Founder of Europe's leading content studio for startups. Full studio and team at your fingertips. Quality content on demand. Only at CoHo 🚀

I basically scale ambitious Danish brands with awesome content, while saving them sh*t tons of TIME + MONEY in the process.

The end result is they beat their competitors, see better results online and scale much faster.

But let me tell you how I got here: 

After 10 years shooting content for global brands, I noticed something STRANGE happening in the content world..

Brands believe in content. They want to build their brand. But they are often stuck in the same pattern:

⏳ Wasting time chasing freelancers who ghost or miss the mark

💰 Getting stuck in agency retainers that move slow and overcharge

🥵 Juggling in-house teams with no clear system, strategy, or output

I was seeing brands from B2B SaaS to B2C beauty, all hit the same wall.. They had big content ambitions, but no way to execute them consistently without burning out.

So I built CoHo.

Not an agency. Not a freelancer marketplace. Not a studio rental. 

A content system: unlimited production, creative partnership, and studio-grade output - for scale-up brands that want to look like leaders 🤌🏼

Today we work with 30+ high-growth brands across SaaS, F&B, health, and wellness - helping them turn content chaos into consistent creative firepower.

Our members are making serious moves: 

📌 Scandinavian Biolabs: Doubled MRR from 5M to 10M DKK in just 6 months. 

📌 Danish Endurance: Saved 200K DKK on production costs allowing them to hire / scale aggressively.

📌 Kintobe: Scaled their ROAS by 300% after just a couple of shoots. 

📌 EvenFounders: Built a whole content universe that attracted 300+ paying members to. 

📌 DecisionMakers: Launched and scaled a podcast that hit #1 on Apple two times!

These are real brands. You can find them online. 

We’ve become their creative unfair advantage.

If you’re a marketing lead or founder of a brand that’s ready to scale content without scaling chaos, let’s talk.

The system works.

Shoot me a DM.

Patrick Bates

Reaaally happy to finally share this!

We’ve picked the winner of our membership giveaway (worth 55.000 DKK) 🥳

The prize?

1️⃣ 3 months inside the CoHo membership
2️⃣ Onboarding + strategy sparring
3️⃣ Up to 6 productions + 30 hours of editing
4️⃣ A clear content direction going into 2026

We had a genuinely strong group of applicants.  

Over 120 Danish brands!
Real brands with thoughtful answers.

Honestly it was a good reminder how many teams are stuck with content 😅

A solid number of brands applied BUT there can only be one winner.

So please help me congratulate…

✨ Mette Hardie - NODA | not a soda ✨

Let’s goooooo 👏

WAIT… keep reading.

If you didn’t get selected, don’t just scroll past.

I’m a BIG believer in the idea everyone should get something for showing up properly.

So if you applied, keep an eye on your inbox today. 

We’ve got something coming your way 💙

We really enjoyed running this, a lotta fun! It won’t be the last time we do something like it.

More soon 🙂

Patrick Bates 💙

The content industry is broken - I’m rebuilding it. Helping Danish scaleups make consistent, quality content - without the usual chaos. 200+ brands grown | 150M+ DKK driven | 10M+ DKK saved | Join the next wave 👇🏼

I can’t wait to make a lot of money.
 
Not to flex,
not to shout about it,
and not because I think money is everything.
 
But simply because of what it unlocks.
 
Money buys time.  
It buys stability. 
It buys choices.
 
It means building without panic.

It means saying yes to what matters, and no to what drains you.
 
I wanna build something that gives me:

– control over my calendar
– long-term security for my family
– the ability to look after my parents
– space to think in years, not months
 
And yeah, I know where I live 😅
 
In Denmark there’s this quiet idea that wanting too much is distasteful.  That ambition should be modest.  That money is fine… as long as you don’t say you want it.
 
But let’s be honest..
 
Money makes life calmer.  It removes friction.

It gives you options when things go sideways.
 
Wanting that doesn’t make you greedy.  It makes you intentional.
 
I don’t want money for numbers.

