Banca Sella

- Responsible for the effective and efficient use of multi-million dollar budgets each year used to drive growth and brand awareness.
- Running and optimizing both performance and branding campaigns across different product verticals ranging from B2C to B2B through digital and offline channels.
- Managing complex stakeholder relationships both internal and external driving the cooperation between cross-functional teams and agencies.

Digital Strategist

w.academy - Business School

Teaching at the Executive Masters in Web Marketing, Influencer Marketing & Digital PR and eCommerce.

Responibile for the modules related to:

- Advertising on Meta platforms
- Personal and corporate branding on LinkedIn
- Social Media Marketing, with Meta and Instagram as a focus

I learned to explain technical topics related to the world of marketing and advertising in a simple way.

Contract Professor

Freelancer

- Consulting and running campaigns for both lead generation and ecommerce brands.
- Learned how to acquire new clients and coordinate cross-functional teams.
- Managed over 13M performance advertising budget since starting.

Digital Strategist Freelance

Forbes Italia

- Responsible for Social Media and website traffic growth.
- Managed advertising campaigns to drive event subscriptions.
- Developed go to market strategies for new editorial publications.

Social Media Specialist

University of Milano-Bicocca

Tutoring activities to allow new students to get up to speed with the new challenges of University life such as: 

- One to one coaching for exams
- Group work to better learn how to study
- Presentations to new faculty members about uni-life

Tutor for freshmen

Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

Growthub

Scaling brands past $1M/month profitably with FB Ads & Creatives | $100M+ revenue generated for clients | Case Studies at http://growthub.agency

Founder

Lorenzo Pravatà

Freelance Performance Marketer

Mitte

Performance Marketing Consultant

Publicis Media

PPC & Biddable Specialist

Contents.com

Performance Marketing & Facebook Ads Specialist

emendu

Emendu makes technology accessible to everyone, by enabling people to subscribe to Apple devices monthly instead of buying them.

Bounsel

Developing and implementing marketing strategies. Determining and tracking KPIs on a regular basis. Using data and reports to make evidence-based decisions. Developing content strategy and email marketing automations to acquire, retain, engage and convert potential customers.

Digital Marketing Specialist

Argentina for AL

An organisation gathering young people with international background with the purpose of creating value from scratch. 
-Developed and implemented marketing strategies to raise funds for an orphanage
-Organised beneficent events in order to help people in need

Event Organizer

Procter & Gamble

Collaborated with Procter&Gamble in the development of an advertising strategy for a new type of shampoo.

Head&Shoulders: marketing research and digital marketing strategy development

Digital Marketing Specialist | Growth Hacker

I used to be a media buyer running Facebook ads and freelancing for ecom brands.

Then I realized the real problem was never the targeting or the campaign structures.

It was always the creative.

So in 2022, I stopped doing everything else and started Growthub.

An agency focused only on one thing: making ad creatives that actually scale.

Since then, we’ve helped brands go from 6 to 7-8 figures.

We’ve made ads that tracked over a million in revenue.

In 2023, we built the Stealth Creative System.

In 2024, we became a 7-figure agency.

Now in 2025, we’re working with 7/8-figure brands & SaaS while growing fast.

This started as a way to make money.

Now it’s about building something real with a great team, great clients, and a clear vision.

If you’re trying to scale and you know your creative isn’t where it should be, let’s chat:

https://calendly.com/lorenzo_pravata/pre-audit-call

UGC isn’t enough post Andromeda.

But most brands still think they can scale with it.

The ones who are scaling right now (and will in 2026)?

They’re transitioning to formats that don’t look like ads for the first 10–20 seconds.

After generating $100M+ on Meta ads, I broke down the 5 formats we’re using to scale clients past $300k/month.

And for the next 48 hours, I’m giving it away:

- Podcast clips
- Debate ads
- Skit conversations
- Expert VSLs
- Spokeperson ads

This is the exact resource we use inside Growthub to ideate, test, and scale accounts aggressively.

Want it?

