Gaurav Patel

Roarr  Consulting Group (RCG)

Generating $1M revenue for Tech startups by revamping their revenue process and execution.

Ideal for founders stuck between $500k and $3M revenue.

Product Positioning.
ICP Segmentation and Prioritization.
TAM Analysis.
Message Market Fit.
Brand Visibility & Authority Building.
High-conversion Funnels.
Consistent Sales Pipeline.

All of this using -

1. Buyer Insights and Deep Analysis.
2. Competitive Analysis (not at the surface).
3. Message that Converts.
4. Social Media + Blogging for Inbound Leads.
5. Dynamic Lead Magnets.
6. Landing Page Copy and Creation.
7. Content and Copy Writing.
8. Cold Email Infrastructure.
9. Cold Outreach Messaging.
10. Paid Ads.

Right from analysis (product, competition, buyers), process, team building, and automation to getting results.

All with the alignment with the sales team.

Head of Marketing - Strategy & Implementation

PipeBagger

Driving a team of B2B Tech Marketers, SDRs and Salespeople to help Global Mid-markets and Enterprises Research, Evaluate and Choose the right tech for their critical business objectives, while reducing their operational headaches and costs.

Helped 80+ companies from US, Canada, UK, Singapore, Germany, Israel, Dubai, India etc across HR-Tech, Fintech, MarTech, SalesTech etc by 

1. Building Audience (using content)

2. Building Sales Pipeline

3. Improving sales conversions

Using hard tested frameworks for Positioning, ICP Segmentation, Convertible Messaging, Accounts Intel, Buyer journeys, and Conversion optimization.

Primary KPIs that we track:

1. Brand Visibility (to relevant audience)
2. Ideal Accounts Engaged
3. Qualified Meetings Attended (semi-SQLs)

What you'd not find at any other place, apart from Pipebagger?

Product Positioning, Full-Funnel Messaging that Converts, and Clarity to make to $10M or $50M ARR, and how.

In short, you build and manage your product.

And leave the revenue part to us.

Yes, we will support you in every area of your revenue cycle, in either done-for-you or done-with-you models.

Helped B2B Tech companies acquire large accounts (Fortune 1000) and even startups.

Across the globe.

Across the functions.

Private. Government. Profitable. Not-for-profits.

All you need is - real hunger to grow.

Our most loved framework: 'Add $1-3M in the next 9-12 months, without burning in Ads'.

DM me if you have any questions about it.

Founder and B2B Marketing Success Head

Helping B2B tech companies solve sales and prospecting challenges - process, hiring, automation, pipeline generation, conversion ratio, team management.

Heading a unit of LinkedIn prospecting, Targeted Emailing, Targeted Calling team who generate great sales pipeline.

Leading the team of sales problem solvers who help B2B tech sales heads by re-creating processes, identifying and implementing the right technologies, increasing sales productivity, improving sales collaterals and communication dialogues on email, phone and social, integrating marketing and sales, reporting structure etc.

Always happy to solve a sales challenge for your sales. Just leave a short message and I will be happy to help.

Inside sales powered by targeted cold calling 2.0, targeted cold email prospecting and organic linkedIn marketing is what we primarily do for B2b saas and software product companies.

Founder & Growth Strategist

Having loved LinkedIn for branding, leads generation, sales, audience building, audience engagement, and recruitment branding, I have explored and experimented in many ways to boost growth and visibility.

Created an effectively proven framework to enhance the conversion ratios for  - 
1. Connections Acceptance (up to 77%)
2. Content Engagement to leads
3. Increased Profile Views

What do you get from these skills and strategies on LinkedIn?
1. Boost in your connections (only powerful and meaningful connections added)
2. Quality leads
3. Enhance your personal or business brand
4. Increase Company Followers
5. Attract top talent
6. Position yourself as an industry leader and authority 
7. Competitive advantage

These strategies and skills are most effective if you are Sales head, VP sales, VP Marketing, CEO, Founder, Product Head, Recruitment Head, for using LinkedIn to support your growth plans.

Type of companies where these strategies and skills helped boost the results: 
1. B2b Saas, 
2. IT Solutions Firm targeting CFOs and US Government Agencies, 
3. High Innovation Research Firm partnering with Fortune 100 companies in Europe, 

and 26 more.

LinkedIn Marketing Branding and Lead Generation Head

Sonora & Associates, LLC

Sonora is a business transformation technology focused company based in the Washington DC, helping the CFO and team with the digital transformation expertise using Oracle Hyperion, Amazon Web Services and other platforms.