I want it to build a life that actually works  💙

I’m not the founder who:

- always knows the numbers
- has a perfect 5-year plan
- makes every decision with confidence

I’m the founder who:

- sometimes checks Stripe before I brush my teeth
- rewrites the strategy every 2 months
- second-guesses myself daily

Not polished. 
And certainly not inspirational. 

But it’s the truth!

Don't be so hard on yourselves. 

We're only human after all 💙

www.coho.dk/aboutus

CRAZY WEEK.

We ran our first-ever CoHo giveaway last week.

Three months free membership. Simple idea.
 
But what I didn’t expect was the response.
 
120+ brands applied.
 
And on Monday, we announced the winner.  One very happy team starting with us in February!
 
But most of my day wasn’t about that.
 
It was spent talking to the brands that didn’t win.  

Listening to where content feels stuck. 

Where momentum slips.  

Where things feel heavier than they should.
 
By the end of the day, I’d booked almost 30 follow-up meetings.  And I was totally COOKED 😅
 
Not because it was hard.  But just cus it reminded me how much trust people place in you when they open up about their business.

And now I have an exciting few weeks of interesting conversations 💙
 
The giveaway mattered!  But these conversations matter more tbh.
 
Proud of how we handled it.  And very ready for a long nap 😅

Should we do another giveaway this year (at some point)??

Had a startup reach out recently.
 
They wanted an in-studio production.  The reference was a Polestar commercial. They had my attention 👀
 
A shoot that easily cost 500k.
 
But their budget?
 
10k.
 
You can’t.  You just can’t 😅
 
And it wasn’t awkward or negative.  No bad energy.
 
It was just one of those moments where you’re like:  “Okay… we need to talk about reality for a sec.”
 
I could have said yes.
 
I could’ve taken the project.  Handed it to the team.  Said “figure it out”.
 
But then what?
 
They’d end up with something they’re not happy with.

We’d burn a load of time. 
And we’d lose money.
 
That’s not a win for anyone.
 
So I set a boundary.
 
Calmly and honestly.
 
“This is what that level of quality actually costs”
“This is what your budget can realistically buy”
“And here’s where we could meet in the middle”
 
Sometimes people disagree.  

Sometimes expectations are a bit… optimistic.

And that’s totally fine.
 
But your job isn’t to say yes to protect the vibe.
Your job is to protect the outcome. That's it. 
 
For them.  And for you ☺️
 
Good studios don’t just make nice videos.
 
They set expectations before things get messy.

We're still learning this, but we've come a long way for sure.

Alright, quuuuick one.

A week ago, I decided to give away 3 months inside CoHo - normally 55.000 DKK - 𝘁𝗼𝘁𝗮𝗹𝗹𝘆 𝗳𝗿𝗲𝗲.

And honestly…I was a little nervous 😅

We don’t really run giveaways. We haven’t spent much money on ads in over a year.

So part of me thought, this might just flop.

Buuut what’s been cool is that a bunch of solid brands have already applied over the last few days.

We’ve worked with around 50 brands last year, and we’ve seen things like:

• content is just shipping
• brands running multiple shoots without stress
• teams telling us they’ve stopped arguing about content entirely

Which is wild when ya think about it!

So yeah, I’m genuinely excited to give this to one brand that actually wants to fix their content system in 2026.

If that might be you, this weekend is your last chance to apply 💙

Dropping the link here: https://lnkd.in/eVnxg_7w

We’ll draw a winner on Monday.

Alright, see yaaaa.

Most people aren’t BAD on camera... 

They’re just uncomfortable.

“Just relax” is terrible advice 😂

That distinction gets missed all the time.

A lot of studios are technically excellent… but emotionally cold.

Bright lights. 
Crew whispering in corners. 
Stressed energy in the air. 
Cameras rolling before people are ready. 
That awkward silence that feels like judgment.

No wonder people freeze!

Here’s what we’ve learned the hard way:

When people feel safe, content performs better.

Not marginally. MASSIVELY.. 😄

Recently, we worked with senior stakeholders who:

- Don’t do content very often
- Felt exposed on live formats
- Were understandably nervous about being “on”

Instead of telling them to “be more confident,” we did something else.

We engineered the environment.

Warm. Human. Unrushed.
That’s how we design our studios.

When you walk in, it feels like a place you actually want to be. That’s step one.

