Founder of Europe's leading content studio for startups. Full studio and team at your fingertips. Quality content on demand. Only at CoHo 🚀

I basically scale ambitious Danish brands with awesome content, while saving them sh*t tons of TIME + MONEY in the process.

The end result is they beat their competitors, see better results online and scale much faster.

But let me tell you how I got here: 

After 10 years shooting content for global brands, I noticed something STRANGE happening in the content world..

Brands believe in content. They want to build their brand. But they are often stuck in the same pattern:

⏳ Wasting time chasing freelancers who ghost or miss the mark

💰 Getting stuck in agency retainers that move slow and overcharge

🥵 Juggling in-house teams with no clear system, strategy, or output

I was seeing brands from B2B SaaS to B2C beauty, all hit the same wall.. They had big content ambitions, but no way to execute them consistently without burning out.

So I built CoHo.

Not an agency. Not a freelancer marketplace. Not a studio rental. 

A content system: unlimited production, creative partnership, and studio-grade output - for scale-up brands that want to look like leaders 🤌🏼

Today we work with 30+ high-growth brands across SaaS, F&B, health, and wellness - helping them turn content chaos into consistent creative firepower.

Our members are making serious moves: 

📌 Scandinavian Biolabs: Doubled MRR from 5M to 10M DKK in just 6 months. 

📌 Danish Endurance: Saved 200K DKK on production costs allowing them to hire / scale aggressively.

📌 Kintobe: Scaled their ROAS by 300% after just a couple of shoots. 

📌 EvenFounders: Built a whole content universe that attracted 300+ paying members to. 

📌 DecisionMakers: Launched and scaled a podcast that hit #1 on Apple two times!

These are real brands. You can find them online. 

We’ve become their creative unfair advantage.

If you’re a marketing lead or founder of a brand that’s ready to scale content without scaling chaos, let’s talk.

The system works.

Shoot me a DM.

Patrick Bates

Reaaally happy to finally share this!

We’ve picked the winner of our membership giveaway (worth 55.000 DKK) 🥳

The prize?

1️⃣ 3 months inside the CoHo membership
2️⃣ Onboarding + strategy sparring
3️⃣ Up to 6 productions + 30 hours of editing
4️⃣ A clear content direction going into 2026

We had a genuinely strong group of applicants.  

Over 120 Danish brands!
Real brands with thoughtful answers.

Honestly it was a good reminder how many teams are stuck with content 😅

A solid number of brands applied BUT there can only be one winner.

So please help me congratulate…

✨ Mette Hardie - NODA | not a soda ✨

Let’s goooooo 👏

WAIT… keep reading.

If you didn’t get selected, don’t just scroll past.

I’m a BIG believer in the idea everyone should get something for showing up properly.

So if you applied, keep an eye on your inbox today. 

We’ve got something coming your way 💙

We really enjoyed running this, a lotta fun! It won’t be the last time we do something like it.

More soon 🙂

Patrick Bates 💙

The content industry is broken - I’m rebuilding it. Helping Danish scaleups make consistent, quality content - without the usual chaos. 200+ brands grown | 150M+ DKK driven | 10M+ DKK saved | Join the next wave 👇🏼

I can’t wait to make a lot of money.
 
Not to flex,
not to shout about it,
and not because I think money is everything.
 
But simply because of what it unlocks.
 
Money buys time.  
It buys stability. 
It buys choices.
 
It means building without panic.

It means saying yes to what matters, and no to what drains you.
 
I wanna build something that gives me:

– control over my calendar
– long-term security for my family
– the ability to look after my parents
– space to think in years, not months
 
And yeah, I know where I live 😅
 
In Denmark there’s this quiet idea that wanting too much is distasteful.  That ambition should be modest.  That money is fine… as long as you don’t say you want it.
 
But let’s be honest..
 
Money makes life calmer.  It removes friction.

It gives you options when things go sideways.
 
Wanting that doesn’t make you greedy.  It makes you intentional.
 
I don’t want money for numbers.

