Fractionality

At Fractionality, we specialize in transforming ambitious women into sought-after fractional executives. Our unique approach combines personal branding, executive presence coaching, and mindset transformation to help you stand out in the competitive world of fractional leadership. Learn more at: https://www.fractionality.io

Personal Brand Strategist | Fractional CMO | Marketing Strategy

Hey Visible!

Dedicated to propelling small business growth through expert sales and marketing consulting. Our mission is to deliver strategic advisory services that not only increase your brand's visibility but also drive substantial revenue growth.

Created sales and marketing strategies that:

👍Revenue Growth: Consistent average revenue increase of 47% year-over-year for clients 

👍Search Engine Optimization: Elevated client search engine rankings to first-page results within 6 months, significantly boosting online visibility and customer engagement.

👍Conversion Optimization: Boosted client conversion rates by over 50% within 6 months through meticulous sales funnel optimization and targeted marketing strategies.

👍Revenue Impact: Successfully generated over $3 million in new client revenue, demonstrating our profound impact on clients' growth trajectories.

Core Service Offerings:

👍Sales and Marketing Advisory Services: We focus on crafting and executing robust strategies that enhance online visibility and drive sales, equipping you with the tools for scalable success without the overhead of a full-scale agency.

👍Strategic Brand Development: Through interactive workshops, we collaborate closely with clients to crystallize brand goals and unearth growth opportunities. This strategic consultation results in powerful, precise messaging that elevates your market position and enhances business outcomes.

👍Business Brand Management: We provide comprehensive digital marketing solutions to a curated list of purpose-driven companies. Our services include SEO, content creation, copywriting, social media management, and ghostwriting, all tailored to boost your digital presence and engage your audience effectively.

Top Skills:
👍Small business marketing and sales advisory
👍Sales and marketing consulting
👍Business growth strategy 
👍Brand strategy 

Ready to grow your business without hiring an agency? DM me or head to heyvisible.com to learn more.

Chief Brand Marketing Strategist, Founder & Advisor

I lead a team of marketing professionals in building digital presence and client acquisition strategies for small and solo family law firms. My unique background as a former practicing attorney, combined with cutting-edge marketing expertise, allows us to deliver unparalleled results.


Key Achievements and Responsibilities:

Revenue Growth:
Implemented data-driven marketing campaigns that increased client revenue by an average of 47% year-over-year.
Top-performing client saw a 112% revenue increase within 18 months of engagement.

SEO Mastery:
Developed and executed SEO strategies that elevated 85% of our clients to first-page Google search results for key terms within 6 months.
Increased organic search traffic by an average of 215% across all client websites.

Client Acquisition:
Generated over $3.7 million in new client revenue through targeted digital marketing efforts.
Implemented a proprietary lead scoring system, increasing qualified lead conversion by 73%.

Brand Development:
Conducted interactive branding workshops, resulting in unique value propositions for each client.
Created comprehensive brand guidelines for law firms and small busineses, ensuring consistent messaging across all platforms.

Digital Marketing Innovation:
Launched an AI-powered chatbot system

Thought Leadership:
Oversaw the creation of 1,000+ pieces of SEO-optimized content, establishing our clients as authoritative voices in their field. Increased referral traffic by 167%.

Strategic Consulting:
Provided over 2,000 hours of one-on-one consulting to law firm and small business owners, focusing on business growth and operational efficiency.

Website Optimization:
Oversaw the redesign and optimization of websites, resulting in an average 62% increase in page load speed and a 41% decrease in bounce rates.
Implemented advanced analytics tracking, providing clients with real-time insights into their marketing ROI.

Legal Marketing Strategist 

AOU Creative

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Why Short-Form eBooks?

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Our End-to-End Services:

Content Creation: From the first word to the last, we guide you through the writing process, ensuring your eBook resonates with your target audience.

Editing & Proofreading: Our team of expert editors will refine your content, making sure it's polished and error-free.

Publishing Assistance: Navigate the complex world of eBook publishing with our step-by-step guidance, from formatting to listing your eBook on Amazon.

Amazon Bestseller Campaign:

Guaranteed Bestseller Status: Our meticulously crafted Amazon Bestseller campaign guarantees that you'll earn the coveted 'Bestselling Author' title within days of publishing.
What's In It for You?

Credibility: Instantly boost your credibility as an expert in your field.

Brand Awareness: Gain exposure and build a loyal following.

Lead Generation: Use your eBook as a powerful lead magnet to attract high-quality leads.

