Saurin Jiya

At the intersection of luxury, ethics, and innovation, I founded Saurin Jiya with a clear mission: to redefine luxury jewelry. Challenging industry norms, we have set out to make ethically-sourced, exquisite pieces accessible without the traditional markups. Our direct-to-consumer model, built on relationships with the world's top jewelers, ensures that quality is never compromised. I’m driven by sustainability, equity, and transparency, ensuring that every piece we create is not only a testament to impeccable craftsmanship but also a beacon of our values. At Saurin Jiya, we're not just creating jewelry; we're crafting a legacy of change, making luxury resonate with responsibility. Let's connect and inspire a brighter, more responsible future together.

saurinjiya.com

Founder & CEO

Risks Skills

I bring new and exciting concepts to the tabletop gaming market. This involves coming up with ideas for themes and mechanics, creating prototypes, playtesting and gathering feedback, and iterating on the prototype until it is ready for a polished version. In addition, I'm a part of the process of designing the card artwork and layout and working with a manufacturer to produce physical copies of the game. It is my responsibility to ensure that the final product is high-quality and enjoyable for players and to bring it to market through various channels such as retail stores, online marketplaces, and through partnerships with other companies or organizations.

Thrive2gethr

I understand the importance of preventing food waste and finding ways to feed the food-insecure population. One way I work towards this is by partnering with local food banks and charities to donate excess food that would otherwise go to waste. I also work with vendors to implement food donation programs where they can easily and safely donate surplus food to those in need. By working closely with local food vendors, I am able to make a positive impact in my community and help address important social issues.

Founder

Crue

As a partnership coordinator for Crue, my primary responsibility is establishing and maintaining relationships with our partners. This includes identifying potential partners, negotiating terms, and ensuring that our partnerships are mutually beneficial. In my role, I work closely with various teams within the company, including marketing and development, to ensure that our partnerships are aligned with our overall business strategy. I also play a key role in managing and tracking the performance of our partnerships, and in developing strategies to maximize the value of these relationships. Overall, I help to build and maintain strong partnerships that drive growth and innovation.

In the first 30 days I grew Crue from 1 million users to 5 million.

Partnerships Coordinator

Xylis

As a content creator and manager, I have a track record of success in creating and editing content for niche pages, finding and utilizing viral strategies to boost accounts' reach, and managing/growing creators to create long-lasting partnerships. To create engaging and relevant content for niche pages, I research and understand the interests and needs of the target audience, and use my writing and editing skills to craft compelling and informative pieces. I also have a keen eye for identifying and capitalizing on trends and viral opportunities, and use a variety of strategies, such as utilizing hashtags, collaborating with influencers, and creating shareable content, to increase the visibility and reach of accounts. Additionally, I have experience in managing and growing creators, and work to build strong, mutually beneficial partnerships through effective communication, goal setting, and collaboration. Through my efforts, I have been able to drive success for the accounts and creators I work with.

Content Creation and Management

Fallen Media

As a content creator for Fallen Media, I have a strong track record of success in creating and editing content for niche pages, finding and utilizing viral strategies to boost accounts' reach, and growing the following of pages at unbelievable rates. I understand the importance of creating engaging and relevant content for our audience and use my writing and editing skills to craft compelling and informative pieces that resonate with our followers. I also have a keen eye for identifying and capitalizing on trends and viral opportunities and use a variety of strategies, such as utilizing hashtags, collaborating with influencers, and creating shareable content, to increase the visibility and reach of our accounts. Additionally, I have experience in managing and growing pages and work to build strong, mutually beneficial partnerships through effective communication, goal-setting, and collaboration. Through my efforts, I have been able to drive tremendous growth and success for our Instagram accounts.

Content Creator

CEO and Founder @ Saurin Jiya | Ethical Luxury Jewelry

Hi, Im Param Patel and as the CEO and Founder of Saurin Jiya, I have a clear mission to redefine luxury jewelry with ethics, innovation, and accessibility. I challenge industry norms by sourcing exquisite pieces from the world's top jewelers without the traditional markups, and by ensuring sustainability, equity, and transparency in every aspect of my business. I'm not just creating jewelry; I'm crafting a legacy of change, making luxury resonate with responsibility. 

I'm also a marketing student at Rutgers University, where I'm learning the latest strategies and techniques to grow and engage audiences across various platforms and channels. I have a strong background in social media management and growth, having achieved record-breaking results such as growing an Instagram account by 400,000 followers in 60 days and three community discord servers from zero to over 100,000 members in one month. Additionally, I have gained valuable experience through my internship with a senior advisor to the Secretary of Defense and by founding a non-profit organization that donated over $25,000 worth of food to food-insecure people.

Param Patel

Founder @ Shaynly | AI Automation | Building Brands | SEO | AEO |

As the Founder of Shaynly, I have spent over five years advancing AI-driven brand marketing strategies to optimize visibility and campaign efficiency. By leveraging advanced SEO practices, our team achieved a 50% boost in brand visibility, while AI integration enhanced marketing campaign efficiency by 30%.  

My past leadership roles, including Global Marketing Director at Shaynly and Head of Business Strategy at Ferticare, have equipped me with expertise in strategic planning and process optimization. With a focus on marketing strategy, SEO, and AI, I remain committed to delivering innovative marketing solutions that empower brands to thrive in competitive markets.

Sivanandan N.

In 2023, I lost my biggest client.
50% of revenue. Gone in one email.

I had two choices:
→ Panic and scramble for quick wins
→ Rebuild smarter, not just faster

I chose the latter.

Here's what that "setback" actually set up:

What I Lost:
1 large retainer client
Predictable monthly revenue
The comfort of "having it figured out"

What I Gained:
Time to build systems that scale
Clarity on the clients I ACTUALLY want to work with
An automated SEO workflow that now serves 10+ brands
50%+ visibility growth for our portfolio

The truth nobody tells you about setbacks:

They expose the cracks in your foundation.

That client leaving? It showed me I had:
❌ No diversification strategy
❌ Manual processes that didn't scale
❌ A business built on dependency, not systems

The comeback wasn't about replacing what I lost.
It was about building something that couldn't be lost the same way again.

Three things I did differently:

1️⃣ Automated what drained me
Invested in AI tools and workflows. Now I spend 70% less time on repetitive SEO tasks.
2️⃣ Built entity-first, not keyword-first
Stopped chasing rankings. Started building brand authority that Google can't ignore.
3️⃣ Chose quality over quantity
Fewer clients. Better fit. Deeper impact. More sustainable growth.

Today, Shaynly serves more clients than ever.
But more importantly—we're resilient.

If you're facing a setback right now, ask yourself:

"What is this forcing me to fix?"

Because the comeback isn't about bouncing back to where you were.
It's about bouncing forward to where you're meant to be.

follow Sivanandan N.


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#Entrepreneurship #GrowthMindset #Leadership #SEO #DigitalMarketing

Sivanandan N

Founder at Shaynly | AI-driven marketing, SEO strategies | Brand Digital Transformation

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