AdVenture Media

Chief Executive Officer

Chief Operating Officer

Director of Client Services

Senior Digital Strategist

Guggenheim Partners

Marketing Analyst

Penn State Milton S. Hershey Medical Center

Marketing Coordinator, Four Diamonds

Kohl's Department Stores

Campus Recruiter

Management/Operations Internship

Penn State University

Teaching Assistant - Marketing Department

Jay's Appliances

Customer Service/Sales

Author: "Join or Die: Digital Advertising in the Age of Automation." Find it on Amazon, and learn more at www.joinordiebook.com.

Recognition:
 - The #3 most influential PPC expert in the world by PPC Hero
 - Top 10 expert on machine learning in marketing by Goodfirms.co
 - "Join or Die" listed as one of the top 14 advertising books of all time by teambuilding.org
 - International Keynote Speaker: Google Partner Conferences (NYC, London, Dublin), Affiliate World (Dubai), Friends of Search (Amsterdam, Brussels), SMX Create.

My primary role is serving as CEO at AdVenture Media, an award-winning digital advertising agency with a 5-star employee rating on Glassdoor.com.

In addition to authoring Join or Die: Digital Advertising in the Age of Automation, I've delivered keynote talks on topics including machine learning and the future of digital advertising at Google Partner Summits, Global Google Partner Awards Ceremonies, and other marketing conferences worldwide. I'm a featured instructor in Google's official advertising certification program under the "AI-Powered Performance Advertising" modules. 

One day, the Buffalo Bills will win the Super Bowl. When that happens, I hope you think of me and say, "Good for him. He never gave up on that terrible franchise."​

Patrick Gilbert

Marketing Manager

Digital Marketing Lead

Digital Marketing Associate

APEX Mobile Media

In addition to below responsibilities, involved with strategy development alongside marketing director to conceptualize and implement effective digital marketing strategies that align with business objectives and drive growth for 4 brands within the company.

- Planning and execution of diverse digital marketing campaigns across numerous verticals, utilizing various channels and tactics to reach target audiences.

- Utilize analytics tools (Google Analytics, Databox) to track and analyze campaign performance, providing valuable insights and data-driven recommendations for continuous improvement.

- Collaborate with other departments, including sales, account management, and data analysis, to ensure marketing efforts are in line with business goals and find efficiencies where possible

Digital Marketing Executive responsible for the management (design & SEO) of 3 brand websites and their content on an ongoing basis

- Launching new business within the parent company including developing go to market plans, building website, marketing materials and launching paid search ads including ad copywriting

- Responsible for writing & delivery of regular marketing materials such as whitepapers, guides and decks for 3 separate AdTech brands with focus on Mobile Advertising, Mobile Gaming and Connected TV Advertising

- Developed new website and marketing materials from scratch for a 4th brand, a new advertising platform launched in 2022

- Developed and implemented media strategy for these brands across platforms like Twitter, Tiktok, Email, Instagram & LinkedIn

Teleperformance

Digital Account Strategist responsible for the personal management of over 100 clients per quarter with upwards of $5 million PPC spend.

Responsible for delivery of tailored strategies and campaign builds for SMB and Agency Clients.

Consultative research of verticals at an individual company level.

Regularly tasked to pitch new Google strategies, products and best practices to clients as they became available.

Digital Account Strategist - Google Ads

Ulster Bank

Market research relating to optimization of the Customer Digital Journey.
Identification and application of moratoria to over 9000 mortgage accounts.
Issuing and archiving of all correspondence issued during the moratorium process.
Developed processes surrounding the COVID 19 Moratorium initiative and contributed solutions to streamline the surrounding tasks and eliminate non value add activities.
Preparing, printing, issuing and reconciliation of customer letters to the data requests received.
Identified cases with inaccurate date due to error and / or timing issues and ensured these were rectified.
Managed letters team who were ultimately responsible for the issue over 18,000 letters in 2020.

Mortgage Operations Administrator

National Organic Products Ltd.

•	Managed sales and delivery within portfolio of assigned store locations countrywide. Established and maintained relationships with store managers, monitored in-store stock, and identified and optimized up-sell and cross-sell opportunities. 
•	Provided excellent customer service in person, via email and over the phone to ensure increased sales, optimal client retention and satisfaction.

Field Sales Executive

•	Addressed and resolved customer questions, concerns, and complaints in person, via email and over the phone. 
•	Performed cashier and teller duties, processed client transactions and maintained financial records. 
•	Generated sales leads; coordinated with Account Managers to drive increased business.

Customer Service Officer & Bank Cashier

Sony Electronics

•	Utilized consultative sales techniques to determine client needs and close new sales. 
•	Monitored and maintained store inventory; advised management of purchasing needs. 
•	Provided superior customer service in person, via email and over the phone to ensure optimal customer satisfaction and repeat business. 
•	Provided continuous training and education to other store employees on technical specifications in order to ensure optimal brand performance in branch.

Sales Specialist

Soul Engraver

•	Established digital presence and vision from scratch with company founders.
•	Managed company social media presence; developed and published social media content. 
•	Monitored and analyzed Facebook and Google Analytics; evaluated return on investment and recommended changes to marketing budgets or marketing strategies as needed. 
•	Created and disseminated company newsletters; monitored newsletter open and click-through rates.  
•	Led a project to redesign the company website, resulting in improved traffic and user experience.

Digital Marketing Executive

Prime Steak Ltd

•	Managed company social media presence; developed social media content, scheduled posts, updated social media profiles, and managed user engagement with 40,000+ followers. 
•	Monitored and evaluated Google and social media analytics. 
•	Created and managed email marketing campaigns; monitored and analyzed campaign performance. 
•	Oversaw event management; assisted with event planning, developed and disseminated promotional materials, managed venue set-up, and created AV content.

Marketing & Events Intern

Challenger Sports

•	Travelled throughout the United States to coach soccer, instructed students in Illinois, Michigan, Indiana, and Wisconsin. 
•	Planned and supervised training session to develop general fitness, teamwork, and soccer skills. 
•	Monitored participant performance and providing additional one-on-one coaching as needed; advised player regarding specific strategies for offensive play, defensive play, and goalkeeping.

Coach

B.Sc Marketing from Technological University Dublin.
Experienced in Digital Marketing and Marketing Strategy.

taplio

The Battle

Patrick Gilbert

Kevin Kane

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