Parry Headrick

Crackle PR

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

💥 DON’T: hire a PR agency if you don’t have anyone internally able to focus on it. 

DO: hire an agency when you prioritize PR as a key business driver. 

This is the way ✊

👇

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 Just downloaded Muck Rack’s “What is AI Reading?” report. 

If you’re in comms, you need these insights. 👇

😮 Non-paid media accounts for 94% of links cited by AI

😮 82% of links cited by LLMs come from *earned media*

In other words, PR isn’t a nice to have in the age of AI. 

It’s a straight-up performance channel. 

Vroom vroom 

🏎️💨

This is the way ✊

Rapid Recon

Regional Sales Manager

Vehlo

Vehlo acquired Velocity automotive in 2023 

Regional Sales Manager for Arizona, Colorado, Connecticut, Indiana, Maine, Nebraska, New Hampshire and New Mexico 
 
Responsibilities include planning, implementing and managing lead generation. 

Scoping logos, cultivating business and closing deals.

Managing client’s expectations during implementation 30-90 days

90 day deal cycles

Trade shows, events and traveling for in person meetings

Handling multiple channels web leads, industry referrals and inbound inquiries

Regional Sales Manager AZ, CO, ID, MT, NV, UT, WA, WY

Velocity Automotive

- 300% to Quota in December my 3rd month on the team (Top AE in direct sales)

- Led the team in sales last month (January 2023) my 4th month as well.

- Developed GTM strategy due to no inbound leads provided by the company.

- Developed my own process using outreach tools like Source whale, and Hubspot to generate business.

- Writing email campaigns, cold calling, and social selling are how I make it happen.

Nextiva

- Generated over 18,864,000 Million in ARR since 2018
- Won over 3000 accounts in 18
- Exceeded goal
- Promoted to AE III 
- Q1 2021 Quote to Sale 65%
- #1 in segment July 22
- Q2 78% Quote to sale
- In August 22 closed I closed 52 self generated referrals
- Q2 Lead 2 Sale 63%
- 2022 80% quote to sale
- 2022 70% lead to quote

Senior Account Executive III

Simplifying Business Communication
-#1 in segment July 2022
- 150% to goal @Q1 2022
- Closed >100 referrals Q2 2022
-73% quote to close 2022
-61% lead to close 2022
- >128% + to GOAL 2018-2019 
-> 51% Lead to Sale 70% Quote to Close 2nd Qtr 2020
- > 155% to GOAL May 2020
- >123% to GOAL June 2020
-> 150% to GOAL July 2020 71% quote to close and 45.5% lead to close
-> 117% to GOAL August 2020
- >53% quote to close 2018 - 2019
- Goal increases month over month up to 25% on a sliding scale 24 month ramp
- Meets or Exceeded Expectations 80% of the time month over month
- Move small, mid market and enterprise accounts start to finish 30 - 90 day sales cycles on average 
- Manage multiple channels chat, live transfers, in house website quote requests, and purchased SaaS leads 
- Forged referral partnerships with MSP’s to generate supplemental revenue 
- Facilitated full sales cycle from RFP to PO completion, worked with engineering to demo products on conference calls with executives
- worked with legal and billing to facilitate contract demands for SLA’s, turndown clauses and seasonal accounts including non profits for billing tax exemptions
- manage clients expectations during implementation and on boarding up to 120 days for enterprise accounts 
- generates add on and cross sale revenue through diligent follow up and working closely with client success account manager team to meet client needs
- closed master accounts with multiple locations large scale implementations
- $400,200 ARR monthly goal increased to 480k 2022

Account Executive

Spectrum

- 200 % to goal year over year 
- Top producer on team from month one
- Team Lead
- Mid Market specialist
- 30 to 90 day sales cycle
- Cultivate referral partnerships with IT MSP’s , and existing customers

We digitized the "Evidence Manual" | Single Father | Philanthropist | #5amclub

See and control your entire recon process from anywhere in real time
You can dramatically improve speed-to-sale… But you need the right tool for the job.

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The Battle

Parry Headrick

Andrew Azizi

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The Battle

Parry Headrick

Andrew Azizi

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Parry Headrick's LinkedIn Performance

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