Fractionality

At Fractionality, we specialize in transforming ambitious women into sought-after fractional executives. Our unique approach combines personal branding, executive presence coaching, and mindset transformation to help you stand out in the competitive world of fractional leadership. Learn more at: https://www.fractionality.io

Personal Brand Strategist | Fractional CMO | Marketing Strategy

Hey Visible!

Dedicated to propelling small business growth through expert sales and marketing consulting. Our mission is to deliver strategic advisory services that not only increase your brand's visibility but also drive substantial revenue growth.

Created sales and marketing strategies that:

👍Revenue Growth: Consistent average revenue increase of 47% year-over-year for clients 

👍Search Engine Optimization: Elevated client search engine rankings to first-page results within 6 months, significantly boosting online visibility and customer engagement.

👍Conversion Optimization: Boosted client conversion rates by over 50% within 6 months through meticulous sales funnel optimization and targeted marketing strategies.

👍Revenue Impact: Successfully generated over $3 million in new client revenue, demonstrating our profound impact on clients' growth trajectories.

Core Service Offerings:

👍Sales and Marketing Advisory Services: We focus on crafting and executing robust strategies that enhance online visibility and drive sales, equipping you with the tools for scalable success without the overhead of a full-scale agency.

👍Strategic Brand Development: Through interactive workshops, we collaborate closely with clients to crystallize brand goals and unearth growth opportunities. This strategic consultation results in powerful, precise messaging that elevates your market position and enhances business outcomes.

👍Business Brand Management: We provide comprehensive digital marketing solutions to a curated list of purpose-driven companies. Our services include SEO, content creation, copywriting, social media management, and ghostwriting, all tailored to boost your digital presence and engage your audience effectively.

Top Skills:
👍Small business marketing and sales advisory
👍Sales and marketing consulting
👍Business growth strategy 
👍Brand strategy 

Ready to grow your business without hiring an agency? DM me or head to heyvisible.com to learn more.

Chief Brand Marketing Strategist, Founder & Advisor

I lead a team of marketing professionals in building digital presence and client acquisition strategies for small and solo family law firms. My unique background as a former practicing attorney, combined with cutting-edge marketing expertise, allows us to deliver unparalleled results.


Key Achievements and Responsibilities:

Revenue Growth:
Implemented data-driven marketing campaigns that increased client revenue by an average of 47% year-over-year.
Top-performing client saw a 112% revenue increase within 18 months of engagement.

SEO Mastery:
Developed and executed SEO strategies that elevated 85% of our clients to first-page Google search results for key terms within 6 months.
Increased organic search traffic by an average of 215% across all client websites.

Client Acquisition:
Generated over $3.7 million in new client revenue through targeted digital marketing efforts.
Implemented a proprietary lead scoring system, increasing qualified lead conversion by 73%.

Brand Development:
Conducted interactive branding workshops, resulting in unique value propositions for each client.
Created comprehensive brand guidelines for law firms and small busineses, ensuring consistent messaging across all platforms.

Digital Marketing Innovation:
Launched an AI-powered chatbot system

Thought Leadership:
Oversaw the creation of 1,000+ pieces of SEO-optimized content, establishing our clients as authoritative voices in their field. Increased referral traffic by 167%.

Strategic Consulting:
Provided over 2,000 hours of one-on-one consulting to law firm and small business owners, focusing on business growth and operational efficiency.

Website Optimization:
Oversaw the redesign and optimization of websites, resulting in an average 62% increase in page load speed and a 41% decrease in bounce rates.
Implemented advanced analytics tracking, providing clients with real-time insights into their marketing ROI.

Legal Marketing Strategist 

AOU Creative

Elevate Your Brand with a Guaranteed Amazon Bestselling Short-Form eBook
Why Short-Form eBooks?

Short-form eBooks are not just a trend; they're the top-selling category on Amazon. They offer a quick, yet impactful way to establish your expertise and build your brand credibility.

Our End-to-End Services:

Content Creation: From the first word to the last, we guide you through the writing process, ensuring your eBook resonates with your target audience.

Editing & Proofreading: Our team of expert editors will refine your content, making sure it's polished and error-free.

Publishing Assistance: Navigate the complex world of eBook publishing with our step-by-step guidance, from formatting to listing your eBook on Amazon.

Amazon Bestseller Campaign:

Guaranteed Bestseller Status: Our meticulously crafted Amazon Bestseller campaign guarantees that you'll earn the coveted 'Bestselling Author' title within days of publishing.
What's In It for You?

Credibility: Instantly boost your credibility as an expert in your field.

Brand Awareness: Gain exposure and build a loyal following.

Lead Generation: Use your eBook as a powerful lead magnet to attract high-quality leads.

Revenue: Not only is the eBook a revenue stream, but its bestseller status can also drive business to your other services or products.

