AdVenture Media

Chief Executive Officer

Chief Operating Officer

Director of Client Services

Senior Digital Strategist

Guggenheim Partners

Marketing Analyst

Penn State Milton S. Hershey Medical Center

Marketing Coordinator, Four Diamonds

Kohl's Department Stores

Campus Recruiter

Management/Operations Internship

Penn State University

Teaching Assistant - Marketing Department

Jay's Appliances

Customer Service/Sales

Author: "Join or Die: Digital Advertising in the Age of Automation." Find it on Amazon, and learn more at www.joinordiebook.com.

Recognition:
 - The #3 most influential PPC expert in the world by PPC Hero
 - Top 10 expert on machine learning in marketing by Goodfirms.co
 - "Join or Die" listed as one of the top 14 advertising books of all time by teambuilding.org
 - International Keynote Speaker: Google Partner Conferences (NYC, London, Dublin), Affiliate World (Dubai), Friends of Search (Amsterdam, Brussels), SMX Create.

My primary role is serving as CEO at AdVenture Media, an award-winning digital advertising agency with a 5-star employee rating on Glassdoor.com.

In addition to authoring Join or Die: Digital Advertising in the Age of Automation, I've delivered keynote talks on topics including machine learning and the future of digital advertising at Google Partner Summits, Global Google Partner Awards Ceremonies, and other marketing conferences worldwide. I'm a featured instructor in Google's official advertising certification program under the "AI-Powered Performance Advertising" modules. 

One day, the Buffalo Bills will win the Super Bowl. When that happens, I hope you think of me and say, "Good for him. He never gave up on that terrible franchise."​

Patrick Gilbert

GroupM

Executive Search

PT. GLODOKU DIGITAL KOMERSINDO | Glodoku.com

Digital Marketing Specialist

RevoU

Coordinated a team of 15 students and assessed 80+ individual assignments throughout an intensive 13-week learning process focused on digital marketing topics. The results are: Successfully brought my team to become The 1st and 2nd Place in Facebook Ads Competition Week and Google Ads Competition Final Score with 30+ leads within 4 days of campaign

Team Lead - Digital Marketing Teaching Assistant

STRONGBEE

The goals: generate Traffic for Website and +1000 App Installs per month via SEM and App Install Campaign

The results are : got 6.5K installs with 5.42% CVR and IDR3.135 CPI within 4 months, analyzed the CTR and CVR between web traffic and app install campaigns, optimized assets on the most potential locations, bidding strategy optimization, and keyword research.

Digital Marketing Associate - App & SEM Campaign

Ruangguru

Transferable skills to Digital Marketing :
- Able to conduct research on current trends that can help me make better digital marketing strategies.
- Sharpen my structural thinking and presentation skill. 
- A/B testing experiment for data calibration.
- Experienced in writing data-driven reports.
- Teamwork

Being a part of the Physics Assessment group that focused on developing physics exam questions for all students in Indonesia

- Share subject knowledge lessons with the team
- Create over 30 questions for midterm and final exams for junior and high school students
- Create over 50 questions for physics midterm and final exams  tryout the university entrance exam
- Create over 30 video explanations for physics questions
- Sort the difficulty levels of a question, grouping them into relevant topics and subtopics based on the government's curriculum

Master Teacher Assessment Physics

12 weeks digital marketing online course with less than 5% acceptance rate and deep-dive learning from experienced instructors. Completed real-life projects for party rental equipment business on 2 Paid Ads channels.

(1) Social Media Ads (FB and IG Ads) : the goals were to drive traffic to an LP and acquire sign-ups form. The results are : managed to get 2 leads in 4 days campaign, dip into audience targeting based on demographic, geographic, interest, and behavioral, optimized landing page, created 3 campaign objective(s) with 5 ad copy(s), and to lower CPC by 10,37%

(2) Google Ads : the goals were to drive traffic to an LP and acquire sign-up forms. The results are: got 6 leads with 3,97% of CVR in 4 days, analyzed keyword research by Google Trend and competitors, created content, A/B testing in bidding strategy, and created 2 campaigns with 4 ad groups.

(3) Marketing Analytics : the goals were to do a scavenger hunt for Google Merchandise Store using Google Analytics, also create a measurement plan and new tags for an a-commerce via Google Tag Manager. The results successfully analyzed some information and gained insights from Google Analytics. Created 3 Hard and Soft KPIs for e-commerce and triggered 3 events from its website to Google Tag Manager

(4) CRM : the goals were to create lifecycle and campaign ideas, drip campaign flow and segmentation creation. The results are: designed customers lifecycle from audience to customers, categorized customers' segmentation, created 2 drip campaign for sign-up email and push up notification.  

(5) SEO : the goals were to optimize the market service company’s page in search engines and improve the overall traffic to their blog content. The results are performed keyword analysis, on-page content analysis, on-page technical analysis, and off-page analysis to get insights and create the strategy to achieve the project’s goal.

Digital Marketing Project

PT Penerbit Erlangga

Being a part of physics corrector group that focuses on making physics textbooks for junior and senior high schools in Indonesian schools

- Assessed sources, reviewed, and evaluated to fact check information for learning-materials for junior and senior high school levels.
- Reviewed and edited physics manuscripts for high school students.

Corrector Assistant

Universitas Indonesia

Transferable skills to Digital Marketing :
- Able to conduct research on current trends that can help me make better digital marketing strategies.
- Sharpen my structural thinking and presentation skill. 
- A/B testing experiment for data calibration.
- Experienced in writing data-driven reports.
- Teamwork

Developed semiconductor nanoparticle materials for water pollutant removal.

- Modified about semiconductor material (nanocomposites) for Sonocatalytic, Photocatalytic, Sono-photocatalytic application
- Published 2 paper(s) on International Journal of Sciences
- Presented experiment data on International Conferences

Scientific Researcher

- Set up lab equipment and tools.
- Assisted, monitored, and evaluated experiment activities

Laboratory Assistant

Indonesian Institute of Sciences (LIPI)

Contacted interviewees to rectify survey issues and ask follow-up questions about socio-economy impact of KUR production.

Enumerator

A Digital Marketing Specialist concentrating on Google Ads (SEM, Display, UAC), SEO, and Meta Ads would primarily know lead generation, campaign and website audit and management, remarketing setup and optimization, conversion tracking setup, and conversion rate optimization.

If you are committed to expanding your online business, I am available for a discussion and would be happy to contribute my experience to help you achieve more.

taplio

The Battle

Patrick Gilbert

Saskia Andiane H.

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