Level Agency

Chief Executive Officer

Managing Partner & President

President

Senior Vice President of Operations

Developed product and market strategies that positioned the company to achieve long term growth, while meeting annual revenue and profitability goals. Continually identified and assessed new markets, product and technology opportunities and ensured resources were in place to drive marketing strategy and capitalize on opportunities. 

• Served as a key and active member of the senior management operating team
• Provided leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drove efforts with product and business development to define an overall product and technology portfolio strategy to drive the long term growth of the organization
• Ensured the development of all strategic product roadmaps and corresponding marketing plans
• Continuously evaluated trends and adjusted strategy to capitalize on shifts in the marketplace. 
• Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
• Monitored business metrics in regard to revenues, profitability, market share and product portfolio mix. 
• Established metrics for the measurement of marketing program effectiveness
• Developed and manage the marketing budget
• Responsible (in collaboration with sales) for the development of the company’s revenue forecast
• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Vice President of Technology and Product

Member

Vistage Worldwide, Inc.

CallerReady LLC

Responsible for developing and implementing a product roadmap for the company that ensures development and testing of high quality, high value products/services that can be successfully marketed to consumers. Also responsible for leading the development of strategies to migrate customer service and sales onto a completely self service platform. 

• Drive the implementation of a Product roadmap within the company.
• Manage the existing stable of products and lead the ongoing development of enhancements to support increased value to customers.
• Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
• Manage the execution of consumer research to further support rationale for product development and positioning within the marketplace.
• Direct our internal process to define the product strategy, roadmap and priorities.
• Research, develop & implement a best processes strategy for new product development, launch and analysis.
• Develop requirements documents and use cases for new product features.
• Monitor the status of development projects supporting new features
• Become an expert on other products in the marketplace
• Product life cycle & profitability management.
• Provide guidance and direction to the team on developing new products and managing the lifecycle of existing products
• Build a team to support rapid growth expectations.
• Develop & implement strategy to drive product and customer service onto the web.

Director of Interactive and Product Development

EDMC

As a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. 

•	Direct and coordinate multiple “cross-platform” projects while working within established deadlines. 
•	Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. 
•	Manage and administer EDMC brands’ online budgets.
•	Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative.
•	Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures.
•	 Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. 
•	Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. 
•	Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. 
•	Monitor/track results of online marketing vehicles purchased.

HIGHLIGHTS
•	Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
•	Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)

Search Marketing & Display Advertising Manager

• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience
• Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience 
• Work  with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements  Improve and document processes for gathering metrics and data analysis

HIGHLIGHTS
•	Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)

Web Strategies Analyst

• Ownership for operational results of recruitment websites.  Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning
• Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience.   Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. 
• Provide leadership on web solutions development for the OHE organization.  Develop and manage scope, resources and project plans to deliver appropriate web solutions.
• Partner with OHE Marketing organization to implement marketing strategies.

HIGHLIGHTS
•	Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
•	Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)

Web Producer, Student Recruitment

Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Serve as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.

Director Of Admissions

The Dinner Pantry, Inc

Developing and executing the go-to-market strategy for a food service startup. Creating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution. Developing and implementing strategies to improve group marketing.

Head of Marketing & Product

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

Patrick Patterson

The Ads Tutor

After over 10 years of personally driving $20,000,000+ for many different businesses -- Now, I am bringing my extensive digital marketing experience and success to help YOU learn how to grow your business effectively using the same Facebook & Google Ads skills.

The Ads Tutor is offering the following one-of-a-kind tutoring experience:

-1 on 1 tutoring over live video, so we can share our screens, and go through every step of the digital marketing process together so you save your money and get it right the first time

-Get answers to all your questions, not just a course you read through that leaves you needing more

-Customized tutoring tailored specifically for your business, your goals, and your challenges

Discuss things like ad strategy, website improvements (conversion rate optimizations), how to reach your goals, campaign types, audience targeting, ad creation, retargeting, pixel implementation, A/B tests, budget optimization, and anything else pertaining to growing your business through Facebook, Google, or LinkedIn ads with one of the most experienced experts in the field!

Book a free intro call on my calendar at https://bit.ly/Book-The-Ads-Tutor so I can show you some easy wins you can implement now to improve your digital marketing!

EverlyWell

- Drove $1.4MM in revenue in 1 month, a 225% ROAS, crushing the monthly goal and allowing the company to hit the annual forecast.

- Solely responsible for the advertising of all products through Facebook Ads, the largest revenue & growth channel for EverlyWell.

Paid Social Acquisition Manager

Convergency

Experienced results-oriented digital marketing expert

Long track record of growing leads and revenue for clients of all industries through Facebook, Google and LinkedIn Ads.