I want it to build a life that actually works  💙

I’m not the founder who:

- always knows the numbers
- has a perfect 5-year plan
- makes every decision with confidence

I’m the founder who:

- sometimes checks Stripe before I brush my teeth
- rewrites the strategy every 2 months
- second-guesses myself daily

Not polished. 
And certainly not inspirational. 

But it’s the truth!

Don't be so hard on yourselves. 

We're only human after all 💙

www.coho.dk/aboutus

CRAZY WEEK.

We ran our first-ever CoHo giveaway last week.

Three months free membership. Simple idea.
 
But what I didn’t expect was the response.
 
120+ brands applied.
 
And on Monday, we announced the winner.  One very happy team starting with us in February!
 
But most of my day wasn’t about that.
 
It was spent talking to the brands that didn’t win.  

Listening to where content feels stuck. 

Where momentum slips.  

Where things feel heavier than they should.
 
By the end of the day, I’d booked almost 30 follow-up meetings.  And I was totally COOKED 😅
 
Not because it was hard.  But just cus it reminded me how much trust people place in you when they open up about their business.

And now I have an exciting few weeks of interesting conversations 💙
 
The giveaway mattered!  But these conversations matter more tbh.
 
Proud of how we handled it.  And very ready for a long nap 😅

Should we do another giveaway this year (at some point)??

Had a startup reach out recently.
 
They wanted an in-studio production.  The reference was a Polestar commercial. They had my attention 👀
 
A shoot that easily cost 500k.
 
But their budget?
 
10k.
 
You can’t.  You just can’t 😅
 
And it wasn’t awkward or negative.  No bad energy.
 
It was just one of those moments where you’re like:  “Okay… we need to talk about reality for a sec.”
 
I could have said yes.
 
I could’ve taken the project.  Handed it to the team.  Said “figure it out”.
 
But then what?
 
They’d end up with something they’re not happy with.

We’d burn a load of time. 
And we’d lose money.
 
That’s not a win for anyone.
 
So I set a boundary.
 
Calmly and honestly.
 
“This is what that level of quality actually costs”
“This is what your budget can realistically buy”
“And here’s where we could meet in the middle”
 
Sometimes people disagree.  

Sometimes expectations are a bit… optimistic.

And that’s totally fine.
 
But your job isn’t to say yes to protect the vibe.
Your job is to protect the outcome. That's it. 
 
For them.  And for you ☺️
 
Good studios don’t just make nice videos.
 
They set expectations before things get messy.

We're still learning this, but we've come a long way for sure.

Alright, quuuuick one.

A week ago, I decided to give away 3 months inside CoHo - normally 55.000 DKK - 𝘁𝗼𝘁𝗮𝗹𝗹𝘆 𝗳𝗿𝗲𝗲.

And honestly…I was a little nervous 😅

We don’t really run giveaways. We haven’t spent much money on ads in over a year.

So part of me thought, this might just flop.

Buuut what’s been cool is that a bunch of solid brands have already applied over the last few days.

We’ve worked with around 50 brands last year, and we’ve seen things like:

• content is just shipping
• brands running multiple shoots without stress
• teams telling us they’ve stopped arguing about content entirely

Which is wild when ya think about it!

So yeah, I’m genuinely excited to give this to one brand that actually wants to fix their content system in 2026.

If that might be you, this weekend is your last chance to apply 💙

Dropping the link here: https://lnkd.in/eVnxg_7w

We’ll draw a winner on Monday.

Alright, see yaaaa.

Most people aren’t BAD on camera... 

They’re just uncomfortable.

“Just relax” is terrible advice 😂

That distinction gets missed all the time.

A lot of studios are technically excellent… but emotionally cold.

Bright lights. 
Crew whispering in corners. 
Stressed energy in the air. 
Cameras rolling before people are ready. 
That awkward silence that feels like judgment.

No wonder people freeze!

Here’s what we’ve learned the hard way:

When people feel safe, content performs better.

Not marginally. MASSIVELY.. 😄

Recently, we worked with senior stakeholders who:

- Don’t do content very often
- Felt exposed on live formats
- Were understandably nervous about being “on”

Instead of telling them to “be more confident,” we did something else.