Revenue: Not only is the eBook a revenue stream, but its bestseller status can also drive business to your other services or products.

Ready to Amplify Your Business and Brand?
Don't miss the opportunity to become a bestselling author and elevate your brand. Let's publish your eBook today.

Amazon Bestseller Ebook Publishing

Renew and Redo

Overview:
Embarked on a real estate journey in a booming Colorado market in 2013, leveraging targeted marketing strategies to carve out a distinct niche. Within three years, I achieved remarkable success, both in sales and in mastering the art of real estate marketing.

Key Achievements:

Sales Milestone: Closed $40 million in residential real estate sales, consistently selling 35 homes per year for three consecutive years.

Client Acquisition: Utilized targeted marketing campaigns to attract high-quality clients, contributing to the rapid growth of my practice.

Team Leadership: Spearheaded a team to streamline operations and enhance customer service, further solidifying our market presence.

Lessons & Legacy:

Market Adaptation: Learned to navigate and adapt to a highly competitive market, setting me apart from the sea of agents.

Skill Mastery: Acquired a comprehensive skill set in marketing and sales, essential for survival and success in the real estate industry.

Strategic Exit: Consciously stepped away from active practice, armed with invaluable experience and a deep understanding of the real estate landscape.

Why It Matters:
Real estate isn't just about selling properties; it's about understanding market dynamics, crafting compelling narratives, and building relationships. My journey was akin to diving into the deep end and mastering every swim stroke, equipping me with the skills to not just survive but thrive.

Real Estate Marketing & Agent

Vertu Marketing LLC

Overview:
Served as a specialized copywriter and blogger for the legal industry, collaborating with Vertu Marketing LLC, a Reuter's blog writing service provider. Utilized a blend of SEO expertise, AP style writing, and in-depth research to craft compelling content that elevated the brands of 40 law firms.

Key Contributions:

SEO Copywriting: Implemented SEO best practices to optimize blog content, enhancing the online visibility of client law firms.

Volume & Consistency: Produced high-quality, well-researched blogs for a roster of 40 law firms on a weekly basis, covering diverse practice areas.

Digital Marketing: Contributed to the digital marketing strategies of client law firms, leveraging content to drive engagement and lead generation.

Impact & Legacy:

Brand Building: My written work served as a cornerstone in building the brands of the law firms, positioning them as thought leaders in their respective fields.

Credibility Boost: Enabled lawyers to build credibility and expand their practices through consistent, high-value content.

Versatility: Adapted writing style and tone to suit various practice areas, demonstrating flexibility and a deep understanding of legal topics.

Why It Matters:
In the digital age, content is more than just words on a page; it's a strategic asset that can significantly impact brand perception and business growth. My role at Vertu Marketing LLC was not just about writing blogs; it was about crafting narratives that could transform how law firms are seen and engaged with online.

Copywriter & Professional Blogger for Lawyers

Law Offices of Pamela Foley, PLLC

Overview:
Founded and managed a multi-location family law firm, leveraging storytelling, legal writing, and digital marketing to build a successful practice. Specialized in family law, aiding over 100 families through complex divorce processes.

Key Achievements:

Storytelling for Case Building: Utilized the art of storytelling to craft compelling cases, enhancing client representation and case outcomes.

Legal Writing & Content Creation: Authored blogs, video scripts, and articles tailored to achieve specific revenue goals, while also serving as essential legal documents.

Litigation Preparation: Successfully prepared for and managed over 20+ complex family law cases, ensuring thorough readiness for court proceedings.

Strategic Partnerships: Accelerated firm growth by partnering with Divorce Lawyers for Men, a media campaign targeting male clients, many of whom were in the military.

Business Development:

Multi-Location Expansion: Grew the firm to three locations with a full caseload, demonstrating effective firm management and business acumen.

Digital Marketing: Adopted early-stage digital marketing strategies to differentiate the firm in a crowded market, including SEO and social media marketing.

Networking: Built a robust professional network that contributed to client acquisition and brand recognition.

Why It Matters:
The legal field isn't just about understanding the law; it's about effectively communicating it. Whether it's in the courtroom or the digital landscape, the ability to convey complex ideas simply and compellingly is invaluable. My experience as an attorney and a business owner has been a masterclass in the power of words to build, sustain, and grow a successful practice.

Attorney

Go from frustrated to fully booked | Marketing & Sales Consulting | Powerful, Strategic Online Visibility AND Implementation - for Women & Their Businesses | Former Attorney

As a Fractional Marketing Consultant, Strategic Advisor, and former attorney, I've spent over two decades mastering profitable personal branding and marketing-driven growth for professionals.