Director of Growth

Dr. Axe - Food Is Medicine

- Solely responsible for managing a $500k/month Facebook ad budget, driving new customers to buy store products and hitting over 200% return on ad spend.  

- Performance measured on revenue and profit dollars.  Started role spending nothing on Facebook and grew that over just a couple months.

Senior Facebook Advertiser

Gartner

- Solely responsible for ALL paid social traffic to Gartner Digital Markets.
- Ran Facebook and LinkedIn ads to drive month over month revenue and profit growth.  
- Started role spending $150,000 per month and grew that to $250,000 in spend and $400,000 in revenue.
- Managed an agency relationship to make sure we got the most out of their time and efforts.

Paid Social Media Team Lead

FirmJEL

Utilizing my deep understanding of Google, Facebook, and LinkedIn Ads to help companies of all industries driving growth and hit their marketing goals.  I have worked with over 100+ companies across many industries, delivering results in eCommerce, B2B and Lead Generation.  I have spent millions of dollars on both Facebook, and Google and have earned clients much more than that in revenue.  

After successfully generating millions of dollars in sales for 2 healthcare startups, I have found a passion for that industry, and am looking to bring that value to others.

Owner

SaleAMP

Manage several enterprise level accounts, both Google and Facebook, including strategy, optimizing, reporting and client meetings.

Develop strategy for our India team to implement and help manage them to success.

Report directly to the CEO to ensure our enterprise accounts are hitting their goals

Senior Paid Advertising Specialist

LIN Digital

Simultaneously manage 40 client's Google AdWords, Bing AdCenter, Facebook & LinkedIn advertising campaigns.

Create detailed reporting for clients to see the full performance of their advertising.
Work with both Account Executives and clients to ensure full satisfaction and understanding of campaigns.

Senior SEM Manager

Mobile FKM

Insert and maintain all online advertising programs simultaneously for clients.
Create propsals based on attentive research, knowledge of programs, & client budget.
Gather all relevant online metrics to create full spectrum reporting.
Finalize print ads and submit them to various publications for implementation.

Digital Media Planner

Leverage Marketing

Managing over 20 PPC clients on Google AdWords, MSN AdCenter, Facebook, LinkedIn & more totaling over $200,000 in ad spend a month.

Also, create image ads, manage online media buys and Google TV commercials.

Senior Paid Search Analyst

Paid Search Analyst

↳ If you’re a business owner or marketing executive and you want to skyrocket your digital advertising success, avoid the pitfalls of expensive, ineffective campaigns, and grow your business... I have some news for you. 

↳ You’re navigating a competitive landscape where every dollar counts, and your current strategies might not be hitting the mark. Your budget is tight, your expectations are high, and your patience is wearing thin.

↳ Days filled with meetings, campaign adjustments, and endless metrics analysis can leave you feeling overwhelmed and stuck in a cycle of mediocrity.

↳ Before you know it, you've spent thousands without seeing the returns you hoped for, questioning how to make real progress.

↳ Despite your best efforts, you find yourself stuck in a loop of trial and error, never truly achieving the breakthrough results you know are possible.

↳ That’s where I come in...- I’m Josh Lothman, founder of The Ads Tutor, and I help ambitious business leaders achieve unprecedented success in their digital marketing efforts through personalized, hands-on coaching.- 

↳ With over 15 years of experience in mastering Google, LinkedIn, and Facebook Ads, I’ve generated eight figures in revenue for my clients and now, I’m here to share my proven strategies with you.- 

↳ As a seasoned digital marketing expert, my highest values are honesty, integrity, and client success.

↳ My motto is “clients first, clients always.”

↳ Check out what my clients have to say...

1. “The best investment I've made in digital marketing, my business has never been this profitable.” – Pietro Guarino, serial entrepreneur

2. “I wish I’d discovered Josh's expertise 10 years ago.” – Brendan Linanne, Managing Director

3. “Working with Josh has transformed my online advertising, resulting in incredible growth.” – Chris Bailkoski, Owner

↳ If you’re serious about elevating your business, driving massive growth, and becoming a leader in your industry, I can help.

↳ Note: If it was easy, everyone would be doing it, and it’s not. So, if you're expecting a quick overnight success, stop reading now.

↳ However... If you want to work with me, you must be:

1. A business owner or marketing executive ready to take your advertising to the next level
2. Willing to step out of your comfort zone
3. Committed to making transformative changes to your marketing strategy

↳ If this is you, DM me and let’s talk.

taplio

The Battle

Patrick Patterson

Josh Lothman

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?