Areas: Business Intelligence, Data Analytics, Business Re-engineering, CFO services (technology), Financial Solutions, Data Warehousing, etc.

I'm responsible to create a niche market and dive deep into the industry (specifically the finance areas) to identify the key challenges, existing technology landscape, focus areas and work on the solutions to solve the immediate and the forthcoming problems using technology.

Sales plans, strategies, new channel identification, team management, automation, account management, research and planning.

Business Development - Financial Solutions

Buzzhoney

Strategies, Planning, Execution, Measurement of the B2B/ B2C digital campaigns on LinkedIn, Email and other channels.

1. Assessment of the existing marketing channels and their behavior
2. Understanding the product and its differentiation
3. Target audience assessment and Buyer persona profiling
4. Digital marketing strategies
5. Transformation and campaign planning
6. Content team collaboration and coordination
7. Integrated approach based digital campaign structuring
8. Team allocation
9. Campaign execution and measurement
10. KPI mapping and performance measurement
11. Performance reporting to the principal and client 
12. Marketing automation - Hubspot, Infusionsoft, Hootsuite, Google analytics, CRM.

Key highlights:
1. Hubspot certified + experience on Infusionsoft and other tools 
2. Sales-mind (always looking at the pipeline effectiveness)
3. Internal customer to the team

Director of Digital Campaigns

Smart Source USA

Areas of responsibility: IT Consulting | Enterprise Applications across BI vertical 

Overview of Role:
1. Redefined the strategies of revenue generation
2. Introduced the marketing pipeline generation - LinkedIn Marketing, Email Marketing, Cold Calling 2.0
3. Implemented lead nurturing process
4. Sales hierarchy and reporting structure
5. Marketing and Sales automation and reporting
6. B2B Digital marketing strategies and campaign execution
7. Digital Branding advice
8. Website strategies to make it more customer-friendly and marketing friendly

Achievements:
• Q-on-Q growth of over 30% 
• New channels of pipeline generation
• Team growth and productivity 
• Continuous flow of leads for the sales team

Consultant - Sales & Digital Marketing

Lotus Media Systems Pvt. Ltd

My contributions:
• Transformed Sales Process, Team -> 7X Leads, 4X Revenue
• Built a new sales team from zero to six (SDRs + AEs)
• B2b Business Development, Client Relationship and Sales
• Account management
• Ensuring results
• Project and team management
• Strategy and planning
• Team culture
• Projections and forecasting

Head of Accounts & New Customer Acquisition

Salesify

Was responsible for:
• Client acquisition
• Revenue generation
• Account profiling
• Lead generation
• Contact discovery

Business Development Manager

Ecotech IT Solutions Pvt Ltd

• Was responsible for Indian Business Unit's client acquisition and account management for 5 of the major clients (Enterprise) of the company and providing solutions for portals & collaboration, migration, custom application development, support contracts and consulting in technologies like SharePoint, Dot Net, Lotus notes.

• Prepared various documents, presentations and proposals for the projects in the pre-sales and further stages of the sales cycle.

• Ensured better services and quality in the competitive environments, while maintaining client relations and ensuring stronger business in future.

• Conducted project and business analysis with involvement in entire Project cycle.

Enterprise Business Development

Verve Communications Pvt. Ltd

• Promoted and generated sales for the company's Enterprise Mailing Software Solution 'NetDruid Communication Server'- Mailing, Proxy, FTP, Firewall and SMS Gateway, besides managing client relations at a technical level.
• Was responsible for,
- Client acquisition. 
- Territory management.
- Consultative sales.
- Client servicing

Channel Partner

Primark Stores Ltd

• Dealt with the customers by giving them a personal touch and ensuring their satisfaction.
• Worked as a team to ensure that every task is being done up to the mark.
• Created new records by exceeding the sales targets every month. 
• Was a part of the Best Rated Sales team responsible for the surprisingly over-achievement of the targets during extremely recession-prone period of November-December-January 2008/ 2009.

Sales Consultant

High Performance SaaS Sales to reach $10 mil ARR Faster | Generated 1400+ B2B SaaS Appointments in 1 year

There are only 2 ways to get consistent meetings:

1. Do more outreach (calling, emails, DMs) and ads at scale.
2. Add more Authority, and Urgency to your leadgen (and revenue) process.

The biggest failures are in the first category.