We engineered the environment.

Warm. Human. Unrushed.
That’s how we design our studios.

When you walk in, it feels like a place you actually want to be. That’s step one.

On this shoot, the crew wasn’t just technically sharp, they were good with people.

Eye contact. 
Calm energy. 
Reassurance.
Clear explanations. 
No pressure to perform.
And space for warming up.

The result?

Stakeholders who stayed present. 
Who stopped guarding themselves. 
Who actually relaxed on camera.

And yessss, the numbers followed ✌️

Better engagement. Stronger retention. 
Higher content performance.

Here’s the belief shift (took me a while to get):

Confidence isn’t coached. It’s often designed.

People don’t hate content. 
No, they hate unsafe production environments.

Warm environments make better work.

Always have 💙

Want a tour at our studios? https://lnkd.in/d5fVSb2d 🤗

Most founders chase the WRONG skill.

They chase motivation. Passion. Energy.

The problem tho?

That stuff disappears fastttt 😄

It comes and goes. 

There will be days where you won't be feeling it. 

And what actually matters is just boring old consistency.

- Processes you hate repeating.
- Meetings when you’re tired. 
- Metrics nobody claps for.

Early on, that’s all I had.

- No momentum.
- No real brand.
- Zero money / resources.

Plenty of days i didn't feel up to it. 

Didn't feel driven or motivated. 

I just kept showing up, even when nothing exciting was happening.

What i've learnt is that discipline outlasts energy!

That’s how things really compound 😇

Slowly.
Quietly.
Relentlessly.

Today’s the last day.

We’ll close applications for the 3-month CoHo membership giveaway tomorrow, and draw a winner on Monday!

Let me be clear: This isn’t for everyone.

It’s not for side projects. 
Not for “maybe laters”. 

And not for collecting assets that never get used.

It’s for one growing brand that wants content to stop being:

- debated
- delayed
- or quietly avoided

And instead, have content just work.

If that’s you, you will know 😉

Link’s here for the last time: → https://lnkd.in/eVnxg_7w

Winner announced Monday.

Either way, appreciate everyone who followed along!

Content is just ONE part of marketing.
 
And this is where a lot of companies get it wrong.
 
You can make great videos.  Post consistently.
Even work with a solid agency.
 
But if:

- the positioning is unclear
- the concept isn’t strong
- the brand promise is fuzzy
 
Content won’t save ya.
 
A lot of teams try to use content as a fix.  

For strategy gaps. 
For product confusion.
For internal misalignment.
 
And then agencies get blamed for things that were never in their hands to begin with.
 
That’s not a content problem.  That’s a fundamentals problem 👍
 
Good content amplifies what’s already there.  It doesn’t invent it.
 
Get the foundations right.  

Then content actually does what it’s supposed to do.

If your content is your bottleneck, then find me here 🔗 https://lnkd.in/e6bhwtM5 😊

I’m increasingly convinced there’s 5 things that quietly break a growing company:

1. Too many priorities
 If everything matters, nothing really moves.

2. Undefined ownership
When “everyone” owns it, no one does.

3. Meetings replacing decisions
Alignment without action is just expensive talking.

4. Speed without standards
Moving fast only works if quality is non-negotiable.

5. Founders staying in the weeds too long
What got you here will choke ya later.

I’m saying this seriously:

Most scaleups don’t fail from lack of talent. 

I think they often fail from unclear thinking at the top.

It's certainly been the case with me in the past. 

So if things feel heavier than they should right now - more people, more noise, same output - 

Don’t motivate harder. SIMPLIFY harder.

That’s been a real unlock for me ✌️

One of the HARDEST balances I’m learning in business is leadership.
 
Specifically: 

How do you stay focused on your own performance / standards..  while also being a good leader to the people around you?
 
Cus the job pulls you in two directions at once.
 
On one side:
 
• You need to execute.
• You need to be sharp.
• You need to make decisions.
• You need to move the business forward.
 
On the other:
 
• You’re responsible for morale.
• You’re setting the emotional tone.
• You’re leading by example (even unconsciously)
• You’re someone your team should feel safe talking to.
 