On this shoot, the crew wasn’t just technically sharp, they were good with people.

Eye contact. 
Calm energy. 
Reassurance.
Clear explanations. 
No pressure to perform.
And space for warming up.

The result?

Stakeholders who stayed present. 
Who stopped guarding themselves. 
Who actually relaxed on camera.

And yessss, the numbers followed ✌️

Better engagement. Stronger retention. 
Higher content performance.

Here’s the belief shift (took me a while to get):

Confidence isn’t coached. It’s often designed.

People don’t hate content. 
No, they hate unsafe production environments.

Warm environments make better work.

Always have 💙

Want a tour at our studios? https://lnkd.in/d5fVSb2d 🤗

Most founders chase the WRONG skill.

They chase motivation. Passion. Energy.

The problem tho?

That stuff disappears fastttt 😄

It comes and goes. 

There will be days where you won't be feeling it. 

And what actually matters is just boring old consistency.

- Processes you hate repeating.
- Meetings when you’re tired. 
- Metrics nobody claps for.

Early on, that’s all I had.

- No momentum.
- No real brand.
- Zero money / resources.

Plenty of days i didn't feel up to it. 

Didn't feel driven or motivated. 

I just kept showing up, even when nothing exciting was happening.

What i've learnt is that discipline outlasts energy!

That’s how things really compound 😇

Slowly.
Quietly.
Relentlessly.

Today’s the last day.

We’ll close applications for the 3-month CoHo membership giveaway tomorrow, and draw a winner on Monday!

Let me be clear: This isn’t for everyone.

It’s not for side projects. 
Not for “maybe laters”. 

And not for collecting assets that never get used.

It’s for one growing brand that wants content to stop being:

- debated
- delayed
- or quietly avoided

And instead, have content just work.

If that’s you, you will know 😉

Link’s here for the last time: → https://lnkd.in/eVnxg_7w

Winner announced Monday.

Either way, appreciate everyone who followed along!

Content is just ONE part of marketing.
 
And this is where a lot of companies get it wrong.
 
You can make great videos.  Post consistently.
Even work with a solid agency.
 
But if:

- the positioning is unclear
- the concept isn’t strong
- the brand promise is fuzzy
 
Content won’t save ya.
 
A lot of teams try to use content as a fix.  

For strategy gaps. 
For product confusion.
For internal misalignment.
 
And then agencies get blamed for things that were never in their hands to begin with.
 
That’s not a content problem.  That’s a fundamentals problem 👍
 
Good content amplifies what’s already there.  It doesn’t invent it.
 
Get the foundations right.  

Then content actually does what it’s supposed to do.

If your content is your bottleneck, then find me here 🔗 https://lnkd.in/e6bhwtM5 😊

I’m increasingly convinced there’s 5 things that quietly break a growing company:

1. Too many priorities
 If everything matters, nothing really moves.

2. Undefined ownership
When “everyone” owns it, no one does.

3. Meetings replacing decisions
Alignment without action is just expensive talking.

4. Speed without standards
Moving fast only works if quality is non-negotiable.

5. Founders staying in the weeds too long
What got you here will choke ya later.

I’m saying this seriously:

Most scaleups don’t fail from lack of talent. 

I think they often fail from unclear thinking at the top.

It's certainly been the case with me in the past. 

So if things feel heavier than they should right now - more people, more noise, same output - 

Don’t motivate harder. SIMPLIFY harder.

That’s been a real unlock for me ✌️

One of the HARDEST balances I’m learning in business is leadership.
 
Specifically: 

How do you stay focused on your own performance / standards..  while also being a good leader to the people around you?
 
Cus the job pulls you in two directions at once.
 
On one side:
 
• You need to execute.
• You need to be sharp.
• You need to make decisions.
• You need to move the business forward.
 
On the other:
 
• You’re responsible for morale.
• You’re setting the emotional tone.
• You’re leading by example (even unconsciously)
• You’re someone your team should feel safe talking to.
 
And those 2 modes don’t always play nicely together 🤔
 
Something I’ve noticed about myself over the last year:
 
When I’m in 1:1s with my team and they’re talking through challenges, my brain immediately flips into problem-solving mode.
 
