Saurin Jiya

At the intersection of luxury, ethics, and innovation, I founded Saurin Jiya with a clear mission: to redefine luxury jewelry. Challenging industry norms, we have set out to make ethically-sourced, exquisite pieces accessible without the traditional markups. Our direct-to-consumer model, built on relationships with the world's top jewelers, ensures that quality is never compromised. I’m driven by sustainability, equity, and transparency, ensuring that every piece we create is not only a testament to impeccable craftsmanship but also a beacon of our values. At Saurin Jiya, we're not just creating jewelry; we're crafting a legacy of change, making luxury resonate with responsibility. Let's connect and inspire a brighter, more responsible future together.

saurinjiya.com

Founder & CEO

Risks Skills

I bring new and exciting concepts to the tabletop gaming market. This involves coming up with ideas for themes and mechanics, creating prototypes, playtesting and gathering feedback, and iterating on the prototype until it is ready for a polished version. In addition, I'm a part of the process of designing the card artwork and layout and working with a manufacturer to produce physical copies of the game. It is my responsibility to ensure that the final product is high-quality and enjoyable for players and to bring it to market through various channels such as retail stores, online marketplaces, and through partnerships with other companies or organizations.

Thrive2gethr

I understand the importance of preventing food waste and finding ways to feed the food-insecure population. One way I work towards this is by partnering with local food banks and charities to donate excess food that would otherwise go to waste. I also work with vendors to implement food donation programs where they can easily and safely donate surplus food to those in need. By working closely with local food vendors, I am able to make a positive impact in my community and help address important social issues.

Founder

Crue

As a partnership coordinator for Crue, my primary responsibility is establishing and maintaining relationships with our partners. This includes identifying potential partners, negotiating terms, and ensuring that our partnerships are mutually beneficial. In my role, I work closely with various teams within the company, including marketing and development, to ensure that our partnerships are aligned with our overall business strategy. I also play a key role in managing and tracking the performance of our partnerships, and in developing strategies to maximize the value of these relationships. Overall, I help to build and maintain strong partnerships that drive growth and innovation.

In the first 30 days I grew Crue from 1 million users to 5 million.

Partnerships Coordinator

Xylis

As a content creator and manager, I have a track record of success in creating and editing content for niche pages, finding and utilizing viral strategies to boost accounts' reach, and managing/growing creators to create long-lasting partnerships. To create engaging and relevant content for niche pages, I research and understand the interests and needs of the target audience, and use my writing and editing skills to craft compelling and informative pieces. I also have a keen eye for identifying and capitalizing on trends and viral opportunities, and use a variety of strategies, such as utilizing hashtags, collaborating with influencers, and creating shareable content, to increase the visibility and reach of accounts. Additionally, I have experience in managing and growing creators, and work to build strong, mutually beneficial partnerships through effective communication, goal setting, and collaboration. Through my efforts, I have been able to drive success for the accounts and creators I work with.

Content Creation and Management

Fallen Media

As a content creator for Fallen Media, I have a strong track record of success in creating and editing content for niche pages, finding and utilizing viral strategies to boost accounts' reach, and growing the following of pages at unbelievable rates. I understand the importance of creating engaging and relevant content for our audience and use my writing and editing skills to craft compelling and informative pieces that resonate with our followers. I also have a keen eye for identifying and capitalizing on trends and viral opportunities and use a variety of strategies, such as utilizing hashtags, collaborating with influencers, and creating shareable content, to increase the visibility and reach of our accounts. Additionally, I have experience in managing and growing pages and work to build strong, mutually beneficial partnerships through effective communication, goal-setting, and collaboration. Through my efforts, I have been able to drive tremendous growth and success for our Instagram accounts.

Content Creator

CEO and Founder @ Saurin Jiya | Ethical Luxury Jewelry

Hi, Im Param Patel and as the CEO and Founder of Saurin Jiya, I have a clear mission to redefine luxury jewelry with ethics, innovation, and accessibility. I challenge industry norms by sourcing exquisite pieces from the world's top jewelers without the traditional markups, and by ensuring sustainability, equity, and transparency in every aspect of my business. I'm not just creating jewelry; I'm crafting a legacy of change, making luxury resonate with responsibility. 

I'm also a marketing student at Rutgers University, where I'm learning the latest strategies and techniques to grow and engage audiences across various platforms and channels. I have a strong background in social media management and growth, having achieved record-breaking results such as growing an Instagram account by 400,000 followers in 60 days and three community discord servers from zero to over 100,000 members in one month. Additionally, I have gained valuable experience through my internship with a senior advisor to the Secretary of Defense and by founding a non-profit organization that donated over $25,000 worth of food to food-insecure people.