1. Connect with me Lorenzo Pravatà
2. Comment “FORMATS”

I’ll send it over ASAP.

P.S. Repost if someone in your network is stuck with creative fatigue.

Stealth Creatives for Ecom & SaaS | $100M Generated | Meta Ads Expert

To convert, educate your customers first.

That’s why our VSLs are performing so well right now.

They’re secretly becoming one of our best formats for our partner brands.

So I've created a mini-guide on how you exploit them:

- Winning examples
- Why they're working
- Steps to follow when creating them

Want it?

1. Connect with me Lorenzo Pravatà
2. Comment “VSL”

I’ll send it over ASAP.

I’ve scaled over 10 pet brands and generated $20M for them.

All thanks to understanding applying the same playbook.

So I've just put together a 22-page mini-guide breaking down how you can do the same.

(These are the strategies my team & I are currently using)

I break down:

✔ Winning Examples
✔ The PetLabCo script formula
✔ A roadmap you can follow to scale

Here's how to get it for free:

1. Connect with me Lorenzo Pravatà
2. Comment "PET" below

(Feel free to repost if you know someone who needs this)

Creative diversity will be EVERYTHING in 2026.

But 80% of brands are ignoring it.

Here are the 5 pillars we are working with for our clients in order to scale.

(And how diversity is found with them):

1. Persona Targeted

This one is big.

Winning brands are very detailed with their scripts, so if you find 3-7 micro-personas per product and match creatives & angles to each one, you’ll win.

Yes, your product is a meal kit, but you target:

- Busy moms
- Gym bros coming off meal prep
- Professionals looking for something quick

If you only feed Meta one persona… it only has one type of person to win over.

2. Angle

Your product has 20+ reasons someone might buy it.

You’re probably using 2.

We hit every angle that’s proven to convert: emotional, functional, aspirational, authority-based, comparison, contrarian, and problem or desire-first.

With ten angles executed correctly, you can already figure out the main reasons your audience will buy your product.

3. Awareness Level

Here’s the biggest mistake I see:

Brands write ads for people who are already thinking about their solution.

Then complain when nothing converst.

Create diversity by covering every awareness layer and moving them forward.

Start your ads with educational blocks for once, instead of going straight into the product or solution you provide.

One ad can’t convert all traffic (cold & warmer)

4. Format Used

This is where most of your diversity actually comes from.

We rotate formats aggressively:

- Spokesperson talking to a crowd
- Skit conversations with a ton of humor
- Podcast clip on our own studio (they’re not AI)

Plus, a dozen more we are testing for 2026.

Same angle + same persona + new format = a completely different ad in Meta’s eyes. (Post-Andromeda & with GEM)

5. Actors/Creators

One actor can crush it for persona A but not work for persona B.

Same thing can be said about angles & awareness levels.

We cast talent that fits the tone, age, energy, and “world-fitting” of the persona we’re targeting.

Or they’re just way too good at acting and creating ads that don’t look like ads.

That’s the ultimate way to do things.

Create a ton of diversity…

But what does diversity matter if you can’t keep attention for more than 30 seconds?

That’s what our stealth creative ads do.

We educate, entertain, AND convert later.

They give meta the perfect sequence of ads needed to scale now and in 2026.

We’re currently full right now.

Want to work with us Q1 2026?

Go to our website in my profile or click the link below.

Your Meta ads didn’t stop working.

GEM just outgrew them.

If you don’t adapt to Meta & its algorithm, you’ll never scale.

I just broke down how we are changing our approach for our clients in 19 mins:

- What creative diversity actually is and why it matters
- Changes you need to make today in order to start 2026 right
- The playbook moving forward bigger brands are already applying

Want me to send it over? 

1. Connect with me Lorenzo Pravatà
2. Comment “GEM”

I’ll send it over as soon as possible.

I’ll admit it, UGC didn’t die.

Lazy scriptwriting did.

We took all of our winning scripts this year and an AI broke down the 10 most important traits in them.