I start connecting dots. 
 I jump ahead. 

 I think: “Okay cool, here’s the fix, sorted.”
 
It comes from a good place. 

I wanna help.
I wanna be useful.
I wanna remove friction ASAP. 
 
But I’ve realised something over the last few months:
 
Sometimes people don’t need solutions (sounds weird right?).  

But often, they just need space.
 
They need to feel heard before anything gets fixed.
 
So I’ve been practising something that feels… surprisingly hard for me:
 
Shutting up 😂
 
Letting pauses sit.
 Resisting the urge to jump in with answers. 

 Listening all the way through without mentally drafting a response.
 
Not to be passive.  But to be present.
 
And what I’ve learned:
 
• Listening builds trust faster than solving.
• Being calm builds safety faster than being clever.
• People perform better when they feel understood.
 
Leadership isn’t about having the best answers in the room.

It’s about creating a room where people feel comfortable bringing the real stuff into it.
 
I’m still learning this, I must admit. 

I still catch myself slipping into “fix it now” mode.  But every time I slow down and just listen, the conversations get better 💙
 
And honestly, so does the work!
 
If you’re leading a growing team and feel this tension too - you’re not doing it wrong.
 
You’re just learning how to hold both sides at once.
 
Execution and empathy. 
Standards and space.  
Direction and listening.

It doesn't have to be complicated. 

That balance is the real work.

Hiring before you know what works is RISKY.
 
Testing content first with a partner isn’t.
 
Move fast. 
Learn quickly.

Shift in-house if / when it actually makes sense.

Q1 content plans don’t fail in Q1.. They fail in February.

Almost every time 😅

Jan often feels under control.
Chaotic, but hopeful.

New decks. 
Fresh strategies. 
Waaay too many meetings. Huge intentions.

Everyone’s aligned. Fantastic. 

This is the year we’re “on top of content”..

BUT THEN Feb creeps in..

A shoot that was meant to be “quick” needs another day. 
Edits slip from this week to next week. 
A freelancer replies: “sorry, slammed this week”.
Posting goes from scheduled to “we’ll see”.

Nothing dramatic happens.
No big mistake. Or no bad plan.

Just small delays stacking up until momentum quietly disappears.

The project you said you would get to, never actually happens. 

And the dream of winning in the brand / content space remains a dream, for one more year 🤐
 
I’ve seen this EXACT February play out again and again with growing teams.

The plan was solid. 

What wasn’t tested was whether production could actually keep up.

Planning content is EASY. 

Executing it every week, calmly, is where most teams get surprised.

And almost everyone realises that once February is already gone, ffs 🥴

How to grow fast and not LOSE your mind:

Stop letting decisions live in your head...

This week reminded me of something most founders don’t talk about.

It’s really not the long hours that drain you 🤔

It’s the invisible weight:

- Money decisions no one else sees
- “If this breaks, everything breaks” thinking
- Team expectations, group dynamics 
- Sales / targets uncertainty

What actually helped me wasn’t slowing down. 

It was making things explicit:

- Clear rules instead of vibes
- Deciding what not to worry about
- Budgets instead of awkward generosity
- One core growth engine instead of 6 half-baked ones

Once decisions are written down, i swear to you, something magical happens..

Your brain can let go.

Honestly feel growth doesn’t break founders.  Ambiguity does. 
 
Our brains have a max capacity. We gotta think about what takes up mental load, and dump what isn't needed. 

If you’re scaling and feeling mentally scattered, it’s usually not a motivation problem, BUT a systems problem. 

Just consider it 😜

Hume Agency

Hume Agency helps CEOs, Founders, & Consultants nail their personal brand. 

Business is people-led. You attract more customers, candidates, partners, and investors with your face rather than your logo.

But the world is busy, ain't it? So you don't have the time to build the strategy, write the content, and distribute it constantly.

That's where Hume enters the picture. We're your partner in building your personal brand to elevate your business and your career to the next level.

Managing Partner & Co-Founder

studentcore.dk

Studentcore transformed into Hume Agency in 2021.

Studentcore facilitates case competitions to bridge the gap between students and companies. We strengthen companies' employer brands by enhancing their awareness within target audiences of students.