Even if you are getting some MQLs, you are actually not making real sale.

Best case scenario - "you get clients but inconsistently".

On top of that you are struggling with the cost of acquisition, and retention.

“When will I become a preferred option for ideal clients?”
“When will I hire more and more top talent in my team?”
“What am I missing in my leadgen and sales process?”

Now imagine you got a revenue engine that builds you audience and sales pipeline with authority and trust.

Imagine -

# You start seeing consistent traction, and acquisition cost coming down.
# You feel bolder, and $10M journey looks clearer, and confident. 
# Your audience don't ignore your product anymore.

“How the hell am I going to do that?” 

I can hear those voices.

Here’s how:

By following a scientifically optimized 5-step framework, taking you from "any other product" to "this is what I want" in 3-5 months..

Weeks 1-2, we'll nail your unique Value Proposition, and set-up the systems.

Weeks 2-5, we'll align your Proposition, so your right buyers know why you matter to them, making competitors less relevant.

Weeks 5 onwards, you’ll realise your pipeline is now stronger, so your AEs can start closing more, and happier.

Weeks 15 onwards, we'll scale content for authority and inbound opportunities, and high-converting paid ads (while empowering every channel and strategy of your's with ‘rejection-proof’ messaging).

Working with me, you get:

1. A growth partner, so you only have to assist the journey & sell more.

2. Transformation of your entire revenue process, and team.

3. Build “Authority”, leaving salesy desperation behind.

4. The proven method that further scales to $50M or $100M.

5. Permanent solution to ‘which buyers to reach, when, and how’. So you never have to wake-up mid-night thinking GTM, PMF, or whatever.

My results speak for themselves:

“I went from $550 retainer to $6k - $30k, with 7.5X revenue growth”. 

“A B2B IoT Founder opened TWO new and BIG markets, both coming inbound to them, helping them grow multifold within 13 months”

“A Cybersecurity firm went from ‘nothing on Linkedin and Emails’ to Linkedin and Emails being their top contributors”.

Back to you.

Are you tired of burning $ and opportunity-cost without growing revenue and profits? Are you ready to get to $10M growth, faster?

Then DM me here.

Founder and SaaS Marketing Success Head

Helping SaaS Leaders and Sales teams create strong awareness and build trust and relationships to grow revenue with least objections and increased conversions.

We generate leads for B2B SaaS companies using our Unstoppable SaaS Growth Framework

It helps a SaaS company build lasting relationships with ICP, Top talent and Investors.

How we do it?

Using Linkedin Marketing, Account based Marketing and Targeted Email Marketing for SaaS.

Why are we focussed with SaaS only?

We love technology that solves business challenges in day to day life (we have faced them too and solved using technology).

A lot of promising SaaS products are dying because of struggling market share and organic awareness would have helped them grow.

We want to help reduce this phenomenon and help promising SaaS companies cross the US$ 100 million mark and reach Unicorn status.

We want to support the SaaS SDRs and AEs to generate more quality leads and convert them with least objections.

I'm building a team of skilled SaaS Sales, Customer Success and SaaS Content writers. DM if interested to know what in it for you.

I spent about 2 hours on a sales call yesterday.

This tech founder was amazing.

The product was amazing.

But their buyer kept saying - "Honestly... this feels like your competitor."

They chose based on price.

This is what broken positioning looks like.

This founder had 12 different value props:
💪 Faster
💪 Easier
💪 Better customer support
💪 Integrates with X
💪 Powered by AI
💪 Lower cost

Guess what the buyer heard?

"We're like everyone else, but... maybe cheaper?"

And what kills me worse: his competitor could have said THE SAME THING.

Now it's a race to the bottom on price.

I'm currently working with a portfolio of 3 more founders on repositioning. 

We're spending weeks on this. Even though it feels slow.

My first founder resisted: "GP, we don't have time for positioning. We need to close deals."

I said: "You're closing 7-10% of deals. Tighten positioning, you'll close 30%."

She locked positioning to: "40% time savings for finance teams (without training)."

Next quarter? Win rate: under 25%. ACV: up by 20%. Not bad.

She's now spending less time closing + making more per deal.

That's what real positioning does.

Why This Matters?

Generic positioning = commodity = price wars = low margins.

Clear positioning = differentiation = faster sales = better margins.

But founders resist because it feels like "limiting upside."

No. It's actually unlocking upside.