Param Patel

Founder @ Shaynly | AI Automation | Building Brands | SEO | AEO |

As the Founder of Shaynly, I leverage over five years of experience in AI-driven brand marketing strategies to deliver innovative solutions that empower businesses. By implementing advanced SEO practices, our team has achieved a 50% increase in brand visibility while optimizing marketing campaign efficiency by 30%.  

Shaynly specializes in aligning AI-powered technologies with tailored marketing strategies to drive impactful results for clients. We are dedicated to providing data-centric solutions that enhance market presence and help organizations achieve sustainable growth.

Sivanandan N.

The One Question That Tells the Whole Truth

We love numbers.
Metrics. KPIs. Dashboards. Postmortems.

But there’s a better measure I keep coming back to—
one that cuts through all the noise.

It’s just one word:

Again?

You can run detailed performance reviews…
Or you can ask:
👉 Knowing what we know now, would we hire this person again?

You can schedule endless retrospectives…
Or you can ask:
👉 Would we do this project again?

You can rationalize a decision that “made sense on paper”…
Or you can ask:
👉 Would I make that decision again?

I ask it everywhere:

Would I work with this team again?
Would I work at this company again?
Would I build this product again?
Would I take this path again?

And what’s powerful about “Again?” is this:

It doesn’t just measure outcomes.
It measures experience.

Something can look like a failure on paper
…and still be a yes.

Because it taught you something.
Because it opened doors.
Because it was worth it in ways numbers can’t capture.

And something can look like a huge success
…and still be a no.

Because it drained you.
Because it cost more than it gave.
Because you wouldn’t choose it twice.

Both answers are valid.
Both are honest.

“Again?” tells the truth metrics never will.

It captures results and reality.
Wins and wear-and-tear.
Growth and cost.

If you’re stuck, overwhelmed, or evaluating a big decision—
try asking just that one word.

You’ll know the answer faster than any spreadsheet will tell you.

What’s one decision in your life or career that became clear when you asked yourself “Again?” 👇


Follow Sivanandan N.


---------------------------------
#Leadership #DecisionMaking #CompanyCulture #GrowthMindset #BusinessStrategy #Shanly

Sivanandan N

The One Question That Tells the Whole Truth

We love numbers.
Metrics. KPIs. Dashboards. Postmortems.

But there’s a better measure I keep coming back to—
one that cuts through all the noise.

It’s just one word:

Again?

You can run detailed performance reviews…
Or you can ask:
👉 Knowing what we know now, would we hire this person again?

You can schedule endless retrospectives…
Or you can ask:
👉 Would we do this project again?

You can rationalize a decision that “made sense on paper”…
Or you can ask:
👉 Would I make that decision again?

I ask it everywhere:

Would I work with this team again?
Would I work at this company again?
Would I build this product again?
Would I take this path again?

And what’s powerful about “Again?” is this:

It doesn’t just measure outcomes.
It measures experience.

Something can look like a failure on paper
…and still be a yes.

Because it taught you something.
Because it opened doors.
Because it was worth it in ways numbers can’t capture.



🗣️ I used to think leadership meant being impressive.

The sharpest mind.
The strongest voice.
The final word in the room.

Then I worked with a leader who completely rewired that belief.

She didn’t intimidate.
She didn’t posture.
She didn’t collect credit.

She listened.
She trusted.
She backed her people—quietly, consistently.

And here’s the part that stuck with me:

Her team didn’t just perform.
They protected her.
They would’ve gone the extra mile without being asked.

Not because they had to.
Because they wanted to.

What many leaders still get wrong

Kindness isn’t softness.
It’s courage.

Empathy isn’t inefficiency.
It’s fuel.

Service isn’t weakness.
It’s influence.

People don’t give their best to fear.
They give it to leaders who make them feel safe, seen, and trusted.

And yes, the data agrees

• Most people stay longer for leaders who care
• Teams led with compassion outperform those led by pressure
• Talented employees will take less money to avoid toxic leadership

But honestly—you don’t need a study to know this.
You’ve felt it.

A simple pause every leader should take

Before your next decision.
Before your next message.
Before your next “I need this now.”

Ask yourself:

Am I trying to control—or to enable?
Am I protecting my authority—or my people?
If my title disappeared tomorrow… would my impact remain?

Leadership isn’t about being in charge.
It’s about being responsible for human beings.

That’s the job.
Everything else is noise.