And those 2 modes don’t always play nicely together 🤔
 
Something I’ve noticed about myself over the last year:
 
When I’m in 1:1s with my team and they’re talking through challenges, my brain immediately flips into problem-solving mode.
 
I start connecting dots. 
 I jump ahead. 

 I think: “Okay cool, here’s the fix, sorted.”
 
It comes from a good place. 

I wanna help.
I wanna be useful.
I wanna remove friction ASAP. 
 
But I’ve realised something over the last few months:
 
Sometimes people don’t need solutions (sounds weird right?).  

But often, they just need space.
 
They need to feel heard before anything gets fixed.
 
So I’ve been practising something that feels… surprisingly hard for me:
 
Shutting up 😂
 
Letting pauses sit.
 Resisting the urge to jump in with answers. 

 Listening all the way through without mentally drafting a response.
 
Not to be passive.  But to be present.
 
And what I’ve learned:
 
• Listening builds trust faster than solving.
• Being calm builds safety faster than being clever.
• People perform better when they feel understood.
 
Leadership isn’t about having the best answers in the room.

It’s about creating a room where people feel comfortable bringing the real stuff into it.
 
I’m still learning this, I must admit. 

I still catch myself slipping into “fix it now” mode.  But every time I slow down and just listen, the conversations get better 💙
 
And honestly, so does the work!
 
If you’re leading a growing team and feel this tension too - you’re not doing it wrong.
 
You’re just learning how to hold both sides at once.
 
Execution and empathy. 
Standards and space.  
Direction and listening.

It doesn't have to be complicated. 

That balance is the real work.

Hiring before you know what works is RISKY.
 
Testing content first with a partner isn’t.
 
Move fast. 
Learn quickly.

Shift in-house if / when it actually makes sense.

Q1 content plans don’t fail in Q1.. They fail in February.

Almost every time 😅

Jan often feels under control.
Chaotic, but hopeful.

New decks. 
Fresh strategies. 
Waaay too many meetings. Huge intentions.

Everyone’s aligned. Fantastic. 

This is the year we’re “on top of content”..

BUT THEN Feb creeps in..

A shoot that was meant to be “quick” needs another day. 
Edits slip from this week to next week. 
A freelancer replies: “sorry, slammed this week”.
Posting goes from scheduled to “we’ll see”.

Nothing dramatic happens.
No big mistake. Or no bad plan.

Just small delays stacking up until momentum quietly disappears.

The project you said you would get to, never actually happens. 

And the dream of winning in the brand / content space remains a dream, for one more year 🤐
 
I’ve seen this EXACT February play out again and again with growing teams.

The plan was solid. 

What wasn’t tested was whether production could actually keep up.

Planning content is EASY. 

Executing it every week, calmly, is where most teams get surprised.

And almost everyone realises that once February is already gone, ffs 🥴

How to grow fast and not LOSE your mind:

Stop letting decisions live in your head...

This week reminded me of something most founders don’t talk about.

It’s really not the long hours that drain you 🤔

It’s the invisible weight:

- Money decisions no one else sees
- “If this breaks, everything breaks” thinking
- Team expectations, group dynamics 
- Sales / targets uncertainty

What actually helped me wasn’t slowing down. 

It was making things explicit:

- Clear rules instead of vibes
- Deciding what not to worry about
- Budgets instead of awkward generosity
- One core growth engine instead of 6 half-baked ones

Once decisions are written down, i swear to you, something magical happens..

Your brain can let go.

Honestly feel growth doesn’t break founders.  Ambiguity does. 
 
Our brains have a max capacity. We gotta think about what takes up mental load, and dump what isn't needed. 

If you’re scaling and feeling mentally scattered, it’s usually not a motivation problem, BUT a systems problem. 

Just consider it 😜

Since I was a kid I have loved building stuff with my hands. 

My dad having his own workshop, let me play around with tools and various materials. 

It lead to a passion for technology and creating stuff. 

My dad got me into racing gokarts and formula/car racing from when i was 12 till i was 18. 

When I was 17 I got into MMA and have been having fights as well. 