If you're a CMO/Head of Marketing, this is haunting you. Sales reps all pitch differently. Buyers are confused. Win rate sucks.

If you're a founder, you feel it too. Sales cycles are long. 

Buyer confusion = indecision.

Simple Breakdown (What Winners Do):
1️⃣ Define ONE buyer persona (not 3)
2️⃣ Identify the specific problem you solve for that persona
3️⃣ Test messaging with 20 prospects (surveys + calls)
4️⃣ Lock positioning across website, sales deck, email, everything
5️⃣ Train entire team on positioning language (reps, customer success, everyone)

3 founders did this. Revenue grew 2-4x. Not because product got better. 

Because messaging got clearer.

Is your current positioning crystal clear, or are you saying "we're the faster, easier, cheaper version"?

Gaurav R Patel

I reverse-engineer why B2B deals die (hint: buyer uncertainty, not price) | Building self-service revenue systems that buyers actually prefer

Guaranteed Growth Hack

Most B2B CEOs obsess over why deals close, but bigger money is in understanding why deals DIE.

In 2023, Mahesh Iyer and I pulled our lost deal data. Not to feel bad about it.

To understand what we're missing.

What I found shocked me.

Many of our lost deals had already decided to buy from a competitor before we ever knew they were evaluating.

Not because the competitor was better.

But because the competitor was answering questions we didn't even know buyers were asking.

Your lost deals aren't lost because of your product.

They're lost because of your positioning, your messaging, and what you're building into your content funnel.

Think about it.

When a buyer is researching solutions to their problem, where do they go?

Not your website. Not a cold email.

They go to:
→ Reddit threads where real users trash talk what sucks
→ Slack communities where peers share what actually worked
→ LinkedIn posts about the exact pain they're living
→ G2 reviews that validate whether you solve the real problem
→ Competitor content that speaks to their world
→ ChatGPT (etc)

And if you're not there? If your messaging doesn't show up in those places? 

You've already lost.

Winners study their lost deals obsessively.

Ask: 
"What was this buyer reading about our category?"
"What problems were they trying to solve that we didn't address?"
"What did the competitor say that we didn't?"

And rebuild their entire content and product strategy around those answers.

Most companies skip this step entirely. They assume lost deals were "bad fit" or "budget constraints."

Wrong.

Your lost deals are telling you exactly where your positioning is broken.

If 90% of your competitors aren't studying their lost deals?

Then 90% of them are also not updating their content, messaging, and positioning based on buyer research.

Which means if you do this work and if you actually look at what killed your deals and rebuild your narrative around it, you're not just competing. You're lapping them.

Here's how to start:
1️⃣ Pull your top 20 lost deals from the last year.
2️⃣ For each one, ask: Where was this buyer researching before they talked to us?
3️⃣ What were they reading? What did competitors say?
4️⃣ What messaging did we use that didn't land?
5️⃣ Now write down: What should we have said?
6️⃣ Build THAT into your content, your positioning, your product strategy.

That's it.

No new tactics. No bigger budgets.

You need to stop guessing about what your buyers care about and start building your entire GTM around the intelligence already hiding in your lost deals.

Every lost deal is actually free market research.

Your competitors are paying agencies 6-fig to figure out what you already know because a real buyer told you.

So use it.

Mahesh Iyer is a pro at it.

And we at Roarr  Catalyst Group are helping B2B tech founders, exactly do this.


#B2BSales #ProductStrategy #LostDeals #GTM #CompetitiveIntelligence #CRO

JSESSIONID

li_at

In 1969, Stanford psychologists ran a remarkable memory test.

One group memorizes random word lists and the second group turned them into stories.

The “story” group remembered 7x more. Roughly 93% recall vs 13% for the list‑memorisers.
​
Same words.
Different structure.
Completely different outcome.

That experiment wasn’t about “creativity”.

It was about how the brain actually stores information.

And it’s exactly where most B2B branding quietly loses.

If you sell into B2B, look at your own brand.

Your site, pitch, and deck are probably full of:
AI-powered.
Single pane of glass.
End‑to‑end.
360° view.
Trusted by X, Y, Z.

That’s not a memorable brand communication. That’s a word list.

Your buyer’s brain will treat it accordingly.

Because when the CFO, CTO, or VP Sales sits in an internal meeting... days after your demo, without your deck in front of them, they’re not recalling bullet points.

They’re recalling the story they have in their head about you.

This is where the Stanford experiment means highly to your strategy:
The control group = the way most vendors communicate.
Lots of unconnected claims. Low recall.

