Email copywriter/Ghostwriter. I help businesses grow their audiences with my unique story systems. +30,000 followers on X and 4,500+ email subscribers.

As an entrepreneur at The Digital Storyteller, I help businesses grow their audiences with my unique story systems. I create engaging and compelling web content that converts readers into customers, subscribers, and fans. 

I also share my journey from janitor to multi 6-figure entrepreneur on various platforms, such as Twitter, where I have over 33,000 followers, and email, where I have over 4,500 subscribers. I offer tips and insights on writing, making money, and audience building, based on my own experiences and challenges. My goal is to inspire and empower others to pursue their dreams and tell their stories.

Parker Worth

Stop comparing yourself to others,

And start comparing yourself to who you were last year.

I help business owners and entrepreneurs create multiple revenue streams with high converting sales funnels and story powered email marketing.

Never said a bad email again.

I've taken the same systems I've used to write 5,000+ emails for clients and my own businesses...

And turned it into a free tool that:

•Grades your email 1-10
•Shows you what's sucks and why.
•3 feedback modes (nice, direct, or brutal)
•Just paste your email, get fixes in 60 seconds
•This is trained on 256+ proven subject line templates
•This tool analyzes 7 elements: subject line, hook, body, CTA, and more
• It gives you 3 rewrite options for every problem it finds
copywriter-level feedback without the $500/hour price tag

Find out why your emails don't convert in less than 60 seconds here:

https://lnkd.in/edvHN5ii

Simply enter your email, and I'll send the tool right to your inbox.

Physical therapist turned writer and storyteller for healthcare companies. On a mission to end boring & ineffective marketing that repels patients | healthcare | writing | medtech

Healthcare professionals know how to treat patients but don't know how to market themselves. 

The reason is because they don't teach marketing in graduate school. 

But healthcare is a business. You have to communicate the value of your service to strangers.

Fortunately, the principles of marketing apply to healthcare as much as any other industry. You have a service. You find people who need it. You charge money for it. 

Healthcare businesses typically make one of several mistakes:

They rely on word-of-mouth marketing and referrals.
They don't differentiate in a crowded market. 
They rely too much on ads and social media.
They emphasize credentials, years of experience, and science too much.

Word-of-mouth marketing is slow and outside your control. Every other private practice offers the same services. Dancing reels on Instagram are cute, but they don't lead to more revenue. And patients don't care about the science, only the outcome.

ATTENTION VS RETENTION

It's one thing to get attention on social media or with SEO, but it's another matter to retain it. 

Retention is what makes a private practice successful, not just attention. Once a patient comes in for an initial consultation or evaluation, you want to keep that patient/client for life. 

Your website should turn visitors into patients. You should be flooded with inquires and consultation requests. If you're not, it's because people visit your site and leave. 

There's nothing compelling. The service descriptions aren't interesting. The blog hasn't been updated in a year. There's no newsletter. Your social media posts are nothing but discounts.

Without the right strategy, you won't do that, and you will constantly have to find new patients to keep your business afloat.

MARKETING PHILOSOPHY

The key to great healthcare marketing is to apply of the fundamentals. 

Your writing should be skimable, engaging, and concise. Mix education with entertainment. Tell more stories and fewer facts. Create more content from the founder. Take a stand. Be polarizing. Have a consistent message. 

Clever marketing might arouse a few laughs (Super Bowl commercials, anyone?) but they won't earn you lifelong patients.

MY CAREER

I've been a physical therapist since 2015. At first, I was more interested in anatomy and exercise. As my career progressed, I started to become more interested in business, sales, and marketing. 

INTERESTING FACTS

Born in 1986.

I write with my left hand but do everything else with my right hand.

My last name is pronounced BUR-see-AW-guh. It's a Basque surname.

taplio

The Battle

Parker Worth

Kevin Burciaga, DPT

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taplio

The Battle

Parker Worth

Kevin Burciaga, DPT

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Parker Worth's LinkedIn Performance

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