AdVenture Media

Chief Executive Officer

Chief Operating Officer

Director of Client Services

Senior Digital Strategist

Guggenheim Partners

Marketing Analyst

Penn State Milton S. Hershey Medical Center

Marketing Coordinator, Four Diamonds

Kohl's Department Stores

Campus Recruiter

Management/Operations Internship

Penn State University

Teaching Assistant - Marketing Department

Jay's Appliances

Customer Service/Sales

Author: "Join or Die: Digital Advertising in the Age of Automation." Find it on Amazon, and learn more at www.joinordiebook.com.

Recognition:
 - The #3 most influential PPC expert in the world by PPC Hero
 - Top 10 expert on machine learning in marketing by Goodfirms.co
 - "Join or Die" listed as one of the top 14 advertising books of all time by teambuilding.org
 - International Keynote Speaker: Google Partner Conferences (NYC, London, Dublin), Affiliate World (Dubai), Friends of Search (Amsterdam, Brussels), SMX Create.

My primary role is serving as CEO at AdVenture Media, an award-winning digital advertising agency with a 5-star employee rating on Glassdoor.com.

In addition to authoring Join or Die: Digital Advertising in the Age of Automation, I've delivered keynote talks on topics including machine learning and the future of digital advertising at Google Partner Summits, Global Google Partner Awards Ceremonies, and other marketing conferences worldwide. I'm a featured instructor in Google's official advertising certification program under the "AI-Powered Performance Advertising" modules. 

One day, the Buffalo Bills will win the Super Bowl. When that happens, I hope you think of me and say, "Good for him. He never gave up on that terrible franchise."​

Patrick Gilbert

Digital Limelight Media (DLM)

• Lead cross-channel paid media strategies across Google Ads, Bing Ads, and Meta Ads to drive scalable lead generation, customer acquisition, and measurable ROI.

• Build and optimize integrated campaigns spanning search, display, and paid social, leveraging audience segmentation, creative testing, and data-driven insights to improve performance at every stage of the funnel.

• Partner with creative, web, and analytics teams to refine ad messaging, landing page experience, and reporting dashboards, ensuring campaigns deliver both near-term conversion growth and long-term brand impact.

• Manage multi-tier client budgets with a focus on efficiency and scalability, implementing advanced bidding strategies, forecasting models, and attribution solutions to maximize return on investment.

• Serve as a consultative partner to clients, translating complex performance data into actionable business insights and shaping digital strategies aligned with broader marketing and growth objectives.

Paid Ads Specialist

Davenport University

As an Adjunct Professor at Davenport University, I design and teach high-impact marketing courses that blend theory, real-world application, and emerging trends in digital strategy, brand engagement, and international marketing. My curriculum emphasizes data-driven decision-making, paid media, and omni-channel marketing strategies to prepare students for today’s fast-paced digital landscape.

Courses Taught:
• Marketing 312 – Digital Retailing (Fall 2020)
• Marketing 346 – Digital Brand Engagement (Winter 2021, 2022, 2023, 2024)
• Marketing 421 – International Marketing (Fall 2021, 2022, 2023)
• Marketing 412 – Marketing Research (Fall 2023)

Key Contributions:
• Bridged academia & industry by incorporating real-world case studies, live digital ad campaigns, and platform-based analytics (Google Ads, Meta, LinkedIn).
• Enhanced student engagement by integrating hands-on projects, digital marketing simulations, and collaborative learning experiences.
• Developed future marketers & strategists by mentoring students and providing insights into industry best practices and career paths.
• Strengthened the university’s digital marketing curriculum, ensuring alignment with evolving industry trends.

Adjunct Professor - Digital Marketing & International Marketing

ROR Partners

Leading digital media strategy to drive brand growth, customer acquisition, and ROI across search, social, display, and video. Manage a high-performing team of specialists and oversee multi-million-dollar ad budgets to optimize cross-channel campaigns.

Key Responsibilities:
• Develop & execute data-driven digital media strategies to maximize engagement & conversions.
• Oversee campaign planning, execution & optimization across Google Ads, Meta, TikTok, LinkedIn, & YouTube.
• Lead & mentor a team of digital specialists & media managers, fostering innovation & collaboration.
• Analyze campaign performance via Google Analytics & Data Studio, turning insights into action.
• Implement emerging media technologies, improving reporting accuracy & campaign efficiency.
• Manage budgeting & forecasting, ensuring cost-effective media investments.
• Define & enforce best practices for paid media, audience targeting & performance optimization.

Key Achievements:
• Increased ROI & campaign performance through innovative media testing & strategic optimizations.
• Expanded digital reach & brand visibility by integrating new advertising platforms.
• Enhanced team productivity & campaign efficiency through data-driven processes & automation.
• Optimized multi-million-dollar media budgets, ensuring maximum return on ad spend.