Here they are:

1. Every script starts mid-conversation.
2. The first line creates instant tension through shock, fear, or contradiction.
3. Two actors always create a natural “push/pull” dynamic that feels overheard.
4. The product enters only after a discovery, not a pitch.
5. Objections are voiced by the other actor so the viewer never feels sold to.
6. A unique mechanism is always explained in plain language through casual dialogue.
7. Proof is embedded inside reactions, screenshots, sounds, or sensory details.
8. Alternatives are discredited indirectly using humor, comparisons, or subtle frustration.
9. Transformations are shown through metaphor, behavior, or relief.
10. The CTA feels like the viewer is being let in on something, not pushed toward something.

Most brands don't understand that ad fatigue is a symptom.

The actual “disease” is no creative system for your brand.

That means:

No strategist to translate performance data into new creatives.

No processes to brief, script, and edit at scale.

No physical way to ship 30 creatives a week with enough diversity.

So what happens?

– The founder ends up writing briefs at midnight
– You depend on creators to do everything for you which always ends up bad
– Top-performing ads fatigue and there’s nothing ready to replace them instantly
– And growth stalls because no one owns the creative engine (and keeps building it up)

Scaling your ad account isn’t about doing MORE.

It’s about building a system that connects strategy, scripting, production, and feedback under one roof.

If you don't, the roof will start falling over your head like your profitability.

And you’ll feel it more each month you try to scale without fixing it.

Let me conduct a quick audit of your ad account and how I would scale it with our stealth creative system of ads that beat regular ugc.

Link in my profile.

Everyone keeps saying Meta is “unpredictable” now.

It’s not.

What changed is how ads are understood, not how they’re shown.

Let me break it down so you can understand:

Meta no longer asks:

“Which ad performs best?”

It asks:

“Which ad fits this person, right now?”

That’s why performance feels random when your creatives all say the same thing.

I’ve seen new clients come in with a 2% unique concept rate.

So think about this:

You’re not losing because ads are bad.

You’re losing because they’re indistinguishable.

The brands scaling past $1M/month aren’t chasing winners anymore.

They’re building:

- Persona-specific messages
- Tackling all awareness levels
- Multiple formats that help get the message through without losing attention

If you’re spending and feel stuck, the bottleneck usually isn’t budget, just map out how you can cover more ground in your ads.

If you want, I can look at your ad account and tell you exactly which signals you’re missing.

Currently opened a couple of more spots for our stealth creative audit.

Click the link in my bio.

Here’s how we actually find creative winners (without guessing).

Most brands keep chasing new ads when they should be multiplying the things that already work.

People misquote Hormozi all the time, but the idea he repeats across his books and podcasts is simple:

When something works, do more of it. Do it better. And only change when it stops working.

That’s exactly how we engineer winners.

First, we find the message inside an ad that’s already pulling attention: a desire, a fear, an objection, a belief shift. Once we know what’s resonating, we re-express it into our stealth formats.

And this is where most brands fall apart. They take one winning concept and remake it the same way 10 times. Meta doesn’t reward that anymore.

GEM and Andromeda reward format diversity, not repetition.

So we take the winning message and run it through the formats that actually perform today: podcast conversations, skits, expert VSLs, debates, street interviews, POV ads.

It’s literally impossible to not scale our clients after a couple of months with this approach.

And it’s what’s going to work in 2026.

We find winning messaging and keep innovating on formats to express it with.

Link in bio if you want to scale for Q1

I proposed to my wife after 3 dates.

She said “yes” and we lived happily ever after.

That’s how most brands treat their ads like.

They jump straight to selling their product:

- We’re so great, here’s what our features look like
- By the way, your life will improve massively with us (obviously)
- We are much better than the competition, our customers say so

Before the audience even knows:

- What the problem is
- If it applies to them
- If they trust you

Look at the image.

Traditional ads sell immediately.

Our formats don’t.

They feel like:

- Content
- Conversations
- Observations you’re easily agreeing with

They earn attention *before* asking for it.

When an ad educates or entertains first, your brain lowers its guard.

By the time the product shows up, they’re already invested.

So it feels like a natural next step.

