Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

Mediamond

Responsabile Digital Performance

Locala

VP of Sales

Sales Director

Starcom

Clienti: Gruppo Sella (Banca Sella, Axerve, Hype); Original Marines; Brown-Forman; Kaercher; Alcon; Granarolo; Nutrition&Santé; EON; Valsoia

Digital Lead

Clienti: Original Marines; Brown-Forman; Alcon; Granarolo; Nutrition&Santé; EON

Digital Media Supervisor

Clienti: Heineken Italia; Pirelli; Brown-Forman; Alcon; Avon.

Digital Media Account

Wavemaker Italy

Digital Media Planner

Visiant

Commercializzazione e vendita di servizi di telefonia Fastweb

Telemarketing and Teleselling Outbound

Istituto Professionale di Stato (IPSEOA) "Roberto Virtuoso"

Esperto per la realizzazione del progetto PON "Esperto in Azioni di Pubblicità e Sensibilizzazione";
ideazione, progettazione organizzazione di comunicazione, informazione, pubblicità e trasparenza riferite al Piano Integrato di Istituto;
pubblicizzazione dei finanziamenti europei;
progettazione di mezzi comunicativi e materiale pubblicitario;
aggiornamento costante del sito web della scuola;
rapporti con fornitori esterni di servizi pubblicitari per la stampa.

PON Expert

Forward - Eventi & Comunicazione

Progettazione di comunicazione integrata;
organizzazione di conferenze stampa;
realizzazione di comunicati stampa;
rapporti con i media e con le istituzioni;
promozione degli eventi attraverso i social network.

Press Officer Miss Italia (Salerno province selections)

Rete1 Salerno

Realizzazione di servizi televisivi, redazionali ed interviste (politica, sport, cronaca, cultura);
conduzione TG;
conduzione format sportivi e di attualità.

Anchorman

Nuova Pallacanestro Battipaglia

Progettazione strategica della comunicazione societaria;
realizzazione di comunicati stampa;
rapporti con i media e con le istituzioni;
organizzazione di conferenze stampa;
organizzazione di eventi;
gestione dei canali ufficiali sui social (Facebook).

taplio

The Battle

Paolo Galoppo

Vincenzo Saponiero

Followers

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