Parry Headrick

Crackle PR

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

💥 DON’T: hire a PR agency if you don’t have anyone internally able to focus on it. 

DO: hire an agency when you prioritize PR as a key business driver. 

This is the way ✊

👇

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 Just downloaded Muck Rack’s “What is AI Reading?” report. 

If you’re in comms, you need these insights. 👇

😮 Non-paid media accounts for 94% of links cited by AI

😮 82% of links cited by LLMs come from *earned media*

In other words, PR isn’t a nice to have in the age of AI. 

It’s a straight-up performance channel. 

Vroom vroom 

🏎️💨

This is the way ✊

Hisense International Co., Ltd

Head of Corporate Communications & PR, Americas Region

Weber Shandwick

At Weber Shandwick APAC, I spearheaded a regional initiative, elevating client visibility to global stakeholders, including journalists, analysts, industry thought-leaders, and customers. My primary role was counseling regional clients on strategies to navigate cultural intricacies in expanding their international footprint. Other responsibilities included international media relations, research and analytics, executive media training, and presenting at industry events. My role also encompassed the oversight of clients such as Samsung Display, Hyundai Motors, SK Hynix, Naver, and EcoFlow.

Executive Vice President, APAC

LG Electronics

At LG Electronics, I orchestrated and executed a global communication strategy that seamlessly integrated traditional and social media to transform Lucky Goldstar from a low-priced consumer brand into a global industry powerhouse. I initiated the re-alignment of LG's communication framework into a matrix structure, resulting in improved alignment of objectives and strategies throughout the organization. Another noteworthy accomplishment was the establishment of an independent agency within WPP to service LG in multiple markets for greater global alignment of messaging. My team helped accelerate LG's digital transformation by being one of the first Asia-based communications teams to launch a global newsroom targeting international journalists and content creators, working closely with cross-functional teams such as global marketing, product planning, legal, R&D, design, and HR to develop engaging and useful content.

Senior Director & Head of Global Communications

McCann Worldgroup

In this role, I spearheaded a team of young professionals, orchestrating and executing integrated communication campaigns. My tenure was marked by implementing ambitious growth strategies, yielding a remarkable 20% increase in billings within the very first year. I nurtured robust relationships with fellow McCann agencies (McCann Erickson, Universal McCann, Momentum, MRM, McCann Health) to enhance integrated marketing campaigns, enhancing brand identity and customer awareness for high-profile clients across Thailand and Southeast Asia.

Managing Director & Partner

MSL (Global)

As part of the management team of MSL Greater China, I contributed significantly to the agency's regional growth strategy through my work with General Motors Asia Pacific. I developed and executed a comprehensive communication strategy for GM, resulting in the campaign being recognized with an international industry award. I supported the regional expansion of large multinational clients such as Philips, Royal Dutch Shell, W.R. Grace, and Prudential, among others, a key part of my role including media and crisis communication training for executives.

Executive Director

★ Cannes Lions Creative Effectiveness Juror
★ The Influence 100 Honoree (2018-2021)
★ The PROPEL 100 Award Recipient

✔ Transformed communication network of more than 50 offices resulting in improved message alignment, more accurate measurement, and cost savings of 17%.
✔ Increased LG’s online presence more than 25% year-on-year through launch of corporate newsroom and developing authentic relations with key media and social media influencers.
✔ Raised brand value and reputation through earned coverage by establishing and nurturing relationships with business, lifestyle, and technology journalists at titles such as The Wall Street Journal, The New York Times, Bloomberg, Reuters, Forbes, BBC, Nikkei as well as industry thought leaders.
✔ Mentored and trained team members to excel in a dynamic and complex environment, empowering them to identify new opportunities, manage risks proactively, and adapt to emerging trends.
✔ Strengthened inter-departmental collaboration by aligning communication strategies and facilitating consensus across different functions such as marketing, legal, HR, R&D, and investor relations.
✔ Spearheaded crisis communications on topics including product recalls, environmental issues, product safety, labor issues, natural disasters, unfavorable government policies, and legal matters.

Expertise in:
★ Corporate communications
★ Media and influencer relations
★ Brand development and management
★ Cross-cultural communications
★ Crisis and issue management
★ Content strategy and development
★ Reputation building and management
★ Team leadership and mentoring
★ Employee engagement
★ ESG and DE&I communications
★ Executive counseling and positioning
★ Event management
★ Social media management
★ Measurement and analytics 

Let’s connect to drive tangible impact for your global organization!

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Kenneth Hong

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