI that remains and will remain incredibly valuable.

There’s not many events I leave with more questions than answers…and I think that was exactly the point.

To challenge our beliefs, to inspire new ways of thinking.

Thank you David Hyman for the invitation.

CBA’s lending change explained in 10 minutes 

Property investors are now being targeted with surgical precision…the riskiest areas of lending are being picked apart.

Why?

Investor lending is flying at 2017 levels…

2017 was also the last time APRA intervened in lending policies targeting investors too. 

https://lnkd.in/gZYy859n

Open video: Breaking: Property Investors Are Being Targeted in Lending Crackdown on youtu.be

Breaking: Property Investors Are Being Targeted in Lending Crackdown

taplio

The Battle

Paul Roberts

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance ScorePaul Roberts's LinkedIn Performance

Performance ScoreRedom Syed - Mortgage Broker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Paul Roberts

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Roberts's LinkedIn Performance

Performance ScoreRedom Syed - Mortgage Broker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Roberts's LinkedIn Performance