Director of Digital Media

Developed and executed high-impact, data-driven digital marketing strategies across social media, search, YouTube, and Google Display to maximize customer acquisition, engagement, and brand visibility. Managed multi-platform paid media campaigns, optimizing performance for both enterprise and small business clients.

Key Responsibilities:
• Led cross-channel digital campaigns (Google Ads, Meta, TikTok, LinkedIn, Pinterest, NextDoor, Snapchat), ensuring alignment with client KPIs & business goals.
• Optimized paid media spend & audience targeting, increasing engagement and conversions.
• Managed & mentored a team of 4 specialists, improving campaign execution & efficiency.
• Conducted in-depth user behavior, conversion, & funnel analysis, translating insights into actionable optimizations.
• Provided strategic media recommendations, ensuring clients maximized ROI & brand impact.
• Evaluated & integrated emerging media technologies, improving campaign performance & tracking.
• Created enterprise-wide best practices for media planning, execution, and reporting.

Key Achievements:
• Increased client ROI & conversion rates through advanced paid search & social strategies.
• Enhanced digital reach & efficiency, expanding campaign impact across new ad platforms.
• Implemented data-driven decision-making, improving budget allocation & media performance.
• Strengthened team capabilities, fostering a culture of optimization, innovation, & collaboration.

Digital Media Manager

Stiles Machinery

Led the end-to-end digital marketing strategy, overseeing SEO, paid media, social media, email marketing, and lead generation to drive brand visibility, audience engagement, and revenue growth. Spearheaded conversion optimization initiatives and implemented data-driven tactics to enhance campaign performance.

Key Responsibilities:
• Managed & executed corporate digital marketing efforts across SEO, search, social, display, email, & retargeting.
• Developed & optimized lead generation campaigns, leveraging A/B testing & audience segmentation to improve conversion rates.
• Oversaw social media strategy, creating editorial calendars & engagement plans with Sprout Social, SEMrush, & Power My Analytics.
• Enhanced website UX & visibility, increasing e-commerce traffic on WordPress, Shopify, & Magento.
• Created compelling copy & ad creatives for digital marketing campaigns, ensuring alignment with brand positioning.
• Managed email marketing campaigns, utilizing Mailchimp, Campaign Monitor, Constant Contact, & Bananatag for audience targeting & automation.
• Developed data-driven reports, using Google Analytics, Search Console, Google Ads, & Google Data Studio for performance tracking & optimization.
• Collaborated with product & sales teams, translating technical content into market-ready messaging.

Key Achievements:
• Increased digital lead generation efficiency through strategic A/B testing & audience optimization.
• Optimized social & paid media campaigns, improving engagement & conversion rates across platforms.
• Strengthened the company’s digital footprint, enhancing SEO, content marketing, & brand awareness.
• Implemented analytics-driven strategies, improving reporting accuracy & campaign performance tracking.

Digital Marketing Specialist

ddm marketing + communications

Executed cross-channel paid media campaigns that aligned with client marketing goals, delivering data-driven insights to optimize ad performance, customer acquisition, and brand growth. Integrated paid search, social media, display, and remarketing strategies to enhance engagement and conversion rates.

Key Responsibilities:
• Managed & optimized paid media campaigns across search, social, display, & remarketing to maximize reach & ROI.
• Conducted in-depth keyword research & SEO analysis, aligning paid search efforts with organic content strategies.
• Analyzed & adjusted ad performance, leveraging data insights to enhance campaign efficiency & achieve client KPIs.
• Collaborated with cross-functional teams to develop media plans tailored to diverse industries.
• Generated data-driven reports, educating clients & stakeholders on campaign progress & digital marketing strategies.
• Monitored industry trends, integrating emerging media innovations to improve campaign performance.

Key Achievements:
• Improved conversion rates & ROI by continuously optimizing paid media strategies based on analytics insights.
• Strengthened cross-channel integration, ensuring seamless coordination between paid media & content strategies.
• Enhanced client decision-making through detailed performance reports & actionable recommendations.
• Kept brands ahead of digital trends, proactively adapting media strategies to industry shifts.

Digital Media Specialist

Maltese Marketing, LLC

Led marketing operations & digital strategy, driving process optimization, campaign efficiency, and data-driven decision-making to improve business performance. Spearheaded cross-functional collaboration, aligning marketing technology, analytics, and campaign execution to support business goals.

Key Responsibilities:
• Managed marketing operations, developing scalable processes that enhanced team productivity & performance.
• Led digital marketing initiatives, overseeing mobile, e-commerce, website, and advertising projects for timely execution.
• Built & maintained data dashboards, providing actionable insights to optimize campaigns & guide strategic decisions.
• Directed multi-channel marketing efforts, including SEO, SEM, email, social media, display, & community engagement.
• Developed project roadmaps & led cross-functional teams, reducing cycle times & improving efficiency.
• Implemented & optimized digital tools, enhancing marketing automation, reporting, and content management.
• Managed budget planning, tracking, & forecasting, ensuring financial alignment with marketing priorities.
• Evaluated & integrated emerging marketing technologies, improving campaign performance & operational efficiency.