A case competition allows companies to meet their target audience of students up close in an authentic way. Students compete in groups to solve a problem provided by the case company. The prize is often monetary and/or internship/graduate spots.

Founder of Studentcore

Unisport Denmark

Returneringschef

Lagermedarbejder

Skinetworks ApS

One of three nominees for the "Best Male Hotel Personnel"-award among the entire organization, Skinetworks (Danski & Nortlander), in the 2017-2018 season.

Hotelpersonale

Co-Founder of Hume Agency | Full-service employer branding for Scaleups & SMEs

Your personal brand is more powerful than you might think—for both yourself and your business.

We've never spent a dime on Paid Ads at Hume because of my personal brand.

Consider this:
👉 A personal brand gets 561% more reach than a company profile.
👉 It closes deals 7x more frequently than other lead gen initiatives.
👉 It allows you to elevate prices, with people willing to pay 13.57x more to those they perceive as experts than the average sellers.

Your personal brand is about how you're perceived online. Stand out and show you're more than your latest promotion or ChatGPT post. Then you'll attract customers, candidates, and more opportunities across the board.

But hey ... How the hell did I end up here? I've always questioned the corporate way, and now I'm currently posting four times a week on this platform about Personal and Employer Branding.

I Co-Founded Hume Agency to push the corporate way in a more creative and impactful direction. I haven't been in the industry for 20 years, which I see as my biggest strength. I'm young, passionate, and I look at my space differently than most people.

I value no-bullshit people because that's how the best relationships—and the best results—are built.

Thank you for checking in. Hope to see the real you soon!✌️
_________
Ready to elevate your Personal Brand to the next level? Book a free strategy call through the link below:
https://calendly.com/jm-humeagency

Excited about new connections - Connect and hit me with a "Heyo"!🙏🏽

Jonas Molbech-Kuskner

Jeg lå i min varme dyne. Det var ferie. Jeg lavede ikke en skid.

Så kom 2026 med verdens fedeste lussing lige i fjæset

- 40k i ny MRR på 2 dage.
- Fede henvendelser væltede ind.
- Vi er i gang med at hyre til 4 positioner samtidigt.
- Holder samtaler med vanvittigt dygtige mennesker.

Jaaa, jeg niver mig da lidt i armen en gang eller to disse dage.

Det er ekstremt overvældende og også fucking hårdt. Men det er jo for søren da det vi har drømt om.

Der er nok en grund til, at folk siger "vær forsigtig med hvad du ønsker dig."

Vi har altid drømt om at bygge et lille, kompakt team af skønne, enormt dygtige mennesker.

Ikke 40 ansatte og 3 mellemledere eller vækst for vækstens skyld. Vi vil bygge en sund forretning med de rigtige mennesker, der giver alt hvad de har.

Det har vi allerede.

Nu udvider vi det med endnu flere voldsomt gode mennesker, så vi får stærke kompetencer på endnu flere pladser.

Og det føles vildt.

Så hvis du sidder derude og drømmer om at bygge noget, så vid at drømmen ikke kommer med ro.

Den kommer med kaos, til tider en smule stressende mavefornemmelser og alt for mange bolde i luften.

Men også med en følelse af "holy shit, det sker faktisk."

Tak for jer. LinkedIn gør det her muligt.

✌️

Vi styrer dit personlige brand på LinkedIn. | Co-Founder af Hume Agency | Du er dig. Vores specialist team får dig blot strategisk og konsekvent ud over rampen ✌️

2026 har været en vild rejse. Her er mine refleksioner 🙏

Jeg er en komplet anden person end jeg var sidste år.

Jeg husker tydeligt starten af 2026 - som var det et par uger siden. Jeg var yngre, dummere og grimmere (i hvert fald 1. januar).

Jeg vidste ikke, hvad året ville bringe.

I dag ved jeg det.