I studied Mechanical engineering at Aalborg University for 3 years before I started my own company, DIC Group, during the summer before my 4th year. It was an incredible experience and I quickly saw that in the first 2 months of starting my own company that summer, I made more money that I would in half a year as a mechanical engineer. This, combined with my extensive background growing up in a workshop, allowed me to bet on myself and take the leap into DIC Group full time instead of finishing my studies. 

By age 22, I scaled DIC Group to 22 employees, $2 million (USD) in revenue, and made my first million in profit (DKK). Then, I experienced by biggest business hardship at the time when a massive contract went south. In the end it unfortunately cost me my company and ended in bankruptcy. Even though I felt like giving up, I refused to do so. I simply believe that the way to win is through perseverance. So, I got back up and took all of my learnings and experience into my next venture, Airflight.

Shortly after the bankruptcy I founded @Airflight together with a team ( now we are only 2 founders) with the aim of making ordinary people get an extraordinary experience by flying in a flying car.

We flew the flying car and got a lot of media attention that showed us an market opportunity within the Wind turbine industry for flying spare parts and tools. 

Airflight now applied for grants and investment to convert the flying car into an unmanned 100kg payload drone called the AF100. One of the largest quadcopters in the world. 

With the AF100 flying we raised capital and got more grants to build the AF200 a 200kg payload drone that would be able to solve multiple industry headaches. 

Unfortunately we crashed the AF200 in the midst of a funding round, forcing us to scale down operations. This crash seemed to be the end of Airflight. 

I have now partnered up with one of the best companies in Denmark, Jack Foged A/S, to head their sales efforts and deliver even more value to even more customers. 

If you want a serious partner to build your piping project, then reach out to me and let's talk. 

I love the game of business and will probably work till the day I die, because I just cant stop.

Mikkel K.

2026 er landet og det er vi også hos Jack Foged A/S hvor vi er i gang med flere projekter i både sort og rustfrit stål. 

2025 var et år med spændende projekter indenfor energi og industri. 
Det som er spændende for en teknologi nørd som mig selv er at være med til at se projekter som rent faktisk gør en forskel for Danmarks borgere. 

Altså det når projekter går fra ideer og koncepter til at stå som færdige løsninger som producerer varme eller andet. 

Det som vi oftest glemmer i vores branche er egentlig vigtigheden af vores arbejde. Vi bygger hvert år rør til anlæg som bidrager til en bedre verden. 

Det er sku meget fedt, hvis jeg selv skal sige det.

Mikkel Karsgaard

Welded piping experts: Design → installation | 39+ yrs | @JACK FOGED A/S

Så er vi landet tilbage på Dansk jord og må sige det er noget af en kontrast fra Brasilien.

At komme fra 30 grader og sol hjem til - 5 grader og sne er noget som sætter tingene i perspektiv. 

Det fik mig til at tænke at sådan er det også tit i erhvervslivet fordi hvordan ved vi egentlig hvad godt er hvis ikke vi har prøvet dårligt?

Hvis ikke vi har kontrasten at måle med så tager vi måske det gode for givet. 

En af de ting jeg tager med som vi kan være stolte af i Danmark det er vores infrastruktur på mange måder, lige fra toilettet til kloakken til veje uden de store huller. 

Er en stolt dansker idag.

I en verden der synes at blive mere og mere skør er det vigtigt at have stabile samarbejdspartnere. Jack startede Jack Foged A/S i 1986.

Ham og teamet bag Jack Foged A/S har klaret sig igennem flere kriser end de fleste og virksomheden styres idag af hans to sønner Philip og Jacob. 

Når man er virksomhedsejer som Jack var og som han har lært hans sønner så lader man ikke nyhederne gå sig på. 
Man møder stadig ind og lægger sig i selerne for de kunder som har brug for en. 

Vi har lavet rør i 40 år og som jeg ser det så sker det nok også de næste 40 år som ejerledet virksomhed. 

Så har du de lange briller på i jeres virksomhed eller skal have en samarbejdspartner der er stabil, så ring eller skriv og lad os tage en snak.

