Curiosity driven and passionate about all things Marketing. I bring 5+ years of experience in the advertising industry across different verticals from lead generation to ecommerce. I'm both a full time employee and a freelancer, which allows me to take the best out of the two worlds. 

I'm able to navigate complexed corporate environments and manage both internal and external facing relationships, while also understanding the dynamics of a less structured environment (es. startups, SME). I have strong project management skills and I'm able to acquire, manage and develop new clients.

I worked and consulted for different verticals like banking, real estate, cosmetics, travel and more. My aspiration is to be able to drive meaningful impact on each project I choose to take on. I don't want to be a mere cog in a machine that would work the same if I wasn't there. I want to be able to meaningfully contribute to the growth of companies I work with.

I have a blog and a newsletter where I regularly write about marketing and advertising related topics.If you want to dig deeper here are the link: 

- https://www.paologaloppo.com/
- https://paologaloppo.substack.com/

Paolo Galoppo

Digital Marketing Specialist | Growth Hacker

I used to be a media buyer running Facebook ads and freelancing for ecom brands.

Then I realized the real problem was never the targeting or the campaign structures.

It was always the creative.

So in 2022, I stopped doing everything else and started Growthub.

An agency focused only on one thing: making ad creatives that actually scale.

Since then, we’ve helped brands go from 6 to 7-8 figures.

We’ve made ads that tracked over a million in revenue.

In 2023, we built the Stealth Creative System.

In 2024, we became a 7-figure agency.

Now in 2025, we’re working with 7/8-figure brands & SaaS while growing fast.

This started as a way to make money.

Now it’s about building something real with a great team, great clients, and a clear vision.

If you’re trying to scale and you know your creative isn’t where it should be, let’s chat:

https://calendly.com/lorenzo_pravata/pre-audit-call

Lorenzo Pravatà

📢 WE’RE HIRING! 📢

We’re looking for a Full-Time Creative Strategist / Creative Pod Manager to join our team.

If you’re interested, comment “ME” and I’ll send you the details.
You can also tag someone who’d be a great fit.

💰 Referral bonuses (if your referral gets hired):
• Creative Strategist: $3k
• Creative Pod Manager: $4.5k

Requirements:
• 2–3+ years of experience in creative strategy or digital marketing
• Agency experience preferred

Stealth Creatives for Ecom & SaaS | $100M Generated | Meta Ads Expert

I’ve scaled over 10 pet brands and generated $20M for them.

All thanks to understanding applying the same playbook.

So I've just put together a 22-page mini-guide breaking down how you can do the same.

(These are the strategies my team & I are currently using)

I break down:

✔ Winning Examples
✔ The PetLabCo script formula
✔ A roadmap you can follow to scale

Here's how you can get it:

1. Connect with me Lorenzo Pravatà
2. Comment "PET" below

I'll send it over ASAP.

Hooks are the 80/20 of ANY ad. 

But a TON of brands get it completely wrong.

After generating $100M+ on Meta ads, I built a system for creating and testing hooks that actually stop the scroll.

And now, for the next 48 hours I’m giving it away:

✔ Our 25+ page guide I give away internally to my team
✔ 50+ stealth-style hook examples used in 7–8 fig ad accounts
✔ A swipe file of 500+ viral hooks & headlines that stop the scroll

This is the exact resource we use to ideate, test, and scale ad accounts in Growthub.

Here's how you can get it:

1. Connect with Lorenzo Pravatà
2. Comment "HOOK" below

I'll send it over ASAP.

P.S. Repost if you believe it will help anyone in your network!

📢 WE’RE HIRING! 📢

We’re looking for a Full-Time Creative Strategist / Creative Pod Manager to join our team.

If you’re interested, comment “ME” and I’ll message you with the details.
You can also tag someone who’d be a great fit.

💰 Referral bonus: up to $2.5k if the candidate is hired.

Requirements:
• 2–3+ years of experience in creative strategy or digital marketing
• Agency experience preferred

I’ve generated over $100,000,000+ in revenue thanks to this research process:

(This is the stuff most brands skip and why their ads fall flat.)

I’m giving away the exact customer & competitor research workflow my team uses to build ads that actually work.

Here’s what you’ll get:

👉 Step-by-step instructions for research
👉 The frameworks we use to break down competitor's strats
👉 Proven prompts to speed the whole process up by a ton
👉 A plug-and-play Notion template you can duplicate for your own brand

If your ads aren’t working, this is probably why.