Ready to Amplify Your Business and Brand?
Don't miss the opportunity to become a bestselling author and elevate your brand. Let's publish your eBook today.

Amazon Bestseller Ebook Publishing

Renew and Redo

Overview:
Embarked on a real estate journey in a booming Colorado market in 2013, leveraging targeted marketing strategies to carve out a distinct niche. Within three years, I achieved remarkable success, both in sales and in mastering the art of real estate marketing.

Key Achievements:

Sales Milestone: Closed $40 million in residential real estate sales, consistently selling 35 homes per year for three consecutive years.

Client Acquisition: Utilized targeted marketing campaigns to attract high-quality clients, contributing to the rapid growth of my practice.

Team Leadership: Spearheaded a team to streamline operations and enhance customer service, further solidifying our market presence.

Lessons & Legacy:

Market Adaptation: Learned to navigate and adapt to a highly competitive market, setting me apart from the sea of agents.

Skill Mastery: Acquired a comprehensive skill set in marketing and sales, essential for survival and success in the real estate industry.

Strategic Exit: Consciously stepped away from active practice, armed with invaluable experience and a deep understanding of the real estate landscape.

Why It Matters:
Real estate isn't just about selling properties; it's about understanding market dynamics, crafting compelling narratives, and building relationships. My journey was akin to diving into the deep end and mastering every swim stroke, equipping me with the skills to not just survive but thrive.

Real Estate Marketing & Agent

Vertu Marketing LLC

Overview:
Served as a specialized copywriter and blogger for the legal industry, collaborating with Vertu Marketing LLC, a Reuter's blog writing service provider. Utilized a blend of SEO expertise, AP style writing, and in-depth research to craft compelling content that elevated the brands of 40 law firms.

Key Contributions:

SEO Copywriting: Implemented SEO best practices to optimize blog content, enhancing the online visibility of client law firms.

Volume & Consistency: Produced high-quality, well-researched blogs for a roster of 40 law firms on a weekly basis, covering diverse practice areas.

Digital Marketing: Contributed to the digital marketing strategies of client law firms, leveraging content to drive engagement and lead generation.

Impact & Legacy:

Brand Building: My written work served as a cornerstone in building the brands of the law firms, positioning them as thought leaders in their respective fields.

Credibility Boost: Enabled lawyers to build credibility and expand their practices through consistent, high-value content.

Versatility: Adapted writing style and tone to suit various practice areas, demonstrating flexibility and a deep understanding of legal topics.

Why It Matters:
In the digital age, content is more than just words on a page; it's a strategic asset that can significantly impact brand perception and business growth. My role at Vertu Marketing LLC was not just about writing blogs; it was about crafting narratives that could transform how law firms are seen and engaged with online.

Copywriter & Professional Blogger for Lawyers

Law Offices of Pamela Foley, PLLC

Overview:
Founded and managed a multi-location family law firm, leveraging storytelling, legal writing, and digital marketing to build a successful practice. Specialized in family law, aiding over 100 families through complex divorce processes.

Key Achievements:

Storytelling for Case Building: Utilized the art of storytelling to craft compelling cases, enhancing client representation and case outcomes.

Legal Writing & Content Creation: Authored blogs, video scripts, and articles tailored to achieve specific revenue goals, while also serving as essential legal documents.

Litigation Preparation: Successfully prepared for and managed over 20+ complex family law cases, ensuring thorough readiness for court proceedings.

Strategic Partnerships: Accelerated firm growth by partnering with Divorce Lawyers for Men, a media campaign targeting male clients, many of whom were in the military.

Business Development:

Multi-Location Expansion: Grew the firm to three locations with a full caseload, demonstrating effective firm management and business acumen.

Digital Marketing: Adopted early-stage digital marketing strategies to differentiate the firm in a crowded market, including SEO and social media marketing.

Networking: Built a robust professional network that contributed to client acquisition and brand recognition.

Why It Matters:
The legal field isn't just about understanding the law; it's about effectively communicating it. Whether it's in the courtroom or the digital landscape, the ability to convey complex ideas simply and compellingly is invaluable. My experience as an attorney and a business owner has been a masterclass in the power of words to build, sustain, and grow a successful practice.

Attorney

Go from frustrated to fully booked | Marketing & Sales Consulting | Powerful, Strategic Online Visibility AND Implementation - for Women & Their Businesses | Former Attorney

As a Fractional Marketing Consultant, Strategic Advisor, and former attorney, I've spent over two decades mastering profitable personal branding and marketing-driven growth for professionals.

My journey began in the courtroom, where I built a thriving three-location law firm. I then pivoted to real estate, selling $40M in property in three years. For a decade, I owned a marketing agency, honing my skills in strategy, sales, and brand positioning. Now, I channel this diverse expertise into helping others shine.