Key Achievements:
• Improved campaign efficiency & team productivity through streamlined marketing operations.
• Enhanced data-driven decision-making, building real-time analytics dashboards to track performance.
• Increased engagement & conversion rates, optimizing digital marketing strategies across multiple channels.
• Strengthened marketing agility, proactively adapting strategies to market changes & emerging opportunities.

Marketing Operations Manager

Executed data-driven digital media campaigns across Google Ads, SEO, content marketing, and social media, optimizing brand visibility and lead generation. Leveraged A/B testing, audience targeting, and performance analytics to refine marketing strategies and maximize engagement.

Key Responsibilities:
• Managed & optimized Google Ads campaigns, utilizing strategic targeting & A/B testing to improve ad performance.
• Implemented SEO strategies, including keyword research, on-page optimization, and content enhancements to increase organic visibility.
• Designed & maintained WordPress landing pages, focusing on user-friendly layouts and SEO best practices to boost lead generation.
• Led digital marketing projects via Teamwork.com, coordinating tasks, deadlines, and cross-functional collaboration.
• Developed engaging content for blogs, social media, and digital ads, ensuring alignment with brand messaging & SEO best practices.
• Analyzed campaign performance using Google Analytics, delivering insights to refine future marketing strategies.

Key Achievements:
• Increased lead generation & conversion rates through optimized landing pages & targeted campaigns.
• Enhanced website visibility by implementing SEO strategies that improved organic search rankings.
• Streamlined project execution, ensuring timely delivery & efficiency in digital marketing initiatives.
• Provided actionable insights, using data analysis to improve ad spend efficiency & campaign performance.

Manakey Group LLC

Led national sales strategy across retail, wholesale, and e-commerce channels, driving significant revenue growth and expanding market share. Spearheaded business development efforts, securing contracts with major retailers and scaling Amazon e-commerce revenue through strategic ad placements and optimization.

Key Responsibilities:
• Managed multi-channel sales operations, overseeing retail, wholesale, and e-commerce expansion.
• Developed & executed sales strategies, leveraging data insights to optimize pricing, promotions, and product positioning.
• Led e-commerce growth efforts, increasing Amazon market share through Sponsored Product Ads & listing optimization.
• Built long-term client relationships, attending 12 trade shows and securing 20+ new clients.
• Negotiated contracts with major retailers, including Bass Pro, Menards, Home Depot, & Lowe’s.
• Expanded online presence, securing product listings on Menards.com & Walmart.com.
• Collaborated with the National FFA Organization, launching a successful fundraising product across 18 chapters in 10 states.

Key Achievements:
• Grew Amazon revenue to $1.2M+ annually, optimizing listings and advertising spend.
• Increased retail distribution, adding $120K+ in new sales from newly acquired clients.
• Strengthened national presence, expanding contracts across major retail chains & e-commerce platforms.
• Developed & launched a successful fundraising product, driving revenue and brand awareness.

National Sales Manager

Digital Marketing Leader | Paid Media, Performance Marketing & Growth Strategy | Driving Scalable ROI

I’m a results-oriented marketing professional with an MBA in Marketing and over 7 years of experience leading digital media strategy, paid media execution, and marketing education. At Digital Limelight Media (DLM), I develop and manage cross-channel campaigns that drive brand growth, customer acquisition, and measurable ROI through performance-focused media strategies.

Outside the agency, I serve as an Adjunct Professor at Davenport University, where I equip future marketers with real-world insights and practical skills in digital strategy.

What I Bring to the Table:
• Cross-Channel Media Strategy: Plan and execute campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and more.
• Performance Optimization: Leverage data and analytics to boost engagement, conversions, and return on ad spend.
• Team Leadership: Lead and mentor high-performing digital teams, fostering a culture of collaboration and innovation.
• Technology Enablement: Implement and adapt emerging media technologies to streamline operations and improve campaign efficiency.
• Marketing Education & Consulting: Bridge the gap between academic theory and industry practice through teaching and hands-on consulting.

Core Specialties:

Paid Digital Advertising | Performance Marketing | Google Ads (SA360 & CM360) | Meta Ads | Digital Strategy | SEO & Analytics | Forecasting & Budgeting | Client Services | Team Leadership | Process Improvement

I’m passionate about pushing the boundaries of digital performance, scaling brand success, and turning data into strategic advantage. Always open to conversations about how smarter media can drive better business results.

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Patrick Gilbert

Kenneth VandenBout III

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