For some clients, we even just help their more product/solution aware ads perform best with our ads.

That’s how you build complete sequences in your ad account to scale in 2026.

You feed the algorithm what it wants, and take action on the data from it.

If you want to know how these would work for your brand, comment “Formats” and we can talk about it.

Nail this into your head for 2026…

What truly separates average brands to the ones scaling past their ceiling is something most agencies will never admit:

Production power.

Most ads are limited by the room they were filmed in, the single creator reading the script, the one angle they were able to shoot, the constraints of whatever the creator "felt like" doing that day.

When you rely on UGC alone, you inherit its limitations.

When you work at a studio, you remove them.

This is why our clients get levels of creative diversity that 99% of brands will simply never touch.

Because we are working with our own props, actors sourced by our team, and scripts that already sound natural as they are.

- Actors we find help us control rhythm, tone, and even give their own inputs to help us
- Our team gets to go to the shooting and actually do directing that brings everything together.
- Props and sets like the pharmacist one you see on the vid makes our messaging become visual & build a TON of credibility

UGC can’t do that.

Our stealth creatives can.

That’s why Meta’s newest update are only going to benefit our clients.

Our current (and new) supplement and beauty brands are about to see ads they won’t believe we produced for them.

"Creating more ads" isn't the problem.

The real problem most brands face is this:

Agencies promise they’ll deliver ads that scale… while giving you formats that cannot scale in 2025.

Because even if they wanted to, they can’t reach the creative diversity or the output required.

“We can reach a ton of creative diversity.”

But then their “diversity” looks like this:

- UGC testimonials
- Problem/solution angles
- Product demos
- Lifestyle content

This format list literally sounds like 2019.

That's the problem.

They know about media buying but can't keep up with the creative side.

We are testing new formats on a monthly basis.

New studios, new actors (that have actually acted in series and have an imdb page), and new talent that will take our clients to the next level.

New studios.

New sets.

New lighting.

New dialogue structures.

New interview flows.

New stealth formats.

If you’re tired of agencies who promise “diversity” but send you the same recycled UGC as everyone else…

DM me "formats" and we can talk about how we can help you out.

80% of brands are in a saturated market

But the saturation isn’t the reason you’re not scaling…

How you map your creative strategy is.

After managing $37M+ on Meta across supplements, skincare, beauty, wellness, and every “crowded” niche you can think of… I recorded a 24-minute breakdown on how we scale brands without changing the product:

✔ How to reposition ANY saturated product instantly
✔ How to map creatives using Persona × Mechanism × Awareness × Format
✔ How Andromeda + GEM changed scaling in 2025–2026

This is the exact system we use inside Growthub to scale 7–8 figure brands in competitive categories.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment “Strategy” below

I’ll send it over ASAP

Our podcast ads are UNFAIR.

Not only because of the creative diversity they generate.

It’s because of how they’re built.

After testing more than 500 of these, here’s what we’ve seen:

1. The script is everything.

We don’t just throw two people in front of a mic. The dialogue is written to walk viewers through awareness levels. One line educates, the next line reframes, then objections are handled naturally from one actor to the other.

2. Two actors > one talking head.

One voice challenges, the other reassures. Your product becomes the natural solution in that conversation. Plus, it’s not like we mention the product or solution in the first 20s, so it’s easy to stop the scroll and find 40% hook rates.

3. And finally, variety.

No single ad format can carry an account. Podcast ads win because they bring a fresh look into the mix. They complement skits, POV, interviews (our stealth formats) giving the algorithm more diversity and giving the customer more reasons to buy.

That’s why these ads feel like content people actually want to watch.

Skit conversations are killing it for my DTC clients.
($500k generated)

I've just created a guide so you can do the same:

- Why they're working right now
- The script structures needed when creating them
- Actors you need to source in order to create high spenders

Here's how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment "SKIT"

I’ll send it over ASAP

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The Battle

Paolo Galoppo

Lorenzo Pravatà

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The Battle

Paolo Galoppo

Lorenzo Pravatà

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Posts

Engagements

Likes

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