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Pandush Lice

The House Outside

Make purpose your advantage. Clear, actionable strategy for leaders who know doing good is good for business.

Owner & Behaviour Strategist

We Are Kula CIC

🧘 Making the benefits of yoga & mindfulness accessible to all.

Co-Founder & Marketing Director

Natcap

Fractional Marketing Lead

The RSA (The royal society for arts, manufactures and commerce)

Fellow

Circular Design Synergy

Associate Consultant

The DO Lectures

Hosted daily mindfulness meditation sessions to bring moments of calm in a busy event.

Workshop Facilitator

Helped inspire new futures at one of the world's most influential idea festivals 💡

Volunteer

Kickback Coffee

Helping set the tone and give direction to the brand.

Brand Strategist

Equip Outdoor Technologies Ltd 

Writing the sustainability comms & connecting with the people we care about.

Corporate Communications Coordinator

• Marketing & Content Strategy
• Find, develop and craft stories to grow the brand
• Work with athletes & influencers to expand brand reach

Content Coordinator

Lowe Alpine

Most purpose-driven brands struggle to turn ambition into action.

And they all making the same big mistake ↓

They have a solid strategy, great marketing, and a fantastic product. And assume impact will follow.
It doesn't.

Why?
People don’t change through logic.
They change through habit, emotion, and social cues.

→ If you’re not designing for behaviour, you’re leaving impact to chance.

I help brands turn purpose into action using behavioural science, storytelling, and strategy. So doing the right thing becomes the easy thing.

That means:
✔️ Marketing that drives real customer action
✔️ Culture change that sticks
✔️ Lasting environmental and social impact

For over a decade, I’ve studied what makes people act:

📌 Political movements & activism, understanding how change actually spreads
📌 Anthropology & behavioural science, researching the values that shape behaviour
📌 9+ years in sales, learning how people really make decisions (hint: it's not logic)
📌 Documenting niche subcultures and uncovering how small ideas turn into big movements
📌 As a mindfulness teacher, helping people change their biases

Now, I use this to help brands move people, shift culture, and create real impact.

I partner with purpose-driven founders, CEOs, COOs, CSOs, Sustainability Leads, and creative agencies who are serious about making an impact—not just talking about it.

What’s Next?
➕ Follow me for insights on making marketing, strategy, and culture actually work.
👋 Contact me to make sure your brand drives action

taplio

The Battle

Pandush Lice

Kevin Karaca

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