Her er 7 ting, 2026 har lært mig:

1. Vækst kommer, når du mindst venter det (fx søndag d. 4. januar kl. 09.18)

2. De rigtige mennesker finder dig (jeg kigger på dig Patrick Hyldgård – 2026 har gjort os begge til bedre mennesker)

3. Frasen "Det ka' godt blive vildere' har aldrig været mere relevant for et år.

4. Reffen og La Banchina var generelt varmere i 2025 end i år.

5. Når Johannes siger "vi skal lige have styr på...", så ved du, at du er på rette vej.

6. Christian smiler stadig. Jeg ved ikke hvorfor - han har ikke sovet siden sin lille nyfødte kom til verden. Men det inspirerer mig.

Jeg er ikke den samme person, som jeg var i starten af 2026.

Nye kunder, snart nye kollegaer, større projekter. Travlt år.

Tak til alle jer, der har været med på rejsen de sidste 13 dage.

Det har betydet satisfactory amounts for mig.

Jeg kan slet ikke vente på at se, hvad februar bringer.

🙏✨💫

No alternative text description for this image

"Det er for cringe at poste på LinkedIn."

Ja. Det er det. Men se dog lige at trække i voksen-bukserne.

Cringe er præcis hvorfor det her lort virker.

Fordi 99% af alle andre sidder med samme tanke. De skriver et opslag, læser det igennem og tænker:

"Naah, det er for meget"
"Hvad mon folk tænker?"
"Det er sgu lidt pinligt"

Så sletter de det. Og scroller videre.

Imens får de 1%, der poster alligevel alle mulighederne.

Jeg har postet 3-4 gange om ugen i over 1.000 dage.

Og yeees, mange af mine posts har været cringe. Nogle har floppet totalt. Andre har jeg fortrud sekundet efter jeg trykkede "post".

Men du ved jo godt, hvad der sker, hvis du gør det alligevel. For os skete der følgende:

→ Kunder har fundet os gennem mine opslag
→ Folk har henvendt sig med samarbejder
→ Jeg har bygget et netværk, jeg aldrig havde fået på anden vis
→ Det har aldrig været nemmere at hyre
→ Vores marketing spend giver langt mere value for bucks

Alt sammen fordi jeg valgte at være "cringe" i stedet for usynlig.

Så her er mit råd, hvis du sidder med et opslag i hånden lige nu.

Post det for saatan da

Ikke i morgen. Ikke når det er perfekt. Nu.

Det værste der kan ske er at ingen reagerer. Booh fucking hu 
Så poster du bare igen i næste uge.

Det bedste der kan ske er at nogen ser det. Nogen husker dig. Nogen rækker ud.

Cringe er prisen for synlighed.

Betal den.

✌️

Du har ikke tid til LinkedIn.

Det har jeg hørt 100 gange fra CEOs og founders.

Men du har tid til at tale i 2 minutter.

Her er en metode, du kan bruge for lynhurtigt at omdanne nogle af dine tanker til et opslag.

1. Åbn din telefons voice recorder

2. Svar på ét af disse spørgsmål:
→ "Hvad frustrerer mig mest i min branche lige nu?"
→ "Hvad er én af vores kunders største frustrationer og hvad er én ting, de konkret kan gøre ved det?"
→ "Hvad ville jeg ønske, jeg vidste for 5 år siden?"

3. Tal i 2-5 minutter som du ville tale til en god relationskunde

4. Transkriber det (brug Goodtape, Turboscribe eller bare ChatGPT)

5. Brug ChatGPT eller Gemini til at lave første udkast

Det bliver ikke kanon, men få noget ned på papiret.

6. Vælg en sætning ud, som har størst andel af værdi i sig for din målgruppe. Brug det som hook. Hvis det fejler, så er resten alligevel ligegyldigt.

Det tager 10 minutter. Max.

Og det er fandme det værd - i hvert fald hvis du vil have nemmere ved at sælge, rekruttere, danne netværk, få PR - og jeg ku' blive ved.

Prøv det i dag.

Optag 2-5 minutter om noget, du brænder for.

Jeg garanterer, at der er et opslag gemt i det.

✌️

taplio

The Battle

Patrick Bates

Jonas Molbech-Kuskner

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taplio

The Battle

Patrick Bates

Jonas Molbech-Kuskner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrick Bates's LinkedIn Performance

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Performance ScorePatrick Bates's LinkedIn Performance