Parry Headrick

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I’m founder of Crackle PR, a b2b tech public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B sector. 

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. Text me if you need tech PR: 415.246.8486.

Founder 

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

My LinkedIn feed is filled with copywriters desperate to find work. 

People say AI can’t replace human writing. 

Most folks say they use AI for ideation, feedback, etc, but not to actually *do the writing*. 

Maybe. 

But I’m seeing so much terribly boring, formulaic, insipid marketing copy and LinkedIn posts that I’m thinking the correlation is real:

Human writers are losing jobs to AI. 

We just aren’t admitting it yet because it feels icky to say. 

But I’ll die on this hill: 

Strong writing is now—and will always be—the number one trait I look for when hiring for my team. 

Because great writing is a massive differentiator in AI’s sea of sameness. 

Don’t sleep on the humans. 

This is the way ✊

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 We don’t know if the economy is about to tank. 

But we do know this: 

PR isn’t a “nice to have” that can be cut to save costs any more. 🔪

Not this time. 

As CEO Gregory Galant of Muck Rack  correctly notes, PR is no longer just “brand-building”: 

It’s a performance channel. 

Large Language Models like ChatGPT heavily favor *earned media* in their answers to your questions. 

👇







Helllloooo, PR 👋


Vroom vroom 

🏎️💨

This is the way ✊

👋 PR pros: Don’t sleep on earning niche/industry coverage for clients. 

And this part is important AF:

All LLMs like ChatGPT and Claude, *do not cite earned media equally*. 

To wit: According to a study by Muck Rack, ChatGPT tends to cite large, mainstream publications in its answers. 

Meanwhile, Claude favors: 

-smaller pubs
-niche trade outlets 
-specialized media sources  

That’s a HUGE distinction. 

Another key point, according to Muck Rack: Claude defines “recency” differently

“ChatGPT, Google Gemini and Claude all have a bias toward recent content.

But the way they define ‘recent’ differs:

Claude has a citation sweet spot in the past 10 weeks, whereas ChatGPT shows a sharp citation drop-off after about one week. 

If ChatGPT rewards immediate visibility, Claude rewards sustained relevance…

For PR teams, this suggests:

✔️Coverage doesn’t “expire” as quickly in Claude’s ecosystem

✔️Stories published 2-4 weeks ago still have a strong influence

✔️A consistent drumbeat of earned media over several weeks may have a different impact compared to one big moment,” Muck Rack says. 

One thing is clear: earned media is more important than ever as LLMs gain prominence over traditional SEO. 

Final thought: 

**It’s critical for marketing & PR partners to use actionable, fluid data to win the visibility game over the long haul. 

Hat tip to Muck Rack for keeping it real ✌️

This is the way ✊

🚨 DON’T: Hire a PR agency if you don’t have the time or resources to truly partner with them. 

DO: Hire a PR agency when you prioritize it as a key business driver. 

Because it is. 

Especially now, when LLMs heavily cite *earned media* in their answers to “which company has the best ______?”

But PR agencies can’t do it alone.

You’ve gotta put skin in the game. 

This is the way ✊

👇

That feeling when Gartner predicts budgets for PR and earned media will 2x by 2027 as LLMs replace tratitional search☺️ 

This is the way ✊

No alternative text description for this image

City Mattress

Director of HR

Our business is a mix between retail, Ecomm/DTC, and manufacturing. We're a household name in FL and NY (you've probably seen our commercials?). Building on over 50 years of experience, we are growing (currently 30 retail locations) and innovating across all our departments. Lots of opportunities...In many respects, it feels like a start-up! Check out our Careers page and contact me if you have an interest in something you see or questions about future opportunities.

I'm responsible for partnering with company leadership to manage our most valuable resource—people. Our department has a number of responsibilities, including: Hiring & recruiting, training & development, managing compensation/benefits, employee relations, and more. 

Some of the challenges and opportunities I am focusing on: 1) Attracting top talent, 2) Fostering a culture of continuous learning, 3) Creating an ideal employee experience.

HR Manager (Corporate)

LessHats

HR-as-a-Service (HRaaS). As easy as texting. Specializing in executive recruiting and HR administrative work.

