Parry Headrick

Crackle PR

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

💥 DON’T: hire a PR agency if you don’t have anyone internally able to focus on it. 

DO: hire an agency when you prioritize PR as a key business driver. 

This is the way ✊

👇

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 Just downloaded Muck Rack’s “What is AI Reading?” report. 

If you’re in comms, you need these insights. 👇

😮 Non-paid media accounts for 94% of links cited by AI

😮 82% of links cited by LLMs come from *earned media*

In other words, PR isn’t a nice to have in the age of AI. 

It’s a straight-up performance channel. 

Vroom vroom 

🏎️💨

This is the way ✊

Essential Communications

- Provide strategic communication consulting

- Generate positive publicity for clients and provide media training

- Help clients develop compelling communications for various stakeholders (employees, prospects, existing clients, potential investors, media, bloggers, influencers, etc.)

- Social media strategy and implementation

- Create riveting and results-driven marketing communication materials 
(website content, sales letters, newsletters, press materials, by-lined articles, blogs, corporate speeches, case studies, etc)

- Help businesses and entrepreneurs come up with a unique selling proposition (USP), differentiate themselves from the competition and grow their revenues.

- Ghostwrite and edit books or e-books

Founder & Chief Communication Strategist

As the founder of Essential Communications, I help clients achieve growth through strategic media coverage, branding, social media and riveting content. With over 15 years of solid business expertise I help law firms, healthcare providers, financial institutions, real estate developers, and nonprofits craft compelling messages, boost visibility and attain measurable results in a highly competitive marketplace.

In addition, I’ve successfully grown my PR practice, hired and led experienced marketing professionals, and expanded into new sectors—consistently delivering strong client results.

How you can benefit from working with me:

--- Public Relations: Imagine your brand showcased in local, regional, and national publications or featured on various TV networks. This is a powerful way for you to extend your outreach while building trust, authority, and reputation.

--- Branding: To boost profits, your brand must stand out and connect. I’ll help you craft a unique, authentic brand voice that resonates with your audience, strengthens your image, and attracts loyal clients.

--- Content Development: Whether it's thought leadership articles, newsletters, blog posts, or website content, I create engaging materials that inform, educate and convert prospects into clients.

--- Social Media Strategy: I develop impactful social media strategies that amplify your visibility, engage your audience, and generate leads while staying true to your brand’s unique voice.

--- Internal Communications: To help you keep your team cohesive, up-to-date and engaged, I’ll create clear, engaging messaging that strengthens your company culture.

If you're ready to ignite your PR and marketing campaign and elevate your brand, DM me today for some initial insights. I’d love to explore how we can work together to achieve your goals!

taplio

The Battle

Parry Headrick

Angela Kambarian, M.A.

Followers

Posts

Engagements

Likes

Performance ScoreParry Headrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Parry Headrick

Angela Kambarian, M.A.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Parry Headrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreParry Headrick's LinkedIn Performance