The story group = top of mind brands that wire everything into a simple, retellable narrative:
🔥 Who you are really for
🔥 What specific “old way” you are against
🔥 What new way you offer instead
🔥 What repeatedly happens when people choose you

That’s what makes a brand “stick” in an ocean of similar options.

Not another slogan. Not another feature.

A story structure that the buyer can actually reuse inside their company.

Think about the B2B brands you remember without checking Google.

They almost always occupy a very narrow mental slot:
❌ "The observability company for cloud teams."
 ❌ "The support platform built for modern SaaS.​"
 ❌ "The revenue engine that finally makes CRM data trustworthy."
​
You’re not remembering “15% lift in blah blah” in isolation.

You’re remembering a simple narrative that explains why they exist and when to call them.

So if you’re building a B2B tech brand and wondering why they “liked the demo” but ghost you.

Champions say “I need to socialise this internally” and nothing happens.

You keep losing to incumbents you know are weaker.

Now, if you want to stress‑test your brand, use this one‑line audit:
“Can my ideal buyer retell our story, accurately and confidently, in a room where we are not present?”

And if the answer is 'no', you don’t have a differentiation problem, yet.

You have a definite memory problem.

And the market is not kind to solutions it can’t remember.

As an example, Evernote grabbed my attention for the first time.

But, if I have to make it more recallable, this is what I'd do with it:

"Capture notes in the meeting,
turn them into tasks in seconds, 
and open your day knowing exactly what to do next.
Evernote is the working memory your real brain doesn’t have time to be."

Two more samples below 👇

Most B2B founders don’t stall under 10M ARR because “marketing isn’t working”.

But rather trying to scale a version of the business that was never built to scale.

Lets break it down.

1️⃣  Truth-1
You have a revenue issue because of some focus problem.

Under 10M, your revenue often looks like this - Different industries. Different deal sizes. Different use cases.

It reads like a strategy, without performing like any.

On the other hand, the companies that break the $10M, narrow hard.
💪 One or two core segments.
💪 One or two painful problems.
💪 One or two clear buying triggers.

And they say 'no' to the rest.

Datadog didn’t “do everything for everyone”.
It became the obvious choice for cloud‑era observability for engineering teams, then earned the right to expand.​

2️⃣ Truth-2
Your “sales motion” is just a few heroes. Founders and early AEs pull deals by force.
That works… until you hire more reps and things breaks.
Companies that scale don’t rely on heroics.
They identify and build "primary motion".

Like, Product‑led with sales assist, inbound demos, targeted outbound, or partner‑led
and turn it into a system: clear stages, real qualification, honest pipeline reviews.
So new reps can win systematically.​

3️⃣ Truth-3
You might be “growing” while building a trap.
Plenty of sub‑10M teams add ARR with
☑️ long CAC payback
☑️ thin or zero expansion
☑️ heavy discounting

The founders with durable $10M growth share a habit - They watch CAC payback and net revenue retention closely, and spend where those numbers are strong, not just on fancy volumes.​

4️⃣ Truth-4
Without RevOps, complexity quietly kills you.
By 5–10M, you’re juggling segments, motions, products, regions.
If your CRM is a mess and definitions are fuzzy, every decision is risky.

The companies that break through, invest in a real revops early:
☑️ shared definitions
☑️ clean data
☑️ one owner for the full revenue system, not just a function.​

5️⃣ Fifth truth
Your roadmap is not serving the right ones.
Companies that scale, align product with their most valuable segments’ recurring needs,
instead of building for whoever shouts latest and loudest.

Zendesk’s evolution is a reminder: when you design around clear segments and consistent workflows, you get depth, not chaos, and that’s what is durable growth.​

👉 The founder shift
From 0–5M, you win by being the best closer and chief problem‑solver.
Past that, you win by building leaders, systems and focus.

If you’re under 10M and stuck,
🔥 Clarify your true ICP using win‑rates, retention and expansion.​
🔥 Pick one primary motion and align team and systems.​
🔥 Tighten pricing, packaging and CAC payback.​
🔥 Stand up real RevOps and shared reporting.​
🔥 Upgrade leadership where you’re the bottleneck and commit to a regular operating rhythm.​

That’s what “behaving like a $10-50M company before you are one” actually means.

Less noise.

More discipline around the few things that truly compound.

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Gaurav Patel

Judah Eric

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The Battle

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Judah Eric

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