Don’t call it a “quick guide.” This is the real work that drives real results.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment: “Research” below

Ads shot from a POV are CRAZY.

My clients spend over $400k/month on this format alone.

So I've created a mini-guide on how you can do the same

- Winning examples
- Why they're working
- Steps to follow when creating them

Here's how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment "POV" below

I'll send it over ASAP.

We replaced a 50,000 dollar marketing team with an AI creative director that sits in slack.

While everyone is talking about AI UGC no one is building and talking about what ACTUALLY makes great ads:

Great research.

The best advertisers in the world: like HiSmile, Gruns, Dr. Squatch have teams of strategists whose ENTIRE job is researching.

They are: talking to customers, checking the ad account, reading reviews, looking at survey data, scraping reddit.

Then they use that data to make 100x better ads.

That’s why I was excited when I heard and tested Parker.

Parker is an AI creative director and strategist.

First it plugs into your ad account and watched all of your ads. Then, it researches while you sleep scrolling Tiktok and Reddit to find great ads.

Finally it executes high converting scripts for you.

Instead of asking AI to invent ideas, my partner Parker does something different.

- It reads what customers already say about your brand.
- Finds the angles hidden in plain sight
- Turns real information into hooks, scripts, and briefs you can actually use right away.

P.S I am giving away a list of 1,000 AI creative strategists for hire.

Comment “Parker” and I’ll send them to you.

(Connect with me Lorenzo Pravatà so you can receive it.)

Scaling on Meta on 2026 requires a NEW playbook.

If you don’t understand GEM, you won’t scale.

We’ve changed how we conduct our 7/8-fig clients’ creative strategy.

So here’s the exact guide on how you can do the same today:

- What GEM really means inside your ad account
- How to structure your creative strategy with it in mind (2026 & onwards)
- Some examples of creative types & formats we’re using due to it.

Want a copy?

1. Connect with me Lorenzo Pravatà
2. Comment “GEM” below

I'll send it over ASAP.

I fed 500 long-running ads from top brands into an AI.

Not to copy them.

To understand why they still work.

Everyone screenshots winning ads.

Almost no one knows what actually makes them convert.

Especially now.

Post-Andromeda, Meta doesn’t reward one “winning format” anymore.

It rewards creative diversity.

- Different hooks.
- Different angles.
- Different emotional entry points.

So we analyzed 500 ads from the top 100 brands across 20 categories to see what patterns still repeat in 2025.

The result is a playbook that breaks down:

- Scroll-stopping hook formulas
- Creative patterns that survive spend
- Psychological triggers that actually convert
- What works for Ecom vs SaaS vs Apps vs Finance

Want access?

1. Connect with me Lorenzo Pravatà
2. Comment “500” below

(Feel free to repost for anyone looking to find inspiration for Q1)

We're hiring for our team!

We're looking for a Creative Strategist / Pod Manager.

Referral Bonuses (if your referral gets hired): $3k–$4.5k

Comment below this post!

Your Meta ads aren’t broken

You are just using 2023 strategies in 2026.

Here’s what you need:

1. More volume

Because it means more data.

Meta has more points to learn from.

If don’t have the capacity to create more ads one way or another, Meta isn’t for you. 

2. Real diversity

I see so many agencies & brands struggling to find it.

It’s pretty obvious why:

- You use the same old footage
- You aren’t speaking to different personas
- You lack the possibility to test new formats

The word you need to understand here is VISUAL.

If your ads aren’t VISUALLY different from one another, you are losing from the start.

3. More unaware ads

Because most brands only know how to target warmer customers in their creative strategy.

They present the problem vaguely and then expect customers to fall in love with their product.

Educational ads that don't present the solution as fast are better at teaching, establishing authority, let colder potential customers learn about the problems & potential solutions they may have close to them.

4. Authority figures

People don’t trust brands.

They trust other people who know what they’re talking about.

This is where authority figures come in.

They work for brands where:

- The problem they solve is often misunderstood
- The customer is skeptical, new to the problem
- There are way too many solutions in the market

They don’t work for:

- Fashion & Apparel
- Impulse Accessories
- Simple Home Decor
- One-function Gadgets

5. Ads that don’t look like ads

This sounds easy but it isn’t.

Copy and pasting a tiktok script isn’t enough.

You need to master scriptwriting to make problems & solutions interesting without sounding salesy.

And still have the capacity to convert even though you look organic initially.

That’s how our stealth formats work.

If you want to know if any of these would work for you, just DM me “formats” and we can chat about it.