Many teams have those HR operational items that cause stress or get deprioritized due to lack of time or resources. LessHats HR Remote Support will help you cross them off and fine-tune your business. 

​We primarily serve Manufacturing & Tech companies less than 5000 employees. Our two Core Services (Recruiting & Projects) will ease your teams workload, especially amidst layoffs or budget cuts, and deliver towards your bottom line.

Head of People Operations

Digibee

[Layoff 2023] - What’s all the ‘buzz’ about? We are digiBEEs. Just like a bee’s flight, there is a method to our madness. We resiliently build a positive environment together and we enjoy the ride while giving the best of us to each of us.

Digibee is a tech company that is redesigning enterprise integration, globally. Organizations around the world spend nearly $250 billion a year to connect their business ecosystems. We solve a complex IT problem in a simple and agile way, unlocking time and resources for innovation and digital transformation. Our work environment is highly collaborative, and we encourage innovation and entrepreneurship thinking in everyone on our team.

Does it sound like a place you’d like to bee? (pun intended)….let’s connect!

Talent Acquisition Partner (US & LATAM)

PASLIN

Supplier Quality Management

Paslin is a leading innovator in the concept, design, construction and deployment of manufacturing assembly and automation systems. Since 1937, we have relied on our engineering and assembly expertise to provide unique solutions to the global automotive and heavy industries markets.

Sr. Planner | Supply Chain Leadership Team

O.Keller Tool

PROJECT MANAGEMENT | ENGINEERING

• Coordinate timing & delivery on Design & Build, Assembly, and Machining projects
• As part of the management team, I provide active support to Engineering, Sales & Marketing, and Logistics

CUSTOMER EXPERIENCE

• Engage as the customer ‘face’, managing first-hand communication and activities related to purchase orders (launch & delivery), RFQ’s and status of orders in manufacturing

HUMAN RESOURCES

• Manage day-to-day activities in (full life-cycle) recruiting/staffing, benefits administration, personnel management, law & compliance, retention, data analysis, policy implementation; Full HR duties; Develop, recommend and manage initiatives for training and employee development.

O.Keller, established in 1943, is part of a portfolio of companies with global reach in automation, tech and manufacturing. 

Did You Know? - Our average employee tenure is over 20 years, we've served Fortune 500 OEM's & Tier 1's for decades, and are working on some innovative projects that won't be released to the public for a few years.

HR Project Manager

International Engineering & Technologies, Inc.

HR | PROJECT MANAGEMENT

• Responsible for developing and maintaining project timelines and deliverables (Design & Build)
• Provide regular project updates and facilitate meetings with management and customers
• Gage customer satisfaction and address open issues in a timely manner (display sense of urgency and attention to detail)
• Research and follow through on new business opportunities in all core service areas (Design, Simulation, Build, SMX/CMM); Negotiate contracts and prepare quotations
• Manage day-to-day activities in (full life-cycle) recruiting/staffing; Personnel management, HR duties, benefits, retention, relations, law & compliance; Develop, recommend and implement initiatives for training and employee development
• Design & create marketing material for use across all media; Lead events and trade-show planning
• Acquired basic skills in CATIA (3D/2D), AutoCAD & Robcad

International Engineering & Technologies, Inc. (IET) is a global team providing quality and competitive solutions in Design (CATIA, NX, FIDES, Solidworks AutoCAD, etc.), Engineering, Manufacturing, Information Technologies, SMX/CMM and Robotic Automation.

HR Manager

Phoenix Services LLC

My job was to keep customers in the AUTOMOTIVE/MANUFACTURING sectors happy by providing good talent and managing SCOPE/NEEDS, TIMING and BUDGET. This included but was not limited to:

- Designing and implementing full life-cycle recruiting strategy, 
- Creating and updating job descriptions and specs, 
- Preparing recruitment materials and posting jobs to appropriate job board/newspapers/colleges etc,
- Sourcing and recruiting candidates by using databases, social media etc, 
- Screening candidates resumes and job applications, 
- Conducting interviews using various recruiting and selection tools/methods, 
- Assessing applicants’ relevant knowledge, skills, soft skills, experience and aptitudes, 
- On-boarding new employees (full process: drug test, background, skills testing, etc.), 
- Monitoring and applying HR recruiting best practices, 
- Providing reports and updates to managers/owners, 
- Developing relationships by meeting and speaking with with active customers and prospects,
- Conducting on-site meetings for general announcements, updates, corrective action and being accessible to employees for personal concerns, feedback, etc., 
- Promoting company’s reputation and standards