My journey began in the courtroom, where I built a thriving three-location law firm. I then pivoted to real estate, selling $40M in property in three years. For a decade, I owned a marketing agency, honing my skills in strategy, sales, and brand positioning. Now, I channel this diverse expertise into helping others shine.

The biggest lesson I’ve learned along the way? 

Your personal brand is your most powerful asset. Clients choose professionals they know and trust. 

Why partner with me?

>>Proven results: I've guided professionals from relative obscurity to become go-to experts in their fields. Helping them increase sales and move past the blocks holding them back. 80% of my clients are LinkedIn Top Voice, over 75% fill their consulting pipelines through LinkedIn and personal brand strategy, and many have doubled their annual revenue year over year.

>>ROI-focused: Build a brand that attracts ideal clients. Every strategy I recommend is designed with your bottom line in mind. My strategies have driven remarkable results like 25,000 new website visitors in 3 months for a client, a 47% increase in sales for a law firm and a 500% boost in e-commerce sales for a retailer.

What you'll learn from my content:

>>How to create a business that brings you income without selling out
>>How to attract new clients easily using your personal brand 
>>How to sell your offer without stress or cold calling  
>>How to build a brand that people want to know 
>>How to get over what’s blocking your success

By following me and engaging with my content, you'll go from overlooked professional to sought-after authority. Define your unique value proposition, build a loyal following, and convert that following into a thriving client base.

My approach is both strategic and intuitive, blending data-driven tactics with a deep understanding of human connection. I've helped dozens of businesses grow to 6, 7, and even 8-figure revenue, and I'm passionate about doing the same for you.

Let's connect and explore how I can help you achieve your goals. Whether you're looking to boost your visibility, increase your client base, or position yourself as a thought leader, I have the tools and expertise to guide you there.

Ready to learn more? Schedule a call here: https://calendly.com/heyvisible/exploratory-call

Pamela Parker Foley, JD

LEGENDARY SPA 

As Legendary’s first in-house strategic marketing and brand leader, I develop and execute comprehensive marketing strategies to support the beauty spa’s rapid growth. My role involves elevating the brand through creative partnerships and collaborations, refining the customer experience, and building a robust marketing function for our innovative and quickly scaling beauty business.

* Develop, lead and execute comprehensive marketing strategies from conception to analysis to support business growth, brand awareness, and customer engagement.
* Spearhead digital marketing efforts, focusing on SEO, email campaigns, social media management, digital ads, content creation.
* Lead brand strategy development and ensure consistency in brand voice, design, and execution for all branding and marketing initiatives.
* Direct product marketing strategy for launch and growth of new services and products, including positioning, messaging, and go-to-market plans.
* Implement and optimize marketing operations, including the marketing and CS/CX tech stack.
* Develop, launch, nurture, track, and analyze collaborative brand partnerships with Chicago-area businesses.
* Develop customer experience and client communications to ensure positive and sticky brand experience for every client.
* Establish, lead, and manage affiliate marketing program.
* Nurture and manage influencer marketing relationships and identify key creators for collaborations.
* Create and lead website overhaul and migration to Shopify, and manage website content, optimizing for user experience, conversion rates, and SEO.
* Pitch, secure, and strategize activation and pop-up opportunities to maximize ROI based on audience and business goals.
* Oversee paid advertising efforts, ensuring they meet budgetary and performance goals.
* Conduct thorough market research and trend analysis to identify new opportunities and keep us ahead of the curve.
* Optimize marketing resources and budget.

Director of Marketing & Brand 

* Created recruitment marketing strategy for Chicago hair salon, including developing new website pages, optimizing web presence, creating recruitment marketing funnel, and developing new social media strategy, resulting in 4x job applicants within a month.

* Drove significant growth for Chicago endurance coaching service - within 90 days increased organic search traffic by 28%, direct traffic by 67%, nearly 100% rise in user engagement and 116% increase in lead generation.