The biggest lesson I’ve learned along the way? 

Your personal brand is your most powerful asset. Clients choose professionals they know and trust. 

Why partner with me?

>>Proven results: I've guided professionals from relative obscurity to become go-to experts in their fields. Helping them increase sales and move past the blocks holding them back. 80% of my clients are LinkedIn Top Voice, over 75% fill their consulting pipelines through LinkedIn and personal brand strategy, and many have doubled their annual revenue year over year.

>>ROI-focused: Build a brand that attracts ideal clients. Every strategy I recommend is designed with your bottom line in mind. My strategies have driven remarkable results like 25,000 new website visitors in 3 months for a client, a 47% increase in sales for a law firm and a 500% boost in e-commerce sales for a retailer.

What you'll learn from my content:

>>How to create a business that brings you income without selling out
>>How to attract new clients easily using your personal brand 
>>How to sell your offer without stress or cold calling  
>>How to build a brand that people want to know 
>>How to get over what’s blocking your success

By following me and engaging with my content, you'll go from overlooked professional to sought-after authority. Define your unique value proposition, build a loyal following, and convert that following into a thriving client base.

My approach is both strategic and intuitive, blending data-driven tactics with a deep understanding of human connection. I've helped dozens of businesses grow to 6, 7, and even 8-figure revenue, and I'm passionate about doing the same for you.

Let's connect and explore how I can help you achieve your goals. Whether you're looking to boost your visibility, increase your client base, or position yourself as a thought leader, I have the tools and expertise to guide you there.

Ready to learn more? Schedule a call here: https://calendly.com/heyvisible/exploratory-call

Pamela Parker Foley, JD

Winship Labs

Principal

Alday Denim

The most comfortable denim online, direct to your door.

1,000s sold at launch, sold via alday.co and through our exclusive partnership with Stitchfix.

We couldn't find a pair of denim that was both comfortable and and still looked great, so we decided to create the most comfortable denim ourselves. After working in the industry for years we knew that this was only possible if we threw out the playbook, cut the phoney designer marketing games, and delivered a technically superior product directly to customers. Alday is denim 2.0: our Open-Knit fabric breathes, flexes, and is more comfortable than sweatpants. All upgraded with hardware and attention to detail usually reserved for $200+ denim brands.

Co-Founder

Gladskin

☑️ Joined Gladskin.com in 2021 as Ecommerce Leader
☑️ Boosted conversion rates by 228%, grew average order value by 26% through iterative testing and lean management
☑️ Doubled project delivery speed via team / agency restructuring
☑️ Delivered complex internal sales portal for B2B healthcare team under budget and ahead of time
☑️ Managed major Gladskin.com refactor at 1/3 of quoted costs

Expert in strategizing profitable growth
No fluff. Just results.

Ecommerce / Marketing

Ezekiel

• Responsible for the planning and execution of all creative content across multichannel campaigns.
• Oversee cross-functional teams including creative, product, sales and support.
• Developed a business to business strategy to expand opportunities.
• Execute marketing and production of four to six tradeshows annually.
• Defined and facilitated the rebrand for the parent company in 2016 which resulted in eight new partnerships and a doubling of in-house brands.
• Guide, produce and direct two to three photo and video campaigns each quarter.
• Analyzed market trends, proposed campaigns and launched multichannel marketing in 280+ retail locations.
• Forged a partnership with Society6 and leveraged experience and connections to 2,000+ artists and their 10 million+ followers to create clock designs around the theme of ‘All We Have is Now’.
• Develop and implement editorial calendar and brand story roadmaps in collaboration with ad agency.
• Led development of a go-to-market strategy for a new denim category which took an unknown product from $0 to a  $5mil+ in annual sales.

Director of Ecommerce / Marketing

• Drove the development of a new eCommerce store and subsequently led the design of a second store.
• Analyzed data and collaborated with developers, SEO experts, analytics teams and visual designers.
• Worked in conjunction with the brand manager for all marketing efforts, including brand stories.

Visual Marketing and Ecommerce Lead at Ezekiel

After 16 years in ecommerce and digital marketing, my understanding of digital marketing techniques evolved.

After early experimentation with BERT and GPT-2 and 3, I began infusing AI deeply in my company's internal marketing ops. Training my teams on automation and, eventually, the transformative potential of AI in business operations.

Now I'm focused on blending human creativity with AI. 

Working at the forefront of AI at winship labs my focus is:

- No-Code AI Advisory: Making AI integration straightforward.
- AI Operations Advisory: Driving efficiency with tailored AI.
- Leadership Advisory: Instilling a culture of continuous AI learning.

AI has the potential to make your business more human if wielded right. 

When you need a proactive and trusted advisor to help you and your business navigate the next decade of AI, reach out ✌️

taplio

The Battle

Pamela Parker Foley, JD

Ryan Mark

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