Most brands don’t have a creative problem.

The have a repetition problem. 

They keep creating “new” ads that look, sound, and feel the same for both Meta & their customers.

Remember:

Your account doesn’t need more ads (even though they help)

It needs different ones.

Variety is what keeps your win rate high.

(And help out with new learnings that lead to winners)

When we break down a client’s ad library, we look at 3 pillars:

1. Formats

If every ad is a testimonial shot on an iphone, you’re losing already.

Mix in newer formats that change the setting naturally.

How you visually show your angle already does a ton.

Speaking of angles…

2. Angles

Most ads sound like they’re solving the same problem.

Or giving the same people the same old reminder on the reason they should buy.

Find angles that go against other competitors or the general industry.

Show contrast there, challenge their beliefs.

3. Personas

If you speak to the same person is speaking in every video, you’re missing half your market.

Each persona sees the same product differently.

Map those differences and your ads start compounding.

Meta’s will reward your variety.

It will lead to more winners and more learnings you can double down on.

That’s how you actually scale.

We generated $12,000,000 for our skincare client on Meta.

(In less than 10 months)

All by understanding how to scale in a saturated market:

- The ideal creative strategy
- How to reach $1M months (metrics to focus on)
- Increasing ad win rate without spending thousands on volume

I’ve just put together a 22-min breakdown with examples and all.

Want a copy?

1. Connect with me Lorenzo Pravatà
2. Comment “SKIN” below

I'll send it over ASAP.

Forget UGC to scale.

You need visual variety in 2026.

Andromeda + GEM reward format diversity, authenticity, and ads that feel like content for the first few seconds.

So I broke down the 5 formats that are scaling our clients past $300k/mo:

And for the next 48 hours, I’m giving it away:

- Podcast clips
- Debate ads
- Skit conversations
- Expert VSLs
- Spokeperson ads

Want it?

1. Connect with me Lorenzo Pravatà
2. Comment “FORMATS”

I’ll send it over ASAP.

P.S. Repost if someone in your network is stuck with creative fatigue.

Hubspot CTO: SEO is DEAD

AI recommendations are replacing Google.

We’re already seeing it with our 7–8 figure clients:

Their customers ask ChatGPT, Perplexity, Gemini… and pick from whatever brands get mentioned there.

If you’re not showing up in those answers, you basically don’t exist.

To check your AI visibility, Meridian just built an online checker:

- Enter your website
- Get insights on your visibility & citations
- Check how you rank against competitors per AI

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Like + Comment "MERIDIAN" below

I’ll send it over.

P.S. Repost if you know a brand that’s still obsessing over blue links while AI is sending their customers somewhere else.

And yes, I am a meridian Partner because I believe in what they are working on.

This system alone has generated over $10,000,000 for my clients.

All thanks to iterating on their winning ads.

I’m sharing our internal 15-page Iteration System we use to scale 8-figure brands/saas.

You’ll find:

- When to iterate
- What to change (hooks, intros, pacing, most people get this wrong)
- Who should be in charge of this inside your team

If you’re running ads, this will make fighting off fatigue easier.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment: “Iterate”

I’ll send the file ASAP.

Most agencies don’t have a performance problem.

They have a production problem.

They rely on:

- Freelance creators
- Random shots & old raw footage
- One camera angle change per month

Then they blame:

- The algorithm
- Ad fatigue
- The market
- The offer

But the truth is simpler.

If you don’t control production, you don’t control scale.

Production is leverage.

Production is what help us take our client to $630k/mo

When you have your own:

- Studio
- Sets
- Actors
- Wardrobe
- Props

You’re no longer asking:

“Can we get another take?”

You’re deciding:

“What do we want the next output to be?”

So, if you’re wondering why some agencies are out here charging for 50% iterations…

It’s because they don’t really have a choice.

They rely on external creators for YOUR brand.

Because they are cheap, they don’t want to spend more on you, and are happy on your retainer.

If you think you will find diversity with them…

Good luck in 2026.

If you want actual ads that come from a studio, and are so high-quality that they get confused with AI (has happened to us)

Link below or in my profile.

Here’s what TRUE creative diversity looks like:

Creating formats out of thin air.

Most UGC nowadays is a monologue.

One person. One message. One point of view.

But with ads that don’t look like ads…

You draw attention just by how unique & raw they look.

So instead of wondering where the hell you can find more diverse ads…

Let us handle it.

You focus on everything else.