💬 What kind of leader changed your perspective?

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#Leadership #Kindness #EmotionalIntelligence #WorkCulture #Founder

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What are you actually waiting for?

Permission?
Perfect timing?
Someone to finally say, “Yes, you’re ready now”?

Here’s the uncomfortable truth:
That moment isn’t coming.

The biggest thing standing between you and what you want isn’t lack of skill, luck, or opportunity.
It’s belief.

Or more accurately—the lack of it.

Most people don’t fail because they can’t.
They fail because, deep down, they don’t think they’re allowed to try.

They’ve absorbed:

Other people’s doubts
Old labels
Past failures

Loud opinions that were never theirs to begin with
And over time, those voices become their own.

But here’s the part we forget:

🧠 Belief is not fixed.
It’s a decision.

You can change your mind.
You can stop outsourcing confidence.
You can decide—today—that you’re done playing small.

Fear feels real.
But most of it is imagined, recycled, and rehearsed.

And every day you wait, fear gets louder…
Not because it’s right—but because it’s unchallenged.

So consider this your nudge.
Your sign.
Your quiet (or not-so-quiet) reminder.

You don’t need to see the whole path.
You just need to take the jump.

Messy is fine.
Imperfect is normal.
Doubt can come along—but it doesn’t get to drive.

Sometimes the bravest move isn’t confidence.
It’s saying, “I’m scared… and I’m doing it anyway.”

💬 What’s one thing you’ve been waiting too long to start?
♻️ Repost if someone in your network needs this push today.

Follow Sivanandan N.


------------------------
#MindsetMatters #PersonalGrowth #Leadership #CareerAdvice #Management #Shaynly

What are you actually waiting for?

Permission?
Perfect timing?
Someone to finally say, “Yes, you’re ready now”?

Here’s the uncomfortable truth:
That moment isn’t coming.

The biggest thing standing between you and what you want isn’t lack of skill, luck, or opportunity.
It’s belief.

Or more accurately—the lack of it.

Most people don’t fail because they can’t.
They fail because, deep down, they don’t think they’re allowed to try.

They’ve absorbed:

Other people’s doubts

Old labels

Past failures

Loud opinions that were never theirs to begin with

And over time, those voices become their own.

But here’s the part we forget:

🧠 Belief is not fixed.
It’s a decision.

You can change your mind.
You can stop outsourcing confidence.
You can decide—today—that you’re done playing small.

Fear feels real.
But most of it is imagined, recycled, and rehearsed.

And every day you wait, fear gets louder…
Not because it’s right—but because it’s unchallenged.

So consider this your nudge.


Is your website quietly hurting your sales? 🌐

Not because it looks bad.
Not because traffic is down.

But because the internet itself is changing.

We’re moving from the “crawlable web” to “queryable commerce.”
And that shift changes everything.

Here’s the simple version 👇

For years, success meant:
→ Get users to visit your site
→ Rank with keywords
→ Hope they click “Buy”

That era is fading.

What’s actually changing?

1. Your website may no longer be the storefront
AI agents will soon:

Find products

Check real-time inventory

Compare prices

Complete purchases

All without ever visiting your website.

No clicks.
No sessions.
No landing pages.

2. AI won’t scrape anymore. It will ask.
Instead of guessing from HTML, AI systems will query your data directly via APIs.

If your systems can’t answer clearly?
You don’t get shown.

3. SEO is being rewritten (quietly).
The new winners won’t be those with:
❌ The best copy
❌ The most backlinks

They’ll be the ones with:
✅ Clean product data
✅ Structured information
✅ API-ready systems

Search visibility becomes data visibility.

The uncomfortable question

Are you building:
🧾 A digital brochure…
or
🤖 A system machines can understand, trust, and transact with?

Because hoping customers “visit your site” is starting to look like leaving flyers on a table and wishing someone picks one up.

The real takeaway

For unprepared brands, this is an existential risk.
For prepared ones, it’s a massive advantage.

The future won’t ask:

“How good is your website?”

It will ask:

“Can your systems answer clearly, instantly, and reliably?”

💬 Curious how ready your product data actually is?
♻️ Repost if this changed how you think about ecommerce.

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----------------------------------
#AgenticCommerce #AIinRetail #DigitalTransformation #EcommerceStrategy #FutureOfCommerce #Shaynly

Agentic_Commerce The Data Decisive Shift - By Shaynly

SEO as you know it is quietly dying.

Not announced.
Not tweeted.
Just… replaced.

And most businesses didn’t even notice.