I have come to realize in my life that the time I feel the most alive is when I am growing.

But growth doesn't come without pain, suffering, or failure, which is what I usually try to avoid from a logic perspective. 

Which brings me to the quote: "A man who never fell has no glory; the man who fell 21 times but got up 22 times—that man has way more glory."

When we humans put the fear of suffering or failure behind us and try anyway, that is where the real growth and happiness are buried. 

At least I have found that to be true for me.

To ting som ikke kommer til gå af mode i 2026:

Den gode svejsning og den gode relation. 

To ting som vi går ekstremt meget op i hos Jack Foged A/S.

Fordi den gode relation er med til at danne fundamentet for den gode svejsning og den gode svejsning er fundamentet for den gode relation i vores verden. 

Står du med et projekt hvor du skal have lave et rørsystem og du gerne vil have en samarbejdspartner der har styr på alt hvad der har med svejste rørsystemer at gøre og som vægter den gode relation. 

Så kan det være tiden er inde til at række ud til mig og tage en uforpligtende snak og se om der kan opnås en god relation så vi kan leverer nogle gode svejsninger til jer.

Noget af det sværeste ved at være projektleder er når telefonen begynder at ringe oftere og oftere og emails bliver flere og flere med problemer omkring dit projekt. 

Jeg kender det, Philip og Jacob kender det. 

Derfor har vi fokus på at hjælpe projektledere med at have en partner som gør arbejdsloading for projektlederen mindre så de kan fokusere på det rigtige. 

Det er derfor vi ikke kun laver rørarbejde:
- Dimensionering og spændingsverifikation (Rohr2) 
- Support-design og sekundært stålgalleri 
- Præfabrikation, montage, NDT 
- Godkendelse gennem notified body 
- Komplet dokumentation

Fra første beregning til sidste mærkeplade.
Ikke fordi vi er bedre til hvert enkelt element.
Men fordi koordinations-overhead dræber bundlinjen i flere projekter end dårligt håndværk.
Og fordi én ansvarlig part betyder nul tid brugt på at finde ud af hvis fejl det egentlig var.
Hvis du har haft et projekt hvor koordinationen tog mere tid end arbejdet så ved du præcis hvad jeg snakker om.

Vi er ligeglade med hvad farve du gerne vil have dine rør i, vi er mest interesteret i at levere et godt stykke håndværk - Uanset farven og størrelsen.

Jack Foged A/S fordi vi elsker rør.

Power to X er en af de fremadgående industrier i Danmark. 
Derfor er jeg taget til konference i Vejle for at repræsentere Jack Foged A/S. 

Power to X anlæg kræver mange procesrør og vi står klar til at hjælpe med at bygge, installerer og dokumenterer dem for jer.

A little behind the scenes for when we were putting the finishing touches on a big piping project last year.

 The project had pipes with pressures up to 140Bar. 
Carbon pipes up to 12" 
stainless up to 8" PN100 

Complex system in general. 
Tight deadline. 

But we made it happen in the end. 
Because we love making pipes and we love trying our best for our customers.

Sharing this today as I couldn't help but feel this matches the way Philip and Jacob thinks in Jack Foged A/S.

Just always trying to expand the mindset and capabilities. 

Truly inspiring and a great place to work. 

It makes a big difference for our clients as well when you have a partner that constantly is looking to become better and deliver more. 

Because they are going for it.

I have found that some of the most profound insights and growth have come from traveling. 

This winter I changed the cold in Denmark 🇩🇰 with the heat of Brazil🇧🇷 

What you gain when you travel far and experience different cultures is perspective. 

One thing that traveling all over the world have taught me is that the majority of the world consists of great people that are soing their best to do good in the world. 

Remember that when the media portrays stuff. 

We only see the extreme stuff because that's what drives revenue because of clicks. 

If you were to report on the majority it would be boring. 

I will over the coming weeks share some of the insights I have gained and the contrasts between the two countries. 

Enjoy the weekend!

PS. Found out why people love to ride horse my first time trying it, WOW 👌

LinkedIn er enten verdens mest kraftfulde salgsmaskine eller det er Facebook for folk i jakkesæt.