We find variety with:

- Different actors
- Different angles
- Different personas targeted
- Different awareness levels tackled

Plus a lot more with our own studio.

Team crushed it with this one.

Nano Banana Pro is insane.

Combine it with Gamma and you basically have a full creative studio in your browser.

I told it to build a social media strategy for a brand and it generated a hyper-realistic presentation in under a minute.

See how it works in action in the vid below.

We’re currently working with Gamma for some of our presentations as well…

If you want to try it out & get started with 500+ prompts:

1. Connect with me Lorenzo Pravatà
2. Comment “GAMMA”

I’ll send them over ASAP

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Website

We've just revamped our website with a brand new portfolio.

Check it out here: https://www.growthub.agency/

growthub-agency

Meta Certified Media Buying Professional

Creatività e Digital Copywriting

Google Ads - Display

Google Ads - Search

Google Analytics

Google Tag Manager

Facebook Advertising Masterclass

Landing page & User experience Masterclass

Growth Hacking Masterclass

Google Analytics for Beginners

Let's Hack Growth Hacking - Hackaton by 247x & GrowthHackers.com

Analytics tools

Business Strategy

Computational tools

Copywriting

Funnel marketing

Gimme Growth (Growth Hacking) 

Growth Hacking Masterclass 

International Marketing

Lean startup

Marketing

Mathematics

Statistics

The course, entirely taught in English, provided me with integrated management abilities in different operational areas, enabling me to address international issues in companies’ marketing and strategic management and allowed me to put into practice what I learned.

-Growth Hacking and Data-driven Marketing
-Coding & Analytics for Marketers (Html, Css, Javascript, Bootstrap 4, Wordpress, Google Analytics & Google Tag Manager)
-SEO
-UX, UI and Landing page optimization
-Inbound marketing
-Facebook & Instagram Ads
-Linkedin Ads and Google Ads

This exchange semester gave me the opportunity to live in Buenos Aires for 6 months and experience another culture. It helped me grow my soft skills (independence, intercultural skills and problem-solving skills) and develop a global mindset. I also had the opportunity to travel in South America and become fluent in Spanish.

Online course on funnel optimization and email marketing taught by Luca Mastella. The course focused on strategies to increase the number of clients and their value for the business. It started with lessons on the mindset and examples, then explained how to use tools to implement the strategies.

$1.1M/month to $2.7M/month in 90 days

AI SaaS from $164k to $554k in Ad Spend

Doubling Revenue for a Pet Brand with Positioning

From $1k/Day to $8k/Day With Only 2 Creatives

Growthub - Stealth Creatives & Paid Ads for Brands & SaaS - $100M Generated

Gamma

Onkar Dikonda

Want to scale in 2026?

Use 2026 formats.

These 3 are what we’re testing right now for our clients.

Here’s a breakdown of each one of them and why they work:

(No, they’re not AI, we use a studio)

1. Pharmacist/Vet VSL

This one has been perfected in the last 6 months.

Having an actor show up as an expert is one thing.

But to have that actor in a set, with a coat, and a background that fits in is even better.

That’s why for all our supplement, pet (and other) brands, we’ve been creating long VSLs with an expert talking to the camera.

We give the customer someone to educate them about their problems & introduce logical solutions after explaining clearly what options they have.

No other agency or brand is spending this much time in their setting, which is worrying considering all of the Andromeda bs.

2. Debate Ads

Kind of a remix of our classic podcast ad but much more aggressive.

By using 2 actors going against each other we can allow ourselves to go against common objections your more unaware customers may have.

For example:

A: Why do I feel like I’m not reaching (desired outcome)

B: Well maybe If you stopped (typical solution), you’d actually get there

A acts as the customer with their problems, desires, doubts.

B is more of an expert on the “theme or niche” and breaks down the objections while educating.

Plus, it’s not boring as hell like most monologue ads out there.

3. Spokesperson Ads

Another format that makes scaling easy.

Why?

Because of the production power we have.

- We set up a “stage-like” place for our actor
- Give him a mic like as if he was explaining to a crowd
- Have the sound & video editing bring that up as best as possible
- Our scriptwriting makes monologues NOT boring, so we can educate, entertain, and convert.

That’s kind of it.

The problem most brands have is they can’t find the diversity.

They can either keep trying to find it with other UGC creators or in-house.

When they will never find it there.

Get your product somewhere where you can not sound so salesy & predictable.

Our formats are naturally diverse, that’s why they work.

And it’s why our clients will be scaling hard this 2026.

Link in bio for these.

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