Focus areas: SEO Optimization, Digital Marketing

Small Business Digital Marketing & SEO Specialist

behindthechair.com

- Strategized and collaborated daily with CEO, other senior leaders, and across departments to ensure optimal ROI from platform serving 15K+ subscribers 
- Designed and led strategic planning, research, and analysis to create and deliver content aligned with subscriber interests, trends, and BTC brand and goals, resulting in 58% increase in unique visitors to content and 15% increase in viewership.  
- Built and managed scalable process for moving online hairdressing education concepts from ideation to delivery  
- Produced 20+ for-purchase classes, managing workflows, timelines, guest presenter/influencer bookings, flights, design coordination, and recordings/filming
- Collaborated with social media manager to evaluate and enhance content distribution strategy across owned and affiliated channels. 
- Led, mentored, and directed 3-person team responsible for conversion marketing strategy, editing, website management, and production support

Director of Content & Programming, BTC University

Hologram Sciences

- Created, managed, and implemented content strategy, growing brand awareness, trust, and loyalty across multiple brands for a high growth direct to consumer (DTC) startup  
- Led and managed editorial calendar, pool of 10 freelancers and 3 creators, and all communications, ensuring adherence to editorial standards, timely delivery, and consistent representation of brand values, voice, and visual identity across social media and editorial and storytelling content 
- Implemented the company's first influencer marketing and creator management platform and onboarded company stakeholders
- Achieved 1.9 million video views on TikTok after launching the company’s first TikTok channel and grew followers to 18k in two months with zero paid investment while maintaining a 10% engagement rate on the platform  
- Increased engagement by 217% across all social platforms through an effective social media channel strategy 
- Wrote 4 and edited 30 original content stories aligned with strategic content and communications strategies

Director, Content Marketing & Editorial

- Completed 56 strategic content projects, including press releases, blog posts and content strategy plans, while maintaining a perfect 5-star rating
- Kind words: "Great working with Lauren! If you need assistance, look no further and just go ahead and hire Lauren - you will not be disappointed. I can tell you that I am delighted with the work she did! She asks you the right questions to get the answers she needs to make an impressive-looking document. She did so on time, effortless, and the collaboration was professional. I feel better prepared now for the next steps, which is a huge relief!"

Freelance Content Strategist

- Led content strategy, client editorial strategy, audience growth, and content marketing for the #1 trafficked website in the world for hairdressers 
- Created and iterated content creation and editorial processes for 30+ different advertising programs while simultaneously optimizing the in-house editorial/content creation processes, resulting in 2,000 content pieces annually 
- Curated and created compelling content for video production, content photo shoots, editorial photo shoots, livestreams, social media, in-person educational classes and print media, working in partnership with brands and creators
- Increased new site users by 41% year over year and grew email list by 40K+ through top of funnel content strategy
- Increased campaign effectiveness by collaborating with advertisers and optimizing content SEO, resulting in top Google search result spots for numerous brands and increasing organic search traffic by 20% YOY
- Led and managed team of 5 writers/editors in creating deadline-driven content across multiple platforms and enhanced their performance through mentorship and training, achieving stellar performance ratings from the team multiple years in a row

Editorial Director

Managing Editor

Emmi

- Created editorial strategy for company blog based on key company priorities and Google Analytics data, resulting in increased blog views
- Built relationships with key subject matter experts at the company to translate their work into thought leadership editorial pieces
- Trusted with executive communications, including speaking presentations, award submissions and executive decks

Communications Manager

American Medical Association

- Overhauled monthly medical education newsletter disseminated to thousands of physicians, organizations, and hospitals, resulting in increased open and click rates to AMA-owned channels  
- Developed and executed strategic editorial plan aligning AMA-owned content to medical and health policy news providing crucial, up to the minute health policy information to physicians  
- Led and collaborated with Medical Education Team to innovate content for medical students, increasing engagement and membership enrollment

Communications Specialist

American Association of Endodontists

- Redesigned and relaunched quarterly print newsletter and monthly e-newsletter  
- Managed all publications, including storyboards, writing assignments, copyediting, layout, printing, distribution, and budget 
- Winner of the Association Media and Publishing 2013 EXCEL Award for Most Improved Newsletter

Communications Coordinator

National Safety Council

- Created and executed editorial plans for company blog and internal blog, amplifying NSC work and impact 
- Developed web copy, email blasts, press releases, and other communications content  
- Developed and maintained media relationships to secure press coverage in numerous states

Brand and content strategy leader with 10+ years of experience in increasing audience engagement,  loyalty, and conversion through strategic marketing. 

I’ve conceptualized and overseen hundreds of strategic content campaigns, which have increased organic search traffic, new site users, email subscribers and  social engagement. I've created, built and scaled multiple departments and established processes that optimize organizational efficiency.

taplio

The Battle

Pamela Parker Foley, JD

Lauren Rees

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