Forskellen er ikke platformen.
Det er hvordan du filtrerer den.

Jeg brugte sidste måned på at rydde op i mit feed.
Unfollowede 4000+ personer.

Ikke fordi de er dårlige mennesker.
Men fordi de fylder mit "intelligence dashboard" med støj.

Her er hvad jeg lærte:
De fleste bruger LinkedIn som "passiv scroll" - ligesom Instagram.
Scroller. Liker. Føler sig opdateret. Lukker app.
Nul forretningsmæssig værdi.
Men hvis du behandler LinkedIn som et intelligence filter i stedet, ændrer spillet sig totalt:

FØR min oprydning:
180 minutter om dagen på platformen
80% irrelevant indhold (motivational quotes, viral reposts, humble brags)
2-3 relevante posts om ugen
0 konkrete leads

EFTER min oprydning:
60 minutter om dagen
90% direkte relevant for Jack Foged A/S (industri-nyheder, projekt-opdateringer, potentielle kunder der poster om udfordringer)
2-3 relevante posts om DAGEN
4 konkrete samtaler startet sidste uge alene

Det er ikke ROI. Det er ROA: Return on Attention.
Så hvad unfollowede jeg?

Type 1: Motivation Merchants Folk der deler generisk "inspiration" uden branche-kontekst.

Type 2: Viral Chasers Folk der re-poster andres indhold for likes uden at tilføje indsigt.

Type 3: Personal Brand Performere Folk der deler "min rejse" stories uden praktisk værdi for mit arbejde.

Hvad FØLGER jeg stadig?
Type A: Problem Posters Folk der deler konkrete udfordringer i vores industri.

Type B: Markedsintelligens Folk der analyserer trends, regulering, nye projekter.

Type C: Potentielle Partnere Folk hvis virksomheder kunne bruge vores løsninger eller vi kunne samarbejde med.

Den simple test:
Hvis jeg læser dette post, ved jeg noget jeg ikke vidste før som gør mig bedre til mit arbejde?
Hvis nej → unfollow.

De fleste er bange for at unfollow fordi "hvad nu hvis jeg misser noget?"
Men det du misser ved at IKKE rydde op er langt værre:
Du misser signalerne i støjen.

Sidste uge postede en potentiel kunde om et rør-problem.
Jeg så det. Kommenterede. forsætter samtalen i DM's og får Email til at sætte et møde op. 
Den post havde 12 likes. Algoritmen viste det næsten ikke til nogen.
Men jeg så det fordi mit feed er renset for alt andet støj.

Det er ikke om at se ALT.
Det er om at se det RIGTIGE.

Næste gang du åbner LinkedIn:
Spørg dig selv: "Bruger jeg dette som entertainment eller som intelligence?"
Hvis entertainment → Du konkurrerer mod TikTok og taber.
Hvis intelligence → Du har en unfair advantage ingen andre bruger.

Dit feed er dit våben.
Rens det.

Det i får ved at vælge Jack Foged A/S som jeres partner det kan ses på dette billede: 

To knejter der har haft passion for rør næsten lige så lang tid som vi har eksisteret. 

Philip Foged og Jacob Foged brænder for at drive virksomheden deres far byggede op videre I samme ånd. 

Jeg vil næste vædde med virksomheden stadig eksisterer om 40 år og stadig er i familien. 

Det gør mig stolt at være med på en rejse der har lange briller på og som er bygget på de gode værdier. 

Har I brug for en stærk samarbejdspartner til at lave jeres rør projekter så ræk ud. 

Vi elsker rør.

Something magical happens when you speak from the heart. 
People see you in your purest form, and then if they decide, they will connect to you in the deepest way possible. 

In moments like these, we create relationships that has a foundation that is rock solid because we know who the people are.

Because they showed their heart, not their intellect. 

Some people want to use their intellect to divide and conquer the world. 

Love is the strongest force in the world and has the power to restore order. 

Let's come together and use our hearts to guide us. 

This Monday starts with gratitude for all the amazing people I have met around the world who showed me their heart.