HRBP | Sr. Staffing Executive

Management Recruiters International + other

- Demonstrated expertise in providing comprehensive HR/Staffing support and executing strategic recruitment initiatives for various clients in the Industrial/Manufacturing/Tech sectors
- Served as a trusted advisor to senior management, providing guidance on HR/Staffing-related matters.
- Led full-cycle recruitment processes for entry to executive-level positions, ensuring the acquisition of top talent.
- Built and maintained strong relationships with clients, understanding their business needs and tailoring recruitment strategies accordingly.
- Conducted candidate sourcing through various channels, including job boards, social media, and networking events. (LinkedIn Recruiter wasn't around, so I learned the hard way)
- Conducted thorough interviews and assessments to evaluate candidates' qualifications, cultural fit, and potential.
- Negotiated job offers and managed the onboarding process, ensuring a seamless transition for new hires.
- Developed and executed talent management strategies, including performance management and succession planning.
- Collaborated with cross-functional teams to address employee relations issues, fostering a positive work environment.
- Stayed up-to-date with industry trends and best practices, implementing innovative recruitment strategies.
- Utilized HR metrics and analytics to drive data-based decision making and optimize recruitment processes.
- Demonstrated strong communication and interpersonal skills, effectively liaising between candidates and clients.

Executive Recruiter

If you're into bumper-sticker philosophy, you've probably seen the axiom, "I owe, I owe, so off to work I go." For a vast portion of the workforce, that's the best reason they can muster for going to the job each day. 

That doesn’t have to be you.

Need help with your career journey? Looking for a C-Level leader? Thinking of outsourcing your HR?

Let’s connect. 

18+ years of business/operations exp. in Manufacturing & Tech
2,000+ interviewed and/or placed
10+ countries worked in/with
15 years recruiting & HR leadership

I’m a geriatric Millennial whose know-how comes from real life experience, not social media influencers. I’ve weathered multiple economic ‘storms’ and have helped individuals and teams think differently so they can act differently. I started my HR and recruiting journey when LinkedIn Recruiter wasn't even around. I've learned how to lead & navigate interpersonal conflicts, talent wars, organizational restructuring, and much more, by focusing on effective communication, not relying on tech to replace human action and collaboration.

Join me as I share about:

- Work and family life, and how they do not need to be in competition
- Career Intelligence (check out my Newsletter, Leading by the Minute)
- Practical tips for young leaders & managers
- Best practices for HR/People and Talent Acquisition 

The Journey:

Since 2004, I've interviewed and/or placed thousands of individuals in permanent, contract, and temporary positions during my roles in HR Management and Executive Recruiting; there's not much I haven't seen or heard (including all the ‘my-cat-died-so-I-can’t-come-in-to-work’ excuses).

I've managed compliance, benefits, and executive administration for SME's (including startups and global companies). I have experience with high-volume RPO and have helped develop career/training hubs still being used today. 

I am a visual communicator with experience delivering a variety of graphic design projects across multiple industries (MFG, ENG, Tech, IT, etc.), departments (HR, Supply Chain, Sales, etc.), and media (social, print, website, etc.).
 
True story:

When I started my career in HR & recruiting (2004), my boss at the time said I should put up a picture at my cubicle of a Porsche or exotic car, so that I can stay motivated as I'm making calls. I said, "Nah, I don't need to. I just recently got married. My wife is all the motivation I need!"

PS: Motivation comes easy - Today, I not only have a beautiful wife but also two miracle boys!

taplio

The Battle

Parry Headrick

Danny A. Kovacs

Followers

Posts

Engagements

Likes

Performance ScoreParry Headrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Parry Headrick

Danny A. Kovacs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Parry Headrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreParry Headrick's LinkedIn Performance