Here’s the uncomfortable truth 👇
You’re still optimizing for humans who click
while Google is optimizing for agents that don’t.

We’ve entered the era of Agentic Search.

Google isn’t waiting for you to submit data anymore.
It’s observing you.

Watching your socials.
Scraping your videos.
Calling your business.
Comparing what you say with what you do.

If there’s friction, confusion, or inconsistency—
you disappear.

Why this breaks the old SEO playbook

Updating meta tags.
Polishing your Google Business Profile.
Chasing rankings.

That game already ended.

Today’s search engines don’t reward optimization.
They reward clarity, speed, and certainty.

Welcome to the zero-click reality.

The 3 rules to survive what’s coming

1. The “Lazy AI” rule
AI agents have limits.
If your pricing or services are buried three clicks deep, they won’t dig.
They’ll move on.

👉 Make critical info one click away—everywhere.

2. Design doesn’t impress machines. Data does.
Humans admire your layout.
AI sees bloated code and confusion.

If it can’t extract answers instantly, your trust score drops.

👉 Clean structure beats beautiful design.

3. Google is already testing you
AI now plays secret shopper.

If someone asks your team for a price and hears uncertainty?
Your business becomes “unknown.”

Unknown = invisible.

👉 Train for precision. Confidence is data.

The real shift most people are missing

Google is no longer asking:
“Who optimized best?”

It’s asking:
“Who can I trust without clicking?”

That’s a massive difference.

So ask yourself:

Are you still building a digital brochure
for a world that no longer browses?

Or are you building a data pipeline
that machines can query, verify, and act on?

Because the future of search won’t reward effort.
It will reward machine-readable truth.

💬 Are you preparing for agentic search—or still playing the old SEO game?

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#SEO #AgenticSearch #AI #DigitalMarketing #GoogleGemini #BusinessGrowth #ZeroClick #Shaynly

Google AI has Hijacked local search - Shaynly

Stop Guessing. Start Engineering Your Reach.

Most growth advice sounds like this:
“Post more.”
“Be consistent.”
“Add value.”

All true.
All vague.

But here’s the shift most creators miss:
👉 Growth today isn’t creative intuition. It’s system design.

When you look at the X algorithm through an engineering lens, the fog clears fast.

The first truth that changes everything

Not all engagement is equal. Not even close.

A like feels good.
A reply changes your distribution destiny.

Here’s how the system actually thinks:

• Likes = background noise
• Retweets = mild signal
• Profile clicks = intent
• Replies = relevance
• Replies you engage with = authority

One meaningful reply you respond to can outweigh hundreds of passive likes.

📌 Translation:
If you’re chasing likes, you’re optimizing the wrong outcome.
If you’re building conversations, you’re playing the real game.

The second uncomfortable truth

Posting more can hurt you.

High-frequency posting doesn’t signal value.
It signals spam.

Each post you drop in the same day quietly reduces the reach potential of the next one.

The algorithm prefers:
→ One clear signal
→ Over many weak ones

📌 Translation:
One strong post > five average ones.

Why most posts never go viral

Virality doesn’t start globally.
It starts locally.

Your followers are the gatekeepers.

If they don’t engage early, the algorithm doesn’t trust your content enough to release it wider.

📌 Translation:
If you can’t move your own audience, the platform won’t move strangers.

Two paths, depending on where you are

If you’re early-stage:
You don’t have leverage yet. Borrow it.
Thoughtful replies on relevant posts teach the algorithm who you are and who you belong next to.

If you’re established:
Your job isn’t just posting—it’s staying present.
The first hour matters.
Your replies multiply your own reach.

The metric no one talks about enough

Time.

Not impressions.
Not likes.

Time.

The longer someone stays with your content, the more valuable it becomes to the system.

📌 Translation:
Depth beats speed.
Threads beat throwaways.
Substance beats loops.

The real takeaway

Growth isn’t a mystery anymore.
It’s a set of signals, weights, and behaviors.

Creators who win aren’t louder.
They’re clearer.

They don’t post more.
They post with intent.

💬 What surprised you most about how distribution actually works?


Follow Sivanandan N.

-----------------------------------------------
#XAlgorithm #SocialMediaStrategy #GrowthHacking #DataDrivenMarketing #ContentStrategy #Shaynly #Linkedin

taplio

The Battle

Param Patel

Sivanandan N.

Followers

Posts

Engagements

Likes

Performance ScoreSivanandan N.'s LinkedIn Performance

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taplio

The Battle

Param Patel

Sivanandan N.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sivanandan N.'s LinkedIn Performance

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