For nogen er det bare en svejsning, for os er det meget mere. 

Rør - Fittings - svejsning - dokumentation - installation - svejsning - dokumentation. 

Alt sammen med et forsøg på at blive 1% bedre hver gang for vores kunder og for Danmark. 

For med en stærk industri så står Danmark stærkt i verden. 

Vi er glad for at bidrage til en stærk industri. 

Jack Foged A/S Vi elsker rør. 

Har du et projekt hvor i skal have lavet rør så ræk ud og få en snak.

Jeg er ved at læse Morten Münsters's nye bog afdelingen for magisk tænkning og der er en ting jeg bider fast i. 

Gør mindre. 
og 
bliv bedre. 

Noget der går meget imod hustler culture men som faktisk giver rigtig god mening. 

Vi har alle sammen et livs hjul fyldt med: 

Bolig 
Sundhed
familie/venner
Arbejde/studie
Parforhold
Personlig udvikling
Fritid
Økonomi

Når vi bliver forblændet af folks highlight reels på sociale medier så kan vi få den forståelse at nogle folks livshjul er maxet ud og er 10/10 på alle områderne. 

Fakta er at du ser 10/10 på et område, hvilket i de fleste tilfælde betyder 1/10 på et eller flere områder. 

Hvis du skal have et godt mentalt helbred så er vi nødt til at sænke forventningerne til os selv på alle områderne og vide at hvis vi rammer 7/10 på de fleste områder så er vi faktisk mest lykkelig. 

Men vil du gerne være verdens bedste til noget og vinde guld til OL, så glem balance og gå ALL-in på et område og forsøm alle de andre i den periode. 

De fleste er ikke klar til at ofre det som skal til for at være verdens bedste og det er helt okay. 

Sænk forventningerne til dig selv og lad være med at sammenlign dig selv med andres ekstraordinære highlight reels og fokuser på at være middelmådig og lykkelig på de fleste områder. 

Med det sagt husk at intet er perfekt og alting er dynamisk. 
Godt nok er bedst for langtids lykke for den almindelige borger uden ønske om OL.

I går så jeg vigtigheden af kommunikation. 

Hvis du som kommunikator ikke får segmenteret dit budskab i folk så de husker dig og din info så har du fejlet. 

I den tekniske verden er der efter min mening simpelthen ikke nok fokus på at give folk træning i kommunikation. 

Hvis folk ikke kan huske dine slides og dine pointer fordi din kommunikation er dårlig, ja så har du spildt din egen tid, virksomhedens tid og andres tid. 

Men det er ikke din skyld, det er simpelthen fordi kommunikation som fagkundskab aldrig bliver prioriteret, da det jo virker som spild af tid. 

Men det er det virkelig ikke, det er noget som kan have stor værdi for dig, dine kunder og dine samarbejdspartnere. 

For mere fokus på kommunikation.

For most of my adult life and career, I have been training the wrong muscle.

I have realized the true impact of that now. 

Coming from a home where alcohol abuse was close to my everyday, "normal" was something I wanted to get away from. 
Hence, I have never wanted to be "normal" or do normal stuff.  

What that has allowed me to do in my career is to do extraordinary stuff and also in my personal life. But 33 years in and closing in on 34 years, it has struck me what the downside is:

Doing the basic stuff is HARD. 

Why? 

Because deep down I associated that with pain. 

Yet most of the really extraordinary achievements and joyful moments come from doing the basic stuff really, really well. 

We are constantly looking for the next hack or tip that can advance us in our lives. 
Yet, what you are looking for is already there; in most cases, you are just not doing it. 

The muscle I have been more aware of training the last couple of years, without me knowing fully, is the muscle of doing the basic stuff really well. 

Training the muscle of doing what you know you should be doing but you aren't. 

That muscle is what many of us should be training. 

Not looking for an extra PDF to download from LinkedIn that you end up not using anyway. 

Start doing the basic boring stuff.

taplio

The Battle

Patrick Bates

Mikkel K.

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taplio

The Battle

Patrick Bates

Mikkel K.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrick Bates's LinkedIn Performance

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